2022 USA Member Media Kit

Page 1


For over 50 years, Ensemble Travel has successfully helped our membership boost awareness and increase sales using

OUR VALUE PROPOSITION.

our personalized marketing solutions. Now more than ever, it

is

important

leveraging

our

to

stay

programs

connected to

build

with

a

your

robust

clients.

By

omni-channel

marketing strategy, you will remain top of mind and inspire future

bookings

publications,

in

email

2022

and

programs

beyond.

and

social

Pair media

our

print

posts

kick start success that separates your agency this year!

to


RETENTION

SALES

AWARENESS

ASPIRATIONAL

ACQUISITION

2022 USA PRINT MARKETING Drive bookings with print and virtual print marketing solutions

TARGET AUDIENCE

TIMING

AVAILABLE VIA

Winter: Virtual Only Fall: Print & Virtual

Print: Restart+ Marketing Plan Virtual Print: Restart+ Marketing Plan E-Marketing Plan

May: Print & Virtual

Print: Restart+ Marketing Plan Virtual Print: Restart+ Marketing Plan E-Marketing Plan

February: Print & Virtual

Print: Restart+ Marketing Plan Virtual Print: Restart+ Marketing Plan E-Marketing Plan

June: Virtual Only

Print: Restart+ Marketing Plan Virtual Print: Restart+ Marketing Plan E-Marketing Plan

VACATIONS MAGAZINE B2C travel & lifestyle magazine Destination features of luxury & mainstream experiences

SMALL SHIP & RIVER CRUISING B2C magazine that promotes niche cruising River cruising, sailing ships, luxury yachting & expedition

All Travelers

All Travelers Interested in a Speciality Cruise Experience

EXTRAORDINARY EXPERIENCES B2C magazine that promotes once in a lifetime experiences Luxury cruises, high-end tours, refined luxury hotels & resorts

ULTIMATE FAMILY VACATIONS B2C magazine that promotes nuclear & multi-gen family travel Practical advice and planning ideas through useful editorial

Elite, Affluent & Luxury Travelers

Families & Multi-Gen Travelers

THE TRAVELER'S TABLE B2C magazine that pairs foodies with culinary getaways Cruises, tours & hotels that offer a unique dining experience

DIRECT MAIL Formats include postcards, multi-panel mailers & brochures Personalized to your agency

Foodie Travelers

Targeted Customers

November: Print & Virtual

TBD in 2022

Print: Restart+ Marketing Plan Virtual Print: Restart+ Marketing Plan E-Marketing Plan Print: Restart+ Marketing Plan Virtual Print: Restart+ Marketing Plan E-Marketing Plan


RETENTION

SALES

AWARENESS

ASPIRATIONAL

ACQUISITION

2022 USA DIGITAL MARKETING: MONTHLY E-ZINE Impact sales with our omnichannel E-Zine marketing program

TARGET AUDIENCE

TIMING

AVAILABLE VIA

All Travelers

Monthly Over 2022

Restart+ Marketing Plan E-Marketing Plan

All Travelers

Monthly Over 2022

Restart+ Marketing Plan E-Marketing Plan

All Travelers

Monthly Over 2022

Restart+ Marketing Plan E-Marketing Plan

All Travelers

Monthly Over 2022

Restart+ Marketing Plan E-Marketing Plan

All Travelers

Monthly Over 2022

Restart+ Marketing Plan E-Marketing Plan

All Travelers

Monthly Over 2022

Restart+ Marketing Plan E-Marketing Plan

LAND PARTNER OF THE MONTH Supplier & three products or promotions will be in the spotlight 2 social media posts

CRUISE PARTNER OF THE MONTH Supplier & three products or promotions will be in the spotlight 2 social media posts

VIDEO SPOTLIGHT Supplier provides a visual representation of brand Inspire your travelers to take action with impactful videos

CRUISE SHIP SHOWCASE Supplier highlights a particular ship or class of ships Showcases accommodations, dining, onboard programs & more

TRAVELER INSPIRATION ADVERTORIAL Supplier describes their brand and product offerings Editorial paired with images and video to tell a story

FEATURED PROMOTIONAL OFFER Push promotional messaging with this placement Drive bookings with our preferred supplier partners


RETENTION

SALES

AWARENESS

ASPIRATIONAL

ACQUISITION

2022 USA DIGITAL MARKETING: EMAIL & NEWSLETTERS Reach in-market travelers with our EMail marketing solutions

DIRECT TO TRAVELER - EXCLUSIVE SUPPLIER Opportunity to quickly reach travelers with a personalized send Targeting is based on our robust audience segmentation

TARGET AUDIENCE

TIMING

AVAILABLE VIA

Highly Targeted Audience Based On Supplier Brand & Products

Monthly Drop Dates Over 2022

Restart+ Marketing Plan E-Marketing Plan

All Travelers

January, April, July & October 2022

Restart+ Marketing Plan E-Marketing Plan

In-Market Cruise Travelers

February, May, August & November 2022

Restart+ Marketing Plan E-Marketing Plan

In-Market Adventure & Experiential Travelers

March, June, September & December 2022

Restart+ Marketing Plan E-Marketing Plan

MULTI-SUPPLIER THEMED EMAIL All-profile send sent to travelers around a industry theme Distributed to an American audience

CRUISE NEWSLETTER Targeted send around a booking location or relevant theme Multi-supplier send sent to a North American audience

TRAVEL STYLE NEWSLETTER Targeted send around the Adventure/Experiential persona Multi-supplier send sent to an American audience


THANK YOU! ADD

OUR

TEAM

TO

YOUR

TEAM

TODAY.


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