Editor’s Note

That’s a Wrap

With the New Year just around the corner, I feel compelled to refl ect on all the changes, successes, challenges and surprises of the last year — both here at the Path to Purchase Institute (P2PI) and across the commerce marketing industry. We’ve seen fl uctuations in the pandemic (from January’s omicron variant surge to a bit of reprieve and fading to the background this fall), which have continued to impact shopper behavior in both expected and unexpected ways. E-commerce is still going strong, but consumers are returning to in-store shopping in droves, reinforcing the need for integrated marketing eff orts that connect with hybrid shoppers along every point on the path to purchase. The year has brought economic volatility and uncertainty, infl ationary pressure and the rise of emerging forms of commerce (think social/shoppable media, metaverse, Web3, etc.) for marketers to deal with. And, perhaps most exceptionally, the continued proliferation of retail media is still coming in hot.

For P2PI, 2022 brought a whirlwind of transformation as we realigned our brand to keep pace with our industry, members and readers. With that came everything from a refreshed logo, integrated website and magazine name to brand-new, inperson events, newsletters, membership exclusives and more. Behind the scenes, our team spent countless hours reimagining our off erings so that we could continue to serve the evolving needs of our audience. It’s been amazing to see it all come to fruition over the course of the last 12 months — a slow burn, step by step, one foot in front of the other. All those changes along the way have fi nally culminated into a massive, overarching metamorphosis. And we have so much more planned for 2023 (hint: a new video series, monthly newsletter and podcast, to name just a few items from next year’s lineup).

In this edition of P2PI Magazine, we are proud to close out the year on a high note by honoring some of the standout individuals and innovative campaigns — via our annual Women of Excellence Awards and the OmniShopper Awards — that have helped fuel the fi res of industry transformation.

On page 42, you can get to know the 36 executives who make up this year’s Women of Excellence across fi ve categories. And on page 18, you can dive into the 21 winning campaigns that rose to the top as winners in the second annual OmniShopper Awards.

As we wrap up 2022, I want to thank you for being a part of our community of commerce marketers. We can’t wait to connect you, inspire you and propel your businesses (and careers) forward in the New Year. Cheers to 2023!

The year has brought economic volatility and uncertainty, inflationary pressure and the rise of emerging forms of commerce. And, perhaps most exceptionally, the continued proliferation of retail media is still coming in hot.

JESSIE DOWD, Editorial Director , Editorial Director

8550 W. Bryn Mawr Ave., Suite 200, Chicago, IL 60631 773.992.4450 Fax: 773.992.4455 www.p2pi.com

BRAND MANAGEMENT

Vice President, Brand Director Eric Savitch esavitch@ensembleiq.com

EDITORIAL

Editorial Director Jessie Dowd jdowd@ensembleiq.com Executive Editor Tim Binder tbinder@ensembleiq.com Managing Editor Charlie Menchaca cmenchaca@ensembleiq.com Digital Editor Jacqueline Barba jbarba@ensembleiq.com Director, Member Content Patrycja Malinowska pmalinowska@ensembleiq.com Managing Editor, Member Content Cyndi Loza cloza@ensembleiq.com Editor, Member Content Heidi Bitsoli hbitsoli@ensembleiq.com Events Content Director Lori Pugh Marcum lpughmarcum@ensembleiq.com Contributing Writers Michael Applebaum, Ed Finkel, Erika Flynn, Chris Gelbach, Jenny Rebholz, Bill Schober

ADVERTISING SALES & BUSINESS

Associate Director, Brand Partnerships Arlene Schusteff 773.992.4414, aschusteff@ensembleiq.com Regional Sales Manager Orlando Llerandi 678.591.8284, ollerandi@ensembleiq.com

MEMBER DEVELOPEMENT

Director, Membership Development Nicole Mitchell 203.434.5733, nmitchell@ensembleiq.com Director, Membership Development Christopher Barry cbarry@ensembleiq.com Membership Experience Manager Ann Estey aestey@ensembleiq.com Manager, Membership Development Brady O’Brien bobrien@ensembleiq.com Membership Experience Manager Heather Kurtik 724.553.0093, hkurtik@ensembleiq.com

DESIGN/PRODUCTION/MARKETING

Senior Creative Director Colette Magliaro cmagliaro@ensembleiq.com Art Director Michael Escobedo mescobedo@ensembleiq.com Production Director Ed Ward eward@ensembleiq.com Marketing Director Marlene Shaffer mshaffer@ensembleiq.com

SUBSCRIPTION SERVICES

List Rental mbriganti@anteriad.com Subscription Questions contact@pathtopurchase.com

CORPORATE OFFICERS

Chief Executive Officer Jennifer Litterick Chief Financial Officer Jane Volland Chief People Officer Ann Jadown

Executive Vice President,

Content & Communications Joe Territo Executive Vice President, Operations Derek Estey