EDITORS’ PICKS FOR INNOVATIVE PRODUCTS

Mash Up

After discovering through a survey that 80% of consumers make mashed potatoes from scratch at least once a year and 40% of these shoppers use chicken broth as an ingredient, Idahoan Foods was inspired to expand its broad range of convenient Fresh-Dried potato products with Idahoan Chicken Broth Flavored Mashed Potatoes. The first product launch for the iconic brand since 2019, Chicken Broth Flavored Mashed Potatoes feature the same creamy texture and quick prep time that fans are accustomed to, with an extra layer of flavor from the infusion of real chicken broth and select herbs. The offering joins a long lineup of Flavored Mashed Potatoes, giving home cooks options for many meal occasions. A 4-ounce pouch of Chicken Broth Flavored Mashed Potatoes retails for a suggested price range of $1.25-$1.50. Idahoan has also refreshed its portfolio of Mashed Potato Cups with a simplified, shopper-friendly look that brings brand imagery to the forefront and includes updated instructions for both microwave and boiling-water preparations, based on consumer feedback. http://idahoan.com/

Skyr’s the Limit

Launched by siblings Stephanie and Hayley Painter, of Painterland Farms, a fourth-generation family-run regenerative dairy farm in Pennsylvania, Painterland Sisters Organic Skyr Yogurt offers a thicker, creamier Icelandic-style organic yogurt that’s lactose-free, rich in probiotics, and high in protein and calcium. Made from organic whole milk and sweetened naturally using fruits and cane sugar, the kosher product is available in five flavors: Plain, Blueberry Lemon, Strawberry, Vanilla Bean and Meadow Berry. The sisters are committed to transparency in their skyr’s clean, recognizable ingredients, even going so far as to source all of their organic milk from fellow Pennsylvania family farms. Painterland Farms, a certified woman-owned business, also puts the land first while going above and beyond USDA Certified Organic requirements and touting such practices as chemical-free fertilizers and weed removal, and freely grazing animals on open pastures. A 5.3-ounce single-serving cup of any skyr flavor retails for a suggested $2.99. https://painterlandsisters.com/

In the Pocket

Old El Paso has come up with a way to make Taco Tuesday less messy with Tortilla Pockets. The easy-to-hold, portable soft flour tortillas feature a sealed bottom for easy filling and less mess, making customized tacos easy and fun, with no rolling necessary. To mark the launch, the General Mills brand teamed up with Season Six “Bachelorette” and mother of two Ali Fedotowsky-Manno to share her family’s favorite taco fixings, as well as their tips for (mostly) mess-free mealtime fun. An 8-pack of tortilla pockets retails for a suggested $3.68; they also come as part of a 12.4-ounce Tortilla Pockets Kit, retailing for a suggested $4.66 and including Old El Paso’s Taco Seasoning and Original Taco Sauce, for even greater convenience. https://www.oldelpaso.com/; https://www.generalmills.com/

Time to Sparkle

Created by husband-and-wife wellness celebrities Jay Shetty and Radhi Devlukia-Shetty, along with Kim Perell, CEO and founder of 100.co, an AI-powered consumer brand group, Joyo is a line of adaptogenic sparkling teas. Powered by botanicals to enhance mind and body, the ready-to-drink functional beverages come in five blends: Unsweetened Black Tea, Raspberry Black Tea, Black Tea with Lemon, Peach Black Tea and Tropical Green Tea. Each tea is made with ayurvedic ingredients and a proprietary blend of five expertly sourced adaptogens: L-theanine to increase serotonin and dopamine, helping to balance the mind; lion’s mane mushroom to help increase cognitive function and combat mild stress and temporary anxiety; reishi mushroom to help banish daily fatigue and boost antioxidant support in the body; panax ginseng, an herb used to improve cognitive function, specifically short-term memory, and increase athletic endurance; and acerola cherry extract, a superfood known for its powerful vitamin C and antioxidant properties. A 12-fluid-ounce can of any variety retails for a suggested $3.49. https://joyotea.com/