TEN : THE ENTHUSIAST NETWORK
INSPIRING ENTHUSIASTS TO PURSUE THEIR PASSIONS The #1 Network Essential to the Enthusiast Lifestyle TEN is the world’s premier network of enthusiast brands such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD, and GRINDTV. It encompasses more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/outdoor sports media platform. At TEN, we are passionate in what we do, authentic to our consumers and customers, creative in generating ideas, and transformative in our approach. Our unique and innovative approach to content development and media solutions allows our partners to activate passionate groups of influencers effectively and efficiently.
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AUDIENCE OVERVIEW
MINDOVEREYE
P6
P14
ADVANCE AUDIENCE TARGETING
ORIGINAL PROGRAMMING
P8
P18
EXPERIENTIAL MEDIA
ENTERPRISES
P10
P103
IM
AM
SE
AUTO—IN-MARKET
AUTO—AFTERMARKET
SPORTS & ENTERTAINMENT
P20
P28
P72
MOTOR TREND NETWORK P22
HOT ROD NETWORK P30
ACTION + OUTDOOR NETWORK P74
TRUCK TREND NETWORK P42
ENTERTAINMENT NETWORK P92
FOUR WHEELER NETWORK P48
HOME TECH NETWORK P96
MUSTANG 360 P54 SUPER CHEVY NETWORK P58 SUPER STREET NETWORK P62 LOWRIDER NETWORK P68
VER.01152015
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AUDIENCE OVERVIEW TEN is the world’s premier network of enthusiast brands, representing the largest concentration of males age 18-34 within the automotive and action/outdoor categories. At TEN, we help brands connect with a powerful, active, and influential group of passionate enthusiasts. Our massive scale across all platforms allows our partners
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unmatched reach.
37.3M Unique Visitors
105M Social Fans/ Followers
6.3M Print/ Other
SOURCES: Omniture, Google Analytics, Facebook, Twitter, Pinterest, Instagram, Google+, YouTube, AAM/USPS statements
4% Print/
Other
25% Web
Visitors
71% Social Fans/ Followers
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TOTAL TEN AUDIENCE:
ADVANCE AUDIENCE TARGETING Our audience platform captures all the behaviors that make up the
PROGRAMMATIC
highly engaged TEN visitors through our rich first-party data, allowing
Our private marketplace enables
us to customize target audiences for our partners.
advertisers and agencies to directly access
TEN also augments our partners’ target audiences with valued third-party
TEN’s portfolio of more than 60 leading
datasets through our DMP provider Krux, further enhancing
automotive and action/outdoor websites.
premium advertising inventory across
E N T H U S I A S T N E T W O R K . C O M
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our ability to target and scale. Powered by Rubicon Project’s Advertising Automation Cloud Platform and augmented by Krux technology, TEN’s programmatic offering improves the capability of our advertisers and places TEN in the forefront with online advertising technology.
ADVERTISER
For more information, visit enthusiastnetwork.com.
Discover new
Find more scale with
engager attributes
custom look-alikes.
and create profiles.
Remessage audience within TEN sites and extend to influencers and social channels.
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EXPERIENTIAL MEDIA TEN’s live events offer an opportunity for our partners to get up close and personal with our wide group of influential enthusiasts. There is no better chance to connect with our audience than through our premier events such as Hot Rod Power Tour, Lowers Pro, Motor Trend Auto Shows, and Endurocross Series. TEN offers brands an excellent opportunity to optimize through a tangible experience in our enthusiasts lives. Visit enthusiastnetwork.com for details.
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EXPERIENTIAL MEDIA
SE SPORTS & ENTERTAINMENT
NEWSCHOOLERS Tell a Friend Tour TBA January
Superpark— SNOWBOARDER Mt. Hood Meadows, OR May
SKATEBOARDING Awards Long Beach, CA January
ENDUROCROSS 10-Event Series May—Nov.
Riders’ Poll— TRANSWORLD SNOWBOARDING Denver, CO January
Rip Curl GromSearch 5-Event Series June—Oct.
Oakley Surf Shop Challenge 8-Event Series Jan—April
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Trans Am— TRANSWORLD SNOWBOARDING 11-Stop Series Jan—July TRANSWORLD MOTOCROSS Race Series 21-Event Series Jan—Dec Camp Shred Cardiff, CA March Oakley Progression Sessions 4-Stop Series March—April The Launch— SNOWBOARDER Seven Spring, PA March—April Oakley High School Surf Team Challenge 2-Event Series March—May Ms. Superpark— SNOWBOARDER TBA April SNOWBOARDING Industry Conference Mammoth, CA April Good Wood— TRANSWORLD SNOWBOARDING Winter Park, CO April Lowers Pro— SURFER San Clemente, CA April—May Come Up Tour— TRANSWORLD SKATEBOARDING 6-Event Series April—May
SNOWBOARDER Summer Games Mt. Hood, OR July NSSA Nationals Webcast Huntington Beach, CA July Cash On The Table— TRANSWORLD SKATEBOARDING Long Beach, CA July CANOE & KAYAK Awards Salt Lake City, UT August Camp SUP—Stand Up Paddle Dana Point, CA September SLAM Festival— TRANSWORLD MOTOCROSS Riverside, CA September SUP Awards— Stand Up Paddle San Clemente, CA October NORA Cup— TRANSWORLD RIDE BMX Austin, TX October O’Neill Cold Water Classic— SURFER Santa Cruz, CA November Baseball America Gala San Diego, CA December POWDER Poll and Video Awards Salt Lake City, UT December SURFER Poll Awards North Shore Oahu, HI December
IM AUTO—IN-MARKET
Motor Trend International Auto Show Baltimore, MD January Silicon Valley International Auto Show San Jose, CA January
AM AUTO—AFTERMARKET
HOT ROD Power Tour 7 Cities June 6-12 LOWRIDER Super Show Las Vegas, NV September
Memphis International Auto Show Memphis, TN January
HOT ROD Power Fest TBA Spring and Fall
South Carolina International Auto Show Greenville, SC January
CAR CRAFT Summer Nationals West Allis, WI July 17-19
West Virginia International Auto Show Charleston, WV January
Great American Racing Series TBA TBA
Utah International Auto Expo Sandy, UT January
CAR CRAFT Midnight Drags TBA TBA
Pennsylvania Auto Show Harrisburg, PA January Iowa-Illinois Regional Auto Show Davenport, IA February Northeast International Auto Show Providence, RI February Greater Milwaukee Auto Show Milwaukee, WI February First Hawaiian International Auto Show Honolulu, HI March Virginia MT International Auto Show Richmond, VA March New Mexico International Auto Show Albuquerque, NM April Orange County International Auto Show Anaheim, CA TBA Motor Trend Of The Year Awards Show Los Angeles, CA November
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MINDOVEREYE, a division of TEN: The Enthusiast Network, is an Emmy-nominated, multi-platform creative agency. MINDOVEREYE offers a robust breadth of capabilities, coupled with in-depth knowledge of the automotive and action/outdoor categories through association with our core enthusiast brands. MINDOVEREYE is instrumental in delivering custom content solutions for advertising partners. Services and solutions for projects range from traditional broadcast applications in film, television, radio, and commercials to the latest in web platforms, the mobile arena, augmented reality, near-field communication, social, and other emerging media.
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MINDOVEREYE STUDIO SERVICES CASE STUDIES For more information,
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visit MindOverEye.com.
E M M Y N O M I N AT I O N FOR COSMOS
JAG UA R XFR-S
MINDOVEREYE was honored with an
Leveraging assets we developed as part
Emmy nomination in the Outstanding
of a custom advertising integration, we
Special and Visual Effects category for
concepted and produced a 30-second
Fox and National Geographic Channel’s
TV commercial, which ran nationally for
COSMOS: A SpaceTime Odyssey.
Jaguar in high-profile programming, including Monday Night Football.
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RAM TRUCKS
BET’S HIT SHOW: THE GAME
INFINITI Q50: THE BEAST WITHIN
Developed as part of a custom
Collaborating in the creation of two
A 21⁄2-minute branded content film
advertising integration, MINDOVEREYE
television commercials for BET’s hit
piece was concepted and produced as
concepted and produced a 30-second
show, The Game, starring Chris Rock,
part of an overall custom advertising
TV commercial, which ran nationally
MINDOVEREYE delivered unrivaled
integration with Infiniti. The Q50 Eau
for Ram in high-profile programming,
creative executions ranging from
Rouge unleashed, dominates the road
including CBS’s Two and a Half Men.
traditional live action to digital effects
with unparalleled performance.
and animation.
ORIGINAL PROGRAMMING Last year, MINDOVEREYE’s original programming team delivered more than 100 hours of original video content to the Motor Trend YouTube channel—the most popular automotive channel on the Internet with more than 2.6 million subscribers. Regular shows, week-long, as well as live programming, are produced entirely by our team and
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distributed to an engaged enthusiast audience.
ON Motor Trend YouTube Channel Platform Extensions We work with partners to develop authentic brand integrations into existing shows, and work in the development of original series and syndicating on the Motor Trend channel.
More Than
More Than
760M
2.6M
More Than
More Than
Minutes Watched
Likes/Shares/ Comments
Video Views
2.6B
Subscribers
6.1M
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IM
AUTOMOTIVE窶的N-MARKET The Motor Trend Automotive Group consists of the six most authoritative news and content resources in the automotive industry. These brands are the most relevant destinations to research new vehicles, review the latest tech, and keep up on emerging trends.
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MOTOR TREND
INTELLICHOICE
P23
P27
AUTOMOBILE
AUTOMOTIVE
P24
P27
INTERNET AUTO GUIDE P27
C O N TAC T I N M A R K E TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
and culturally relevant material since 1949.
MALE: 91.7% 14.6% 18-24 / 19.4% 25-34 / 19.7% 35-44 / 19.6% 45-54 AVG . AG E : 4 3 . 7 AVG . H H I : $ 8 7, 8 4 3
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
WEB
A N Y CO L L E G E : 6 2 .1 %
24.7M+ 7.0M+ 7.8M+ 10.5M+
TOTA L AU D I E N C E
has been delivering premium content, in-depth analysis,
An institution in the automotive industry, MOTOR TREND
M OTO R T R E N D.C O M
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automobiles, automotive culture and design, and the personalities that shape the industry to inform and entertain consumers who are passionate about cars. MALE: 78.2% 1 7.1 % 1 8 - 24 / 1 3 . 0 % 2 5 - 3 4 / 1 7.1 % 3 5 - 4 4 / 24 .1 % 4 5 - 5 4 AVG . AG E : 4 4 . 5 AVG . H H I : $ 70, 9 8 3 A N Y CO L L E G E : 4 9 . 4 %
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
AU TO M O B I L E .C O M
SOCIAL
WEB
5.7M+ 4.1M+ 1.0M+ 641K+
TOTA L AU D I E N C E
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AUTOMOBILE offers a rich and varied examination of
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INTELLICHOICE, AUTOMOTIVE.COM, and INTERNETAUTOGUIDE round out the MOTOR TREND network of car-buying guides that cater to the
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in-market auto shopper.
values analysis. INTELLICHOICE is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. M A L E : 57. 5 % 1 0 .1 % 1 8 - 2 4 / 2 2 . 5 % 2 5 - 3 4 / 2 1 . 0 % 3 5 - 4 4 / 1 4 . 5 % 4 5 - 5 4 AVG . AG E : 4 3 . 4 AVG . H H I : $ 8 7, 2 1 0 ANY COLLEGE: 63.0%
WEB
TOTA L AU D I E N C E
208K+ 200K+ 8K+
SOCIAL
Founded in 1986, INTELLICHOICE is the market leader in automotive ownership cost and
I N T E L L I C H O I C E .C O M
Its website is designed to connect the automotive researcher with the most relevant and most useful information possible. MALE: 62.3% 10.5% 18-24 / 24.4% 25-34 / 14.4% 35-44 / 14.7% 45-54 AVG . AG E : 4 5 . 6 AVG . H H I : $ 8 6 , 75 2 ANY COLLEGE: 68.6%
WEB
TOTA L AU D I E N C E
983K+ 938K+ 45K+
SOCIAL
AUTOMOTIVE.COM is the world’s best way to research a prospective vehicle purchase.
AU TO M OT I V E .C O M
vehicle purchase. This experience connects shoppers directly to a transparent guide to find the vehicles they are interested in. MALE: 51.5% 1 6 . 4 % 1 8 - 2 4 / 2 0 . 4 % 2 5 - 3 4 / 1 7. 9 % 3 5 - 4 4 / 1 7. 8 % 4 5 - 5 4 AVG . AG E : 4 2 . 7 AVG . H H I : $ 8 4 , 2 8 5 A N Y C O L L E G E : 6 7. 6 %
SOURCE: ComScore/MRI Fusion, GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
WEB
TOTA L AU D I E N C E
200K+ 200K+ 436+
SOCIAL
INTERNETAUTOGUIDE.COM is the premier destination to research a new or used
I N T E R N E TAU TO G U I D E .C O M
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AM
AUTOMOTIVE–AFTERMARKET Hot rods, trucks, and tuner cars all come together with one common theme: deep desire for ultimate upgrades. Performance means different things to different enthusiasts, but it all comes from the same place—aftermarket companies.
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HOT ROD
MUSCLE CAR REVIEW
P31
P36
HOT ROD DELUXE
STREET RODDER
P32
P37
CAR CRAFT
CLASSIC TRUCKS
P33
P38
MOPAR MUSCLE
CARDOMAIN
P34
P39
CIRCLE TRACK
STREETFIRE
P35
P40
C O N TAC T A F T E R M A R K E TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
covers the gamut of hot-rodding with an unrivaled mix of technical information, industry commentary, and new trends. M A L E : 8 7. 5 % 1 8 . 6 % 1 8 - 24 / 1 8 . 4 % 2 5 - 3 4 / 1 5 .1 % 3 5 - 4 4 / 1 8 . 7 % 4 5 - 5 4 AVG . AG E : 4 2 . 9 AVG . H H I : $ 70,747
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
WEB
A N Y CO L L E G E : 41 .1 %
9.7M+ 5.9M+ 911K+ 2.9M+
TOTA L AU D I E N C E
media brand dedicated to performance automobiles. HOT ROD
HOT ROD is the world’s largest, oldest, and most respected
H OT R O D.C O M
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hot-rodding from the historical perspective that only HOT ROD and its 65-year history can reflect on. M A L E : 8 7. 5 % 1 8 . 6 % 1 8 - 2 4 / 1 8 . 4 % 2 5 - 3 4 / 1 5 .1 % 3 5 - 4 4 / 1 8 .7 % 4 5 - 5 4 AVG . AG E : 4 2 . 9 AVG . H H I : $ 7 0 , 747 A N Y C O L L E G E : 41 .1 %
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
H OT R O D.C O M / H OT- R O D - D E LU X E /
SOCIAL
WEB
3.9M+ 96K+ 911K+ 2.9M+
TOTA L AU D I E N C E
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HOT ROD DELUXE is the only brand to celebrate traditional
CAR CRAFT is the go-to resource for the DIY hot rod builder, the accomplished shop, or the enthusiast reader.
MALE: 98.4% 1 6 .0 % 1 8 - 24 / 1 3 . 5 % 2 5 - 3 4 / 1 7. 8 % 3 5 - 4 4 / 2 5 . 5 % 4 5 - 5 4
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AVG . AG E : 4 4 . 3 AVG . H H I : $ 75 , 8 0 2 A N Y CO L L E G E : 3 8 . 8 %
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
H OT R O D.CO M /C A R - C R A F T- M AG A Z I N E /
SOCIAL
WEB
TOTA L AU D I E N C E
3.4M+ 1.8M+ 410K+ 1.2M+
E N T H U S I A S T N E T W O R K . C O M
cars with technical and feature articles oriented toward functional restoration and street/race performance.
MALE: 96.6% 0 . 3 % 1 8 - 2 4 / 3 . 4 % 2 5 - 3 4 / 1 1 . 0 % 3 5 - 4 4 / 2 9 .1 % 4 5 - 5 4 AVG . AG E : 5 5 . 8 AVG . H H I : $ 8 8 , 3 5 5 ANY COLLEGE: 68.3%
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
H OT R O D.C O M / M O PA R - M U S C L E - M AG A Z I N E /
SOCIAL
WEB
1.9M+ 41K+ 159K+ 1.7M+
TOTA L AU D I E N C E
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MOPAR MUSCLE is dedicated to Chrysler performance muscle
in a simple-to-understand format.
M A L E : 9 7. 8 % 1 . 6 % 1 8 - 24 / 7. 5 % 2 5 - 3 4 / 1 1 . 2 % 3 5 - 4 4 / 2 9 . 4 % 4 5 - 5 4 AVG . AG E : 5 5 . 3 AVG . H H I : $ 75 , 4 2 2
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SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
WEB
A N Y CO L L E G E : 6 3 .7 %
164K+ 49K+ 87K+ 28K+
TOTA L AU D I E N C E
specifically for racers by racers to explain complex technical theories
For more than 30 years, CIRCLE TRACK has been written
H OT R O D.CO M /C IR C LE -T R AC K- M AG A Z IN E /
E N T H U S I A S T N E T W O R K . C O M
automotive industry, and no other brand is as focused on hot Detroit iron as MUSCLE CAR REVIEW.
MALE: 96.4% 0 . 0 % 1 8 - 2 4 / 1 . 8 % 2 5 - 3 4 / 1 0 . 6 % 3 5 - 4 4 / 3 0.0 % 4 5 - 5 4 AVG . AG E : 5 6 . 6 AVG . H H I : $ 9 5 , 8 4 5 A N Y C O L L E G E : 75 . 2 %
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
H OT R O D.C O M / M U S C L E - C A R - R E V I E W
SOCIAL
158K+ 52K+ 106K+
TOTA L AU D I E N C E
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Muscle cars are the hottest performance segment in the
STREET RODDER is the No. 1 authoritative source for how-to and technical information, event coverage, the latest features, and emerging trends devoted to the world of street-rodding.
MALE: 99.5% 0 . 3 % 1 8 - 24 / 0.0 % 2 5 - 3 4 / 2 . 4 % 3 5 - 4 4 / 1 0 . 0 % 4 5 - 5 4
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AVG . AG E : 6 5 .1 AVG . H H I : $ 8 4 , 373 A N Y CO L L E G E : 74 . 6 %
SOURCE: 2014 Reader Survey, GFK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
H OT R O D.CO M /S T R E E T- R O D D E R - M AG A Z I N E /
SOCIAL
WEB
TOTA L AU D I E N C E
3.6M+ 2.0M+ 107K+ 1.5M+
E N T H U S I A S T N E T W O R K . C O M
to ’40 to ’87 custom and restoration truck builders.
MALE: 98.3% 0 . 6 % 1 8 - 2 4 / 3 . 6 % 2 5 - 3 4 / 8 . 9 % 3 5 - 4 4 / 2 7. 4 % 4 5 - 5 4 AVG . AG E : 57. 7 AVG . H H I : $ 8 4 , 2 8 6 A N Y C O L L E G E : 6 6 .1 %
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
H OT R O D.C O M /C L A S S I C -T R U C K S - M AG A Z I N E /
SOCIAL
WEB
2.2M+ 61K+ 112K+ 2.0M+
TOTA L AU D I E N C E
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CLASSIC TRUCKS is the only true classic truck brand dedicated
users and more than 900,000 custom ride profiles.
M A L E : 74 . 4 % 1 4 . 2 % 1 8 - 24 / 3 8 . 3 % 2 5 - 3 4 / 2 2 .1 % 3 5 - 4 4 / 1 5 . 0 % 4 5 - 5 4 AVG . AG E : 3 6 . 6 AVG . H H I : $ 7 8 , 8 8 2
SOCIAL
A N Y CO L L E G E : 6 8 . 3 %
865K+ 676K+ 189K+
TOTA L AU D I E N C E
site for auto enthusiasts, with more than 2 million registered
WEB
CARDOMAIN.COM operates the web’s largest social networking
SOURCE: comScore/MRI Fusion, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
C A R D O M A IN .CO M
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sharing service that specifically caters to car, truck, and motorcycle enthusiasts. The STREETFIRE.NET Motorsport library consists of almost 200,000 user-generated-content motorsport videos, and growing. MALE: 98.9% 1 1 .1 % 1 8 - 2 4 / 1 1 . 6 % 2 5 - 3 4 / 3 . 3 % 3 5 - 4 4 / 3 0. 8 % 4 5 - 5 4 AVG . AG E : 4 8 .1 AVG . H H I : $ 9 0 , 9 2 8 ANY COLLEGE: 89.2%
SOURCE: comScore/MRI Fusion, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
STREETFIRE.NET
SOCIAL
WEB
605K+ 567K+ 38K+
TOTA L AU D I E N C E
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STREETFIRE.NET is the first and largest user-generated-content video
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TRUCK TREND P43
8-LUG HD TRUCK P44
DIESEL POWER P45
TRUCKIN P46
C O N TAC T A F T E R M A R K E TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
truck brands and parts companies of which they are fans.
MALE: 98.5% 2 0. 9 % 1 8 - 24 / 1 8 . 4 % 2 5 - 3 4 / 6 . 3 % 3 5 - 4 4 / 4 9 . 2 % 4 5 - 5 4 AVG . AG E : 3 8 . 3 AVG . H H I : $ 1 0 3 ,75 3
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
WEB
A N Y CO L L E G E : 9 0.7 %
2.1M+ 73K+ 328K+ 1.7M+
TOTA L AU D I E N C E
enthusiasts an authentic lifestyle experience centered around the
TRUCK TREND, the truck and sport/utility authority, provides truck
T R U C KTR E N D.CO M
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to do their hard work in style.
MALE: 100% 7. 7 % 1 8 - 2 4 / 1 5 . 4 % 2 5 - 3 4 / 2 3 .1 % 3 5 - 4 4 / 3 8 . % 4 5 - 5 4 AVG . AG E : 4 3 . 9 AVG . H H I : $ 8 5 , 8 3 3 ANY COLLEGE: 61.6%
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter,
8 - LU G .C O M
SOCIAL
WEB
97K+ 6K+ 57K+ 34K+
TOTA L AU D I E N C E
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8-LUG is the brand for 3â „4- and 1-ton pickup owners who like
DIESEL POWER is the world’s premier diesel brand. It caters to new vehicle buyers and enthusiasts alike, covering everything diesel—from cars and trucks to industrial and military equipment to full-on race vehicles. MALE: 96.9% 8 .7 % 1 8 - 24 / 2 1 . 3 % 2 5 - 3 4 / 2 0. 8 % 3 5 - 4 4 / 1 8 . 7 % 4 5 - 5 4
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AVG . AG E : 4 4 . 9 AVG . H H I : $ 8 7, 24 6 A N Y CO L L E G E : 6 5 .1 %
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
D I E S E L P OW E R M AG .CO M
SOCIAL
WEB
TOTA L AU D I E N C E
1.2M+ 139K+ 385K+ 703K+
E N T H U S I A S T N E T W O R K . C O M
diverse feature truck content. TRUCKIN also educates the consumer by way of technical articles and helps readers make new-truck purchase decisions with relevant truck comparisons and shootouts. MALE: 96.7% 2.2% 18-24 / 22.8% 25-34 / 29.3% 35-44 / 18.5% 45-54 AVG . AG E : 4 6 . 3 AVG . H H I : $ 7 8 , 0 5 5 A N Y C O L L E G E : 57. 7 %
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
T R U C K I N W E B .C O M
SOCIAL
WEB
3.0M+ 91K+ 257K+ 2.7M+
TOTA L AU D I E N C E
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TRUCKIN is the all-encompassing custom truck brand that provides
47
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FOUR WHEELER P49
4-WHEEL & OFF-ROAD P50
JP P51
DIRT SPORTS & OFF-ROAD P52
C O N TAC T A F T E R M A R K E TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
articles, including comprehensive new-vehicle testing, evaluation, and technical articles designed for four-wheelers of all abilities. MALE: 81.5% 1 7.7 % 1 8 - 24 / 2 2 . 9 % 2 5 - 3 4 / 2 3 . 8 % 3 5 - 4 4 / 2 1 . 3 % 4 5 - 5 4 AVG . AG E : 3 9 . 3 AVG . H H I : $ 75 ,7 2 5
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
WEB
A N Y CO L L E G E : 3 9 . 6 %
4.4M+ 2.3M+ 695K+ 1.4M+
TOTA L AU D I E N C E
brand. FOUR WHEELER presents a wide range of informative
FOUR WHEELER, established in 1962, is the original 4Ă—4 enthusiast
FO U RW H E E LE R .CO M
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world, celebrating its 38th anniversary in 2014. It includes comprehensive technical stories, global trail and event coverage, and shares the latest creations from our audience. MALE: 80.5% 1 5 . 8 % 1 8 - 2 4 / 2 8 .1 % 2 5 - 3 4 / 2 0 . 3 % 3 5 - 4 4 / 2 2 . 3 % 4 5 - 5 4 AVG . AG E : 3 9 .1 AVG . H H I : $ 6 9 , 41 8 ANY COLLEGE: 38.0%
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
F O U R W H E E L E R .C O M /4 W H E E L- O F F - R OA D - M AG A Z I N E /
SOCIAL
WEB
4.8M+ 2.6M+ 695K+ 1.5M+
TOTA L AU D I E N C E
50
4-WHEEL & OFF-ROAD has grown into the largest 4Ă—4 brand in the
Established in 1996, JP has become the world’s largest Jeep-only brand. JP contains features on the hottest and most outrageous Jeep builds, product information and shootout comparisons, how-to features, and performance testing. M A L E : 9 8 .1 % 1 .1 % 1 8 - 24 / 9 . 6 % 2 5 - 3 4 / 2 1 . 6 % 3 5 - 4 4 / 2 7. 2 % 4 5 - 5 4
51
AVG . AG E : 5 1 . 2 AVG . H H I : $ 9 5 ,741 A N Y CO L L E G E : 74 .7 %
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
F O U R W H E E L E R .CO M /J P - M AG A Z I N E /
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1.4M+ 76K+ 695K+ 668K+
E N T H U S I A S T N E T W O R K . C O M
consumer information pertaining to off-road motorsports and the performance products that make this segment one of the most exciting in the automotive enthusiast universe. M A L E : 9 2 .1 % 0.0% 18-24 / 29.3% 25-34 / 26.8% 35-44 / 24.4% 45-54 AVG . AG E : 4 4 . 4 AVG . H H I : $ 75 , 37 8 A N Y C O L L E G E : 75 . 5 %
SOURCE: 2014 Off-Road Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
F O U R W H E E L E R .C O M /O F F - R OA D - M AG A Z I N E /
SOCIAL
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1.9M+ 39K+ 695K+ 404K+
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52
DIRT SPORTS & OFF-ROAD provides performance-minded
53
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54
MUSCLE MUSTANGS & FAST FORDS P55
MUSTANG MONTHLY P56
C O N TAC T A F T E R M A R K E TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
MALE: 95.3% 2 . 3 % 1 8 - 24 / 1 5 .1 % 2 5 - 3 4 / 3 3 .7 % 3 5 - 4 4 / 1 5 .1 % 4 5 - 5 4 AVG . AG E : 47.7 AVG . H H I : $ 8 9 , 4 4 4
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
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A N Y CO L L E G E : 6 3 . 9 %
3.5M+ 79K+ 429K+ 3.0M+
TOTA L AU D I E N C E
practical guide to making their vehicles perform at peak levels.
MUSCLE MUSTANGS & FAST FORDS offers enthusiasts a
M U STA N G A N D FO R DS .CO M
55
E N T H U S I A S T N E T W O R K . C O M
and only Mustangs—with an emphasis on ’64 to ’73 models, as well as the latest GTs and Shelbys.
MALE: 98.3% 0.5% 18-24 / 1.5% 25-34 / 11.2% 35-44 / 24.8% 45-54 AVG . AG E : 57. 5 AVG . H H I : $ 9 7, 8 8 3 ANY COLLEGE: 79.9%
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
M U S TA N G A N D F O R D S .CO M / M U S TA N G - M O N T H LY- M AG A Z I N E /
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1.9M+ 41K+ 429K+ 1.5M+
TOTA L AU D I E N C E
56
MUSTANG MONTHLY is the only brand devoted to all Mustangs—
57
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58
SUPER CHEVY P59
CHEVY HIGH PERFORMANCE P60
VETTE P61
C O N TAC T A F T E R M A R K E TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
suspension and brake testing, and full-on restoration.
MALE: 99.5% 1 . 9 % 1 8 - 24 / 3 .7 % 2 5 - 3 4 / 8 . 4 % 3 5 - 4 4 / 2 2 . 8 % 4 5 - 5 4 AVG . AG E : 57. 5 AVG . H H I : $ 8 0, 3 1 8
SOURCE: 2014 Reader Survey, GfK MRI, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
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A N Y CO L L E G E : 6 5 .1 %
5.0M+ 2.6M+ 561K+ 1.8M+
TOTA L AU D I E N C E
technical articles covering the hottest engine combinations, trick
SUPER CHEVY gets down and dirty for you every month with in-depth
S U PE R C H E VY.CO M
59
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from 1955 through the current model year, with a heavy emphasis on muscle from the ’60s and ’70s.
MALE: 99.4% 0 . 6 % 1 8 - 2 4 / 2 . 3 % 2 5 - 3 4 / 1 1 . 2 % 3 5 - 4 4 / 2 0.7 % 4 5 - 5 4 AVG . AG E : 5 8 . 3 AVG . H H I : $ 8 5 , 5 8 5 A N Y C O L L E G E : 6 7. 3 %
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S U P E R C H E V Y.C O M /C H E V Y- H I G H - P E R F O R M A N C E - M AG A Z I N E /
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2.6M+ 105K+ 561K+ 1.9M+
TOTA L AU D I E N C E
60
CHEVY HIGH PERFORMANCE covers the popular Chevy models
M A L E : 9 8 .0 % 0.7 % 1 8 - 24 / 0.7 % 2 5 - 3 4 / 6 .1 % 3 5 - 4 4 / 1 7. 0 % 4 5 - 5 4 AVG . AG E : 6 1 . 8 AVG . H H I : $ 1 1 7, 8 4 8
61
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
WEB
A N Y CO L L E G E : 8 3 .1 %
1.7M+ 38K+ 561K+ 1.1M+
TOTA L AU D I E N C E
on all the best Corvettes in the world.
VETTE is your source for the latest news and information
S U PE R C H E VY.CO M / V E T T E - M AG A Z IN E /
E N T H U S I A S T N E T W O R K . C O M
62
SUPER STREET P63
IMPORT TUNER P64
HONDA TUNING P65
EUROPEAN CAR P66
C O N TAC T A F T E R M A R K E TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
traditions, in addition to new cars, parts and accessories news, and beautiful women. MALE: 98.6% 2 5 .7 % 1 8 - 24 / 3 6 . 5 % 2 5 - 3 4 / 1 8 . 9 % 3 5 - 4 4 / 1 0 . 8 % 4 5 - 5 4 AVG . AG E : 3 4 . 5 AVG . H H I : $ 6 5 ,1 5 0
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
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A N Y CO L L E G E : 7 9 . 8 %
4.5M+ 52K+ 179K+ 4.3M+
TOTA L AU D I E N C E
cars and event coverage from across regions and modern
SUPER STREET features the latest highly customized
S U PE R ST R E E TO N LIN E .CO M
63
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and models of the aftermarket car culture around the world.
M A L E : 9 7. 8 % 40.7% 18-24 / 28.6% 25-34 / 14.3% 35-44 / 6.6% 45-54 AVG . AG E : 3 1 . 7 AVG . H H I : $ 6 7, 41 2 ANY COLLEGE: 7 1.5%
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S U P E R S T R E E TO N L I N E .C O M / I M P O R T-T U N E R - M AG A Z I N E /
SOCIAL
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3.3M+ 36K+ 179K+ 3.1M+
TOTA L AU D I E N C E
64
Started in 1998, IMPORT TUNER covers the best cars, tech,
HONDA TUNING is a high-excitement brand dedicated to the high-performance world of Hondas…the new millennium’s hot rod of choice.
M A L E : 9 7. 8 % 1 7. 2 % 1 8 - 24 / 4 8 . 4 % 2 5 - 3 4 / 1 6 .7 % 3 5 - 4 4 / 7. 5 % 4 5 - 5 4
65
AVG . AG E : 3 4 . 9 AVG . H H I : $ 6 5 ,1 2 5 A N Y CO L L E G E : 6 5 . 6 %
SOURCE: 2014 Reader Survey. USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S U P E R S T R E E TO N L I N E .CO M / H O N DA-T U N I N G - M AG A Z I N E /
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2.8M+ 27K+ 179K+ 2.6M+
E N T H U S I A S T N E T W O R K . C O M
for enthusiasts of European vehicles, covering everything from a modified VW GTI to the Porsche 911—and everything in between.
MALE: 96.6% 2.8% 18-24 / 13.6% 25-34 / 20.3% 35-44 / 19.8% 45-54 AVG . AG E : 5 0 . 6 AVG . H H I : $ 1 2 6 , 4 9 8 ANY COLLEGE: 92.6%
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S U P E R S T R E E TO N L I N E .C O M / E U R O P E A N - C A R - M AG A Z I N E /
SOCIAL
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2.5M+ 31K+ 179K+ 2.3M+
TOTA L AU D I E N C E
66
EUROPEAN CAR reports on the North American tuning scene
67
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68
LOWRIDER P69
LOWRIDER ARTE P70
C O N TAC T A F T E R M A R K E TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
the hottest car clubs to the latest trends and most unique builds.
MALE: 91.4% 4 . 2 % 1 8 - 24 / 1 7. 8 % 2 5 - 3 4 / 3 9 . 3 % 3 5 - 4 4 / 2 5 . 7 % 4 5 - 5 4 AVG . AG E : 4 3 . 2 AVG . H H I : $ 6 6 ,7 1 0
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
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A N Y CO L L E G E : 4 8 . 2 %
4.0M+ 50K+ 521K+ 3.4M+
TOTA L AU D I E N C E
lowrider community. The Lowrider Network features the best from
LOWRIDER strives to share the pride, lifestyle, and culture of the
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69
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over the world to showcase their unique and original art no matter what level of talent they possess.
MALE: 66.7% 1 1 .1 % 1 8 - 2 4 / 2 2 . 2 % 2 5 - 3 4 / 5 5 . 6 % 3 5 - 4 4 / 1 1 .1 % 4 5 - 5 4 AVG . AG E : 37. 9 AVG . H H I : $ 2 7, 0 2 2 A N Y C O L L E G E : 1 1 .1 %
SOURCE: 2014 Reader Survey, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
LOW R I D E R A R T E .C O M
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3.0M+ 13K+ 74K+ 2.9M+
TOTA L AU D I E N C E
70
LOWRIDER ARTE provides an opportunity for unknown artists all
71
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72
SE
SPORTS & ENTERTAINMENT Passion to live a better, more fulfilling life drives these confident consumers. This socially active and influential audience delivers tremendous purchasing power.
73
E N T H U S I A S T N E T W O R K . C O M
74
SURFER
NEWSCHOOLERS
BIKE
GRINDTV
P75
P80
P85
P90
SURFING
SNOWBOARDER
P76
P81
TRANSWORLD RIDE BMX
TRANSWORLD BUSINESS
P86
P91
SUP P77
TRANSWORLD SNOWBOARDING
SLAM P87
P82
CANOE & KAYAK/ KAYAK FISH
ENDUROCROSS P83
P78
POWDER P79
BASEBALL AMERICA P88
TRANSWORLD MOTOCROSS
TRANSWORLD SKATEBOARDING
P84
P89
C O N TAC T AC T I O N O U T D O O R A D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
earned its moniker as The Bible of the Sport.
MALE: 95.6% 1 2 . 6 % 1 8 - 24 / 2 0. 2 % 2 5 - 3 4 / 3 4 . 5 % 3 5 - 4 4 / 1 6 . 8 % 4 5 - 5 4 AVG . AG E : 4 2 . 6 AVG . H H I : $ 9 5 ,7 2 9
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
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A N Y CO L L E G E : 70.1 %
3.8M+ 96K+ 777K+ 2.9M+
TOTA L AU D I E N C E
continues to deliver on the promise it began with, SURFER has
In 1960, SURFER magazine began as the original, and because it
S U R FE R M AG .CO M
75
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Fluid but aggressive, artistic but athletic.
M A L E : 7 6 .1 % 25.2% 18-24 / 28.5% 25-34 / 19.0% 35-44 / 13.8% 45-54 AVG . AG E : 3 6 . 2 AVG . H H I : $ 8 9 , 2 8 4 A N Y C O L L E G E : 75 . 5 %
SOURCE: comScore/MRI Fusion, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S U R F I N G M AG A Z I N E .C O M
SOCIAL
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1.6M+ 95K+ 551K+ 976K+
TOTA L AU D I E N C E
76
SURFING. The word says it all. It’s active. Moving forward.
SUP is standup paddling’s premier brand, highlighting the lifestyle, destinations, and equipment that make this one of the fastest growing sports in the world.
M A L E : 1 0 0.0 % 0.0 % 1 8 - 24 / 0.0 % 2 5 - 3 4 / 0 .0 % 3 5 - 4 4 / 1 0 0 . 0 % 4 5 - 5 4
77
AVG . AG E : 4 9 .7 AVG . H H I : $ 1 0 1 , 2 5 9 A N Y CO L L E G E : 8 4 . 6 %
SOURCE: comScore/MRI Fusion, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S U P T H E M AG .CO M
SOCIAL
WEB
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162K+ 9K+ 96K+ 57K+
For 37 years, CANOE & KAYAK has been the authoritative
spotlight on the self-reliant anglers who paddle their way
voice of paddling. Over the years, it has gained an audience
to action-packed catches.
that is the largest and most active group of paddlesports enthusiasts ever assembled anywhere. MALE: 82.2%
M A L E : 9 0.0 %
8 . 2 % 1 8 - 2 4 / 2 6 . 8 % 2 5 - 3 4 / 2 3 .1 % 3 5 - 4 4 / 2 4 .1 % 4 5 - 5 4
7. 6 % 1 8 - 24 / 3 6 . 9 % 2 5 - 3 4 / 2 0. 4 % 3 5 - 4 4 / 1 6 . 8 % 4 5 - 5 4
AVG . AG E : 4 2 . 0
AVG . AG E : 4 4 .0
AVG . H H I : $ 1 0 9 , 4 2 3
AVG . H H I : $ 7 8 ,0 0 0
A N Y C O L L E G E : 7 3 .1 %
SOURCE: GfK MRI Publisher’s Prototype, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
K AYA K F I S H M AG .C O M
C A N O E K AYA K .C O M
TOTA L AU D I E N C E
WEB
SOCIAL
C A N O E & K AYA K
WEB
SOCIAL
43K+ 5K+ 21K+ 17K+ 515K+ 26K+ 72K+ 417K+
K AYA K F I S H
TOTA L AU D I E N C E
E N T H U S I A S T N E T W O R K . C O M
78
KAYAK FISH puts the fish first and shines a well-deserved
and loyal in the industry.
M A L E : 6 7. 8 % 1 4 .7 % 1 8 - 24 / 3 4 . 2 % 2 5 - 3 4 / 1 8 . 9 % 3 5 - 4 4 / 1 4 . 6 % 4 5 - 5 4 AVG . AG E : 3 9 .1 AVG . H H I : $ 1 1 1 , 4 3 8
SOURCE: GfK MRI Publisher’s Prototype, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
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A N Y CO L L E G E : 7 2 .0 %
507K+ 46K+ 72K+ 389K+
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fueled by its readers—the most passionate, dedicated,
The strength of POWDER is built on experience and
POW D E R .CO M
79
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online community, connecting and empowering the voice of freeskiers all across the globe.
MALE: 82.7% 1 0 . 5 % 1 8 - 2 4 / 1 4 . 8 % 2 5 - 3 4 / 7. 9 % 3 5 - 4 4 / 6 6 . 8 % 4 5 - 5 4 AVG . AG E : 4 2 . 2 AVG . H H I : $ 8 9 , 2 5 6 A N Y C O L L E G E : 6 7. 3 %
SOURCE: comScore/MRI Fusion, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
N E W S C H O O L E R S .C O M
SOCIAL
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632K+ 541K+ 91K+
TOTA L AU D I E N C E
80
For a decade and a half, NEWSCHOOLERS has been freeskiing’s
For more than two decades, SNOWBOARDER has fused insightful commentary with insane imagery to document the riding life.
MALE: 86.5% 6 1 . 2 % 1 8 - 24 / 1 4 . 8 % 2 5 - 3 4 / 0.0 % 3 5 - 4 4 / 2 4 . 0 % 4 5 - 5 4
81
AVG . AG E : 2 8 . 3 AVG . H H I : $ 9 6 ,1 6 4 A N Y CO L L E G E : 7 7. 2 %
SOURCE: comScore/MRI Fusion, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S N OW B OA R D E R .CO M
SOCIAL
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TOTA L AU D I E N C E
1.4M+ 36K+ 183K+ 1.2M+
E N T H U S I A S T N E T W O R K . C O M
the people of the world to get on their boards and go ride.
MALE: 94.8% 57. 9 % 1 8 - 2 4 / 3 5 .1 % 2 5 - 3 4 / 0 . 0 % 3 5 - 4 4 / 7.1 % 4 5 - 5 4 AVG . AG E : 2 4 . 9 AVG . H H I : $ 1 1 0 , 8 8 7 ANY COLLEGE: 39.3%
SOURCE: comScore/MRI Fusion, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S N OW B OA R D I N G .T R A N SWO R L D. N E T
SOCIAL
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1.0M+ 88K+ 309K+ 617K+
TOTA L AU D I E N C E
82
TRANSWORLD SNOWBOARDING has one focus: to encourage
elements, in a spectator- and TV-friendly environment.
M A L E : 6 0.0 % 1 2 .0 % 1 8 - 24 / 1 9 .0 % 2 5 - 3 4 / 2 1 .0 % 3 5 - 4 4 / 1 9 . 0 % 4 5 - 5 4 AVG . AG E : 3 8 .0
SOCIAL
AVG . H H I : $ 8 8 ,0 0 0
73K+ 11K+ 62K+
TOTA L AU D I E N C E
world’s best off-road riders pitted against Mother Nature’s toughest
WEB
ENDUROCROSS is the toughest indoor off-road race in America: the
SOURCE: Reader Survey, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
E N D U R O C R OSS .CO M
83
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updates from the world of motocross and the lifestyle it includes.
M A L E : 8 9 .1 % 23.7% 18-24 / 35.4% 25-34 / 6.7% 35-44 / 19.6% 45-54 AVG . AG E : 3 8 . 7 AVG . H H I : $ 9 8 ,1 4 8 ANY COLLEGE: 66.0%
SOURCE: comScore/MRI Fusion, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
M OTO C R O S S .T R A N SWO R L D. N E T
SOCIAL
WEB
2.5M+ 88K+ 393K+ 2.0M+
TOTA L AU D I E N C E
84
TRANSWORLD MOTOCROSS is the premier destination for
BIKE showcases the sport of mountain biking like no other. It captures the sports personalities, trends, and issues with a style all its own.
M A L E : 6 4 .1 % 1 4 .7 % 1 8 - 24 / 1 9 . 8 % 2 5 - 3 4 / 2 1 . 8 % 3 5 - 4 4 / 1 9 . 8 % 4 5 - 5 4
85
AVG . AG E : 4 2 . 6 AVG . H H I : $ 1 0 9 ,0 4 4 A N Y CO L L E G E : 6 7. 5 %
SOURCE: GfK MRI Publisher’s Prototype, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
B I K E M AG .CO M
SOCIAL
WEB
TOTA L AU D I E N C E
677K+ 54K+ 206K+ 417K+
E N T H U S I A S T N E T W O R K . C O M
has fueled participation in the sport from day one.
M A L E : 8 7. 4 % 1 3 . 2 % 1 8 - 2 4 / 4 6 . 2 % 2 5 - 3 4 / 4 0 . 5 % 3 5 - 4 4 / 0.0 % 4 5 - 5 4 AVG . AG E : 3 1 . 3 AVG . H H I : $ 7 7, 5 2 8 A N Y C O L L E G E : 7 7. 3 %
SOURCE: comScore/MRI Fusion, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
B M X .T R A N SWO R L D. N E T
SOCIAL
WEB
1.5M+ 17K+ 485K+ 990K+
TOTA L AU D I E N C E
86
The number-one title in the industry for 20 years, RIDE BMX
SLAM is still the No. 1 outlet for all things that matter in the world of basketball.
M A L E : 76 .0 % 1 9 . 2 % 1 8 - 24 / 3 6 .7 % 2 5 - 3 4 / 2 6 . 3 % 3 5 - 4 4 / 5 . 2 % 4 5 - 5 4 AVG . AG E : 3 4 . 3
SOURCE: comScore, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
WEB
AVG . H H I : $ 75 , 8 4 3
3.8M+ 134K+ 1.7M+ 2.0M+
TOTA L AU D I E N C E
magazine,” covering all things hoop-related. After 20 years,
SLAM was founded in 1994 as the “in-your-face basketball
S LA M O N LIN E .CO M
87
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with coverage of every level of the game, from the major and minor leagues to prospects, drafts, and high school.
MALE: 56.3% 0 . 9 % 1 8 - 2 4 / 3 0 . 9 % 2 5 - 3 4 / 1 2 . 0 % 3 5 - 4 4 / 4 0.7 % 4 5 - 5 4 AVG . AG E : 4 4 . 5 AVG . H H I : $ 9 3 , 2 4 9 A N Y C O L L E G E : 7 3 .1 %
SOURCE: comScore/MRI Fusion, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
B A S E B A L L A M E R I C A .C O M
SOCIAL
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1.4M+ 21K+ 561K+ 777K+
TOTA L AU D I E N C E
88
BASEBALL AMERICA is the nation’s leading baseball resource,
TRANSWORLD SKATEBOARDING has been the largest, most-respected skateboarding media outlet in the world for more than 30 years.
M A L E : 7 8 .1 % 4 5 . 5 % 1 8 - 24 / 9 . 6 % 2 5 - 3 4 / 1 5 . 4 % 3 5 - 4 4 / 2 3 . 2 % 4 5 - 5 4
89
AVG . AG E : 3 4 . 4 AVG . H H I : $ 9 7, 9 47 A N Y CO L L E G E : 5 5 . 5 %
SOURCE: comScore/MRI Fusion, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S K AT E B OA R D I N G .T R A N SWO R L D. N E T
SOCIAL
WEB
TOTA L AU D I E N C E
2.0M+ 66K+ 538K+ 1.4M+
E N T H U S I A S T N E T W O R K . C O M
up-to-date news, exclusive videos and photos, and a real-time chat atmosphere for the action sports and outdoor communities.
MALE: 58.0% 6.3% 18-24 / 14.7% 25-34 / 13.5% 35-44 / 24.5% 45-54 AVG . AG E : 4 9 . 2 AVG . H H I : $ 9 5 , 7 1 9 ANY COLLEGE: 72.2%
SOURCE: comScore/MRI Fusion, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
G R I N DT V.C O M
SOCIAL
WEB
10.7M+ 10.5M+ 235K+
TOTA L AU D I E N C E
90
GRINDTV is the web’s leading action sports destination, providing
thought-provoking analysis of news and trends.
M A L E : 8 0.0 % 1 2 .7 % 1 8 - 24 / 4 8 . 6 % 2 5 - 3 4 / 1 4 . 8 % 3 5 - 4 4 / 1 0 . 3 % 4 5 - 5 4 AVG . AG E : 3 4 .0
SOURCE: ABC Audit, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
WEB
AVG . H H I : $ 9 2 ,0 0 0
234K+ 20K+ 94K+ 120K+
TOTA L AU D I E N C E
dedicated to developing the action adventure markets through
As the voice of the industry, TRANSWORLD BUSINESS is
B U S IN E SS .TR A N SWO R LD. N E T
91
E N T H U S I A S T N E T W O R K . C O M
92
RECOIL P93
OFFGRID P94
STUPID VIDEOS P95
C O N TAC T E N T E R TA I N M E N TA D S @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
RECOIL provides modern firearms enthusiasts a holistic lifestyle experience by providing coverage that includes topics such as: guns, gear, technology, sport, outdoor, home and personal defense, and transport. M A L E : 9 6 .0 % 3 . 2 % 1 8 - 24 / 1 6 . 3 % 2 5 - 3 4 / 2 8 .7 % 3 5 - 4 4 / 2 8 . 0 % 4 5 - 5 4 AVG . AG E : 4 5 . 8 AVG . H H I : $ 1 3 4 ,7 7 7 A N Y CO L L E G E : 9 0. 5 %
SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
SOCIAL
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TOTA L AU D I E N C E
312K+ 112K+ 148K+ 526K+
R E CO ILW E B .CO M
93
E N T H U S I A S T N E T W O R K . C O M
set of challenges in the urban environment. OFFGRID takes a fresh look at these and other emergency-related scenarios from the urban/city dweller’s point of view.
MALE: 91.0% 1 1 . 7 % 1 8 - 2 4 / 3 4 . 0 % 2 5 - 3 4 / 3 0 . 0 % 3 5 - 4 4 / 1 4 .0 % 4 5 - 5 4
SOURCE: AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
O F F G R I DW E B .C O M
SOCIAL
WEB
96K+ 60K+ 3K+ 33K+
TOTA L AU D I E N C E
94
Disasters, whether man-made or natural, present a whole different
STUPIDVIDEOS.COM is dedicated to humorous, off-the-wall videos, including wild stunts, wacky animals, sports bloopers, funny commercials, and more. Videos are submitted to us by users like you, licensed from our partners, or produced by the STUPIDVIDEOS staff. MALE: 84.3% 3 . 4 % 1 8 - 24 / 1 6 .1 % 2 5 - 3 4 / 3 3 . 8 % 3 5 - 4 4 / 9 . 0 % 4 5 - 5 4
95
AVG . AG E : 4 6 . 5 AVG . H H I : $ 9 8 , 6 8 8 A N Y CO L L E G E : 57. 9 %
SOURCE: comScore/MRI Fusion, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S T U P I DV I D E O S .CO M
SOCIAL
WEB
TOTA L AU D I E N C E
648K+ 369K+ 279K+
E N T H U S I A S T N E T W O R K . C O M
96
SHUTTERBUG
INNERFIDELITY
P97
P100
SOUND & VISION
AUDIOSTREAM
P98
P101
STEREOPHILE
ANALOG PLANET
P99
P102
C O N TAC T HOMETECHADS @ E N T H U S I A S T N E T WO R K .C O M 3 1 0. 5 3 1 . 9 9 0 0
and digital imaging.
MALE: 89.2% 0. 3 % 1 8 - 24 / 0. 5 % 2 5 - 3 4 / 3 . 8 % 3 5 - 4 4 / 1 1 . 2 % 4 5 - 5 4 AVG . AG E : 6 4 . 6 AVG . H H I : $ 9 6 , 2 0 0
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook
SOCIAL
WEB
A N Y CO L L E G E : 9 0.0 %
312K+ 120K+ 105K+ 87K+
TOTA L AU D I E N C E
for users and all those who are interested in photography
SHUTTERBUG provides an ongoing community experience
S H U TT E R B U G .CO M
97
E N T H U S I A S T N E T W O R K . C O M
theater enthusiast and the place where technology and entertainment meet.
MALE: 98.7% 0.0% 18-24 / 1.3% 25-34 / 11.3% 35-44 / 16.8% 45-54 AVG . AG E : 5 9 . 7 AVG . H H I : $ 1 0 3 , 8 7 6 ANY COLLEGE: 92.3%
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
S O U N DA N DV I S I O N .C O M
SOCIAL
WEB
573K+ 112K+ 453K+ 8K+
TOTA L AU D I E N C E
98
SOUND & VISION is the most relevant brand for the home
STEREOPHILE is the world’s best brand for audiophiles to find information on the latest products, tech reviews, and trends in the audio landscape.
M A L E : 9 8 .7 % 0.0 % 1 8 - 24 / 2 . 2 % 2 5 - 3 4 / 6 . 8 % 3 5 - 4 4 / 2 2 . 5 % 4 5 - 5 4
99
AVG . AG E : 5 9 .0 AVG . H H I : $ 1 3 1 , 3 5 9 A N Y CO L L E G E : 9 3 .1 %
SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, YouTube
S T E R E O P H I L E .CO M
SOCIAL
WEB
TOTA L AU D I E N C E
614K+ 72K+ 501K+ 41K+
E N T H U S I A S T N E T W O R K . C O M
headphones available with in-depth product reviews, including both subjective and objective evaluation.
MALE: 68.7% 1 . 9 % 1 8 - 2 4 / 4 . 0 % 2 5 - 3 4 / 4 0 . 3 % 3 5 - 4 4 / 7. 8 % 4 5 - 5 4 AVG . AG E : 5 1 . 3 AVG . H H I : $ 1 2 8 , 4 47 A N Y C O L L E G E : 8 1 .1 %
SOURCE: comScore, Omniture, Facebook, Twitter
I N N E R F I D E L I T Y.C O M
SOCIAL
WEB
139K+ 136K+ 3K+
TOTA L AU D I E N C E
100
INNERFIDELITY primarily focuses on bringing to light the best
and entertainment.
M A L E : 6 8 .7 % 1 . 9 % 1 8 - 24 / 4 .0 % 2 5 - 3 4 / 4 0. 3 % 3 5 - 4 4 / 7. 8 % 4 5 - 5 4 AVG . AG E : 5 1 . 3 AVG . H H I : $ 1 2 8 , 4 47
SOCIAL
A N Y CO L L E G E : 8 1 .1 %
98K+ 97K+ 542+
TOTA L AU D I E N C E
on the benefits and advantages of computer-based audio
WEB
AUDIOSTREAM.COM exists to educate the consumer
SOURCE: comScore, Omniture, Facebook, Twitter
AU D IOST R E A M .CO M
101
music and records to hardware.
MALE: 68.7% 1 . 9 % 1 8 - 2 4 / 4 . 0 % 2 5 - 3 4 / 4 0 . 3 % 3 5 - 4 4 / 7. 8 % 4 5 - 5 4 AVG . AG E : 5 1 . 3 AVG . H H I : $ 1 2 8 , 4 47 A N Y C O L L E G E : 8 1 .1 %
SOURCE: comScore, Omniture, Facebook, Twitter
A N A LO G P L A N E T.C O M
SOCIAL
WEB
69K+ 67K+ 2K+
TOTA L AU D I E N C E
E N T H U S I A S T N E T W O R K . C O M
102
ANALOGPLANET.COM covers all things analog, from
ENTERPRISES Enterprises is our licensing, experiential, and strategic development division of TEN. TEN partners with select manufacturers to develop high-quality licensed products, leveraging the consumer recognition of our leading brands. Our portfolio currently includes more than 1,000 branded products in categories such as apparel, automotive accessories, footwear, novelties, tools, cellular accessories, furniture, calendars, toys, and video games. Other Enterprises offerings include: Franchising Accolades Content Licensing Archives Data and Awards Licensing Content Syndication International
103
TEN: THE ENTHUSIAST NETWORK, LLC
CHAIRMAN PETER ENGLEHART CHIEF EXECUTIVE OFFICER SCOTT P. DICKEY EVP, CHIEF FINANCIAL OFFICER BILL SUTMAN PRESIDENT, AUTOMOTIVE SCOTT BAILEY EVP, CHIEF CREATIVE OFFICER ALAN ALPANIAN EVP, SPORTS & ENTERTAINMENT NORB GARRETT EVP, CHIEF CONTENT OFFICER ANGUS MACKENZIE
EVP, OPERATIONS KEVIN MULLAN
SVP, ENTERPRISES TYLER SCHULZE
EVP, SALES & MARKETING ERIC SCHWAB
SVP, DIGITAL OPERATIONS DAN BEDNAR
VP, SALES OPERATIONS MATT BOICE
SVP, FINANCIAL PLANNING MIKE CUMMINGS
SVP, AUTOMOTIVE DIGITAL GEOFF DEFRANCE VP, EDITORIAL OPERATIONS AMY DIAMOND
EVP, AFTERMARKET AUTOMOTIVE DOUG EVANS
SVP, CONTENT STRATEGY, AUTOMOTIVE DAVID FREIBURGER
SVP, DIGITAL, SPORTS & ENTERTAINMENT GREG MORROW VP, DIGITAL MONETIZATION ELISABETH MURRAY SVP, MARKETING RYAN PAYNE EVP, MIND OVER EYE BILL WADSWORTH
CONSUMER MARKETING ENTHUSIAST MEDIA, SUBSCRIPTION COMPANY, INC.
SVP, CIRCULATION TOM SLATER VP, RETENTION & OPERATIONS FULFILLMENT DONALD T. ROBINSON III
BOARD OF DIRECTORS
GOLDEN TREE - PARTNER TED S. LODGE
GOLDEN TREE – MANAGING DIRECTOR
GOLDEN TREE – PARTNER
TORQUE.TV - CHAIRMAN
PERFORMANCE COMMUNICATIONS GROUP (PCG ) - CEO
DANIEL FLORES SARAH LODGE ROGER WERNER ROGER ELLIOT
E N T H U S I A S T N E T W O R K . C O M