1 minute read
Native Delivery: Customer Awareness & Marketing
Customer Awareness & Marketing
WEBSITE/APP
Leverage first- or thirdparty online ordering platforms in order to build and maintain an online presence
Update Google My Business with this channel Connect to your other technologies (POS, Delivery Management) Advertise as you would 3PD (Stickers, Signs, Word of Mouth)
THIRD-PARTY DELIVERY WIN-BACKS
Let customers know that you offer delivery and provide where to order
QR Codes Printed Flyers •
Be careful with third-party delivery company policy, as it attributes to marketing in this way Branding on your website Push Notifications from your App
SOCIAL
Create accounts on various social media platforms. (Facebook and Instagram are considered highly effective)
Promotion and removal fcb128of third-party delivery references Guide customers to your websites and apps Create incentives for customers by providing discounts for ordering directly from your brand
Frequency: Low (2X/month) Similar Marketing Strategies to SMS If once a month, try newsletter style. •
Fit Delivery into this as a section, explain how it is cheaper for the customer.
SMS
Frequency: High (4X/month) Expensive: Using keywords to a short-code Less Expensive: Local number or toll-free number Set Up SMS Marketing Program • Send out offers for the delivery program to get customers to order directly Hallmark Holidays: Promotions “Stay Home, Hangout, Leave the food to us”
