INDUSTRY NEWS
St. Ives’ Solutions Looks To Reduce Skin Care Stress
Walmart Testing Text-to-Shop Tool Walmart is continuing to look for new ways to enhance how consumers shop for their day-to-day necessities. In order to meet that goal, the retailer recently announced that it will work with Global Tech and Store No. 8 on testing a text-to-shop tool in select areas. The new collaboration, which was disclosed on Walmart’s website, is identifying how consumers shop and how their preferences are constantly changing, the companies said. “We’re learning a lot about when and how customers prefer a conversational experience, and we look forward to making this more widely available in the future,” Dominique Essig, vice president of conversational commerce at Store No. 8, said. “Walmart gets it, and we’re here to make the shopping process simple and convenient. This type of innovative customer experience is exactly what we build every day. And while Walmart has offered voice shopping for years, text shopping is just getting warmed up.” Essig also noted that in addition to helping busy families, a key benefit of this new service is that it’s personalized. “By understanding our customers’ preferences, we also solve the paradox of choice and save them time by serving up what we know they love best. Most importantly, we offer Walmart customers the opportunity to shop no matter where they are, and to communicate naturally by simply asking for what they want, any way they want,” he said.
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St. Ives is aiming to help ease any stress that Gen Z members might face when it comes to choosing the right skin care product by launching its new Solutions line. Solutions features acnecontrol products to help fight breakouts and clear skin products to help care for post-acne skin. The collection includes the following: • Solutions Acne Control Cleanser, made with salicylic acid and natural tea tree extract, works to clear blemishes and prevent new blackheads and whiteheads from forming; • Solutions Acne Control Spot Treatment features natural tea tree extract and 2% salicylic acid. The spot treatment aims to reduce pimple size, swelling and redness. • Solutions Clear Skin SPF Moisturizer, a lightweight gel cream made with natural tea tree extract. It contains SPF 25 to protect skin and has a sheer appearance that works on all skin tones; and • Solutions Clear Skin Toner, a 3-in-1 solution that contains witch hazel, natural tea tree extract and vitamin B3 to brighten skin; fade dark spots; and remove dirt, oil and makeup while reducing the appearance of pores. To celebrate the launch of this new collection, the brand is working on a campaign with actress and college student Sierra Capri that calls on students to share good, clean and fun ways to de-stress for a chance to win up to $50,000 in free tuition and books for one year. “We know the cost of college is an issue that can weigh on the minds of Gen Z,” said Dawn Hedgepeth, vice president of skin care at Unilever. “At St. Ives, we believe in infusing fun into one’s daily routine to find ways to de-stress. We hope our new Solutions range — a collection of effective and affordable products — will help reduce the stress of skin care, especially when it comes to breakouts. We’re also excited to offer one lucky student the opportunity to win funds for free tuition and books to help alleviate some of that financial stress.” To enter, undergrad students can tag @stivesskin and use the hashtags #StIvesScholarship and #Contest on a post with an original version of Capri’s video, which was shared on Instagram. “As a full-time student studying biology, who was also juggling acting auditions, I remember the financial stress of college like it was yesterday,” Capri said. “Many times, that stress would manifest as breakouts. I wish at the time I had a line like St. Ives Solutions — it’s an easy, low-stress approach to caring for skin and keeping it in glowing condition.”
November 2021 DRUGSTORENEWS.COM
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11/1/21 9:39 PM
