NEWS + ANALYSIS
Beacon’s new brand tells the story: More than roofing
Beacon also redesiged its website.
Beacon Roofing Supply is rebranding 40 of its banners in North America. The company said most of its branches will now be named Beacon Building Products, with the new name reflecting the company’s wide array of residential and commercial building product offerings in addition to the services it offers.
The new name and logo will be adopted at over 450 Beacon one-step exterior products branches. “Beacon is constantly evolving to help our customers be more efficient and grow their businesses by providing products, services and an e-commerce platform unmatched by our competitors,” said Beacon President and CEO, Julian Francis. “The new branding supports
our commitment to improving the total customer experience by better identifying Beacon as a full-service supplier for building products. This is a very exciting change that is an important element in our growth strategy.” Francis joined Beacon as its new top executive last September. The Herndon, Va.-based company, which boasts more than 500 locations overall in the United States and Canada, said the Beacon brand “means customers benefit from the industry’s best e-commerce platform, a new OTC (On-Time and Complete) Delivery Network and a newlydesigned website.” “Beacon’s customers enjoy a partnership that supports their businesses at every stage, from sales to project management to job close-out. We are proud to be raising the Beacon flag in all our markets so that customers can recognize the quality products and
services offered on-site and online,” commented Jamie Samide, Beacon vice president of marketing. Beacon’s updated site provides connectivity to its Beacon Pro+ e-commerce site and the Beacon 3D+ estimating platform. Beacon’s OTC (OnTime & Complete) Network has been further developed to support in-store and online customers with enhanced product availability, delivery tracking and notification, the company said. Beacon’s interior, insulation, weatherproofing and two-step branches will continue to operate under current brand names.
QUOTE OF THE MONTH
“You people I know very well. I like that business, I’ve always liked that business. And it’s never been better than it is right now.” — President Donald Trump, in a video message to the National Association of Home Builders (NAHB) played at the recent International Builders’ Show.
FOLLOWING UP
Cameron Ashley acquires J&R Products Last month’s cover story on Cameron Ashley Building Products described a frenzy of recent growth activity. Soon after publication, the Greenville, S.C.-based building products distributor made another acquisition – this time of Bluffton, Ind.-based J&R Products.
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J&R will bring more insulation and weatherization accessories to the company’s product portfolio. J&R’s product mix includes hand tools, caulk, weather stripping, tapes, foam and fastening
FEBRUARY 2020 HARDWARE + BUILDING SUPPLY DEALER
systems. Along with its Blufton headquarters, J&R also distributes products out of a distribution center in Reno, Nev. with guaranteed two-day delivery anywhere in the United States.
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