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Woodford Reserve Welcome Center
EOP designed the new Woodford Reserve Welcome Center to give the brand’s homeplace a welcoming starting point for tours. Tourists, and there are more and more every day, pick up tickets and then gather in a roomy area with leather sofas, paintings by Kentucky artists, and handcrafted decor that hints at whiskey’s origins.
The project was an addition and renovation of an existing house on the property across the road from the visitor’s center. The Welcome Center relieves the bottleneck of tourists and distillery workers that can occur at peak times when the distillery gets 1,400 visitors a day.
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The Welcome Center, which has porches overlooking nearby horse farms as well as the picturesque distillery itself, can also be used as a venue for parties and events with space for about 100 guests. The bar in the welcome center features crystal glasses and lighting from Baccarat, a Brown-Forman partner.
Versailles, KY
5,000 SF Status Completed 2019 Services Provided
Architectural Design
Interior Architectural Design
Team Leadership
Client Reference
Shawn Hadley, BrownForman, (502) 585-1100
Project Budget $2,100,000
