PRODUCTS/INNOVATIONS

ly evolving consumer demands in order to produce the best products possible for its clients.

The company’s research and development team is constantly working with new ingredients and technologies, which allows G.S. Gelato to craft innovative flavors in a variety of ways – from authentic Italian gelato, to vegan sorbetto, and plant-based frozen desserts crafted with virtually any choice of milk alternatives.

Birdzi, told Store Brands. “Essentially it created customized offers for every single shopper. If I think 50¢ off a box of popcorn is going to work for you, you’ll get 50¢ off, and for somebody else it might take 75¢ to trigger that purchase.”

Across all Birdzi customers, the company said that more than 8% of shoppers who receive strategically targeted VISPER 2.0 offers buy one or more items versus the 4.5% of shoppers who buy one or more items from traditional weekly circulars. Overall, Birdzi’s customers saw 38.2% growth in the number of categories shopped and 23.6% growth in the number of trips per shopper.

Fair Trade Usa Factory Program Redesign

As the leading certifier of fair trade products in North America, Fair Trade USA helps retailers and consumers identify ethically and sustainably sourced grocery and home products. Through its recently redesigned factory program, the nonprofit is able to streamline factory onboarding, enact progressive requirements that encourage continuous improvement, expand the product categories it certifies, and simplify cost structures for suppliers.

BIRDZI VISPER 2.0

In the grocery world, the adoption of technology continues to allow retailers to better know their customers, and offer them appropriate deals and discounts on private label items. New Jersey-based AI solution firm Birdzi is just one example, working with independent retailers who are seeking to build customer loyalty.

Birdzi’s VISPER 2.0 personalization tool reimagines the weekly ad circular and has increased sales, visits and customer retention for regional supermarket retailers. The solution leverages customer insights and the retailer’s entire product catalog, including private brands, and then automatically suggests specific offers, discounts and communication tailored to each shopper.

“What VISPER 2.0 did was remove the limit on the number of offers,” Shekar Raman, CEO and co-founder of

Through the program, suppliers around the world can take steps towards sustainability and have their products recognized as such. Also in 2022, e.l.f. Beauty became the first supplier in the beauty industry to become Fair Trade Certified for a manufacturing facility. More than 200 e.l.f. products now display the Fair Trade Certified seal.

Last October, Fair Trade USA exceeded $1 billion in financial impact to farmers, workers, fishers and communities around the globe since its inception in 1998.

Nsi Group Airnuts

With health and wellness becoming one of the largest trends in food & beverage, NSI Group’s Airnnuts are changing the game in the snack category. The nut product from the California-based private label snack and ingredient manufacturer offers consumers a new twist on a healthy staple.

Airnuts are a plant-based nut snack made from 80% nuts, and are air-baked as opposed to fried in oil like many traditional snacks. Packed with protein and fiber, Airnuts are gluten-free, non-GMO, vegan and prepared without any added oil. The product comes in a wide variety of flavors, including Himalayan Pink Salt, Chili, Onion & Cheese and Truffle.

“Airnuts are bringing a new snacking experience that is not only delicious, but also guilt-free,” said NSI Group. “The unique texture and the perfect combination of flavors make Airnuts the perfect snack for any time of the day, whether it’s as a quick energy boost in the morning, a satisfying midday pick-meup, or a tasty treat in the evening.”

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