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SOMETHING TO SNACK ON

Growing Consumer Demand For Tasty Treats Opens New Opportunities For Private Label Growth

By Greg Sleter

Snack food retailers and suppliers rejoice. Americans are snacking more and this trend is expected to continue for the foreseeable future.

Research from Circana shows that 49% of consumers are snacking at least three times per day, up 4% over the past two years. With a growing number of consumers visiting their snack closet with greater frequency, there is opportunity for retailers to entice consumers to buy more.

As with any consumer purchase behavior, price is a major factor. More recently, as prices across the store rise, shoppers are not just grabbing their favorite branded products off of store shelves. They’re now looking toward private label products in an effort to save money.

Circana insights show that 72% of consumers look at the price of snacks before making a purchase, up 5% over the past two

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