IN-STORE EVENTS CALENDAR

Fresh Florida Tomato Month National Brunch Month National Afternoon Tea Month National Fresh Celery Month National Soft Pretzel Month National Soy Foods Month National Pecan Month Pets Are Wonderful Month

S M T W T F S

1

April Fool’s Day. Create a coupon offering one free elephant with the purchase of a carton of milk and have toy versions ready for those who redeem the coupon.

2

National Peanut Butter and Jelly Day. Now is the time to get creative with meal ideas beyond sandwiches.

World Party Day. Provide tips along with the necessary supplies for shoppers to host their own installment of this global bash.

4

National Vitamin C Day. Direct customers to the VMS and produce aisles for appropriate products.

5

National Raisin and Spice Bar Day. Encourage shoppers to buy them or bake their own.

6

National Caramel Popcorn Day. Suggest this treat to enliven the weekly movie night.

7

National Burrito Day. A family dinner can become more fun when everyone gets to assemble their own version of this beloved wrap.

8

National Empanada Day. Add this savory Spanish fried turnover featuring meat and/or veggies to your prepared food menu.

10

Palm Sunday

National Siblings Day

11

National Pet Day. Ask customers to share via social media what their animal companions mean to them, for the grand prize of free pet supplies.

17 18

Easter. Mark down any holidayspecific candy still left. Tax Day. It’s a bit later this year, due to the observance of Emancipation Day — commemorating when President Lincoln abolished slavery in the District of Columbia in 1862 — on the 16th in the nation’s capital.

24 25

New Kids on the Block Day. Play the hits of Boston’s finest boy band in your store(s) all day. Kiss and Make Up Day. Promote the greeting card aisle as the place to start burying the hatchet.

12 13

National Colorado Day. Tout the excellence of foods and beverages from the Centennial State. National Peach Cobbler Day. Remind shoppers how well this goes with vanilla ice cream.

19

National North Dakota Day. Educate customers on the best food and drink that the Peace Garden State has to offer.

20

National Banana Day

National Lookalike Day

26

National South Dakota Day. Like its northern neighbor, the Mount Rushmore State has plenty of tasty fare to try.

27

National Babe Ruth Day. Celebrate the legendary slugger with a feast fit for a ballpark, starting with franks and fries.

14

National Gardening Day. Whether it’s a plant, pot or bag of soil, make sure that customers know they can purchase it at your store(s).

21

National Kindergarten Day. Mark this entry into big kidhood with a free book of fun puzzles for anyone officially enrolled at this grade level.

28

Stop Food Waste Day

National Take Our Daughters and Sons to Work Day

15

Good Friday

National Laundry Day

22

Earth Day. Shine the spotlight on your eco-friendly offerings.

29

National Arbor Day. Plant a tree in a local park, on behalf of your company.

9

National Winston Churchill Day. Shoppers can consider the legacy of the famed British statesman (with an American mom) over tea and scones sourced from the international food aisle.

16

Husband Appreciation Day. Stock an array of goodies for spouses to present to their hubbies.

23

National Talk Like Shakespeare Day. See how often you and your associates can work “forsooth” or “verily” into conversation.

30

National Sense of Smell Day. Observe this occasion by having your in-store bakery’s delicious aroma draw shoppers to the department.