CBD NEWS
Karma Beverages Unveils CBD Water Karma Water has rolled out the first CBD beverage under the Karma wellness and probiotic waters beverage portfolio. Developed in partnership with Canopy Growth, a cannabis and hemp company, Karma CBD Water is crafted with Canopy’s broad spectrum CBD distillate (from hemp biomass) and powered by Karma’s Push Cap technology, which protects the active cannabinoid constituents until seconds before consumption. “Karma Water is a leader in wellness beverages, and we see CBD as the next evolution of our premium infused-waters portfolio,” said Karma CEO CJ Rapp. “We are thrilled to partner with Canopy Growth to deliver optimum wellness, using best-in-class CBD paired with our industry-leading Push Cap technology to bring consumers an innovative new product offering in the CBD-infused beverage space.” David Klein, CEO of Canopy Growth, said the category presents an opportunity for CBD. “Beverages are continuing to fuel the growth in the CBD category as consumers seek out familiar, fast-acting product formats that fit seamlessly into their busy lives,” he said. “Through our strategic partnership with Constellation Brands and Karma, we are thrilled to provide our best-in-class CBD distillate and help add a groundbreaking new CBD wellness beverage to Karma’s industryleading product lineup.” Karma CBD Water is infused with 25 mg of antioxidant-rich CBD distillate, plus four adaptogens and seven essential vitamins to support holistic health. Canopy Growth utilizes technology to distill the purest available CBD from hemp, ensuring a consistent consumer experience with the push of the cap, the company said. Karma’s CBD Water lineup will be distributed through Constellation Brands’ beer distribution network, which has helped the company become one of the fastest-growing and the third-largest beer companies by volume in the United States. “Every bottle of Karma contains unprecedented levels of active ingredients, which are then made more effective by the patented Push Cap technology,” said Karma president Jeff Platt. “In contrast, all too often the active ingredients in premixed drinks deteriorate and underdeliver on their promise.” Karma CBD Water, which is naturally sweetened, vegan and non-GMO, is available in five natural flavors: cranberry lime, blueberry yuzu, blood orange papaya, lavender orange and watermelon dragon fruit. Free of preservatives, gluten and lactose, Karma CBD Water is available at retail stores nationwide and online at drinkkarma.com.
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Perricone MD’s Ultra-Smooth Clean Shave Cream Aids Personal Care Routines Perricone MD is rolling out the latest addition to its Hypoallergenic CBD Sensitive Skin Therapy collection — Perricone MD Hypoallergenic CBD Sensitive Skin Therapy Ultra-Smooth Clean Shave. Made with 99% pure cannabidiol sourced from the United States, the product features a rich texture that creates a slick surface, resulting in a clean and comfortable shave, the San Francisco-based company said. “With the launch of the Hypoallergenic CBD Sensitive Skin Therapy Collection in 2020, we continue to be at the forefront of CBD innovation since our first launch with the ingredient in 2017,” said Robert Koerner, Perricone MD’s chief marketing officer. “With the CBD skin care market continuing to grow at an incredibly rapid pace, we are excited to bring these new offerings to the category while maintaining our brand commitment that all formulas within this franchise be clean, gentle and effective.” Other ingredients found in the shave cream include cannabis sativa seed oil and allantoin to hydrate and soften skin texture, as well as nourish the skin for a smooth and soft appearance, the company said. Featuring a formula that is noncomedogenic, vegan, dermatologist tested and sulfate-free, the product also has been recognized by the National Psoriasis Foundation. “The National Psoriasis Foundation Seal of Recognition identifies products that have been created or are intended to be nonirritating and safe for people living with psoriasis and psoriatic arthritis,” said Randy Beranek, president and CEO of the National Psoriasis Foundation. “We are excited to finally have a shave cream recognized on our Seal Product Directory.” Perricone MD Hypoallergenic CBD Sensitive Skin Therapy Ultra-Smooth Clean Shave Cream, which retails for $29, is available online at perriconemd.com.
November 2021 DRUGSTORENEWS.COM
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11/1/21 9:42 PM
