INDUSTRY FOCUS: LOGISTICS

but when added economic pressures and global Covid shutdowns are added to the mix, you get an extraordinarily tough environment. Several additional factors also come into play when considering growth and sustainability, but Titan Cargo has used all the experience from within its team and the communities in which it operates to develop a company that adds real value.

“Titan Cargo’s key strategy to mitigate against economic shocks is to rapidly scale up its existing warehousing and transport business, as well as on-board more blue-chip customers. Additionally, Titan Cargo has over the years developed a very flexible model of operating warehouses efficiently for flex-up and flex-down demands and this is what helped us to thrive and grow during the worst economic shocks of the past,” details Naidoo on the company’s vast experience.

He takes the choice of optimism amid a myriad of negative factors and, importantly, is well-prepared for challenging conditions.

“We are concerned about the ongoing energy challenges in South

Africa. However, Titan Cargo has taken an approach of contributing and implementing energy solutions as opposed to complaining. Titan Cargo firmly believes that if all of us come together and assist the South African government, we will make a positive influence in alleviating the energy challenges we are faced with, and leave future generations with a vibrant and growing economy.

“The availability of skilled logistics people is always a challenge,” he adds. “However, our solid market reputation has assisted us greatly in attracting the right people. We also recruit from the communities within which we operate in, as local community upliftment is one of our sustainability strategies. We hire for attitude and personality and we train for skills.”

He highlights the company’s agility and nimble approach as key in remaining in pole position in around the country’s ports, saying that challenges have presented opportunities. As clients have been faced with true difficulty, Titan has been able to display strength – not unnoticed by the rest of the industry, demonstrated by its growing number of blue-chip clients.

TOP GEAR?

As the company cruises into top gear, beating rivals on price, efficiency, and results, ambition has not diminished. There is no plan for consolidation or slowdown. According to Naidoo, growth remains the driver of everything the company does.

“We are currently exploring warehouse collaborations in Southern African Development Community

(SADC) countries as well as in the Indian Ocean Islands. There are definitely opportunities in SADC and Indian Ocean Islands for A-grade FMCG warehouses that are highly integrated with road transport for route to market capabilities.

“Our brand has become synonymous with giving blue-chip customers competitive advantage in their route to market strategies. Our uniqueness lies in our simplicity.”

Clearly, Titan’s approach of doing ordinary things in an extraordinary way is paying off. Every seemingly unnecessary task, basic process, or simple action as grouped into a larger structure and reinforced with quality. But this extraordinary ability and delivery is only capable with great people, and Naidoo pays tribute to

Titan’s unique human resource.

“We intentionally protect our nimble-footed flat organizational structure, openly encourage and reward innovation and creativity so that we adapt quickly to market changes and are able to respond rapidly and flexibly to customer needs.

“We have created an empowering environment where our people thrive, are passionate and want to solve customer challenges. This we believe is our competitive advantage,” he concludes. “We do what we say and deliver what we promise, consistently and with appreciation for our customers.” WWW.TITANCARGO.CO.ZA