Personnel Appointments/ Editorial Index

Personnel Appointments

BRAND MARKETERS

Dole Packaged Foods, Westlake Village, California JC Dalto was named president and managing director, Americas, to succeed Brad Bartlett, who retired at the end of 2020. Dalto has more than three decades of CPG experience and spent more than half of his career with nutrition and wellness companies around the world. Also joining the organization is Orzse Hodi as VP of marketing. She previously served as VP of marketing and innovation at Foster Farms.

Kimberly-Clark, Dallas Former McKinsey partner Paula Ramos was appointed chief strategy o cer, becoming the rst Latina to serve on the company’s executive team.

Mars Petcare, Franklin, Tennessee Jessica Hau became the company’s rst-ever general manager of e-commerce. She previously served as L’Oreal USA’s senior VP, e-commerce acceleration and data activation. Hau is tasked with leading teams of cross-functional associates dedicated to accelerating the company’s digital commerce presence and online business, while also ensuring a seamless shopping experience across all channels. Travis Reaves, former Tractor Supply Co. VP,

MIKE DONNELLY GLENNIS HARRIS JESSICA HAUFF DAVID SEWELL

strategy and development, was named vp, strategy and growth transformation.

RETAILERS

BJ’s Wholesale Club, Westborough, Massachusetts Bob Eddy, EVP, chief administrative and nancial o cer, was named interim CEO following the sudden passing of Lee Delaney.

Dollar General, Goodlettsville, Tennessee The following executives were promoted: Rod West to SVP, distribution; Angela Martin to VP, customer insights and branding; Shareeka Meadows and Pooh Vichidvongsa to VP, division merchandise manager; Nick Snow to VP, decision science and analytics; Denine Torr to VP, corporate social responsibility/ philanthropy; and Jeff Vaughan to VP, channel innovation.

The Giant Co., Carlisle, Pennsylvania Glennis Harris was named SVP of customer experience to succeed John Ponnett, who retired in April. The former Ross Stores regional VP oversees all Giant Co. stores and the company’s e-commerce ful llment centers, as well as asset protection and safety, delivery operations and store support.

Kroger, Cincinnati EVP and COO Mike Donnelly is retiring this spring after 42 years with the retailer. A succession plan is forthcoming.

SOLUTION PROVIDERS

Ibotta, Denver Sunit Patel, former EVP, merger and integration at T-Mobile, was named CFO. He is responsible for leading all aspects of nance, accounting and investor relations.

WestRock, Atlanta David Sewell was appointed president and CEO to succeed Steven Voorhees, who stepped down in March for health reasons. Sewell previously served as The Sherwin Williams Co.’s president and COO. IQ

Editorial Index

1010data ...................................47 7-Eleven ...................................58 Ahold Delhaize USA.......48, 56 Albertsons Cos. ...............12, 55 Amazon .............................10, 12 Analog Commerce ................40 Anheuser-Busch .......25, 45, 46 Bayer ..........................................43 Beiersdorf U.S..........................30 Bimbo Bakeries USA .....32, 38 Bluedot ......................................46 Bold Strategies ......................39 Campbell Soup Co. ................. 8 Catalina .....................................56 Coca-Cola Co., The .........28, 44 Colangelo .................................13 Conscious Container ............46 Crisp ...........................................55 Criteo ..................................10,55 Danone ......................................36 DSW ............................................51 Eagle Eye Solutions ...............47 E. & J. Gallo ...............................33 Everything Food ....................48 Filippo Berio ............................13 Florence Corp. .........................46 General Mills ............................34 Google .......................................55 Hello Products .......................39 Hy-Vee ......................................50 Inmar Intelligence .................55 Instacart ...................................10 IRI .................................................47 J.M. Smucker Co., The ...........35 Johnson & Johnson ..............44 Kellogg Co. .......................11, 43 Kroger ..................10, 11, 15, 58 Label Insight ............................47 L’Oreal USA ...............................42 Mars Wrigley ............................37 Match Retail .............................55 Media Horizons ......................13 Merkle .......................................12 Mondelez International.......12 Nature’s Bounty, The .............27 Nestle Purina Petcare ...........45 Neptune Retail Solutions ....47 Nielsen ........................48, 55, 56 Olive Technologies ................46 QuickCollect Solutions ........46 Quotient ...........................12, 56 Path to Purchase Institute .10 PepsiCo .....................................45 Persky Inc. .................................48 Procter & Gamble ...........42, 44 Pro tero ...................................39 Public Label .............................55 RangeMe ..................................56 Salsify .........................................47 Sam’s Club ........................12, 58 Sano ..................................31, 42 Scotts Miracle-Gro..........26, 45 Shell ............................................43 ShoptoCook .............................. 9 Southeastern Grocers ..........47 Surefront ...................................56 Target ..........................10, 15, 41 Thinx ..........................................41 Tops Friendly Markets ..........55 Unilever .....................................43 Universal McCann .................58 UST ..............................................48 Utz Snacks ................................42 Valassis ......................................13 Verizon Media .........................56 Walmart ............................10, 15 Zatarain’s...................................58 Zenreach ...................................47

Retail Intel

Zatarain’s Celebrates Mardi Gras Digitally

BY CYNDI LOZA

instruct shoppers to add smoked sausage to the meal. “It makes sense and, then when you tie an o er to it, it just becomes a simple decision for the consumer.” (Note: Full post-program results were not available as of press time.) Sigma also plugged Zatarain’s smoked sausages at Sam’s Club ahead of Mardi Gras, running digital ads on the retailer’s website and deploying targeted emails to shoppers. Social in uencers, radio spots and targeted mobile ads with links to recipes and videos were also employed to spotlight the brand’s smoked sausages at various retailers.

MARKETING BEYOND THE PANDEMIC

It’s no accident that Zatarain’s’ marketing plans leading up to Mardi Gras leaned heavily on digital and e-commerce. Given the signi cant increase in online grocery shopping brought on by the COVID-19 pandemic, Sigma has been investing more in digital or, as Nguyen looks at it, “trying to bring the grocery store to the [shopper].” “Especially at the height of the pandemic, it was di cult because, as an industry, we spent a lot of time doing a industry, we spent a lot of time doing a lot of the in-store stu – which, to be lot of the in-store stu – which, to be In the lead-up to Mardi Gras, Sigma’s clear, still has a lot of value,” Nguyen clear, still has a lot of value,” Nguyen Zatarain’s teamed with Kroger for Zatarain’s teamed with Kroger for says. “But I think it forced a lot of says. “But I think it forced a lot of a digital campaign presenting the a digital campaign presenting the manufacturers and retailers to look manufacturers and retailers to look brand’s smoked sausages as perfect brand’s smoked sausages as perfect at how they can continue serving at how they can continue serving complements to McCormick & Co.’s complements to McCormick & Co.’s their customers and their consumers. their customers and their consumers. Zatarain’s rice and dinner mixes. For us, that meant going to digital, For us, that meant going to digital,

Running Jan. 18 through Fat Tuesday Running Jan. 18 through Fat Tuesday going to places where people are going to places where people are (the last night of Mardi Gras) on Feb. (the last night of Mardi Gras) on Feb. fully immersed.” These days, “that’s fully immersed.” These days, “that’s 16, the program employed targeted, 16, the program employed targeted, in people’s phones and on their in people’s phones and on their on-site banner ads inviting Kroger on-site banner ads inviting Kroger computers,” he says. computers,” he says. shoppers to “jazz up the ordinary Sigma will continue to lean this Mardi Gras” while depicting into digital even after the Zatarain’s Cajun and andouille smoked Zatarain’s Cajun and andouille smoked pandemic as consumers continue to pandemic as consumers continue to sausages (manufactured through a Zatarain’s smoked sausage SKU through Feb. shop online. “For better or worse, [the license from McCormick & Co. and 28. A featured search campaign on Kroger. pandemic] forced people to change the marketed by Sigma-owned Bar-S Foods) com supported. way that they shop, and I think for a lot alongside the rice and dinner mixes. Coupon redemption was aggressive, of people they probably realized [online Activated through the retailer’s Kroger and additional investment was needed to shopping] wasn’t as scary as they thought Precision Marketing media network, the sustain the o er through the entirety of the and was probably more convenient than ads directed shoppers to an e-commerce campaign, says Anthony Nguyen, director of they imagined.” IQ page listing both the rice and sausage trade marketing at Sigma. “Not surprisingly, SKUs. The page also allowed Kroger I think consumers just really [responded to] shoppers to clip a digital coupon for the combination of the rice mixes and the $1 o the combined purchase of one … smoked sausages,” says Nguyen, noting Zatarain’s rice or dinner mix and one that Zatarain’s rice and dinner mixes often

More at P2PI.org

Read about other brands working closeley with Kroger on the Institute’s website.