Global MBA (Madrid)

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www.eoi.es #flexiblemba

mba

A customizable program for fostering an entrepreneurial attitude

flexible

MBA MBA con especialidad Global MBA

MADRID

MADRID MBA MBA with speciality Global MBA

Un programa personalizable para impulsar una actitud emprendedora

flexible

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#flexiblemba A customizable program for fostering an entrepreneurial attitude


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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

welcome We are pleased to welcome you to EOI Escuela de Organización Industrial and our Flexible MBA (#flexiblemba), designed within the framework of our open school vision, and in collaboration with a diverse groups of stakeholders (companies, alumni, professors, etc.) Living the MBA experience at EOI is much more than a training period for obtaining know-how and skills. More than anything else it is a path of personal and professional advancement which enables the professional development of all the participants. The MBA has two identifying marks. First, the overall programme vision aimed at igniting an entrepreneurial spirit that is essential in the environment in which we live. This entrepreneurial attitude is vital both for those who want to launch their own business venture and those who want to advance their professional career in the corporate environment. An entrepreneurial attitude characterised by initiative, creativity, and passion is, and is destined to be more so, the factor that sets one professional apart from the next. Moreover, the possibility of personalising the MBA programme by choosing different options enables each person to configure his training trajectory based on different variables (duration, language, speciality, international experience). The Flexible MBA is an innovative response by EOI for meeting the diverse training needs of each individual. In short, it is a unique opportunity to live a different training and professional development experience together with an exceptional team of professors. We’re waiting for you.

Carlos Lozano MBA Programme Director Managing Director BICG

The current economic situation has created a complex environment for all types of companies and organisations, and that continues to create an increasingly uncertain business context. In this situation traditional strategies are rendered less effective and useful, which means that when this high level of uncertainty is added, even new strategies have a much shorter lifetime. This creates the need for finding new ways of doing things. New opportunities must be identified, adapted and created for configuring products, services, processes and new business models. These challenges demand a professional profile grounded on leadership and management in a changing environment. As a vanguard business school, EOI responds to these challenges by stepping up to train new leaders. Our mission is to give a unique reply that stands out from these challenges and enables our students to attain the skills needed to take on this responsibility. Our students discover and develop their leadership talents and gain new skills and competencies as part of a group of students and a global pool of professors to help them improve their employability and become part of an extensive social network. EOI offers a flexible programme that adapts itself to your needs. We offer you the possibility of tailoring the programme to your needs and preferences. You will be able to influence and define your own speciality. Our teaching method focuses on problem solving and real life situations, developing the skills to connect teams and networks (formal and informal), and supporting co-creation and co-work. We emphasise innovation, entrepreneurship and sustainability as key concepts for understanding and being successful in these new environments. We want this program to be an unforgettable experience, where you are at the heart, and you hold the key for deciding what you want to make of it. I invite you to get to know us better.

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

eoi escuela de organización industrial EOI opened its doors on July 12, 1955 as the result of an agreement between the Ministries of Education and Industry. It was the first business school in Spain and one of the first in Europe. You can find out more about the passionate history of those years in the book “EOI, 50 Years in the Vanguard”, by the journalist Pedro A. Muñoz with the contribution of Professor Emilio de Diego’s valuable investigative work on the School’s history, published in 2005 as part of the celebrations of the School’s 50th anniversary. During our 50 plus years we have made a decisive contribution to the modernisation of the Spanish economy and industry, and have been the protagonists of some of the most important milestones in the training of directors in Spain. For instance, in 1976 we began offering Environmental Programmes, making us the First Environmental Business School to award officially recognised diplomas.

References Throughout our history we have reached very important landmarks, which have established us as the dean of schools of centres imparting knowledge and training in Spain. > 1992 our activity expands to Latin America > 1993 the EOI Andalusia campus opens in Seville > 1994 Structural Funds of the European Union give a boost to the training of entrepreneurs and small and medium businesses > 1997 first Business School in Spain to establish on-line learning methodologies in our Masters programmes > 2000 pioneers in quality certification of our Masters programmes > 2005 first Business School to certify its Environmental Management System > 2009 first Business School to boost mobile learning methodology through the generalised use of its Moodle Virtual Classroom, Google apps and tools 2.0 by handing out HTC mobile devices to our students > 2010 m-learning methodology consolidated by integrating blogs and social networks into its open and expanded learning model by giving a tablet to each student for developing this methodology

A different type of school MBA FLEXIBLE

programme vision

to boost an entrepreneurial attitude The world we live in has changed and is changing at a breathtaking speed. What should professionals who lead organisations be like in this type of environment? This is the big question we asked ourselves when we defined our vision of the MBA. This is why we, together with diverse stakeholders, carried out an analysis of the current situation and in the foreseeable future. Characteristics of the current situation: > Accelerating change. If anything is characteristic of the times we live in, it is no longer change itself, but the accelerating pace of the changes. The environments are changing at unprecedented speeds, requiring companies and professionals to adapt themselves to living in these changing environments. > Globalisation. Economic activity does not have any borders. Any company can compete globally at its level and any professional can carry out his work in any environment. Talent is also global and companies compete for professionals with a global mentality. > Uncertainty. Living and working with uncertainty. The speed of the changes means the future is less foreseeable and more uncertain. The survivors will be the companies and professionals who know how to manage uncertainty and adapt themselves to constant changes. > Total connectivity. This is undoubtedly one of the greatest changes in the last 20 years and one that has only become stronger in the last few years. The whole world is connected and with it, the flow of information increases exponentially. This has changed the rules about how companies relate to their customers and their professionals. The Internet culture based on freedom and transparency has changed the old rules. > Permanent innovation. Clearly permanent innovation is the only response to accelerating change, globalisation, uncertainty and total connectivity. Although perhaps permanent innovation is what has given rise to all of these aspects that characterise the current situation. Clearly innovation has made its way into every level: products, services, processes and management, especially management.

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

What traits does a professional need in this new environment? In the words of Gary Hamel in “What matters now”, in a more stable, local environment with a slower pace of innovation, a professional would build his career emphasizing three elements: obedience, diligence and know-how. However, all of those have become a “commodity”, something undifferentiated which, in the global market, millions of people offer.

And how do we at EOI define these traits? We call it ENTREPRENEURIAL ATTITUDE, the attitude that enables professionals to work on their own project or in the corporate world and develop and grow in this new environment.

Initiative, creativity and passions - the traits of Entrepreneurial Attitude

A professional’s differentiation will come from other attitudes and behaviours characterised by:

EOI Escuela de Organización Industrial’s vision of the MBA

> Initiative. The ability to propose new bases and solutions without waiting for any type of indication, in search of permanent improvement.

Helping professionals understand the new environment in which they will have to develop by igniting among themselves an entrepreneurial attitude through initiative, creativity and passion, with a strong ethical component that will enable them to create wealth and employment in the environment where they carry out their responsibilities.

> Creativity. The ability to find new solutions, to focus on individuals and escape the prevailing status quo in an organization. > Passion. Energy, enthusiasm, desire, drive, putting life into the efforts to reach a goal.

PASSION

Needs XXI Century

Creativity Initiative Knowledge Diligence Obedience Source: Gary Hamel “What matters now”

“Entrepreneurial attitude”

MBA FLEXIBLE

Needs XX Century

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

As every individual is unique, why should training be the same for everyone?

structure The MBA is structured around three main areas:

“One size doesn´t fit all” The Flexible MBA concept lets each person tailor the programme according to his needs and preferences depending on the time that he can dedicate, language, speciality, and international experience. The idea is to design a programme that meets each student’s needs by providing different options.

“Opportunity to personalise the learning experience” The following options are available for building on the basic MBA programme. > Language: you can study the Master in English or Spanish or switching between the two during the programme. > International Experience: You decide if you want to do this period. > Speciality: You can choose your area of speciality > Diploma: This depends on your choice, MBA, MBA + Speciality, Global MBA. Options:

> > > >

MBA (Spanish/English/mixed) MBA + Speciality MBA + International Experience MBA + Speciality + International Experience > Global MBA= MBA in English + International Business Speciality + International Experience

MBA FLEXIBLE

OPTIONAL OCTOBER

MAY

JULY

CONTENT Knowledge for managing

LEADER PROGRAMME Workshops for developing skills

ENTREPRENUERSHIP PROJECT Developing a start up

Employability workshops

Conferences

+

+

Speciality

your power to choose

International Experience

what is the flexible MBA?

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

MBA programme 1. Content This area explores key areas of knowledge for running a business, along the following lines:

Management fundamentals You will learn the key business management fundamentals, including knowledge of the economic and political environment, and the basic tools understanding how companies are run. > > > > > > > >

Global Economic Environment Financial Analysis for Decision Making Organisational Behavior Market Research Project Management Quantitative Methods for Management Strategic Analysis International Political Analysis

Resource management for value creation A key part in the work of directors is managing the limited resources available to a company with the main goal of creating value. This entails enriching the working knowledge of managing and directing key resources. > > > > > > >

Internet and New Technologies HR Management Operational Marketing Financial Management Cost Systems Digital Marketing Operational Excellence

MBA FLEXIBLE

Management’s view and stakeholder integration The director needs to know how to establish a long term view that integrates all stakeholders and is capable of ensuring its sustainability from different points of view. Likewise, in the changing times we live in, the main challenge for directors when executing the strategy is constantly adapting it. > > > > > > >

Strategic Execution Strategic Marketing Corporate Finance Sustainability Management Control Values and Society Customer Experience

2. Leader Programme The Leader Programme (Leadership and Development) runs the full length of the MBA, with a full complement of workshops for developing basic skills and competencies aimed at personal and professional improvement. A whole set of competencies and skills are consolidated through “Learning by doing” and diverse active methodologies such as role playing and outdoor training. > > > > > > > > > >

Leadership and Teamwork Presentations Effective Communication Creativity and Innovation Decision Making Negotiating Conflict Management Coaching Personal Brand Change Management

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

6

3. Entrepreneurship Project

1. CREATING TEAMS Create a heterogeneous team to enrich the project

3. BRAINSTORMING Be creative Be innovative. Don't be afraid to take a risk

Profiling tools

Divergence, putting off judgment and convergence

A T IO

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5. CHOOSING

IN N O

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Bear in mind that economic viability and social and environmental sustainability are key criteria when choosing the project

6. CONCEIVING AND PROTOTYPING Identify the DNA of your model and build prototypes for validating it. It is what will make you different Business negotiating/ Mission keys

9. DEVELOPMENT OF THE BUSINESS PLAN Specify the strategies in the operating action plans

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Econom

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4. VISUALISING

G IN T A N R E A P PL O

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Separating oneself and observation capacities

U

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Go beyond your environment to discover new ideas. We need to generate sustainable value: inextricably social, financial and environmental benefits

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S S R NES I N S A U L B P

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2. INSPIRATION

Synthesize and draw your ideas It will help you understand and communicate them ‘Sketch’ business model

7. SET UP Define the pillars that will hold up your project Issue analysis

8. STRATEGIC GOALS Business Operative

Social

Some well Environmental thought out goals are essential Financial for defining the strategy

MBA FLEXIBLE

Triple Income Statement


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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

The entrepreneurship project is one of the central themes of the programme for igniting a clear entrepreneurial attitude in all the participants. At EOI we believe the best way to add value to our student entrepreneurs is providing them methodologies and tools to enable them to create successful businesses in today’s complex environment. We likewise think that the most effective way of learning these methodologies is from experience, in other words, learning by doing. Thus, as the core of the programme, our student entrepreneurs launch a start up using the same principles and methodologies used by thousands of entrepreneurs in Silicon Valley, the Stanford d-school, the Tiimiakatemia of Finland and the Universities of Columbia and Berkeley. The methodology has three phases: the design phase, validation phase and planning phase. In the design phase students learn to use tools from design thinking. They learn to create and design work teams oriented to start ups, use observation tools from design research for detecting opportunities, and design value proposals based on the detected needs of customers. They will also learn how to apply creativity techniques adapted to business model designs, use visual thinking techniques or techniques from service design. We are in a phase that is focused towards design and where the student observes people and puts them at the core of his model.

OF PLAN ans

rce plan conomic base model Organisation Model

Management model

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A N F E IN C A O N N C O IA M L IC S

Development plan 10. FINAL PRESENTATION 11. PROJECT LAUNCH SUPPORT

Contingency plan ent

Sin Palabras 2012

MBA FLEXIBLE

The second phase is based on validation and business model prototyping, where our students go out onto the streets looking for the customer. We call this the “outside the building” phase, where the entrepreneur defines his hypotheses of his business model and goes out to validate them in the market. The different parts of the model are tested by looking for the product solution fit and the product market fit. Here we are in a phase that is focused on action, were the student discovers the customer and finds his first early adopters who enable him to understand and learn about the customer and what he is willing to pay for the value proposition.

Learn, Design, Measure Ideas, Product, Information The third phase is based on development and execution of the Business Plan, where the investment costs and profitability are calculated, Marketing plans and business planning are designed, contingency plans created, and even arguments are thought out for seeking investors. Here we are in a phase with an executive focus where the student plans and executes the previously designed and validated plan. The goal is for our students to live in first person the experience of creating a real start up, which may even become his personal project after finishing the programme. At EOI we know that the world moves very fast and to obtain new results we need to come up with different ways of thinking and doing things. That is why we innovate with our own business creation methodologies to adapt them to the new business environment. Throughout this process students are mentored by the school’s professors, many of whom are themselves successful entrepreneurs, businessmen or business angels who guide and are at their students’sides as they develop, in many cases opening doors to important networking. Creating a start up involves giving our students a complete vision of how to carry forward a real business and be aware of all of the variables that could affect the business’ success.

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

4. Employability workshops Employability is the main goal of the programme. Therefore employability workshops are held during the three programme periods to help students identify their professional goals, develop the power to obtain them, and strengthen their management competencies and skills. The main goal of the workshops is to learn the tools needed for actively seeking employment and helping students throughout the entire process of finding a better job. This enables students to successfully navigate a selection process by reinforcing their strong points and facing down their weaknesses. The specific issues covered in these sessions are: > > > >

Reviewing and improving their CV and presentation letters Preparing for a job interview Participating in group dynamics Learning and using all available tools for actively seeking employment > Learning the specific importance of using social networks > Learning the keys to developing a professional career in different sectors

MBA FLEXIBLE

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

5. Conferences ith Encounter w nset, Eduard Pu the Director of School EOI Open and Society

In today’s world learning is not limited to the classroom and the professors of the programme. We want the learning experience to be complete so that a student in the MBA receives an integral view that will enable him to tackle situations with a multidisciplinary vision. Knowing tendencies in different fields, sharing real life experiences of entrepreneurs and directors, exchanging opinions with experts from different sectors, are just some of the opportunities at EOI in the “Conferences” programme. We also want to take advantage of all the resources that we can make available to our students through alliances with other institutions, whose conferences and encounters may also be of interest to our students. In short, it is an opportunity to expand the learning experience and obtain as much information as possible in support of their professional development.

Entre preneu rship Session : Lear ning from Failed Exper iences. Sixto Arias and N acho Somalo , Entre preneu rs

Encounter with Antonio Moreno, President of Alstom España

MBA FLEXIBLE

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EOI ESCUELA DE ORGANIZACIĂ“N INDUSTRIAL

specialities (optional)

A speciality is a block of subjects that students may choose for delving deeper into a given sector of activity or business area that will serve as a specific complement to his training in Business Management and Administration.

> > > > > > >

Consolidated Financial Reports Financial Audits Cash Management Markets Private Equity Project Finance Mergers and Acquisitions

Industry and Environment*

The available specialities are:

Marketing and Digital Environments* The digital environment is the universal environment. Technology has changed all of the traditional industrial production processes. Changes must be made to improve production time and results and also to respond to consumer demands. The Marketing and Digital Environment speciality provides a broad and intense vision of the industry, situation, evolution, and development of the digital environment. This ranges from the media industry, e-commerce and social networking, to the mobile world, from how to influence to how to defend your identity. It also provides a complete overview of the tools, processes and the most significant cases in each sector. > > > > > > > > > > > > > > > > > >

Introduction and Digital Workshop Transformation of Mass Media in Spain Visualising Data Web Design Positioning in Search Engines - SEO, SEM Web Analytics Case Company QDQ Corporate Communication You Tube, the Global Portal Online Media Business Models Social Networks Online Advertising Market in Spain Intelligent Marketing and Predictive Modelling Advertising Transmedia Mobile Marketing and Applications Amazon, More than a Bookstore The Digital Failure Operators Transmitting Giants

Finance* This speciality is directed at students who want to learn advanced tools for developing the financial function, acquiring terminology and advance comprehension of it. Aspects of international finances will be covered in depth, with the possibility of doing an analysis of the main financial markets, their products and how they operate.

Students are introduced to the main environmental problems stemming from industrial activity. Legislation and procedures governing potentially contaminating activities are covered and environmental management systems and their application in companies are seen in detail. The course also covers in depth manufacturing processes, statistical control, industrial marketing, production strategies such as, just in time, lean manufacturing, industrial maintenance and its environmental effects. The subjects covered provide students with a technological standpoint and management tools that enable them to successfully direct continuous transformation in a company. > Company environmental strategy, business opportunities in a sustainable economy > Air, Water and Soil Pollution > Waste Management > Environmental Compliance in the Industry, Economic Impact > Environmental Impact Assessment > Implementing and Auditing Environmental Management Systems > Core Production System > Supply Chain Management > Innovation and Technology

International Business* This speciality offers students who feel an international calling the opportunity to obtain a global vision of the business world for succeeding in an international environment. > > > > > > > > > > >

Cross Cultural Management International Organizations International Negotiations International Legal and Fiscal Issues Global Supply Chain International Financing Export Strategies Corporate Diplomacy Global Economy and Areas Doing Business in Emerging Economies Doing Business Abroad

* All specialities have a minimum requirement of 8 students per group. Proposed syllabus in earlier editions.

MBA FLEXIBLE

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

international experience (optional)

USA Study Trip University of ida Central Flor

Students have the possibility of complementing their training with real life and academic experience in intensive international periods, a period full of opportunities for enjoying and learning. The seminars are held in a collaborating international institution where modalities and tendencies of international businesses are analysed and studied in lecture sessions, as well as specific subjects in countries at the vanguard. The academic material is complemented with conferences and visits to companies in the country, an extraordinarily valuable learning experience. This is a magnificent programme for individuals interested in coming into contact with an international environment and learning first hand essential elements of other cultures and businesses. By living this experience they will learn the reality of other countries and their businesses, obtaining a global economic vision in the broadest sense of the term. Destinations offered in previous years include: > USA > China > India

Study Trip ChinaUniversity of Jiao Tong, Shangh ai

MBA FLEXIBLE

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

methodology One of the aspects that distinguishes studying an MBA at EOI is the different methodologies we use with the goal of fomenting entrepreneurial attitude development in our students. This is achieved by combining different methodologies, of which stand out:

Mobile learning

“Learning is not limited only to a classroom and a limited time, rather learning can be continuous and ubiquitous” Technologies enable us to take learning beyond the classroom and make it mobile with devices like tablets. That is why over three years ago EOI began advancing the mobile learning methodology through diverse applications (blogs, Google Site, Video). In this way the MBA learning experience combines face to face, which favours relational aspects and the development of different skills, with the use of technology, which facilitates permanent contact and makes learning more intense in every surrounding, resulting in a complete experience.

MBA FLEXIBLE

Learning by doing

“Build to think, not think to build” The traditional business school model is an analytical model, where highly rational thinking was emphasised to the point of excluding other factors. However, the new reality makes constant experimenting necessary. Therefore, there is nothing better than using a methodology where you learn by experimenting.

Design thinking

“People at the core of the solutions to problems” Organisations need people to solve problems, but by finding new innovative perspectives. With design thinking, where observation is a basic premise, students will be able to develop more creative solutions that put individuals and their needs at the core of the solution.

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EOI ESCUELA DE ORGANIZACIÓN INDUSTRIAL

a school of professionals for professionals Organisational management is a profession and there is nothing better than having as professors professionals who day after day develop this activity in their companies. The team of professors in the MBA programmes has extremely broad management and teaching experience which brings the learning experience as close as possible to business reality.

Aguilar López, José Managing Partner, Mind Value Professor of Communications Alonso Villasevil, Julio Managing Director of Prainter Media Professor of Marketing Policies

Guerra Escohotado, Néstor CEO and co-founder of Intelligent Energy Consulting (IEC) Professor of Innovation and Creativity Hernández-Ros Otamendi, Ana Director of Training in AMBERS & Co. Professor de Corporate Finance

Pérez Ortega, Andrés Consultant Professor of Personal Brand Pérez Peláez, Estela Coach and consultant at Coaching Iberica Professor of Coaching

Arconada Muñoz, David Quality, Processes and Continuous Improvement Manager at Orange Professor of Customer Experience

Jacopin, Tanguy Managing Director of Global Born Professor of Strategic Analysis

Botella Antón, Fernando Founding Partner and CEO of Think&Action Professor of Marketing Policies

Jiménez Fernández, Alfonso Managing Partner of PeopleMatters in Madrid Professor of Values and Society

Canomanuel Monje, Daniel Regional e-business Manger in AXA, Founder & CEO of esecommerce.com Professor of Digital Marketing

Landazuri Plaza, Begoña HHRR Manager for Iberia and Latin America in Fnac Professor of HR Management

Sedes García, José Manuel Sustainability Manager at Vodafone Spain Professor of Sustainability

Fdez-Rañada de la Gándara, Miguel Coach, management trainer and independent consultant Professor of Strategic Planning and Execution

Lane, Richard Senior Manager HR Consulting at PricewaterhouseCoopers Professor of HR Management

Siles, Daniel Managing Partner of SYNAPSIS Business & People Professor of Organisational Behaviour

Fontanini, Antonio Chairman, Erasmus Equities (Venture Capital, Switzerland) Chairman, Informalia Consulting Professor of Strategic Marketing

López Martínez, Félix International Business Agent Professor of International Management

Stott, Leda Senior Consultant at BPD Water & Sanitation Professor of Sustainability

Morán Santón, Jorge Managing Partner of MC Consulting Professor of Management Control

Toledo Fortes, Manuel Business Development & Business Intelligence Manager at Pharmexx Professor of Market Research

Garin, Fiona Director of HCW Safety in Europe of BD Professor of Strategic Planning and Execution Gil, Olga Founder and Manager of TicWisdom Professor of International Policy Analysis Gil, Peter Managing Partner of mdt change Professor of Negotiating Gutiérrez Pérez, Tomás Managing Partner of Nova Capital Mergers and Acquisitions Professor of Financial Management

MBA FLEXIBLE

Ruiz de Ojeda Zurita, Javier Director of External Relations in Political Affairs of EADS Corporation of Spain Professor of Strategic Analysis Seco Benedicto, Mª Teresa Associate Professor at Universidad Carlos III of Madrid Professor of Finances

Moroy Hueto, Fernando Director of Institutional Relations of Caixa in the Community of Madrid Professor of Entrepreneurial Initiative

Vega García, Montserrat Head of the Financial Area at Transportes Sedano Professor of Cost Systems

Moure García, Carlos Sales Director in BEEVA Professor of Information Systems

Vegas Arranz, Avelino A. Independent Consultant Professor of International Economic Environment

Muñoz Royo, Pedro Luis Project Manager at Airbus Professor of Project Management

Vilana Arto, José Ramón General Director of GRUNDFOS ESPAÑA Professor of Operative Excellence

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MADRID CAMPUS Avda. Gregorio del Amo, 6 Ciudad Universitaria 28040 Madrid informacion@eoi.es

ANDALUSIA CAMPUS Leonardo da Vinci, 12 Isla de la Cartuja 41092 Sevilla infoandalucia@eoi.es

MEDITERRANEAN CAMPUS Presidente Lázaro Cárdenas del Río, esquina C/Cauce Polígono El Carrús 03206 Elche (Alicante) Tel: (+34) 96 665 81 55

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