5 minute read
IN-STORE EVENTS CALENDAR
from PG-0822
by ensembleiq
American Cheese Month German-American Heritage Month Italian-American Heritage Month National Chili Month National Pasta Month National Pizza Month National Pork Month National Seafood Month
S M T W T F S
1
National Pumpkin Spice Day
National Homemade Cookies Day
National Fried Scallops Day. Direct customers to the seafood section for the main ingredient in this tasty dish.
Sukkot. During this seven-day harvest festival, which starts today, observant Jews welcome friends and family to dine in a temporary dwelling called a sukkah.
16
Global Cat Day. Remind shoppers that they can find the perfect present for their favorite felines in your pet care aisle.
23
National Motherin-Law Day. If your spouse’s mom is your preferred shopping companion, bring her along for a free bouquet from the floral department.
30
National Speak Up for Service Day. Turn the spotlight on your associates’ volunteer efforts, and tell customers where they can sign up to do their part.
3
National Boyfriend Day. Those shopping with their main man qualify for a discount.
10
National Cake Decorating Day. Display the most gorgeously adorned creations of your talented staff.
4
National Eat Fruit at Work Day. Set out grab-and-go items for those headed to the office.
11
National Sausage Pizza Day. Highlight your store-made pizzas with this sought-after topping.
5
National Pumpkin Seed Day. This protein powerhouse snack deserves to be celebrated every day.
6
National Noodle Day. This culinary staple is popular in Eastern and Western cuisines alike.
12
National Take Your Parents to Lunch Day. Tout your in-store dining area as the perfect place for this shared meal.
13
National Yorkshire Pudding Day. Most of us Yanks are familiar with this dish as a popover.
17
Women in Military Service for America Memorial Anniversary
24
National Food Day. What better place to celebrate healthy, affordable comestibles than at a supermarket?
31
Halloween
National Caramel Apple Day
18
National No Beard Day. Those wishing to change their look can head to the personal care aisle for razors and shaving cream.
25
Sourest Day. This counterpart occasion to Sweetest Day seems made for trying the tartest candies available.
19
National Kentucky Day. Now is when we celebrate all of the great food and beverages from the Bluegrass State, starting with that iconic Derby Day drink, the mint julep.
26
National Mincemeat Day. Spark a revival of this one-time perennial pie filling.
20
Get to Know Your Customers Day. Use this quarterly occasion to run online profiles of some of your most loyal shoppers.
27
National American Beer Day. Time to raise a cold one — as long as it was brewed in the U.S.A.
7
National ChocolateCovered Pretzel Day. Go on and indulge in this sweetand-salty treat.
8
International Pierogi Day
14
National Dessert Day
15
National Sweetest Day. Direct shoppers to the candy and card aisles to purchase items for those who mean the most to them.
21
National Witch Hazel Day. Educate beauty shoppers on the beneficial effects of this venerable skin treatment.
22
National Nut Day
28
National Breadstick Day
29
National Oatmeal Day. The food equivalent of warm hug is actually great any time of day – and, of course, it can be eaten cold, too.
By Joe Toscano, Vice President, Trade & Industry Development at Purina
Purina Dog Chow has proudly supported the military since its founding almost 100 years ago, and the strong commitment to service members continues today. In fact, Dog Chow is celebrating five years of its Service Dog Salute campaign, which highlights the life-changing benefits that service dogs provide to veterans experiencing posttraumatic stress disorder (PTSD). Approximately 3.5 million military veterans suffer from PTSD, and while service dogs are demonstrated to reduce the severity of PTSD symptoms and suicidal behaviors, only one in 100 of those in need who seek a service dog receive one each year. Dog Chow is on a mission to help. This year marks $1 million in donations from Dog Chow to service dog organizations since the start of the Service Dog Salute program in 2018. These donations help support the care and training of more service dogs for veterans with PTSD. PTSD service dogs are NOT the same as emotional support, therapy or companion dogs. Like service dogs for the blind, deaf and physically disabled, PTSD service dogs for veterans must be specifically trained to help their handler perform tasks they cannot otherwise perform on their own. As part of this year’s Service Dog Salute program, Dog Chow has launched its first-ever Visible Impact Award in partnership with the Association of Service Dog Providers for Military Veterans. The award celebrates the remarkable impact PTSD service dogs have on veterans’ daily lives and recognizes these outstanding service dogs and the organizations that trained them. Starting September 1, 2022, dog lovers can join in selecting the first-ever Dog Chow Visible Impact Award winner by voting on the selected finalists at DogChow.com/ service. For every vote, Dog Chow will donate $5 to the Association of Service Dog Providers for Military Veterans (up to $75,000 total) to help train more PTSD service dogs at no cost to veterans. Additionally, the winning dog’s veteran will receive a $10,000 cash prize and $25,000 for the organization that trained the service dog. The Dog Chow Visible Impact Award complements ongoing research that shows most veterans with trained service dogs exhibit lower symptoms of PTSD, reduced depression and increased social participation compared to those who utilize more traditional clinical care for PTSD alone. Dog Chow and Purina associates are working to bring more awareness and support to veteran service dogs. Soon, you’ll see our mission highlighted on every bag of Dog Chow that arrives in retail stores. Retailers can make an impact by carrying special Service Dog Salute in-store signage designed to drive attention and awareness for the program. Contact your Purina sales rep to learn more.
