Paesslar is driving a channel-first strategy

Paessler, a network monitoring software company, has adopted a channel-first strategy that prioritizes building and maintaining strong relationships with its channel partners, such as value-added resellers and managed service providers. Thorsten Theuer, VP EMEA, emphasizes the importance of understanding customer business goals and where they are in their digital transformation journey to provide effective support. Paessler aims for significant growth in the network monitoring industry and is focused on understanding and meeting the needs of its channel partners to achieve this goal.

strong because it offers a wide range of monitoring solutions, not just limited to in-depth monitoring. This means that when customers engage with Paessler and its partners, they can find a product that integrates with all types of infrastructure components and can integrate monitoring solutions into other systems as well.

Milestones or plans for progression

The vertical solutions are for a new chapter because they are coming out of IT monitoring. “Now the next chapter is to enlarge this footprint into more parts of the organization and the vertical solutions are one element for this because it helps us to bring value to other verticals as well”, says Thorsten Theuer.

Paessler is prioritizing a channel-first strategy, particularly in this region with regards to pricing and partner support. Their commitment to channel partners is undeniable, but they recognize that there is still room for improvement and are actively seeking ways to enhance their channel program. Paessler recently brought on board a new global channel director, Manuele Rodz, to spearhead this effort and make the channel program more appealing and beneficial for their partners.

By driving a channel-first strategy, Paessler is focusing on building strong relationships with all its channel partners.

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