PREMIER FISHING SOUTH AFRICA

by 2050, and many are busy with research into alternatives for sources of iron, calcium and vitamin B-12 as the world slows its consumption of red meats. Changing appetite among young consumers, climate change issues, and the ability to quickly upscale sustainable production will all be hurdles for the wider global industry, but Premier Fishing is standing strong with a diverse product portfolio and varied customer base.

Currently, the fierce waters off South Africa’s coast are plentiful and Premier Fishing is looking to build on its fair winds.

“We are very flexible,” says Ramdenee. “We react quickly and take opportunities. We lead in south coast rock lobster and squid, and these are good businesses to be in. Based on what we can catch, all of our goods are sold – we simply cannot catch enough. We export everything, and that is good for the country as we are a foreign revenue earner. As we grow, we will be able to employ more people sustainably.

“We are always looking for opportunities,” he concludes. “We actively want to expand and grow. We evaluate every chance – we are in a phase where we want to grow the business aggressively.”

As progress with Operation Phakisa continues, Premier Fishing is the perfect demonstrator of how successful a sustainable ocean-based business can be, even over the biggest waves.