PLANT-BASED REPORT
PLANTING THE PRIVATE LABEL SEED EXPERTS SHARE HOW PLANT-BASED SUPPLIERS CAN GET INTO PRIVATE LABEL
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By Dan Ochwat
t the Plant Based World Expo in New York, held in-person last December, plant-based food and beverage suppliers lined up the aisles cooking meat-alternative dishes from chicken parm sandwiches to specialty pizzas. The trade show was buzzing, as the category is truly booming. Bloomberg Intelligence data, for example, said plant-based meat and dairy alternatives could reach 5% and 10% of their respective global market shares in the next decade, while the global plant-based alternative-meat market may grow to $28 billion by 2025. Bloomberg also reported that this could translate into
JOAN KAVANAUGH VP, national buying, ALDI U. U.S.
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What can you share about the ALDI private label plant-based offerings?
The plant-based category is such an exciting one and we have been blown away by the response to these newer products, particularly our vegetarian and vegan line Earth Grown. Earth Grown started as an ALDI Find back in 2018 and received such a positive response from our customers
a $74 billion opportunity by 2030 if sales growth and penetration levels mimic those of plant-based milks to reach 5% of the total meat and fish market. Plant-based meat accounted for just 0.3% of total meat sales in 2020, but growth is accelerating and plant-based meat retail sales could reach $118 billion in 2030, per the report. However, when visiting the Plant Based World Expo, where Store Brands moderated a panel on building private label, it was evident that many of the plant-based suppliers haven’t quite transitioned into building out a private label program. Here are tips from three leaders:
that less than eight months later we expanded the line and made it a part of our everyday selection. Earth Grown has quickly become one of our most popular brands and one that we see a lot of excitement about on social media when new items arrive on-shelf. We are constantly introducing new seasonal flavors and options through ALDI Finds, and we also offer plant-based milk alternatives from our Friendly Farms line.
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What are you looking for from supplier partnerships in the plant-based space?
This is such a rapidly growing category with new innovations in the pipeline every day. We’re always look-
www.storebrands.com
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January/February 2022
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Store Brands
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2/9/22 9:26 PM
