Beauty News You Need to Know

Mielle Organics Grows Rosemary Mint Collection

Mielle Organics is expanding its Rosemary Mint collection with the launch of a new strengthening conditioner.

Designed to complement its previously launched strengthening shampoo, the product looks to provide users with strength and moisture to aid in improving the overall condition of the hair and scalp, as well as support longer and healthier hair, the company said.

“At Mielle, we take great pride in producing top-quality, innovative and effective hair care products, and we are so thrilled to now have the No. 1 best-selling product for textured hair,” said Monique Rodriguez, founder and CEO of Mielle Organics. “Our Rosemary Mint Scalp & Hair Strengthening Oil has amassed an incredible fan following since it was introduced in 2018, and we are excited to extend this collection with the launch of the new Rosemary Mint Strengthening Conditioner.”

Infused with biotin, the conditioner is designed to deliver shine, and soften and detangle tresses, the company said. It’s made without parabens, sulfates, mineral oil, DEA or animal testing. It retails for $9.99.

Dr. Squatch Enters Skin Care Aisle With Hand, Body Lotion

Kiss Lashes Launches 1st Influencer Collab

Dr. Squatch is expanding its offerings beyond men’s natural soap and personal care products with the debut of a new hand and body lotion.

Available in three scents — Fresh Falls, Pine Tar and Cool Fresh Aloe — the lotion is made with natural ingredients, is free of harsh chemicals and synthetic ingredients, and it contains shea butter, vitamin E and coconut oil, the company said.

“The launch of our natural men’s lotion is an exciting milestone for Dr. Squatch, and supports our goal of providing high-quality, natural personal care products for everyday guys,” said Josh Friedman, chief marketing officer at the company. “Our customers have been asking us for years to create a lotion, and we are excited to deliver it to Squatch Nation. Men tend to follow a reactive approach to skin care and lack education on the benefits of using body lotion on a regular basis. Dr. Squatch wants to flip this narrative by educating men on the benefits of using lotion regularly, not just for dry skin, because all people deserve to have soft, healthy skin.”

Featuring a lightweight consistency, the lotion is absorbed quickly into the skin and is available for purchase online.

Kiss is launching a limited-edition holiday lash collection that marks its firstever influencer product collaboration. The Meredith Duxbury x Kiss Limited Edition Holiday line, which was inspired by Duxbury’s glam makeup looks, consists of lashes that are full of volume and can help elevate any beauty look, the company said.

“We are incredibly proud to be partnering with the phenomenal beauty creator Meredith Duxbury on our first-ever influencer collaboration for Kiss lashes,” said Annette Devita-Goldstein, senior vice president of global marketing. “Together we have created a truly glamorous collection of lashes designed to inspire all beauty enthusiasts to lash up this holiday with stunning lashes and a wink to the ‘70’s disco era.”

Duxbury, a content creator on TikTok, boasts 17 million followers and has been a longtime fan of the brand.

“I have been wearing Kiss Lashes for years and am so excited to be partnering with the brand on their firstever lash collaboration!” Duxbury said. “I genuinely love the styles we designed and am so excited for everyone to finally check them out.”

The collection features eight lash styles that retail for $8.99 each and can be found in store and online at Ulta Beauty, Walmart, CVS Pharmacy and Walgreens. dsn