2021
THE BUSINESS MAGAZINE FOR FINANCE LEADERS
FINANCEFOCUS
THE BUSINESS MAGAZINE FOR FINANCE LEADERS
DRIVING BUSINESS FORWARD
CONTENTS Advertising & Readership Finance Focus Overview Stats Why Advertise? Specification and Prices Design Services Terms and Conditions – they’re important Contact
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READERSHIP With a readership of over 105,000 senior decision making individuals working across a range of industries, Finance Focus is the perfect medium to promote your company’s story. From market leading editorial content, to superb creative branding in a platform of unparalleled circulation there is no better way to share your story with your industry peers and potential customers. We have a range of solutions to meet your needs – more information can be found online at www. finance-focus.net. To enquire, please contact us and a relevant representativewill be in touch with you to discuss your requirements.
ADVERTISING We have worked with some of the world’s largest companies, creating engaging editorial content and eye-catching, informative advertising campaigns, to continually build brands and champion the innovative work that is done daily in this exciting sector. If you are looking for a stand-out print advertisement, that can be used again and again, or if you want to promote a particular project or development, we have the solution for you. We have an experienced in-house design team that can quickly and effectively create branding material for any type of promotion. If you have an existing campaign that you would like to continue, or perhaps make small changes to, we can help. If you need to create something from scratch, we have all the necessary tools. You can be sure that we will advise you every step of the way, using all our expertise to create advertising campaigns that achieve your goals.
FINANCE FOCUS Finance Focus is part of the CMB Media Group family. As the fourth title in the company’s growing portfolio, Finance Focus was devised to fill a gap in the market for an independent voice in the finance industry. 4
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STATS Finance Focus has a unique and multi-layered monthly distribution comprised of elements including targeted mail, social media campaigns, and an ongoing drive to build subscriptions.
Size of company: 1-9 employees 6% 10-49 employees 9%
50-149 employees 19% 150 -399 employees 24% 400-999 employees 22% 1000+ employees 20% From the following sectors:
Insurance 32% Banking 22% Fund Management / Investment 14% FinTech 13% Data Services 12% Other 7%
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From the following territories:
Europe 34%
(Central 10%, Eastern 19%, Western 71%)
Middle East 26% Africa 22%
(North 11%, Sub-Saharan 89%)
USA 18%
From the following Job roles:
CEO 36% Managing Director 21% Commercial Director 18% Project Manager 15% Fund Manager / Investor 5% Other 5%
OUR MARKETS Finance Focus focuses on all areas of the Finance business. Whether you are a Fund Investment company, an insurance company, you specialize in Data Services, a player in the world of FinTech, or any other area of the finance industry, we cover stories from your area of specialism.
Insurance
Banking
Data Services
Fund Management / Investment
FinTech
HOW TO READ: The Finance Focus website, where the magazine is primarily hosted, is created to suit mobile, tablet, laptop and desktop functionality. This is the best way to view content. The magazine is also available through Issuu - the world’s largest electronic publishing and discovery platform for magazines, catalogues, newspapers, and other publications. The hard copy is prepared, printed and distributed from the UK, using certified carbon capture technology to uphold environmental standards. Print copies are available upon request to featured companies and advertisers.
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WHY ADVERTISE? It’s simple how advertising really works. Advertising reaches a very large number of target audiences (depending on the medium or combination of media that is being used) and it filters out the real potential of the market in terms of identifying the prospect customers who can then eventually be turned into loyalists. Once again, the benefit goes to the company who really reaps the reward for investing in the tree of advertising. The investment in advertising is only a fraction of the business operations, but its effects can be felt throughout the business in terms of sales boost, customer satisfaction, worker motivation and a good reputation. Unless you’re promoting your product in the right manner you can’t really reach the target market effectively. That’s where advertising comes in. It creates awareness among your target market as to what you’re all about, the value that you’re providing them with in the form of your product/service and the reason why you’re better than others who are offering similar products. It’s all about informing, persuading and reminding your prospect customers of your presence in the market, your unique offering and your competitive edge over others. Quarter Page
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Half Page: Horizontal/Vertical
Full Page
Double Page Spread
SPECIFICATION AND PRICES Finance Focus magazine is prepared to B5 paper specifications (single page = 176 x 250 mm Quarter Page: £1,400 / $1,850 / €1,650 70 x 100 mm (300 dpi / no crop or bleed required) Half Page: £2,200 / $2,900 / €2,600 Horizontal – 144 x 100 mm (300dpi / no crop or bleed required) Vertical – 70 x 200 mm (300dpi / no crop or bleed required) Full Page: £3,250 / $4,300 / €3,800 176 x 250 mm (+3mm bleed all around / 300dpi / include print crop marks on supplied material) Double Page Spread: £4,400 / $5,800 / €5,200 352 x 250 mm (300dpi / +3mm bleed all around / include print crop marks on supplied material / do not include important info in the dead centre of the page to avoid losing material in the fold of the printed edition) Technical Feature: 4 page - £1200 / 6 page - £1600 / 8 page - £2000 Including interview with company spokesperson, images & hyperlinks Cover Story: £3800 Logo & image on front cover, 4 pages of editorial content & prominent placing on website Website Only Feature Story: £1200 Approximately 1200 words of editorial copy & images, + social media marketing Website banner advert - £400 per 1 month hosting
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DESIGN SERVICES If you choose to advertise with Finance Focus, firstly you’ve made a good choice; secondly, we’ll need some input from your side. Ideally, your marketing team or designers will be able to produce the advertising material to the specifications supplied. Producing artwork internally is by far the best way to go as your people will have a full understanding of your brand and message, and will be able to stick to your themes. Perhaps you don’t advertise regularly or don’t have a dedicated marketing and advertising department. No problem – we can create high-quality material on your behalf. We have an in-house design studio with years of experience preparing advertising promotions in Europe and Africa for major brands including Ford, Peugeot, Citroen and many more. As soon as you can, please provide us with the following: • Company logo (Print resolution - Ideally vector file) • Any information you would like included in the advert (e.g. company bio, promotional message) • Images/photography (Print resolution - 300dpi) • Any required contact details (website, email, contact numbers, address, QR codes, social media tags etc) • If you can provide an example of how you would like the information arranged – a sketch, a scan, or a previous advertisement – please do. The above info should be supplied as PDF or JPEG files and should meet the class of 300 dpi. We cannot improve the quality of images; if an image looks bad on the screen it is likely to look bad in print. When producing new advertising material, we recommend that important information is kept away from the edges of the design to avoid anything going missing over the edges of the pages or into the fold of the printed magazine. Be careful about including too much content in the advert. Overcrowding can cause eyes to look over the ad without taking any information in.
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TERMS AND CONDITIONS – THEY’RE IMPORTANT These terms and conditions shall apply to all insertion orders for advertisements submitted by the advertiser and accepted for online publication by the publisher. All insertion orders are subjected to the publisher’s approval of the copy. The publisher reserves the right to exclude an advertisement at its sole discretion at any time, in which case the advertiser shall have no claim for damages or breach of contract. Acceptance of an advertisement for publication does not constitute endorsement or approval by the publisher of any product or service advertised. The advertiser must submit materials by the given deadline. If materials are not received by the due date, the publisher reserves the right to use previously held copy or to compose generic advertising on behalf of the advertiser. Failure to submit advertising materials to the publisher shall not relieve the advertiser’s liability for the cost of the advertisement. Extra production work requiring artwork and/or film will be charged at cost. The publisher undertakes to exercise due care to avoid mistakes in published advertisements, but cannot accept liability for any errors or incorrect instructions on the part of third parties, agents or subcontractors. Claims that a published advertisement contains an error shall be considered only if the advertiser has previously submitted a finished advertisement and/or approved the proof, the published advertisement deviates from the submitted copy and/or approved proof, and notification of the error is received in writing within five days of the date of the invoice. The advertiser accepts full responsibility for all content submitted to the publisher including text, images, illustrations and advertisements and agrees to indemnify the publisher against all actions , costs, claims, proceedings, damage and liabilities whatsoever incurred by the publisher as a result of publication of any material supplied or approved by the advertiser. The publisher shall not be liable for any direct or indirect loss or damage suffered by the advertiser as a result of any act or omission of the publisher. The liability of the publisher in respect of any breach of its obligations under this contract shall be limited to the sum paid by the advertiser to the publisher in respect of the relevant order. Unless they cannot by law or statute be excluded, all express or implied conditions, warranties or representations related to the service provided by the publisher to the advertiser are hereby excluded. CONTRACT ADVERTISERS: If an advertiser cancels the balance of a contract (excluding covers or single insertion orders which cannot be cancelled) it relinquishes all rights to any to any series discount which may have been granted, and all and all advertisements published will be invoiced at the full rate.
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While every effort will be made to meet the wishes of the advertisers regarding positioning of advertising, no guarantee can be made unless the advertiser has agreed to pay a special position charge. The insertion order, the rate card and these terms and conditions constitute all the terms of the contract between the advertiser and the publisher. No agent or other representative of the publisher may vary the terms of the contract in any way unless first approved in writing and signed by the publisher. Invoices are submitted and full settlement is due upon placement of the advertisement on the appropriate page of the Finance Focus EMEA website. Advertisers that fail to pay within five calendar days may be liable to a surcharge of four percent interest per month for each full month overdue. Advertisers shall reimburse the publisher for any costs and fees, including reasonable attorney’s fees, incurred by the publisher in enforcement of this contract and in collection of any sums due. EDITORIAL MENTIONS are offered as optional added value for certain advertisers. All efforts within reason will be made to ensure the advertiser has the opportunity to supply the actual words for the editorial mention. However, the publisher cannot be liable or held responsible for the advertiser not submitting the content for the editorial mention. The advertiser therefore has full responsibility to ensure the content is provided in the time set by the publisher, which will be determined by the publisher and notified in writing to the advertiser. The publisher retains the right to sub-edit the content with no proof if the word count is above what is agreed. The advertiser will accept all responsibility in paying the invoice irrespective of whether the advertiser provided the content. FEATURE COMPANY INVOLVEMENT AND LIABILITY TO CHANGES. While the publisher works closely with the feature company to complete an article of the highest standards and relevance, the final article appearance and text is ultimately the choice of the feature company as the main interviewee. As such the publisher does not accept any liability for final changes that have been chosen by the feature company. This includes changes to images or hyperlinks and/or alterations to text. When no interviewee is put forward by the feature company, the publisher reserves the right to produce an article based on publicly available information such as but not limited to previous article & press releases. Finance Focus EMEA is a Registered Company in the United Kingdom. Company Registration: 11309663 Registered office: Floor 2 Rouen House, Rouen Road, Norwich, NR1 1RB
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CONTACT Finance Focus is a CMB Media Group publication. CMB Media Group is a Registered Company in the United Kingdom. Company Registration: 0951023 Address: Floor 2 Rouen House, Rouen Road, Norwich, NR1 1RB Office: +44 (0)1603 855 161 Email: info@cmb-media.co.uk Web: www.finance-focus.net Managing Director: Chris Bolderstone – chris@cmb-media.co.uk Sales Manager: James Davey – james@cmb-media.co.uk Sales Manager: Sam Hendricks – sam@cmb-media.co.uk Editor: Joe Forshaw – joe@cmb-media.co.uk Senior Designer: Liam Woodbine – liam@cmb-media.co.uk
We respect your privacy and will never sell, rent, lease or give away your information, or any information you send to us, to any third party. CMB uses strict security procedures 14 in the storage and disclosure of information which you have given to us. We take all reasonable precautions to ensure the security of personal data stored on our system.