6 minute read
CBD NEWS
from DSN-0922
by ensembleiq
New CBD Brand Carrying Jerry Garcia’s Name Launches
Jerry Garcia Wellness is a new CBD-centric business that evokes the “vision and values” of Jerry Garcia, the late founder of rock band The Grateful Dead.
The brand said Garcia was an early proponent of cannabis legalization and believed in its natural benefits decades before it became widely recognized as an effective aid to health and wellness.
Officially licensed as a partner of the Garcia family, the new CBD wellness brand will offer a full line of CBD products that pay homage to the Jerry Garcia legacy. Products include a collection of tinctures, a full array of topicals and custom-molded rose-shaped gummies inspired by Garcia’s love of roses. “Each product elicits its own unique vibe, and all are centered on caring for the mind, body and soul, as well as our planet,” the company said.
Jerry Garcia Wellness has tapped Cameron Keluche, founder of KelSie Biotech, to head up its product development and ensure that the quality and efficacy are second to none. The company said KelSie Biotech is known in the industry as a developer of some of the most highly effective CBD products and brands.
“It is an honor to work on this 100% organic and plastic-free CBD project initiated by Jerry Garcia Wellness,” said Keelin Garcia, Jerry’s daughter and president of Jerry Garcia Music Arts. “We appreciate how dedicated the company has been to ensure that every aspect of the project is in line with what father believed in and supported,” she said. “We’re excited to be able to honor him on his 80th birthday by sharing this natural wellness CBD program with his fans.”
RangeMe: Pet Food, CBD Among Top Searches in Q2 2022
Online retail product discovery and purchasing platform RangeMe said health trends dominated online searches in the second quarter of 2022. Among the top search terms was “CBD.”
RangeMe analyzes user data from more than 15,000 retail buyers and 200,000 suppliers to help report the latest trends, and searches in Q2 imply that consumer health trends are being heard by retailers.
“Mushroom was one of the top searches in Q2 as it’s not only a tasty product used in increasing amounts of plant-based products, but mushrooms offer many health benefits as consumers continue to prioritize health,” the company said. In addition, an increase in pet ownership over the course of the pandemic has led to growing demand for quality pet food and products, so “cat food” made it on the top searches list.
Continuing the health trend, searches for “organic skin care” have seen an increase along with a rise in “CBD” related products in the United States in particular, the company said.
Overall, the most popular buyer collection this quarter was sustainability. “Retailers left and right are implementing sustainability initiatives and declaring war on plastic and harmful ingredients by banning them from their stores completely,” the company said. “And on the brand side, sustainable products are beating their less eco-friendly competitors onto retail shelves time and time again.”
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Curaleaf Debuts Line Targeting Specific Healthand-Wellness Categories
Curaleaf Holdings, an international provider of cannabis consumer products, announced the launch of Plant Precision, a curated collection of edibles and a topical gel designed to target specific wellness categories.
“With Plant Precision, we wanted to create a simplified way people can incorporate cannabis into their daily health-and-wellness routines,” said Matt Darin, CEO of Curaleaf. “These products empower people to explore cannabis beyond THC and CBD, and offer more customizable solutions on how the plant can best serve a consumer’s personalized needs.”
According to a Curaleaf/Harris Poll survey, 69% of Americans said they would be more likely to use cannabis as a health solution if it came in small, controlled doses. Curaleaf recognized this need and created an approachable line for the newer wellness-oriented consumer. This line features gummy edibles that offer low, customizable doses of THC and high doses of nonpsychoactive therapeutic minor cannabinoids like CBD, CBG, CBN and THCV. It also includes a quickly absorbent THC topical gel, the company said.
Plant Precision allows consumers to explore a range of potentially therapeutic options: • Balance: An apple-flavored gummy containing 2.5 mg of THC and 10 mg of CBD for waking up, winding down or providing a moment of calm; • Slumber: A cherry-flavored gummy containing 2.5 mg of THC and 10 mg of CBN, which could be a helpful addition to a nighttime routine to help fall (and stay) asleep; • Soothe: A pineapple-flavored gummy containing 2.5 mg of THC and 10 mg of CBG for rebounding after travel, long workouts or long weekends; • Boost: A lemon-flavored gummy containing 2.5 mg of THC and 10 mg of THCV for starting the day with a little extra buzz; and • Relieve: A high-absorbing topical gel with 100% THC, designed to rapidly ease tension with a 30 to 45 minute onset time.
The minor cannabinoids featured in Plant Precision gummies are nonpsychoactive and do not create the euphoric feeling like THC does. Instead, it interacts differently with human receptor systems, the company said.
Plant Precision products initially will launch at Curaleaf locations in five states through August. The gummies and gel are available in Arizona and Massachusetts, with the gel also available in Florida, Nevada and Utah.
Charlotte’s Web Intros Sports Product Line
Charlotte’s Web Holdings announced plans to unveil a product line catering to the sports vertical. The products are currently undergoing the sport certification process with third-party organization, NSF.
The company said its tinctures and gummies have been used by elite and everyday athletes since its founding, and it was named the official CBD partner of Angel City Football Club, marking the company’s first partnership with a sports team.
“Focus, recovery and sleep are critical areas of optimization for athletes that our sports products can support,” said Jacques Tortoroli, CEO of Charlotte’s Web. “An NSF Certified for Sport line can assure sports leagues and their players that ingredients are safe and certifies that there are no banned substances. We believe our products, upon meeting NSF certification, will make a positive impact on the lives of professional, amateur athletes and fans alike.”
Charlotte’s Web NSF Certified for Sport THCFree products will include tinctures, topicals, gummies and more. The first products planned for launch are an NSF-certified tincture and gummy followed by a sport portfolio planned for release in the first half of 2023.
Each product in the Charlotte’s Web Sports portfolio pipeline will undergo NSF’s certification for sport to meet the content quality, transparency and safety requirements of many leagues, teams and players, the company said. NSF Certified for Sport products must have less than 9 mcg of THC per serving. With the majority of Charlotte’s Web’s current product portfolio containing full-spectrum products, the broad-spectrum sports portfolio will target a different consumer segment than most of its current product lines.
Charlotte’s Web said the final NSF Certified for Sport product certification process is currently underway.