Careers
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In MARKETING MANAGEMENT Introduction Eligibility Job Prospects Remuneration Institutes
Introduction
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Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
Eligibility
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To become a successful Marketing Manager one should have Master's Degree in Marketing Management i.e. MBA (Marketing). The courses specifically meant for Human Resource Management are: Master of Business Administration (Marketing) Post Graduate Diploma in Marketing Management
Job Prospects
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After pursuing a course in marketing from a reputed Institute, a student has a option to build a lucrative career in this field. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer. marketing managers usually work in advertising, manufacturing, finance and insurance, retail, publishing etc.
Remuneration
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A Marketing Manager earns an average salary of Rs 631,156 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for employees with more than 20 years' experience.
Institutes
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• Institute for Integrated Learning in Management, IILM,
Delhi • Faculty Of Management Studies, FMS, Delhi. • S. P. Jain Institute of Management, Mumbai. • Jamunalal Bajaj Institute of Management, Mumbai