Salesforce drives customer transformation in the Middle East with latest AI, Data and CRM tools

Salesforce, the global leader in customer relationship management (CRM), is experiencing strong growth in the Middle East and enabling customer-focused transformation across the region, with new Artificial Intelligence-powered solutions helping organizations to boost productivity and improve customer service and personalization, according to Thierry Nicault, Area Vice President – Middle East and North Africa, Salesforce, speaking at the company’s Salesforce World Tour Essentials Dubai event today.

Salesforce brought together more than 3,000 delegates in person, including customers and partners, to the event, which was held at the Madinat Jumeirah Conference Centre, Dubai. The event saw keynote speakers including Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East, share insights about Salesforce’s Middle East strategy and how its latest innovations across Artificial Intelligence, data and CRM are helping customers transform, while providing Salesforce partners with opportunities for growth.

Fifteen Salesforce customers from various sectors including real estate, energy, banking, and telecoms joined the sessions, offering attendees key insights into how Salesforce Customer360 is helping them deliver success and transform their operations in the field.

The event was Salesforce’s first opportunity to present its newest innovations in the Middle East. Among the solutions it demonstrated were Einstein GPT, which creates personalized content across every Salesforce cloud with generative AI to make employees more productive and customer experience better; and Data Cloud, which aggregates and harmonizes data from multiple sources to provide a single profile of the customer. Data Cloud, which is essentially the intelligent heart of Customer360, transforms the ability of organizations to understand their customers, deliver personalized activations, and raise efficiency.