APEX CORDSET T E C H N O LO G I E S
APEX CORDSET TECHNOLOGIES
Staying Grounded
While Powering Everyday Life PRODUCTION: Timothy Reeder
“Keeping people efficiently and safely connected in every walk of life is the very reason for the existence of Apex Technologies.” Simple, yet utterly crucial, it is this vision which drives the company to become the preferred supplier of the full range of plug and connector systems globally, powering some of our most vital functions.
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Established in 1986, Apex Cordset Technologies (APEX) has grown to occupy the leading spot among developers and manufacturers of power cords, household electrical accessories and detonator cable assemblies. Recognised today as the unchallenged largest power cord manufacturer in Africa, APEX manufactures a huge range of moulded plugs, sockets and related products for
a variety of commercial and industrial applications at a 14,000m² facility, consisting of five plants at the heart of Gauteng’s industrial hub. “We are already the leading supplier to South Africa and have the ability to meet any country’s standards,” APEX pronounces. In addition to supplying superior products to local consumers, Apex Cordset Technologies has also entered the export market to supply companies in the USA, Chile,
Korea, Australia, Wales, Ireland, Poland and Portugal with its outstanding products. “Although we are already the leading national supplier of power cordsets, moulded plugs, connectors and wire harnessing, through our mission we will continue to expand our business, introduce new and compatible products and grow in reputation beyond Africa’s borders,” APEX goes on.
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INDUSTRY FOCUS: MANUFACTURING
CORE VALUES A manufacturer, supplier and exporter of a wide range of quality products to suit every demand for moulded plugs, power cords and cord sets APEX supplies the electrical and electronics appliance markets. “APEX utilises state-of-the-art modular and fully automated machinery to ensure precision and consistent quality,” the company states. “Daily production meetings and strict in-house quality control – from materials selection to shipment – guarantee that we meet our customers’ urgent requirements and deliver quality products. “Creative engineering, outstanding technology and uncompromising quality standards have ensured our standing as a world-class manufacturer in our field. Moreover, we are continuously investing in new technology, skills training, equipment and machinery to maintain and improve the company’s competitiveness.” APEX is renowned for conducting business with a true sense of personal, corporate and community pride, as well as its unbending focus on innovation. “Apex Cordset Technologies
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commits to constantly evolve the cable industry, befitting all walks of life with quality products, backed by excellent service with our foundation in manufacturing expertise,” it says of an approach which really does cater for every person and every application, a peerless product range paired with a consideration of the needs of all consumers. Staffed by more than 500 highly skilled personnel, the company possesses the expertise and capacity to provide customers with value-formoney, tailor-made products and exceptional lead times, manufacturing in excess of 120,000 plugs per day. “To realise our vision,” APEX expands upon its future thinking, “we will need to adopt leading wire processing technology, provide a diversified product range of the highest quality and delivery at the fastest possible turnaround times.” APEX assures that such lofty aims are continually reached by an unflinching adherence to an exhaustive set of core principles. A passion for quality and quality standards is arguably
// WE HAVE HIGH STANDARDS, AND OUR GOAL IS TO SELL THE HIGHEST QUALITY PRODUCTS WE POSSIBLY CAN // most significant, ensuring products to be compliant and of the top standard for the intended market. “We have high standards, and our goal is to sell the highest quality products we possibly can,” APEX offers. Paramount in APEX’s priorities is customer satisfaction, and making sure that they feel valued. The company adopts an approach to its work that is informed, knowledgebased and constantly demonstrates professionalism in all it does, through competence, flexibility and efficiency. “We go to extraordinary lengths to satisfy and delight our customers. We want to exceed their expectations every time they place an order with us.”
APEX CORDSET TECHNOLOGIES
SERVING THE EAST RAND SINCE 1975
We stock a large variety of steel products, square tubing, round tubing, rectangular tubing, flat bar, angle iron, beams, channels, sheets and plates and fencing materials. As well as aluminum, bright and stainless steel products. Building… Bring us your cutting and bending schedule for a quote! We also have an industrial hardware which stocks anything from welding equipment, safety gear, fasteners, bolts & nuts, cutting discs, paint, gate automation, ornamental steel and castings, security products, electrical and plumbing products.
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CRUCIAL APPLICATIONS Manufacturing in South Africa continues to experience real challenge, with fin24 reporting a decline in production for the consecutive month in September. Manufacturing production fell by 2.4% in September 2019 when compared with September 2018, a decrease well above the estimates of analysts, and by the same percentage on a monthly basis between August and September. Of the 10 manufacturing divisions that the index tracks, only food and beverages showed positive annual growth of 2.8%. The largest annual decline was in the glass and nonmetallic mineral products sector, which decreased by 6.7%. Despite the apparent gloom, though, Business Day has pegged manufacturing as a ‘sunrise sector’ for South Africa.
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It highlights its abundant potential to create jobs which could utilise the skills of 9.6 million currently unemployed South Africans, also pinpointing the lowering of corporate tax for manufacturers to 15%, conditional on a percentage of turnover being re-invested in capacity that expands production. APEX has remained successful and productive throughout this period of austerity for SA manufacturing, expanding its facilities and product lines while so many have faltered and failed. It is of course a combination of factors which have bred success in the face of adversity, but it is surely the range of applications of APEX products in vital settings which is chief among them. The expanding population and growing reliance on technology and power is seeing Apex Cordset
011 897 8960
Technologies busier than ever. It might be deep underground in a gold mine, where a detonator cable is laid to extract the metal to build cities, countries and global economies. A machine in neonatal ICU helps a premature baby to survive and flourish, while in offices the world over business is conducted, monitored, researched and recorded by computers. “Almost every hour of the day we take our connection with power entirely for granted,” APEX reminds us. “From the explosive drama of saving lives to the soothing hum and reassuring purr of the daily routine, staying connected is what keeps our world ticking over.”
WWW.APEX-LEADS.CO.ZA
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THE BUSINESS MAGAZINE FOR AFRICA’S INDUSTRY LEADERS
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December 2019
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ENTERPRISE AFRICA
DECEMBER 2019