Marketing Checklist

Marketing Really Matters: Customers Need to Know You’re Open

Customers need to know what you’re doing and have easy, actionable ways to connect. Use these ideas to communicate about the status of menus, promotions, service options and operating hours. Think about channels inside and outside the restaurant, including the brand website, social media and third-party channels.

Each channel should enable action, where action is making an order.

Pair technology with marketing, showing consumers the way.

Add clear links to the order channel.

Add clear location information, with map and directions.

Leverage your solution provider’s marketing capabilities and/or partner with companies to identify complementary marketing opportunities.

Use templates and marketing frameworks to build content at a macro level that can be adjusted at a micro level.

Use SEO and consider advertising for things like grocery options, delivery time and price. For example, market to consumers looking for grocery delivery who may be experiencing a considerable shortage of delivery windows.

Promote bundled meals and/or repeat delivery programs.

Leverage your email database and solicit opt-ins from all new customers.

Update CRM with COVID-19 communications, orders, preferences. Build a customer database for post-COVID-19 promotions.

Collect Real-Time Guest Data

Ensure a feedback mechanism pre- and post-order Collect info via QR codes on boxes, menus, during delivery, etc. Measure guests’ receptivity of evolving menus, service, and safety standards to discover what’s working and what needs improvement. Try integrating live data feeds of in-moment guest feedback for integration into CRM, BI, and staff communication tools.

BE A PART OF THE COMMUNITY Have and tell a philanthropy story. Consider a “pay it forward” strategy, allowing customers to buy a meal for hospital workers or first responders. Look for other ways to participate in your community to strengthen bonds and help during difficult times.

“Real-time feedback has never been more important than in this ill-defined, ever-changing post-Covid landscape.”

DAN DILLON VP, US Operations Yumpingo

Social Media Tips

Post live videos, covering safety measures, specials, behind the scenes, kitchen, how easy it is to order curbside, delivery, from the app, etc. Post daily. Don’t count likes. Typically 1-5% of customers actually see your posts. Use the 80/20 rule: 80% should be about your community, employee recognition, etc., and 20% should be your sales and specials. Stay on top of incoming messages on all social media platforms. (Facebook Messenger, Instagram DM). Make sure to not overlay too much text on your images especially if you’re using them in ads. Use Facebook Creator Studio Don’t use auto-posting as you can use Facebook free program Follow the 25% text rule