EntrepreneuHER October 2014
Website: www.entrepreneuher.co.ke Email: info@entrepreneuher.co.ke FB: https://www.facebook.com/TheEntrepreneuherKenya
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In the May Issue Anna Chojnacka, Co-founder of the nailab and One percent Club shared her journey into entrepreneurship with our readers. Anna is passionate about finding solutions to problems facing Africa and particularly young African entrepreneurs. She, and team, have launched a successful incubation program for young techies at the nailab Ngong Road and has helped entrepreneurs all over the world source and access funding through their crowdfunding site www.onepercentclub.com
Read her story here EntrepreneuHER October 2014
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contents
Page 5: Letter From The Editor Page 7: Business 101: Setting Up a Business 7 tips for running a home based business On the cover Susan Kimanzi
Page 10: COVER FEATURE: Susan Kimanzi
Fresh& More
Meet Kenya’s Online Mama Mboga
Photography
Page 18: Kawira Mirero
Jackson Kanyoro Image Loft Studio, 2nd Floor
Artist and Designer turned entrepreneur. Starting mambo.pambo
Nakumatt Lifestyle.
Page 28: Aneesa Arshad Cover Design Kawira Mirero Redbrick
Properties portal, LAMUDI.CO.KE, founder & CEO. Page 35: Books that made a Difference
Consulting Marketing Services
The EntrepreneuHER Magazine assumes all articles published herein are original and are the property of the submitting persons.
Books that have inspired our featured entrepreneurs Page 37: Fashion Photography 10 with Fashion Photographer Jack Kanyoro of Image Loft Studio.
Opinions expressed in the articles of EntrepreneuHER are those of the author (s) and do not necessarily reflect the views of the EntrepreneuHER Magazine Fraternity.
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We welcome contributors in the diverse field of Business. Share your wealth of knowledge with our 1,500 + readers, write to the editor nish@entrepreneuher.co.ke
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FROM THE EDITOR
YOU CAN’T BREAK, YOU’RE A WOMAN, YOU BEND. *Patricia Muia
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he end of the year is here with us...what started as 365 days down has boiled down to less than 100 days. If you are like me, you’re looking back and assessing how far you have come; specifically what you have achieved and what you are yet to achieve. I have come to learn that its never too late to try again. We hope that these three months, you will commit yourself to achieving what’s left on your list.
This month, we are glad to bring you the stories of three young women entrepreneurs. On page10, Susan Kimanzi tells us what it entails to build an online groceries shop. She wakes up at 3:30 each morning to make sure her customer’s get the freshest fruit and vegetables. Kawira Mirero (pg 18) worked as a marketing professional until the entrepreneurial bug bit. She set up an arts and design studio where her labor of love flourishes. She is crazy about art. See how. Aneesa Arshad spends 70% of her time shuttling between the 10 countries where she oversees Lamudi’s operation. Lamudi.co.ke is Kenya’s fastest growing online properties portal. Read her story on page 28. Happy Mashujaa day.
Nish
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Business 101: Setting Up a Business
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Tips for Running a profitable Home Business By Peter Abrahams
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unning a home based business offers many advantages such as saving money on gas, tax breaks among other benefits. However, the success of a home based business is pegged on several important aspects.
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ebsite : Invest in a domain name earch engine optimization (SEO) : SEO and website for your home business. helps your website's search engine A website is just like a physical location for ranking by associating it to keywords and your business. It lets people to access your links that will make the site easier to find business from around the world. online. Online shoppers searching for the products or services that you provide will see your website in the first pages of the arget market : Carefully select a marwebsite search. This has the potential to ket for your products or services. The bring you more paying customers. more targeted the audience the easier it will be to meet their specific needs. Besides, ffline marketing : In addition to online marketing to a very wide customer can be marketing campaigns, use offline so overwhelming and ineffective. marketing to reach potential clients. Attend workshops and other networking events in oals : Set realistic goals for your home your neighborhood with flyers and business based business. These goals should be cards. based on what you can deliver without outsourcing. Once you determine your actual production capacity, you can always imIf well managed, a home based business prove on the numbers gradually. can give you immense profits while at the same time giving you the freedom to be your own boss. However, you should be adarketing budget : Keep aside some vised that running a business from home is cash for marketing. Every venture no not for the faint-hearted! A home business matter how small requires a marketing requires you to be very disciplined in terms budget. Determine the amount of money of time and finance management and this you are willing to spend on publicity materiis where many people go fail especially in als such as business cards, flyers, classified their first home based business ventures. ads and so on.
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racking : Track all your marketing campaigns and keep a log of the techniques that produce the most paying clients. For instance, if your flyers produce more paying customers than classifieds, it will be wise to cut the cost of your classifieds to apply that money toward the flyers. EntrepreneuHER October 2014
Peter Abrahams writes for the Business Daily http://www.kenyanbusinessreview.com
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O
ne Saturday afternoon, Susan accompanied her friend from Germany to do her groceries shopping. Little did she know that this innocent shopping trip would give birth to her now fully operational online groceries shop Fresh & More.
EntrepreneuHER Magazine made the trip to her Lavington office and bakery for more.
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EM: Describe a typical day for you. In one EntrepreneuHER Magazine: Please tell us a litword, characterize your life as an entrepretle yourself and a brief background of your neur. education SK: My day typically starts at 3:30am when I Susan Kimanzi: I have a Double Major Degree get up to check what orders need to be procwhich is a Bachelor of Commerce in Business essed for the day. I will then liaise with suppliAdministration, Accounting & Finance from ers and ensure that we can meet and satisfy Daystar University. My working career has the client needs. spanned from the Stock Market to Investment By 6am I have dropped my daughter to management, Geo Location Solutions to Interschool, luckily for me she is an active swimmer nal Risk Management in Companies. My work experience has adequately prepared me to so she is in school on time for morning training or for morning prep. Everyday by 8:30, we be an entrepreneur. have finished collecting produce from all our EM: Please tell us about Fresh & More and how suppliers and may top up any missing or speit operates. cialty items from the larger importers of fruit and vegetables. SK: Fresh and More is your online Mama We normally pack our clients’ produce at our Mboga. Our clients simply contact us through offices and then deliveries commence from our website, they fill up their shopping cart about 10:30am to 3pm.Usually by 3:30pm we with the fresh fruit and vegetables they would are done for the day. like to receive, they place their order and receive their produce the next day. Our pay- EM: What served as your initial inspiration to ment terms are cash on delivery or MPESA on start Fresh & More? What is your favorite asdelivery which our clients find extremely con- pect of being an entrepreneur venient. SK: I am a foodie, I love experimenting with In September this year we expanded to in- food and sourcing it. I've always loved cookclude a bakery. The bakery offers specialty ing and been extremely curious about sourcproducts such as Continental style breads, ing quality ingredients and specialty foods. cakes and pastries. We use traditional meth- The idea for Fresh and More came about after ods with no additives or preservatives. The re- spending one Saturday shopping with a friend who had recently relocated from Germany. sult is a wholesome tasty product. At the end of our shopping expedition, alWe also intend to serve the ready to eat food though she had managed to source all the market with a delicious variety of sandwiches food items she needed, she felt it was time and salads. We are intent on serving clients consuming and said she would definitely pay who are conscious about having a healthy for the service to have the fruit and vegetable and wholesome lunch. items delivered to her doorstep. EntrepreneuHER October 2014
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I remember going home and thinking about her proposal and because at the time I was a fulltime employee and facing similar challenges, I thought an online shopping service would definitely work, and thus Fresh and More Kenya was born.
and employment. After I went fulltime into Fresh and More, the challenge was sourcing quality goods as per my client’s requirements. To bridge this gap we have a growing and supply arrangement with certain farmers who grow produce for us.
In the last one and a half years, I have learnt that a business model does not have to be complex; it simply needs to work and work well. I have learnt that I had more patience than I ever imagined. I am experiencing the joy of EM: What challenges do you face as an entre- working hard for myself and enjoying 100% the preneur and how do you handle them? fruits of my labor. It is a wonderful feeling, The biggest challenge we face today is that this is a SK: My initial challenge when I started Fresh and male dominated business. Most of the sellers More Kenya was balancing running the business and buyers of food are men. >>> Our clients shop for their fruit and vegetable requirements through our website www.freshandmore.co.ke or send us an email with their order to info@freshandmore.co.ke.
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They are also entrenched in the system at most hotels and restaurants that one would think of marketing to. There is a lot of undercutting and underselling to secure contracts EM: What have been some of your successes and failures and what have you learned from them? SK: Our success has been the effective deployment of social media to market our company, its products and services. We have built a very strong name in the market and we are constantly reinforcing and working on ensuring we are client responsive always. EM: What is your greatest fear, and how do you manage it? SK: My greatest fear is not being able to meet customer needs or requirements. Sometimes products simply disappear from the market unexpectedly. We try and stay a step ahead by constantly engaging the farmers or suppliers to ensure that we have our finger on the pulse. EM: What do you foresee to be the future for Fresh & More? SK: I hope to see Fresh and More become an essential service for every home in Kenya. We are planning for expansion to some key counties within Kenya and the region.
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4 Quick Ones WITH SUSAN KIMANZI Top THREE skills for a successful entrepreneur •Motivation or Passion about the business •Persistence in getting the business going •Self Reliance
FIVE key elements for a successful business
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Have a vision of what you want to achieve
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Be consistent within the market and to your clients
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Be Knowledgeable about your product, your market and client
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Be visible within your target market.
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Have a good Team on board to execute the business
THREE pieces of advice for aspiring entrepreneurs •
Do what you love, turn your hobby into a business.
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Have a clear idea of how that hobby or passion can earn you money.
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Do not be afraid to ask for help
How do you keep organized
I have a weekly Calendar and a daily calendar. I fill my daily calendar every evening so as to ensure that my day is properly planned.
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Kawira Mirero Artist. Designer. Entrepreneur EntrepreneuHER October 2014
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On arrival at the mambo.pambo studios in Lavington, I am received warmly, fed and despite the flurry of activity going on, I already feel at home. KAWIRA is attending to two foreign clients...taking measurements, noting preferences, fitting clothes, noting adjustments..her laptop is open, her phone is ringing. I am waiting patiently for my turn to fit for EntrepreneuHER work shirts. She has just returned from fitting a media personality with the dress she'll wear the next day for a TV appearance, another client has just left. I am tired on her behalf. She isn’t. She loves what she does and it is evident. We sit for the Interview...finally.
EntrepreneuHER Magazine: Please tell us a little yourself and a brief background of your education Kawira Mirero: I am a Designer and Marketing Communications professional. I was brought up to apply myself 100% to whatever task I took up. My parents insisted we read a newspaper every morning as soon as we could read! By age 2 I would flip through books, magazines and newspapers, pretending I could read. That is how my love affair with art, design and all things visually engaging begun. I am also a voracious reader. If it is in print, I want to read it! I grew up in Mombasa, and I remember having a deep love for all things artistic. I won my first art competition at age 10! A painting of a coconut tree plantation that was later published in 1997 in a book
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called Trees, Myths and Medicines, A Collection of Stories By Children of the Wildlife Clubs of Kenya. I went to Alliance Girls for my secondary education, there, my love for art & design flourished. When I was in form 2, our Art & Design teacher, Ms. Jacinta Adhiambo took us to University of Nairobi for an end of year pin-up exam for the graduating class. A pin –up exam is where students pin -up all the pieces they have worked on during the semester – posters, packaging, fabric designs, interior décor – for grading. I was hooked. I knew at that moment what I was going to do in campus....a BA in Design, at University of Nairobi and I did exactly that, graduating with First Class Honours in 2000.
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A year later I enrolled for an MBA in Marketing. Along the way I realised Communications Design was even more enjoyable if I understood the Marketing thinking and planning behind it. After completing my MBA I studied for and acquired a Professional Post Graduate Diploma in Marketing from the Chartered Institute of Marketing. For the last 10 years, I have built a successful career as a Marketing Communications Professional, with a strong bias towards Communications Design. EM: Please tell us about your business mambo.pambo and how it operates. KM: mambo.pambo art & design studio is a mash-up of fashion designers, artists and workshop artisans. At mambo.pambo we believe everything you wear, eat, do and surround yourself with is an expression of your creativity and imagination. We collaborate with our clients to design what they desire, manage its production and make bespoke elements right on-premise to translate their vision into something they can wear or display with pride. We also have ready to wear and off the shelf products that one can purchase when they visit our studio or website. Our products include apparel, art, accessories and home decor. We are also happy to share our ideas. Look out for our training calendar every quarter starting October 2014 I design some of the items, my team designs others, and others are designed in collaboration with the client. We also stock products from other designers, especially jewelry.
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We add value to the consumer by being fanatical about understanding customer requirements and exceeding expectations, 20 while offering the highest quality of work possible.
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is a dress, what is the occasion, what type of fabric are we using, would they like a custom made dress. Sometimes I sketch out the dress design, sometimes we pick something from our season’s look book or we discuss the design the client has in mind. If I have external meetings with suppliers or clients I set off soon after briefing We are set to commence online sales the team. I spend most of my Mondays reviewing job cards and assigning spefrom January 2015. cific team members their assignments EM: Describe a typical day for you. In for the week. one word, characterize your life as an entrepreneur. After Monday’s planning session, I KM: Some days I start by dropping my have a better grasp of what supplies kids off to school, other days I start with are required, if we don’t have some a client or supplier visit or appointment. items then a buying appointment is Other days I start with a visit to the lo- scheduled. Some days I spend the encal gym. It all depends on emerging tire day sketching ideas for the next collection. The one word I would use to priorities. characterize my life as an entrepreOur studio opens its doors to the public neur is – flexible at 10am. Regardless of how the day starts, I try to get to the workshop by EM: What served as your initial inspira9am. I will then go over the day’s plan tion to start mambo. pambo? What is your favorite aspect of being an entrewith the workshop artisans. preneur? After that I review the day’s appoint- KM: I have several sources of inspiraments, depending on client appoint- tion. My husband and children, my exments for the day, I may place calls to tended family, other entrepreneurs some clients or suppliers to confirm or and a recent stint in West Africa. My reschedule appointments. husband has seen me dabble in Art & Design for the last 10 years, and he has Typically our first workshop appoint- always said, that is my true calling, that ments are scheduled from 11am and I should go for it! we allocate an hour per client. We try not to schedule two clients at the My family and I recently moved to Naisame time. Our final appointment for robi after an extended tour of duty in the day is set at 5.30pm. West Africa. We loved West Africa. West Africans are able to strike just the An appointment with a client involves; right balance between celebrating discussing their needs. For example, if it their traditional culture/heritage and We attend to our clients by appointment only. Each client gets at least 1 hour to discuss their requirements; or if they are coming for a fitting, to try out the garment and discuss any necessary adjustments. For home décor, we deliver to the client or attend to them at their home or premises.
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living in the modern world. Our first half of the tour saw us take station in Ghana and there’s few places steeped in such history and deep-rooted culture, from the Cape Coast Castles and Ashanti Kingdom that adorned our history books to the myriad afro -fabrics. Next stop was Abuja and oh my! Nigeria a magnificent kaleidoscope of ethnic cultures, religions and contemporary living. A western style dress designed and produced in vibrant Ankara fabric will command more attention and value than a plain western style dress. A Nigerian ceremony or wedding will invariably pay homage to Igbo practices while still remaining quite modern.
EM: What have been some of your successes and failures and what have you learned from them? KM: Successes – Getting off the ground fast, and the overwhelming love we have received from customers. Every time a customer comes back for another purchase, we are immensely grateful, it tells us we are doing something right. Failures – Sometimes we get a client’s preference or request wrong or a wardrobe malfunction occurs right in the middle of a fitting. EM: What is your greatest fear, and how do you manage it? Rejection. As an artist and a designer, not all creations are well received. Sometimes that feels like a personal rejection. I have to remind myself that it is not personal. It is quite possible that “my baby is ugly”…. I have to learn to deal with it!
To me Fashion and Home Décor remain the most visible representation of the dynamism of afro-contemporary art & design. I find this ability that West Africans have to celebrate who they are very inspiring. My favorite aspect of being an entrepreneur is being able EM: What do you foresee to be the future for to choose my work hours. mambo.pambo? EM: What challenges do you face as an entrepreneur and how do you handle them? KM: The day is just never long enough! Often I have to remind myself that there is nothing that cannot wait. EntrepreneuHER October 2014
KM: mambo.pambo will be in every home in Africa, either in the wardrobe as something treasured to wear, or in the living area as a beautiful painting or sculpture, or in the kitchen as that awesome apron. 23
4 Quick Ones WITH KAWIRA MIRERO Top THREE skills for a successful entrepreneur Grit, grit and more grit
FIVE key elements for a successful business •
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Perspective – things are not as good or as bad as you imagine them to be. Also, the conditions will never be perfect. You will never have enough money; you will never have enough time. What is enough anyway? Patience – Yes, you may want it now, but it may not happen for another 12 months. Love – Love what you do. If you don’t, you will throw in the towel too soon. Financial Discipline – Not just when it comes to expenditure but at debt collection too. Marketing & PR – People will only buy from you if they know about you. Get out there and talk about your business, about what you are doing. If you do not talk about it, if you do not believe in what you are doing, how do you expect others to talk about you or believe in you? Most importantly, how do you expect them to buy from you?
THREE pieces of advice for aspiring entrepreneurs •
Move! You have thought about it, you have a ‘plan’ in your head or on paper, now get moving. The faster you fail, the faster you will learn what works and the faster you will get better.
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The conditions will never be perfect. Just jump in and trust the parachute to appear.
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Network like crazy. Social Media has made it much easier to self promote and market, get yourself and your name out there…. sitting in your corner quietly will not get you results as fast.
How do you keep organized? I stay organized? By trusting my loved ones and my staff to keep things going even when I am not present. I also organize everything from the start…. once you start in an orderly fashion, maintenance is easier. Am I balanced? Probably not. I tend to respond to emerging priorities, so the scales sway in favor of whatever the priority is on that day, week, month etc. I thrive on organized chaos. EntrepreneuHER October 2014
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ANEESA ARSHAD
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EntrepreneuHER Magazine: Please tell us a little yourself and a brief background of your education.
When EntrepreneuHER Magazine was approached to carry an interview of the CEO & Founder of Lamudi.co.ke, the properties online portal, we were pleasantly surprised to learn that the business is owned and headed by a young woman. At 28, she manages lamudi in 10 countries across East & Southern Africa
Here’s the founder and brains behind Lamudi.co.ke...ANEESA ARSHAD.
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Aneesa Arshad: I was born and raised in the US, but I’ve been based in Kenya since 2010. My parents are originally from Pakistan, but have been living in the States for the past 35 years. I have a Master’s degree in Business Administration from INSEAD, France and a Bachelor’s Degree from North-western University. Prior to launching Lamudi, I worked in the international development sector as a consultant. EM: Please tell us about Lamudi and how it operates. AA: Lamudi is a real estate classifieds website that we have launched in 30 countries globally. I manage 10 countries in East & Southern Africa. Lamudi brings the search for a new home, office or investment to your fingertips by connecting individuals to the properties they are looking for. Our goal is to have the highest quality and largest diversity of property listings in every country. In Kenya we have over 20,000 property listings, making us the largest real estate classifieds site in the country. We push agents, developers and individual property owners to provide high quality photos and detailed descriptions to give consumers the maximum information on any property. 30
We make money through monthly listing obvious choice in Africa as internet penetrafees and advertisements. tion is relatively high compared to the region and there is a vibrant real estate market. EM: Describe a typical day for you. In one word, characterize your life as an entrepre- My favorite part of being an entrepreneur neur. has been building my teams and providing AA: I spend 70% of my time travelling to exciting and fulfilling employment opportunicountries I manage. When on the road, a ties to young Kenyans. In one year, my typical day involves full day of meetings with team has grown to over 100 employees my management teams, priority customers across ten countries. In Kenya we have a and local partners like lawyers and finance team of 20. It has been inspiring to see the officers. During a busy day running around growth and maturity in some of my early cities including Dar es Salaam and Antana- hires. narivo, I am constantly answering emergency emails from other country managers EM: Lamudi is in direct competition with a on my phone and taking Skype calls on the few similar online property portals. How do go. In the evenings, I usually spend 3-4 hours you keep ahead of the pack? catching up on emails and reports pertaining to the ten countries I manage. We are constantly investing in our product To describe my life in one word- hectic! (the website) and the customer service we provide to real estate agencies and develEM: What served as your initial inspiration to opers. Every two weeks our product team in start Lamudi, and why in Kenya? What is your Germany unveils new features and improvefavorite aspect of being an entrepreneur ments to the site. This has included the launch of iOS and Android applications, imAA: The initial inspiration for Lamudi was from proved search function and in a few weeks, Rocket Internet which is the brains behinds a completely redesigned site. In terms of many of the leading e-commerce ventures customer service, we have built a large cusyou see in Kenya- including Jumia, Easy Taxi tomer service and account management and Hello Food. The idea was that there is team to make the experience for agencies an opportunity for a quality real estate plat- and property owners easy and effective. form for emerging markets. Kenya was an EntrepreneuHER October 2014
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EM: What has been your experience being a young non-Kenyan female CEO in a male dominated industry? Any specific challenges? AA: I have actually found that there are many female leaders in the Kenyan tech and real estate industries. Many of the most prominent real estate agencies in Nairobi are run by women- including Hass Consult , Dunhill Consulting and Ryden International. Similarly, many of our sister companies in Kenya are also run by women- Jumia, Jovago and Kaymu specifically. Fortunately, I have not experienced any challenges related to my gender. EM: What have been some of your successes and failures and why have you learned from them? AA: Our biggest success in Kenya is becoming the largest and most visited real estate classifieds website after just 12 months. We have been lucky enough not to have any significant failures, but early on, some of our marketing campaigns were not as effective as we would have liked. We are learning from those mistakes and now focusing on more targeted marketing efforts. EM: What is your greatest fear, and how do you manage it? AA: One of my fears is that I’m being stretched very thin across all the countries I manage and as a result I’m not the most effective manager. I have managed this by hiring the best Country Managers I could find and delegating a lot of the responsibility to them. I trust the team I have built, which has allowed me to manage my fear of not making every small decision for each country. EM: What do you foresee to be the future for Lamudi and the property market in Kenya? Rumor has it that it is about to tank, is this true? AA: I believe the property market in Kenya will continue to strengthen due to population growth and influx of money from neighbouring countries. The real estate market has weathered political instability in the past, so I don’t foresee any problems in the future. The future of Lamudi is to become top of mind for all Kenyans when it comes to property search. We want to continue to provide affordable properties in the most sought after locations and push our agents to provide quality customer service
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4 Quick Ones WITH ANEESA ARSHAD Top THREE skills for a successful entrepreneur •
Determination
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Decisiveness
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Vision
FIVE key elements for a successful business •
Have a product or service you are passionate about
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Hire people you can trust
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Invest money in the business at the right time to allow your business to scale
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Prioritize your customers and ensure they are satisfied with your product and
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Find a balance so you don’t burn out
THREE pieces of advice for aspiring entrepreneurs •
Take risks
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Be patient to see results and
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It’s impossible to be an expert on everything so delegate work when you need to.
How do you keep organized? I keep detailed to-do lists, I try to clear my inbox at the end of each day so the work doesn’t mount and I take breaks to workout and spend time with loved ones. Sundays I take off completely to re-energize for the following week.
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BOOKS THAT MADE A DIFFERENCE
SUSAN KIMANZI Buffet has a simple method of investment that blows my mind away. As the worlds greatest investor he operates a simple method. Invest for the long term Invest in a business you understand Be honest in your dealings and hire competent people to work for you.
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KAWIRA MIRERO This is a story about the power of giving. The principles the book shares seem counterintuitive, but when you think about it, when you apply them, they make a lot of sense. These principles apply to every facet of life. These Principles are VALUE – Your true worth is determined by how much you give in value than you take in payment. COMPENSATION – Your income is determined by how many people you serve and how well you serve them INFLUENCE – How abundantly you place other interests first. AUTHENTICITY – The most valuable gift you have to offer is yourself RECEPTIVITY – The key to effective giving is to stay open to receiving.
ANEESA ARSHAD The Autobiography of Malcolm X. Malcolm was willing to change and admit mistakes as a leader which won him respect and admiration.
I AM MALALA I knew I had this book somewhere, just didn’t know where. Nestled among works of fiction in my kindle app, I found it. It is top on my list for books to read in November. From anonymous blogger to surviving a shooting and going on to become an international activist, we congratulate the youngest ever winner of the Nobel Peace Prize.
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10 with Jack Who is Jack? Jack is God fearing and easy to approach. People call me “happy guy” and that kind of a guy you want to make a friend with. Why did you decide to take up photography? Because it is something that I’m passionate about, I love doing it and I sometimes do it even when money is not involved. I always fall in love with great pictures. What were you doing before setting up your own studio? I used to do on location photo shoots and sharpening my brain in school although I still do it for those that don’t want to visit the studio. What do you love about being self employed? Aha! I make my own rules and maximize on my abilities without minding whether am noticed or not. Do you do any other kind of photography? Oh! Yes I do shoot weddings and Company portfolios and when am not working on this two, I go to the studio, do portraits and other forms of photography. What are your future plans for your business? Creating a platform for creative minds photography wise, improving quality of the local content in Kenya may be someday when i join directors of photography in the filming industry What is fashion photography? This is where a photographer uses his professional skills to bring out the design and creativity of a designer in form of pictures. What is a portfolio? This is information about what you or your business does. Like my portfolio’s title is photography. It involves all the information that a company is concerned with, its objectives and what it delivers. A comprehensive story is involved and of course pictures that explain more. A portfolio can be in digital format or printed in a booklet. EntrepreneuHER October 2014
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PHOTOGRAPHY BY JACK
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Book a Photo-shoot
Photography By Jackson Image loft Studios, Nakumatt lifestyle 2nd floor. Tel: +254 727429461 www.jacksonkanyoro.com EntrepreneuHER October 2014
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In order to succeed, your desire for success should be greater than your fear of failure. *Bill Cosby EntrepreneuHER October 2014
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