The Next Generation Launchpad for Blockchain Gaming & Metaverses

What are the core business and activities of your organization?

Enjinstarter is a launchpad and incubator for promising Web3 gaming, metaverse, and entertainment startups, and an advisory company that helps Web2 and Web3 companies looking to implement or augment their Web3 solutions. We are also a strong supporter of Web3 sustainability projects.

Vasseh Ahmad, Managing Director of Enjinstarter

What are the typical challenges faced by large and medium-sized businesses in your industry?

One of the biggest challenges is crypto asset price volatility. High prices generate a lot more mainstream interest and give rise to an increased number of projects. The opposite is true when prices are low. We feel that continued investor education and ease of adoption can help smoothen these challenges.

The other major challenge is the fluidity of regulations from jurisdiction to jurisdiction. Dubai and the UAE are making great strides in this regard by implementing a coherent and consistent regulatory framework.

Discuss the role of Web3 in promoting sustainability.

Web3 brings with it two primary advantages for sustainability. The first is the ability to represent climate assets—such as carbon credits—on-chain through a process called asset tokenisation. This unlocks the liquidity of these assets and introduces a level of trust and transparency that the carbon markets desperately need. This also enables retaillevel participation and contribution towards climate protection initiatives.

The second is the possibility of spinning up decentralised autonomous organisations to collectively manage funds earmarked for sustainability projects, which can allow all token holders the flexibility to participate and support projects that resonate strongly for them.

How do you think digital transformation affects a company’s brand name?

In today’s world where technology is advancing rapidly, it’s important to demonstrate to your stakeholders that you are taking the necessary steps to maintain your competitive advantage by adopting new technologies and digital processes. Businesses that fall behind the curve can easily be replaced. Over time, we’ve come to recognise that companies who commit to consistent modernisation are perceived positively by their customers, employees, and other key stakeholders.

Web3 is a good example. Nike, for instance, was quick to implement Web3 solutions as a means to engage customers in new ways. Starbucks and others have seen similar success in experimenting with Web3-based loyalty solutions.

What impact does digital transformation have on job roles and department responsibilities?

Digital transformation often means creating new job roles and making others redundant. However, we see technology as an enabler that creates efficiencies that allow better focus on creative and high-value tasks. It enables data-driven decisionmaking and a stronger focus on improving customer experience.

Interestingly, if we look at companies integrating Web3 solutions, we don’t see many roles being made redundant. On the contrary, new roles are being created, such as community manager, blockchain, metaverse architect, and blockchain forensics analyst.

Marketing departments, for example, are having to take on greater responsibility with Web3 solutions. The metaverse and NFTs have created a whole new channel for consumer engagement, so marketers have had to learn quickly and think outside the box.

In general, what are the advantages and disadvantages of the current and future technological landscapes?

We all know that technology continues to evolve rapidly. Sometimes the change is a major advancement with far-reaching impact, other times it’s a fad that is gone as fast as it arrives. The current technological landscape has been dominated by Web3 and AI. Both offer commercial and reputational advantages, such as increased efficiency and improved decision-making processes. They also come with significant barriers to adoption, such as the cost of implementation and security risks. Companies need to leverage the knowledge and experience of specialised service providers to get the most value from these technologies.

Looking to the future, we’re likely to see Web3 and AI mature and become more accessible.

As digital culture amongst the next generation of workers and potential customers grows, how are you changing the look and feel brand and the social appeal of your services?

As a Web3 solutions provider, we’re placing a major focus on education. We need, as an industry, to help our potential customers evolve their knowledge of what Web3 can do and the value it can deliver. One of the ways we are addressing this is through the launch of our Afterburner education program. Afterburner is designed to shed light on how Web3 works, from terminology to tokenisation.

We’re also emphasising sustainability. The climate is in crisis and we need to take collective action so that the earth remains liveable for future generations.

What are your current expectations from vendors, stakeholders, and consultants?

One of our core aims is to increase awareness and adoption of Web3 and its significant advantages. We hope that our stakeholders will continue to explore the endless possibilities and experiment with the technology as the evolution continues. Whether it’s finding ways to represent real-world assets as NFTs, establishing a metaverse presence, or setting up a DAO to govern a climate initiative, there are several ways in which Web3 can add value, bolster a brand, and prepare a company for the future. Enjinstarter aids in bringing together gamers, guilds, publishers, gaming studios, etc. to build a sustainable metaverse gaming & entertainment ecosystem. ë

Zeki Turedi, Chief Technology Officer, EMEA, CrowdStrike