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GARDAWORLD AFRICA Resilience in the Face of Complexity GardaWorld in Africa
PRODUCTION: Eleanor Sarbutt-King
As opportunities for business success in Africa boom, threats are never far behind. GardaWorld is a leading provider of security and risk solutions, growing aggressively on the continent, and President and Chief Operating Officer, GardaWorld Security-International, excited about leading the way with quality and integrity at the front of mind. He talks to Enterprise Africa about how and where the company will grow in challenging market conditions.
The private security industry in Africa is booming alongside swelling international investment in what is often seen as one of the last true major growth geographies. Corporates, governments, and NGOs are flocking to the continent to join with its growing economic prosperity, embracing a young and available workforce, and seeking out opportunities to bring tried and tested business ideas to new markets.
According to the United Nations Conference on Trade and Development (UNCTAD), FDI reached a record $83 billion in 2021. But the continent still represents a small percentage of total FDI with Europe and Asia as the main sources. As this money progresses prospects, international operations seek quality international support. Establishing operations in Africa is not easy. Security and risk protection is often, rightly, top of the strategic agenda. the largest private security industries in the world. It’s hard to grow a security company of scale here, but other big sub-Saharan markets