RECOMMENDED READS

THE FIFTH DISCIPLINE: THE ART AND PRACTICE OF THE LEARNING ORGANIZATION

by Peter Senge

Recommended by Ian Kinnery Kinnery Limited

A book packed full of wisdom. As a professional Business Coach I understand the importance of a growth mindset and when we can turn an organisation into a learning organisation it simply means that every day everyone is learning to be better than they were yesterday. Simply transformational.

DO TEAM: HOW TO GET THE BEST FROM EVERYONE

by Charlie Gladstone

Recommended by David Park Park Commercial Insurance Brokers

This is a quick read with reminders for every entrepreneur about running a team, looking after people, making tough decisions, giving honest feedback and encouraging ideas. I often go back to this to remind myself about how to support the team and create a great place to work. If you get that right, and the business looks after the team, then the team naturally looks after the business. Building, and really caring about, a great team is the right thing to, and also happens to be good for business.

THE BRAND GAP

by Marty Neumeier

Recommended by Graham Sleep IA Growth

In 2005, a mentor of mine introduced me to the book THE BRAND GAP by MARTY NEUMEIER. As someone who didn’t like the world of marketing world at the time (all advertising and promotion) I was somewhat uninspired to read such a book however at 80 pages or so, I thought well it won’t last long even if I don’t enjoy it. I was stunned to say that I enjoyed it so much it changed my views and attitude at the time that not all marketing was to do with advertising and promotion. Put simply, it is a summary of how to create a brand and how to keep it “live” and “relevant”. Short, concise and to the point - I still pick it off my shelf from time to time and it is as relevant today as it was then.