Personnel Appointments BRAND MARKETERS AB InBev, St. Louis U.S. Chief Sales Officer Brendan Whitworth was promoted to Zone President North America and AnheuserBusch CEO. He succeeds Michel Doukeris, who transitioned to the company’s global CEO role. Whitworth has held various commercial leadership positions in the U.S. for the last eight years.
RETAILERS Albertsons Cos., Boise, Idaho Former Best Buy transformation executive Sharon McCollam was named president and chief financial officer. She reports to CEO Vivek Sankaran and succeeds Bob Dimond, who will retire and remain with the company in an advisor capacity through February 2022. McCollam assumes several leadership responsibilities, including finance, corporate strategy, information technology, supply chain operations and property development. She is involved in all aspects of the company’s growth and transformation strategy.
SOLUTION PROVIDERS InMarket, Culver City, California Former Label Insight CEO Todd Morris was named president. With more than 25 years of experience in high-growth, data-driven
APRIL CARLISLE
SHARON MCCOLLAM
businesses, Morris leads InMarket’s expansion of strategic solutions that power growth for leading brands. Prior to Label Insight, Morris served as global president of Catalina Marketing and served in various leadership roles in Procter & Gamble’s multi-billion-dollar laundry and cleaning products business. Spark Foundry, New York Spark Foundry, a global media agency brand within Publicis Media, hired P2PI Hall of Fame inductee April Carlisle to lead its commerce practice. As EVP of commerce, Carlisle is responsible for solidifying the agency’s vision for the critical role commerce has in delivering a competitive advantage for clients. She leverages Publicis Groupe’s advanced commerce solutions to deliver holistic investment strategies for clients to drive profitable growth in the increasingly competitive landscape of e-tailers. Carlisle also is focusing on accelerating this critical area by further integrating the agency’s strategic
TJ REILLY
BRENDAN WHITWORTH
commerce capability, industry-leading insights, and outcome-based omnichannel commerce solutions in all areas of media – with a focus on retailer media – content planning and optimization. Before joining Spark Foundry, Carlisle most recently served as vice president of shopper marketing at The Coca-Cola Co. VMLY&R Commerce, New York TJ Reilly was named to the North America leadership team to expand its retail media capabilities and address rapid e-commerce acceleration. As EVP of performance media, Reilly is responsible for overseeing a customer-centric media approach to commerce channels, optimizing acquisition and performance growth for clients end-to-end. Reilly brings with him vast digital marketing and analytics experience with previous leadership positions at Signet Jewelers, eBay, Clearsaleing and Rosetta. IQ
Editorial Index Aisle .............................................59 Clerk ............................................58 Google ........................................58 Mattel..........................................16 Sam’s Club .................................30 Aki Technologies .....................62 Coca-Cola Co., The..................28 GSK Consumer Healthcare ..20 Meijer ............................26, 28, 30 SC Johnson ...............................30 Albertsons Cos..................28, 58 CVS ..............................................22 H-E-B .............................23, 30, 59 Mercatus ....................................24 SheSpeaks .................................22 Aldi...............................................59 DDB New York ..........................20 Henkel ........................................15 Meredith Corp. ........................58 Amazon ...............................26, 57 Digitas.........................................19 Hershey Co., The...............22, 23 MetaMask ..................................56 Anheuser-Busch ...............14, 19 E. & J. Gallo Winery .................30 Hy-Vee ........................................24 Mondelez International........23
SmartCommerce.....................59 Southeastern Grocers ...........30
APMEX ........................................56 Eaze .............................................57 IBM Watson Advertising .......22 Neptune Retail Solutions .....60 TPCO Holding ..........................57 Apple...........................................57 Facebook ...................................57 Intel..............................................19 Nightfood ..................................11 TPN .......................................22, 23 Arc Worldwide ..................19, 20 Fakespot ....................................57 Ipsos ............................................59 Packaged Facts ........................25 Treasury Wine Estates ............. 8 Bayer Consumer Health .......13 FCB/RED .....................................19 Johnson & Johnson ...............30 Path to Purchase Institute8, 10 Twitter ........................................57 Beam Suntory ..........................26 Field Agent................................58 Kellogg .......................................28 PepsiCo ...............................26, 28
Bountiful Co., The ...................14 Foodspace ................................... 9 Kroger ..................................20, 58 Procter & Gamble ...................28 Brandshare ................................11 Foresight ROI............................10 Lightning Labels .....................58 Publicis Groupe .......................59
Tyson ...........................................15 Unilever ......................................30
Campbell Soup Co., The .......56 Frito-Lay North America.......21 Marketing Arm, The ...............21 Publix ..........................................59 VMLY&R Commerce ...............23 Chicory .......................................56 GE Appliances ..........................16 Mars Inc. ..............................28, 30 PureWow ...................................56 Walmart........................11, 26, 28 CitrusAd .....................................59 General Mills.............................12 Mars Wrigley Confectionery21 Resonate ....................................59 Westward...................................62 September 2021
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