BWT Alpine F1 teams up with Sprinklr

BWT Alpine F1 Team is pleased to confirm a three-year partnership renewal with Sprinklr (NYSE: CXM) as official partner and Unified-CXM platform provider for the team and the wider Alpine brand.

The team will leverage all four Sprinklr product suites – Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social – as part of its project to maximize engagement with its loyal fans.

Sprinklr’s Unified-CXM platform will help the team future-proof its marketing, customer service, and engagement strategy to stay competitive and continuously evolve their experience strategy.

BWT Alpine F1 Team is one of the most exciting brands in the world of professional sports. Sprinklr is proud to support their vision for growing fan and community engagement as F1 continues to expand in popularity. They are also proud of the cultural shifts they are making to create more inclusive, equal, and fair opportunities for everyone who wants to participate. They are delighted to extend the partnership for three more years with the BWT Alpine F1 Team to help them put all fans at the center of their digital strategy. built on best-of-breed technologies, Ingram Micro will collaborate with Barracuda to provide solution bundles that address some of the most pressing needs of regional businesses. Among these are the combination of Microsoft 365 with Barracuda Cloud-to-Cloud Backup to deliver search and restore for Office 365 data including Teams, Exchange Online, SharePoint, and OneDrive; enhanced Microsoft 365 email security with Barracuda Email Protection; and secure, zero-trust-based access to Microsoft Azure with Barracuda’s CloudGen Firewall.

Alpine uses Sprinklr’s products to listen to the world of F1 across more than 100 million sources, taking unstructured data and transforming it into actionable insights, which allow Alpine’s marketing and content creation team to shape more targeted and personalized content for Alpine’s fans and connect with them in real time.