TABLE OF CONTENTS AGENDA & FINANCIALS
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YTD APRIL 2017 RPM BALANCE SHEET .................................................................................................... 3 YTD APRIL 2017 RPM INCOME STATEMENT .......................................................................................... 5 MEETING MINUTES FROM APRIL 28, 2017
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I.
PRESIDENT’S WELCOME AND REMARKS (Diane Fitzgerald).................................................. 7
II.
GRANT APPLICATIONS ........................................................................................................................ 7
IV.
TREASURER’S REPORT (Dan Beutler).............................................................................................. 17
V.
PRESIDENT’S REPORT (Diane Fitzgerald)....................................................................................... 18
VI.
JUNE BOARD MEETING (David Madeira) ...................................................................................... 19
VII.
CLOSING REMARKS (Diane Fitzgerald) ........................................................................................... 19
BOARD & AMBASSADOR INFORMATION
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2017 RPM BOARD OF DIRECTORS.............................................................................................................. 21 2017 BOARD GOVERNANCE......................................................................................................................... 22 2017 RPM AMBASSADORS ............................................................................................................................... 23 2017 RPM BOARD MEETING CALENDAR ............................................................................................... 24 PRESIDENT’S REPORT
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US MAP – GRANT AWARDEES (CYCLE 1 & 2), PROGRAMS & OUTREACH .............................. 26 AT-A-GLANCE 2017 GRANT AWARDS (CYCLE 1 & 2) ......................................................................... 27 GRANT AWARD TERMS of ACCEPTANCE (SAMPLE) ......................................................................... 30 ADDITIONAL MATERIALS
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2017-2021 STRATEGIC PRIORITIES By: David Madeira........................................................................... 33 UNDER THE HOOD “YES, SHE CAN!”...................................................................................................... 41 LANE MOTOR MUSEUM MICROCAR MEET (FLYER) ........................................................................ 45 PATHWAYS TO CAREERS, ANTHONY DiLIBERTO (STORY REPRINT)...................................... 47
June 2017
Table of Contents
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AGENDA & FINANCIALS RPM BOARD MEETING
Friday, June 2, 2017 LeMay –America’s Car Museum Tacoma, WA Banquet Room, Second Level 1:00-3:00pmPT Meeting 3:00-3:30pmPT Executive Session Dial-In Details 866-906-9888 Participant Code 9425305
RPM BOARD MEETING AGENDA I. Chairman’s & AAT CEO Welcome and Remarks – David Madeira a. Strategic Priorities – Board Expansion – Fundraising b. Approval of April 28, 2017 Board Meeting Minutes II. Treasurer’s Report – Dan Beutler a. Vision – Concept – Financial Modeling III. President’s Report – Diane Fitzgerald a. Our Financial Future b. Funding Philosophy – Restructuring Cycles c. Thought Leadership – Programs IV. Closing Remarks – David Madeira a. October Board Meeting, Hershey, PA (grants) V. Executive Committee – David Madeira a. Restructuring Staffing – Diane Fitzgerald
June 2017
Board Meeting Agenda
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YTD APRIL 2017 RPM BALANCE SHEET
June 2017
Financials – RPM Balance Sheet
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June 2017
Financials – RPM Balance Sheet
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YTD APRIL 2017 RPM INCOME STATEMENT
June 2017
Financials – RPM Income Statement
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June 2017
Financials – RPM Income Statement
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MEETING MINUTES FROM APRIL 28, 2017 RPM Board Meeting Minutes April 28, 2017 Dial-In Meeting Called Board Meeting to order at 11:00am EST, 10:00am CST, 8:00am PST Board Attendees: Dan Beutler, Dawn Fisher, Tabetha Hammer, David Madeira, Paul Miller, T.G. Mittler, Mike Stowe Staff Attendees: Diane Fitzgerald, Sarah Hebard, Stacy Puckett Taylor Unable to attend: McKeel Hagerty, Keith Flickinger, Jim Menneto The call starts with discussion from Board Members entering the call. I.
PRESIDENT’S WELCOME AND REMARKS (Diane Fitzgerald) A. Diane states that David would like to get started as he is going to be a few minutes delayed from the call. Diane introduces Stacy Puckett Taylor, Interim Grants Administrator in Detroit and Sarah Hebard, Interim Administrator in Chicago. Diane states that most of the call will be dedicated to the grant applications and deliberations. She also states that the call is being recorded through the AT Conference service. A. David joins the call and welcomes the Board Members. He mentions the Gala and says that he hopes everyone will come, and that it will feature RPM. B. Diane asks that everyone states their names as motions are put forward and seconded, for the record.
II.
GRANT APPLICATIONS A. Diane states that the first and main agenda item is the grants. She will be working off the Grants At-A-Glance. She thanks Stacy and Sarah for their help with the grants — Stacy for receiving and organizing 22 grant applications. She states that, as a matter of record, the applications have more than doubled over last year. She predicts that we will end up with 75 grant applications this year. This is compared to a total of 35 in 2015. She says that Stacy did a great job of analyzing the grant applications from a technical side and being able to
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decipher intent. Sarah is the person who created the Board Book and learned, in short order, what it took her predecessors months to learn. Diane thanks Sarah and Stacy for the work they have done. B. Diane states that the Board is being presented with 11 grant applications for review, in alphabetical order. There are also 11 applications that were rejected, but appear in the At-AGlance for the Board's review — with a short explanation as to why they were rejected. She states that the full applications of the rejected applicants are on file if anyone would like to study them further. She states that the rejecting of grants has been very successful and has allowed the Board to focus more on the grants that are better funding fits. Diane states that during the last Board Meeting she did an overview of each of the organizations and the dollar amounts being recommended, followed later with Board discussion, and would like to do the same today. She states that she will give an overview, and then Stacy will present more detail about the applications and the dollar amount being recommended. C. Diane points out that in the Past Status column you can see there are only two new applicants this grant cycle. She then states, that as in keeping with the past decisions, we did not recommend awarding any grant money to the Western Antique Aeroplane and Automotive Museum, as they are a new applicant. She contrasts that with Bitney College Prep, where we have recommended that they be awarded $7,000 even though they are a first-time applicant. She then explains to the Board that our dollar amount to be given away for this grant cycle was estimated at $75,000. The Staff recommended $80,000. Diane states that mind the “swing dollar amount” is applicant number one, Bitney College Prep, and that we could give them zero, because they are new and that would take us down to $73,000 which is just below our stated amount of $75,000. Of the grants being presented, 11% are marine. Diane states that we have done a better job of making sure the ratio of marine to automotive is more on our target of 80%/20%. About applicant number two, the CCCC Foundation, Diane states that they have taken a year off and are getting ready to launch their program again in the Fall 2017 at a new facility. She states that RPM Ambassador Bud McIntyre is developing a story about this, in time for the 2017 grand opening. Chris Behr is the apprentice who has been working for a year at Keith Flickinger's shop, Precision Motor Cars. Freedom High School was awarded a grant in January — a partial grant of their requested amount — but was unable to accept it because they could not secure the additional funding needed for their project. Diane states that Gig Harbor, Great Lakes and Lowell are the three marine applicants. She says that all three have Staff recommendations that come in quite a bit lower than what they are asking for, but says that part of the reason is trying to manage the marine to automotive ratio. June 2017
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McPherson College did not receive the full amount applied for in the last grant cycle. That was the first time they did not receive the full amount of their application. They asked for $60,000 and they received $30,000. Diane would like to return to the historical pattern of giving the full amount to McPherson College. She thinks that the money is always well invested at McPherson. For Pennsylvania College of Technology, the amount recommended is consistent with the amounts we have been giving them in past grant cycles. For Ruidoso Municipal High School, Diane states that Stacy will tell the Board Members more about their program. Diane states that the Western Antique Aeroplane and Automotive Museum has a very interesting automotive program, but since the program is new and they are new to us, we are not recommending any grant money. We want to watch them. She then states that she would like to have Stacy take over and introduce each individual grant application. D. Tabetha asks if we will be approving the last meeting minutes and approving the financials. Diane states that they are on the agenda and we will have 10 minutes at the end of grants deliberation to take care of these items. E. Diane asks Stacy to offer some more depth about the applications. Stacy states that there has been a huge increase in the number of applicants, as well as a large increase in the amount of people contacting RPM for advice on applications — grant support. She states that there has also been an increase in the number of people contacting RPM for curriculum advice. She states that, as we discussed in the last meeting, the rebranding of RPM has really helped get the message to the public. F. Grant Applications Reviewed. i.
BITNEY COLLEGE PREP HIGH SCHOOL, Grass Valley, CA Amount requested: $20,980 Suggested amount: $7,000 Awarded amount: $7,000 Category: Auto Stacy states that even though they are a new applicant, the program is not new. They have had a collaborative partnership with James Long at The Hub Society for 7 years, and an official partnership between James and the school was started 4 years ago. She states that the reason the $7,000 amount was chosen was because, in their budget, they called out different sections within the $20,980 dollar amount they were requesting. She states that a portion of that budget was chosen to fund $7,000 of welding equipment.
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Stacy then asks how the Board would like to proceed with voting, either by voting on each as they are presented or all at the end. Diane asks that we have discussion as they are presented. Stacy reminds the board that the amount is flexible due to Bitney College Prep being a new applicant. Mike Stowe states that the Board needs to decide if they want to fund capital equipment and/or scholarships. Diane states that she thinks that an “ask” like this as a project or program-type of grant and that because of these awards we have given in the past RPM reaches more people. It has a bigger impact and more brand recognition than scholarship funding. She states in the past we have given probably 2/3-1/3 scholarships to program funding. Mike states that is fine, but he wants to make sure that the Board always addresses that. Tabetha states that she is not familiar with the program. She asks what the comprehensive look at the program is like since the classes are electives. She wants to know how many students are continuing into the career path of restoration. She wants to know the context of the program with the school. Diane states that we do not have as close of a relationship with them as with other schools and cannot answer Tabetha's question. Tabetha asks if Stacy can address the issues. Stacy states that the school does not have any athletic programs or anything else, so the students are focused on electives such as auto restoration. She states that the students also attend events with James Long like Pebble Beach Car Week and other events. Stacy says that with the funding, they are hoping to expand the program and should be able to double the number of students in the program. Diane asks if Tabetha is familiar with James Long. Tabetha says “yes,” she has worked with him in past years on youth program efforts. Diane states that our direct connection with him is with the events and that he is revered with SVRA and that he is career-path-focused. Stacy states that they have had students go to McPherson College, as well as Western Washington University, for their auto programs. Diane asks what everyone thinks of the program. T.G. states that he thinks it is appropriate and likes the way that their ability to increase the number of students in the program is called out in the summary. Diane asks if the Board wants to vote on $7,000. ACTION ITEM Motion to approve the full amount recommended, $7,000, by Mike Stowe. Seconded by David Madeira. All approved. Motion carried. June 2017
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ii.
CCCC FOUNDATION/CENTRAL CAROLINA COMMUNITY COLLEGE FOUNDATION, Sanford, NC Amount requested: $12,000 Suggested amount: $12,000 Awarded amount: $12,000 Category: Auto Diane states that the RPM Board has a curriculum sampler in the Board Book and that EVIT is utilizing CCCC’s curriculum to build their own. Stacy states the application is for scholarship funding only and that they will be able to double the number of students in their program with their new facility. She says that she also found out during the application process that the school as a high school which also uses the facility for their automotive classes. Diane states that we are recommending $12,000 and opens it up for discussion with the Board. T.G. states that it is perfectly in line with what we are doing. Dawn agrees.
ACTION ITEM Motion to approve the full amount recommended, $12,000, by T.G. Mittler. Seconded by Dawn Fisher. All approved. Motion carried. iii.
CHRISTOPHER BEHR, Sellersville, PA Amount requested: $5,684 Suggested amount: $5,000 Awarded amount: $2,500 Category: Auto Diane states that the amount Chris Behr asks for was lowered from $6,300 and that we decided to cap apprenticeship gap funding at $5,000. Stacy states that Chris is an apprentice and is a recent graduate from Pennsylvania College of Technology and that we previously supported his first 6-month apprenticeship while he was in school. She says that he is hoping to receive a full-time position with Precision Motor Cars when his apprenticeship ends in June. Mike Stowe asks why, if he has a full-time job, are we thinking of gap-funding his apprenticeship. Diane states that we are funding him retroactively because he is doing a second 6-month apprenticeship and that he was advised to apply now because he was too late to apply in December. She asks if Keith is on the line to comment, be he is not. David says that he has a problem with funding someone retroactively. Diane states that Chris had to wait until this cycle because of his start date.
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Mike states that he is on the side with David and is not a fan of the gap-funding. Diane thinks if Keith were on the call he would say that he is paying Chris below entry level wages and that he needs to take time out of his shop time to train and mentor Chris. In order for Chris to have a living wage and for it to be worth Keith’s time, the gap-funding needs to be in place. Diane states that we created gap-funding with the help of Amanda Gutierrez and Debbie Miller at McPherson College and Pennsylvania College of Technology in order to allow students to be able to accept internships and not have to take on second and third jobs to make ends meet. Tabetha states that there needs to be clarity between funding an intern and an apprentice. She thinks that there is a big difference between the two. She does think that we do need to fund the apprentices because of the importance of the skills they learn. She asks if the full-time position with Keith is guaranteed or if it is just Keith providing him with additional training to make him attractive to other shops? She thinks we need to provide support if the job is not guaranteed. Mike does not agree with funding another person's employee and does not think it is the wheel house of RPM. T.G. states that he disagrees and thinks that what we have seen is small shops who would not be able to take an apprentice or intern without funding. He thinks the timing issues in this particular case are not ideal, but that this is exactly the type of thing we should be funding. Paul states that he absolutely agrees with T.G. — that we are asking small shops to take on an apprentice and focus their time and energy on these individuals. Diane states that analyzing the number of hours of training they have in school does not match up with shop-readiness and that is how the apprenticeship program was born. She thinks that Keith would say that he can teach these kids in a year what it takes them four years to learn at school. The type of hands-on training that RPM is supporting is important and innovative and something that we are committing meaningfully to the industry. Diane states that she does not know if Keith is going to hire Chris full-time, but that Chris aspires to that. David states that Keith told him weeks ago that he was going to hire Chris, but does not know if it is in writing. Tabetha says that she texted Keith and that the job offer has been made and he is hiring Chris full-time. Diane asks for a vote. T.G. asks to discuss the number because we know he has a full-time position coming up and asks if the Board wants to give him a partial award. David says that he thinks a partial award is in order.
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ACTION ITEM Motion to approve the amount of $2,500 by T.G. Mittler. Seconded by Tabetha Hammer. All approved. Motion carried. T.G. asks that in the future we make sure interns and apprentices are applying for future endeavors and that we monitor the timing of the applications. iv.
FREEDOM HIGH SCHOOL, Freedom, WI Amount requested: $4,609 Suggested amount: $4,609 Awarded amount: $4,609 Category: Auto Stacy states that we awarded Freedom High School a grant in Cycle 1 2017, however they were not able to accept it because the school Board was not able to provide the other half of the funding for the portable prep station. The school Board was preparing for a referendum and they had a freeze on funding. Jay Abitz, the instructor, asked if they could use that award money for welders that they need for the program because they cost less than the portable prep station. We told him that he would need to resubmit an application for this cycle, which he did. The amount is less than they applied for last time and it is for welders for their program. They have a school Board member who works for Miller Welders that will be getting them a discount on the equipment. Diane asks for discussion.
ACTION ITEM Motion to approve the full amount recommended, $4,609, by Paul Miller. Seconded by Mike Stowe. All approved. Motion carried. v.
GIG HARBOR BOATSHOP, Gig Harbor, WA Amount requested: $21,145 Suggested amount: $3,500 Awarded amount: $3,500 Category: Marine Stacy states that Gig Harbor has been funded for several years and that the funding would be for their internship program. The $3,500 would be for 6 internships and that amount was chosen out of their budget because a lot of the money was going toward materials.
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ACTION ITEM Motion to approve the full amount recommended, $3,500, by David Madeira. Seconded by T.G. Mittler. All approved. Motion carried. vi.
GREAT LAKES BOATBUILDING SCHOOL, Cedarville, MI Amount requested: $10,000 Suggested amount: $3,500 Awarded amount: $3,500 Category: Marine Stacy states that Great Lakes is another program that we have funded for several years, but they did not apply last cycle because they lost their grant writer. She says they have an outside contractor who is acting as their grant writer and that he contacted her for information about the application process. They applied for funding for three scholarships, but staff recommends funding one. Diane states that the school has seen a drop in enrollment with their second year students and that is why the scholarship is specifically for them. Diane asks for discussion. Stacy states that the drop in enrollment is because the students often have job offers after completing their first year in the program and that because of the expense of the school, they end up taking the job instead of completing the program. T.G. asks if the job offers are in the field. Stacy answers that yes, they are in their field. Mike states that it is a very nice operation. T.G. says that if the students are leaving the program for jobs restoring boats, then that is okay.
ACTION ITEM Motion to approve the full amount recommended, $3,500, by T.G. Mittler. Seconded by Paul Miller. All approved. Motion carried. vii.
LOWELL’S MARITIME FOUNDATION, Amesbury, MA Amount requested: $10,000 Suggested amount: $2,500 Awarded amount: $2,500 Category: Marine Stacy states that Lowell Maritime Foundation's previous application was denied. Because of that denial, they asked for advice and grant support with their current application. She states during her call with them, she learned about their Hiram Lowell Senior Apprentice Program. Students must apply to get into the program and they work with the shipwright. The program acts as a feeder to the maritime industry and maritime restoration programs in the area and takes place in a historic boatbuilding facility. They asked for funding for four apprentices, but we
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recommended an amount that would fund one apprentice. Diane asks for discussion. Mike Stowe states that he likes this program. ACTION ITEM Motion to approve the full amount recommended, $2,500, by Mike Stowe. Seconded by T.G. Mittler. All approved. Motion carried. viii.
MCPHERSON COLLEGE, McPherson, KS Amount requested: $30,000 Suggested amount: $30,000 Awarded amount: $30,000 Category: Auto Stacy states that the McPherson application is for $10,000 toward two scholarships with the remaining $20,000 toward gap-funding to support 16 students with internships in the upcoming summer.
Diane asks for discussion and Dawn states that she does not think we need any for this one. ACTION ITEM Motion to approve the full amount recommended, $30,000, by Dawn Fisher. Seconded by Paul Miller. All approved. Motion carried. ix.
PENNSYLVANIA COLLEGE OF TECHNOLOGY, Williamsport, PA Amount requested: $20,865 Suggested amount: $10,500 Awarded amount: $10,500 Category: Auto Stacy states that Pennsylvania College of Technology had eight first-year students complete applications specifically for gap-funding for internships to be completed in the upcoming summer. A decision was made to cap requests at $1,500, which resulted in the number being almost halved from the original application. Diane then states that if you study McPherson and Penn College applications you will see that McPherson does not include intern applications whereas Penn College does. Penn College’s internship program has been around for only three years. RPM has been helping them shape their processes for internships and gap-funding. We are recommending they approach this the same way as McPherson handles intern and gap-funding. T.G. states that it is a well-written summary.
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ACTION ITEM Motion to approve the full amount recommended, $10,500, by Tabetha Hammer. Seconded by Paul Miller. All approved. Motion carried. Paul requests that the next Board Book — and all future Board Books — include the suggested amount as a data point on the application summaries. x.
RUIDOSO MUNICIPAL HIGH SCHOOL, Ruidoso, NM Amount requested: $6,000 Suggested amount: $2,000 Awarded amount: $2,000 Category: Auto Stacy states that Ruidoso applied in the Cycle 1 2017, but their application was denied because they were a new applicant. They have good community support and that they are already in the process of restoring the cars for which they are asking for funding. We changed the amount to $2,000 from $6,000 based on their budget. Dawn asks what they will do with the finished cars and Stacy states that they will take them to local shows as a way to promote the program and encourage more students to participate. Mike then states that primarily what we will be doing is buying car parts. T.G. states that he likes it — it adds to our geographic diversity and he will be available to visit the school. Diane states that they have an annual car show that they are very proud of and says that perhaps she and T.G. could take a field trip to the program.
ACTION ITEM Motion to approve the full amount recommended, $2,000, by T.G. Mittler. Seconded by Paul Miller. All approved. Motion carried. xi.
WESTERN ANTIQUE AEROPLANE & AUTOMOBILE MUSEUM, Hood River, OR Amount requested: $25,000 Suggested amount: $0 Awarded amount: $0 Category: Auto Stacy states that the reason why Western Antique Aeroplane & Automobile Museum (WAAAM) was included in the summaries is that they are starting a 500credit hour restoration program at their facility. They are currently accepting applications. She says this is a program we should watch. This program would
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expand the restoration programs in the Pacific Northwest region and is one that we might like to support in the future, if it proves to be successful. Mike states that WAAAM needs to have a school supporting the program. Diane responds that it is definitely one to watch, but she agrees. The thing that got Diane and Stacy’s attention was the amount of hours dedicated to “under the hood” time. Tabetha asks how many applications they have received. Stacy states that she will be in touch with them regarding the number of applications, but we do not know right now. Paul states that he will be in Hood River in August and would be willing to visit the program. Tabetha states that she is really interested in the program even though it is not affiliated with a school. She then asks who the program is targeting as she sees it as an opportunity for a student that may not be 100% sure about restoration as a career. The program is open to anyone with an emphasis toward younger students. T.G. states that he is happy keeping the zero, but wants to watch the program and says we do not always need to come in on the ground floor. He is happy we are exploring this. Dawn agrees that it is one to keep an eye on. ACTION ITEM Diane states that we do not need a motion for zero. Diane states that the total amount of awards is currently at $78,109. III.
APPROVAL OF JANUARY 19, 2017 BOARD MEETING MINUTES (David Madeira) Tabetha notes that the spelling of her name needs to be changed. There is no more discussion.
ACTION ITEM David Madeira — Motion to approve the October 6, 2016 Board Meeting Minutes. Seconded by Paul Miller. All approved. Motion carried. IV.
TREASURER’S REPORT (Dan Beutler) Dan Beutler states at the end of March the cash total was just under $600,000 with $530,000 of that unrestricted. Our net assets stand at $813,000 with the difference between the cash and the other assets being receivables on some pledges that RPM has. Through March, the net loss that was experienced was better than was expected, but the grants expense from Cycle 1 have not posted. He states that if they had posted then we would be behind plan by $71,000. That is primarily because we have not landed any large individual contributions yet this year. He says that revenue is up 11% over last year. David asks to comment and states
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and the uptick on the broader level is good because that is how you find your major gifts. He states that Michael Clark has been hired as the Major Gift Development Officer and that there will be a monthly meeting between them all. He notes that they are seeing an increase in ACM Board Members now donating to RPM including Manfred Scharmach and Lori Randall. Dan continues with his report and states that on the expense side the categories are all better than planned and that Diane is diligent about watching her expenses throughout the year. He states that his main concern is that the big donors come in and David states that Diane is in pursuit of a Board Member’s previous pledge. Tabetha asks what the target fundraising goal per year is of RPM. Dan explains how to read the income statement submitted to the Board Members and states that the goal is about $873,000. Of that goal, $350,000 is pledged by Hagerty and $25,000 - $30,000 should come through from the Hagerty client donations. David states that in the future, Board Members will be seeing the different budgets for AAT, RPM and the Museum. He says that the goal for all three organizations is $3,500,000 and $800,000 of that is for RPM. They are then graphically showing the Board where the respective budgets are during the meetings. Diane says that for the purposes of marketing, the fundraising goal is $1,000,000 for 2017. V.
PRESIDENT’S REPORT (Diane Fitzgerald) Diane begins her President’s Report by asking everyone to turn to page 37 to see the map of RPM’s activities, which have been pictorialized. She states that the red indicates where we have had programs and that the black is outreach. She highlights Clint Sly, Mike Stowe and Jason Wenig of The Creative Workshop as new activity in Florida. Diane thought it would be helpful for the Board to see a map of the United States for reference. She asks the Board to look at Clover Park Technical College, reminds the Board of the $5,000 money donated by Manfred Scharmach and Lori Randall of BMW Northwest and gives an update about the donation. BMW Northwest modified the gift to be $1,000 unrestricted for RPM and $4,000 restricted for Clover Park. She then describes how the restrictions came about and how it is useful for schools that do not specifically have restoration programs, like Clover Park Technical College or Alfred State University. She highlights the example on page 41 of the restrictions put on the award to Alfred State for scholarships of $5,000 for two students. These additional requirements are what gives us assurance that we are reaching the students with “heritage in their hearts.” Diane then asks the Board to look at page 43, which is a draft of a Waiver & Release that she created using four different forms, as well as the release from Hagerty, for one comprehensive document for RPM’s programs and activities. RPM is doing these sorts of smart things to protect the organization and everyone’s interest in RPM. Mike Stowe thanks Diane. The next section that Diane highlights the curriculum sampler, beginning on page 44, that RPM has compiled and is sharing with schools like EVIT, Alfred State College and James Madison University, who is starting their program in August. She states that RPM was
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connected with Cole Schrogham from James Madison University (VA) by Scott George of The REVS Institute. RPM has been helping them understand automotive restoration education around the United States. She says that the James Madison program will be fully operational in the coming year and she expects a grant application from them. Diane then states that it is the end of the President’s Report and asks David to discuss the June Board Meeting. VI.
JUNE BOARD MEETING (David Madeira) David states that it is a good time for everyone from the various Boards to get together for a cross-pollination of ideas and getting to know each other and the various missions and how they relate to one another. He asks everyone who can to attend the June 2nd RPM Board Meeting and the June 3rd AAT/ACM Board Meetings. Anyone who cannot attend might send in a Raise the Paddle pledge to support the education efforts of RPM and the Museum. He said it encourages everyone who is there to “Raise the Paddle”. Paul asks to add to that the cross-pollination is very important in making the Board members understand that their money should go across the Board and not to just one aspect of the organization.
VII.
CLOSING REMARKS (Diane Fitzgerald) Diane states that the next Board meeting will be to discuss strategy and tactics, and will not be a grant cycle. The next grant deadline is in late August with deliberation in October in Hershey. The Board will be updated on and discussing the Apprenticeship Program, strategy for fundraising and other important topics. She says that she also wants the Board to note that RPM will be hosting an event on June 1st at Club Auto called Up Close With RPM from 12-3pm. There will be students, and instructors from Clover Park Technical College and Lake Washington Institute of Technology — both RPM Grant Awardees — along with donors like the Gallopin’ Gerties and CCCA-PNR. It is a version of Breakfast With the Board. She states that if you are coming to the Board Meeting you may want to come out early to participate. David states that for the Board members who do come there are free rooms at the Hotel Murano, so everyone needs to get their reservations into Valerie. Diane states that by this current meetings grant awards RPM has affected 40 students and 3 programs and she will find out the number of students affected in the various programs. The sum total is $78,109. She thanks Stacy and Sarah again for their grant support and also thanks the Board Members. David thanks everyone. The meeting was adjourned and the call ended.
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BOARD & AMBASSADOR INFORMATION 2017 RPM BOARD OF DIRECTORS Dan Beutler Hagerty 141 Rivers Edge Traverse City, MI 49684 Direct: 231.933.3760 Mobile: 231.357.2145 Email: dbeutler@hagerty.com
David Madeira LeMay – America's Car Museum 2702 East D Street Tacoma, WA 98421 Bus: 253.779.8490 ext. 1001 Mobile: 253.985.0058 E-mail: dlm.ceo@lemaymuseum.org
Dawn Fisher MFD Classic Motors 1701 Park Drive Traverse City, MI 49686 Mobile: 231.883.7007 Email: dawn@mfdclassicmotors.com
Jim Menneto Hemmings Motor News 222 Main Street Bennington, VT 05201 Bus: 802.447.9508 Mobile: 802.578.6801 Email: jmenneto@hemmings.com
Keith Flickinger Precision Motor Cars, Inc. 808 North Fenwick Avenue Allentown, PA 18109 Bus: 484.239.8566 Mobile: 484.239.8566 Email: kflickinger@americascarmuseum.org McKeel Hagerty Hagerty 141 Rivers Edge Traverse City, MI 49684 Direct: 231.933.3733 Mobile: 231.883.3773 E-mail: mckeel@hagerty.com Tabetha Hammer Hagerty 141 Rivers Edge Traverse City, MI 49684 Bus: 231.922.8837 Mobile: 231.313.7475 E-mail: thammer@hagerty.com
June 2017
Paul E. Miller LeMay – America’s Car Museum 2702 East D Street Tacoma, WA 98421 Bus: 253-779-8490 ext. 1006 Mobile: 253.219.7285 E-mail: Paul.Miller@americascarmuseum.org T. G. Mittler 830 Gonzales Road Sante Fe, NM 87501 Mobile: 505.603.7452 Home: 505.820.6014 Email: tgmittler@yahoo.com Mike Stowe Great Lakes Motor Works 976 East Division Boyne City, MI 49712 and PO Box 402, 1345 M-75 South Boyne City, MI 49712 Bus: 231.582.9100 Mobile: 231.622.1061 Email: mike@rmstowe.com
Board of Directors Information
Page 21
2017 BOARD GOVERNANCE I. Officers A. Chairman David Madeira B. Vice Chair T.G. Mittler C. Treasurer Dan Beutler D. Secretary Mike Stowe II. Board Classes A. Members By Position 1. McKeel Hagerty, Chairman of Hagerty 2. David Maderia, CEO America’s Automotive Trust and ACM B. Class of 2017 1. Keith Flickinger 2. T.G. Mittler C. Class of 2018 1. Dawn Fisher 2. Paul E. Miller D. Class of 2019 1. Tabetha Hammer 2. Jim Menneto
June 2017
2017 Board Governance
Page 22
2017 RPM AMBASSADORS Patrick Barnes Community College Instructor, Retired ACM Volunteer Portland, OR and Indio, CA
Jason Peters
Josh Baum Conservator Private Collection Former Assistant Curator, ACM Goleta, CA
Stacy Puckett Taylor Parts Production Manager Classic & Exotic Services, Inc. Troy, MI
Herb Clark Founder Automotive Restoration Club of Sun City West Sun City West, AZ
Burt Richmond Board Member, ACM, Retired Collectors’ Car Garage Chicago, IL
Drew Feustel NASA Astronaut Houston, TX (training in Russia for 2018 Mission)
David Rising Former Tacoma, WA Resident Automotive Engineer Stuttgart, Germany
Ryan Levesque Body Shop Technician Carr’s Corvettes & Customs Dallas, TX (first RPM Apprentice)
Clint Sly President Collectors Financial Services Belleair, FL
Bud McIntire Director, Retired Great Lakes Boat Building School Winston Salem, NC
Lyn St. James Indy Racer Phoenix, AZ and Indianapolis, IN
Trimmer SMS Automotive & RPM Scholar
Portland, OR
Stephen Murphy Curator Chicago Vintage Motor Carriage Chicago, IL
June 2017
2017 Ambassador Information
Page 23
2017 RPM BOARD MEETING CALENDAR 2017 RPM BOARD MEETING & GRANT APPLICATION/DELIBERATIONS CALENDAR MONTH
March
June
October
January
MEETING/ PURPOSE Grant Application Deliberations
(Friday, March 24, 2017 Grant Application Deadline; Awardees Announcement Friday, May 5)
RPM Board Meeting (No Grant Application Deliberations)
RPM Board Meeting & Grant Application Deliberations
(Friday, August 25, 2017 Grant Application Deadline; Awardees Announcement Thursday, October 12)
RPM Board Meeting & Grant Application Deliberations (Friday, December 8, 2017 Grant Application Deadline; Awardees Announcement Thursday, January 26, 2018 )
LOCATION
DATE
TIME
Dial-In Call
Friday April 28, 2017
10-11:30amCT
Tacoma, WA
Friday June 2, 2017
1-3pmPT; 3-4pm PT Executive Session
Hershey, PA
Thursday October 5, 2017
9-11amET; 11-12pmET Executive Session
Scottsdale, AZ
Thursday January 19, 2018
9-11amMT; 11-12pmMT Executive Session
2017 has 3 grant cycles, as has been the tradition. The 2018 Grant Application Cycle begins with deadline on Friday, December 8, 2017 with deliberations on Thursday, January 19, 2018 in Scottsdale, AZ.
June 2017
2017 Board Meeting Calendar
Page 24
PRESIDENT’S REPORT About the materials included here: 1. Map of the United States indicating the location of each of the 21 grant awardees for Cycles One and Two, our ambassadors, programs and outreach. 2. At-A-Glance 2017 Grant Awards table with critical statistics about each grant awardee, including how many students are impacted. To date, we have impacted 491 students with these 21 grants. 3. Clover Park Technical College’s Grant Award Terms of Acceptance, with scholarship applicant restrictions embedded. This document is similar to the agreement we give all of our awardees, and execute before sending funds. One-on-one calls with the awardee point-person reviews every aspect of the agreement, including required progress reports.
June 2017
President’s Report
Page 25
US MAP – GRANT AWARDEES (CYCLE 1 & 2), PROGRAMS & OUTREACH
June 2017
US Map – RPM Grant Awardees, Programs & Outreach
Page 26
AT-A-GLANCE 2017 GRANT AWARDS (CYCLE 1 & 2)
2
Bitney College Prep High School
3
4
CCCC Foundation Inc./Central Carolina Community College CCCC Foundation Inc./Central Carolina Community College
NY
$55,000
$5,000
Scholarship Funding: $5,000 for scholarships (only) for 2 automotive restoration students
Auto/ Marine
5
Auto
1
2
4
Auto
2
24
CA
$20,980
$7,000
Equipment Funding: Expansion of the existing auto restoration program to include welding and advanced fabrication capabilities.
NC
$30,000
$10,000
Equipment Funding: Purchase and install a new paint booth at the new restoration building.
5
Auto
1
50
$12,000
Scholarship Funding: 10 students specifically in Automotive Restoration Technology. Their new facility will launch in Fall 2017
5
Auto
2
10
5
Auto
2
1
4
Auto
1
20
4
Auto
1
0
4
Auto
2
86
5
Marine
2
1
5
Marine
2
1
4
Marine
1
3
NC
$12,000
5
Christopher Behr
PA
$5,684.80
$2,500
6
East Valley Institute of Technology (EVIT)
AZ
$20,000
$20,000
7
Freedom High School
WI
$9,500
$4,750
8
Freedom High School
WI
$4,609
$4,609
9
Gig Harbor Boatshop
WA
$21,145
$3,500
10
Great Lakes Boatbuilding School
MI
$10,000
$3,500
11
Herreshoff Marine Museum
RI
$10,000
$3,000
June 2017
Purpose of Grant
Students Impacted
Alfred State College
Amount Granted
Cycle
1
Amount Requested
Funding Fit
Name of Institution
State
INTERNAL & CONFIDENTIAL Funding Cycles/Deliberations = Cycle One December 9/January 19 + Cycle 2 March 24/April 28
Apprenticeship Gap-Funding: Living expenses while completing a 28-week apprenticeship at Precision Motor Cars, Allentown, PA Equipment Funding: Purchase proper equipment and tools so EVIT can offer restoration curriculum and hands-on training for collector cars and trucks for students enrolled in their automotive programs. Equipment Funding: Purchase a portable prep station that will allow students to work on more projects and free up the paint booth (which was partially funded by HEP in 2016). Equipment Funding: Replace old and out-of-date welders. They were unable to accept their award from Jan. 2017 because of lack of additional funding from their school board. Internship Funding: 1 paid internship for post-secondary individuals and materials. Scholarship Funding: 1 Scholarship for a student enrolled full-time in the second year program, beginning September 18, 2017. Scholarship Funding: 3 high school students to attend their 10-week Winter Boat Shop Restoration Program.
At-A-Glance Grant Awards (Cycle 1 & 2)
Page 27
12
Judson High School
TX
$15,000
$300
13
LeMay – America’s Car Museum (ACM)
WA
$6,000
$6,000
14
Lowell’s Maritime Foundation
MA
$10,000
$2,500
15
McPherson College
KS
$60,000
$30,000
16
McPherson College
KS
$30,000
$30,000
PA
$30,000
$20,000
PA
$20,865
NM
17 18 19 20 21
Pennsylvania College of Technology Pennsylvania College of Technology Ruidoso Municipal High School The Landing School Thornton Fractional High School (TFHS)
Scholarship Funding: Field trips to automotive restoration companies.
4
Auto
1
80
5
Auto
1
1
4
Marine
2
1
5
Auto
1
11
5
Auto
2
18
Scholarship Funding: Four $5,000 scholarships.
5
Auto
1
4
$10,500
Internship Gap-Funding: 8 first-year students in the summer of 2017.
5
Auto
2
8
$6,000
$2,000
Project Funding: Complete the restoration of a 1967 Chevy ½ Ton 2WD pickup.
4
Auto
2
120
ME
$10,000
$2,000
Scholarship Funding: $2,000 scholarship
5
Marine
1
1
IL
$15,000
$7,500
Project Funding: Parts and materials for restoration of a 1960 Chevy El Camino and a 1941 Chevy Coupe.
5
Auto
1
49
2017 Cycle 1 Awarded
$108,550
2017 Cycle 2 Awarded
$78,109
Total Year-To-Date
$186,659
Gap-Funding: 1 paid intern to work at ACM for 10 weeks during the summer of 2017, as a Collection Assistant. Apprenticeship Funding: 1 Senior Apprentice in the Hiram Lowell Apprenticeship program. Scholarship & Gap-Funding: $5,000 Scholarships for 4 students and $1,000 $1,500 gap-funding scholarships for 7 students for summer internships Scholarship & Gap-Funding: $10,000 Scholarships for 2 students and $20,000 gap-funding 16 students for summer internships
491
2017 GRANT STATISTICS -TO-DATE
Total Grant Applications Requested 55 Programs/people in 15 States
55
Total Staff-Rejected Applicants
29
Total Grants Presented to the Board
26
Total Grants Board-Denied
4
Total Grants Board-Awarded
21
2017 Awards-To-Date by Category
Total
Number of Students Impacted
Total Awarded for Scholarships Total Awarded for Internships/Apprenticeships
$75,500
25
$55,000
37
Total Awarded for Equipment
$46,359
180
Total Awarded for Field Trips
$300
80
Total Awarded for Project Funding
$9,000
169
June 2017
At-A-Glance Grant Awards (Cycle 1 & 2)
Page 28
2017 Awards-To-Date by VehicleType Total Grants Awarded – Auto (76%)
$172,159
Total Grants Awarded – Marine (24%
$14,500
Number of Students Impacted-ToDate = 491 Actual Number of States-To-Date = 15 West Coast: 2 Northeast: 5
Midwest: 4 Southeast: 1
Southwest: 3
2005-2017 GRANT STATISTICS Total Grant Applications Requested
516
Total Grants Awarded
267
Total States Represented
31
Total Number of Students Impacted
25,491
Total $$ Amount Awarded
$3,010,126
June 2017
At-A-Glance Grant Awards (Cycle 1 & 2)
Page 29
GRANT AWARD TERMS of ACCEPTANCE (SAMPLE) Grant Awardee/Organization: Clover Park Technical College Foundation (CPTC) Project Funded: Two $2,500 scholarships restricted for restoration-focused students. Award Amount: $5,000 Term: 1 year from the date check is received Total Project Funds Needed: N/A Contact: Rae Baghirov, Foundation Development Assistant Contact Details (address, telephone, cell, email): CPTC Foundation, Bldg. 19, Rm 101, 4500 Steilacoom Blvd. SW, Lakewood, WA 98499, 253.589.6082, Rae.Baghirov@cptc.edu Stated Objective/s of Project*: This money has been allocated for two $2,500 scholarships to be awarded to students of Clover Park Technical College who are focused on automotive restoration. RPM Foundation Scholarship In support of CPTC automotive students pursuing a career in automotive restoration or actively engaging with the classic car community. Funding: $5,000 Impacting 2 students ($2,500 Fall/Spring + $2,500 Fall/Spring/), disbursed in two $1,250 payments per scholarship Eligibility Requirements: 1. 3.0 GPA 2. Enrolled full-time 3. Enrolled in Automotive Technology Degree program 4. Financial Need Additional Eligibility Requirements: 5. Must submit a 60-100 word essay on this topic: Everyone who loves cars has a story about that love affair. What is your “car story”? How did you become interested in restoring cars and how will they be part of your future? 6. Must submit a “car guy” photo with caption 7. Must be a current and ongoing member of AACA National and Region 8. Must be actively engaged in the school’s car club and club activities 9. Must be willing and available to engage in an ongoing relationship with RPM Foundation (attending scholarship luncheons, invitations extended to classic/collector car programs/ events, accessing our services & network, providing us with periodic career updates) Scholarship applicants are reviewed and scored by the instructors using the criteria above. June 2017
RPM Grant Awards Terms of Acceptance (Sample)
Page 30
ACCEPTANCE DETAILS The Board of Directors of RPM Foundation (RPM) hereby requests and sets these terms of acceptance for this grant. Grant funds must be used as intended and agreed to. They are not transferrable. If anything changes about the intended use of funds (duration of internship/apprenticeship, purpose, person, program, failure to secure full-project funding, etc.), funds must be returned to RPM. These terms are agreed upon to mutually benefit both agreeing parties. Further, RPM and their respective donor partners wish to further the value of their donations through mutually beneficial cross-promotional marketing, communications, positive media presentations and constructive evaluations. The RPM Board of Directors is pleased to award $5,000 to Clover Park Technical College Foundation for the objectives stated above. In acknowledgement of this funding, the Board of Directors requests your agreement to the following expectations: 1. This Grant Award Terms of Acceptance and the W-9 form which accompanied it must be completed/executed by your organization, reviewed with the RPM staff and returned to RPM before funds will be disbursed to your organization. 2. A public announcement about the grant and your project must be made. The announcement may be a local newspaper, your newsletter, your website, or whatever means best serves you, your organization and the public acknowledgement of the grant. a) The public announcement should contain these words: “RPM Foundation (RPM) is an educational grant-making program of America’s Automotive Trust (AAT). RPM is funded by collector vehicle and classic boat enthusiasts to serve youth and young adults on their pathways to careers in automotive/marine restoration & preservation along with the long-term interests of the collector vehicle and classic boat communities. Visit: www.rpm.foundation for more information.” b) RPM is single-branded and the logo must appear in your announcement. Please follow the branding guidelines, which were included in the grant award package your organization received. The RPM staff will forward pdf and jpg files of the RPM logo artwork. c) Copies of your announcement(s) and copies of resulting media should be sent to RPM. 3. On your organization’s website, please add our logo with link to www.rpm.foundation, following our branding guidelines. 4. When posting on your social platforms, please tag/like/follow/subscribe to RPM’s platforms whenever posting something relevant to the grant and project. Direct links to RPM’s Facebook, Twitter and YouTube accounts can be found on the top right corner of RPM’s website. 5. An RPM banner (sized 4’x6’ or 4’x8’) will be given/shipped to you soon after the grant documents are processed. Please hang it in your organization’s main workspace/shop for display and for use as a backdrop for project-related photos.
June 2017
RPM Grant Awards Terms of Acceptance (Sample)
Page 31
6. It is expected that periodic reports on the progress of the project will be made during the term of this grant by using the Kool Projects platform. a) The CPTC scholarship recipients are required to sign-up with www.koolprojects.com so that they can create a project profile and record their car projects. If they are stuck on how to sign-up or to create a project profile, they can click on How-ItWorks for instructions. http://koolprojects.com/how-it-works b) They should write about their project progress, techniques and materials they have used under the Journal Entry. They have the option to add journal updates on a daily, weekly or monthly basis. The more they update and write, the more people will be engaged with their progress. c) They should include a minimum of 5 digital photos with captions and at least 1 short video clip max 32MB upload or a YouTube/Vimeo URL link. They need to include names of people and cars/boats in the description caption under each photo upload. The photos should capture the progress of their projects and themselves in action. Images should be suitable for use in RPM’s publications and websites, with appropriate releases to be provided. Please note that they can add new project updates, add/upload images with any computer or mobile device. The KoolProjects.com website is also optimized to be used on any smartphone and has the option to do voice-to-text for journal updates. d) A detailed “How-To” guide will be provided to CPTCF to give to the scholarship recipients. 7. Evaluating your project funded by the RPM grant is expected. An evaluation form is included in this package. It is important to track the success and limitations of the funded project. With the goals of the project in mind, please keep a record of the achievements, number of participants, costs, etc. made toward the stated goals. 8. We plan to schedule a site visit during the term of the grant. A Skype or Facetime walkthrough will substitute if a site visit is not possible. If you are in agreement with these terms of acceptance for the grant, please sign and date this form, keeping a copy for your own records, and return the original to RPM. Thank you. Grant Recipient Signature:
RPM Signature:
Print Name:
Print Name:
on behalf of Diane Fitzgerald
Title:
Title:
President
Date:
Date:
* “Project” is used to refer to a project, program equipment/materials, student, scholarship, internship or apprenticeship.
June 2017
RPM Grant Awards Terms of Acceptance (Sample)
Page 32
ADDITIONAL MATERIALS
America’s Automotive Trust 2017-2021 Strategic Priorities By: David L. Madeira Not-for-profit entities too often focus on ‘need-based’ fundraising to meet operating budgets. ‘Need’ however does not ‘sell’ and it is ‘vision’ based fundraising which ultimately secures the levels of support which sustain an institution. The Trust seeks to develop strategic priorities which help us to better: Communicate our vision, mission, and programs to appropriate local, regional, and national constituents. Build relationships with constituents—individual and corporate—who should be involved in the Trust’s mission. Engage those constituents as volunteers, board members, members, sponsors and major donors to the institution. It is this ability to focus on strategic positioning that led us to create ‘America’s Automotive Trust’ as the umbrella corporation for LeMay—America’s Car Museum, the RPM Foundation, Club Auto and Concours Club efforts. It is the same strategic thinking that will cause us to cultivate collaboration with other entities to be at the vanguard of a movement to ‘promote America’s automotive heritage’ and to develop broader philanthropic support. It is with these concepts in mind that America’s Automotive Trust’s Strategic Priorities are as follows: I.
Secure Immediate Operational Funding in the Amount of $3,500,000. Secure pledges from major donors to cover 2017 operating needs and to provide time for board and major donor development. One to two year’s funding will provide financial ‘breathing room’ to take on the priorities of board development, long-term sustainability efforts, and mission expansion.
II.
Undertake Board Development for AAT, LACM and RPM. A national constituency is needed to sustain the mission of AMERICA’S AUTOMOTIVE TRUST. The most important factor in developing this constituency and in acquiring the necessary resources for LACM and RPM is the existence of a committed, prominent Trust Board of Directors supported by similarly strong Museum and Foundation boards. The Boards are the fiduciary bodies responsible for the well-being of the Trust, Museum and Foundation and fulfillment of their missions. As such the Boards are charged with hiring the
June 2017
2017-2021 Strategic Priorities – By David Madeira
Page 33
Chief Executive Officer; approving and providing oversight of annual plans and budgets; promoting the institutional missions and providing for institutional funding. The membership of these boards must consist of those who are known as leaders in the auto and consumer-related industries, enthusiast and collector communities, and as members of the media and motor sports figures. While representatives of these various groups have served on our boards from the beginning of our efforts, we have the immediate opportunity to add new members to our Board of Trustees —nearly 1/3rd of our current board membership. As we replace members whose terms expire we will continue to seek individuals who: A. Share our vision and our passion B. Support us with their talents in their areas of expertise C. Give of their financial resources on behalf of our mission including annual support of operations, endowment and capital campaigns, and inclusion in estate plans. D. Use their influence to bring others into supportive relationships with the Trust, LACM and RPM Foundation. In recognition of the importance of Board development, the Chairman and I will work to provide for a variety of Board activities designed to educate Board Members about their responsibilities and issues relevant to their work and to engage them more actively in strategic planning. Activities will also be designed to strengthen Board camaraderie and will include retreats, visits to private collections, and seminars related to regular Board meetings. III.
Pursue Strategic National Initiatives for the Trust 1. Establishment of an AAT corporate office in downtown Detroit with goal to move the Trust’s corporate headquarters to Detroit within a two year time frame. Detroit is the ‘spiritual home’ for American auto enthusiasts as well as the center of American automotive industry. As such the Trust should be based in Detroit and should endeavor to center a collaborative movement to celebrate America’s automotive heritage efforts in the City. Such a move would further differentiate our efforts from those of traditional museums and heritage groups, enhance our positioning as a national entity, and enhance our ability to develop effective corporate partnerships. 2. Continued partnership with the North American International Auto Show to enhance visibility with the international automotive media. The Drive Home series has generated amazing media and public awareness and the momentum from this effort must be built upon immediately through the Drive Home III.
June 2017
2017-2021 Strategic Priorities – By David Madeira
Page 34
3. Aggressive promotion of Club Auto ‘Powered by Hagerty’ with emphasis on “Regional Chapters”. Development of chapters, in Scottsdale, Traverse City, Detroit, etc. 4.
Greater involvement with Pebble Beach and Amelia Island Concours d’ Elegance, SEMA and other major shows.
5. Extensive use of social media in collaboration with corporate sponsors—such as Hagerty, State Farm, Shell, Michelin, and Montecristo–to position ourselves strongly in the internetbased, enthusiast communities and broader consumer public. 6. Partnerships with the automotive OEMs using heritage and concept vehicles in enthusiast events, particularly TDH III, to promote our mutual interests. 7. Educational collaborations with McPherson College, Penn College of Technology, and others with whom we can promote the RPM Foundation’s work in auto preservation and restoration. 8. Affiliations with key museums such as the Barber Museum, Simeone Museum, the World of Speed and the Petersen Museum to broaden awareness of ACM. 9. Increase our driving activities through our touring programs to promote the Trust among serious enthusiasts. This includes exclusive Concours Club travel and Club Auto driving events in partnership with BMW, Shell, Michelin and others. 10. Explore partnership with other major entities for potential of an East coast campus of AMERICA’S CAR MUSEUM. Expansion of the Museum to include East and West Coast campuses would set a new paradigm for auto museums with creation of a multi-campus, national institution. IV.
Implement AAT and LACM Leadership Succession Plans In 2015 the Board of Directors approved organizational changes to create America’s Automotive Trust and appointing me as its CEO to assume oversight of the organizational restructure and pursuit of strategic initiatives. In addition, the Board recognized that it should prepare for the replacement of the CEO, the LACM President, and the RPM President over a five to seven year transition period. An orderly transition should ensure that searches for these positions are not underway at the same time. In April 2017 the Board of Directors of the Trust began a search for my replacement with intention to put a new CEO in place in early 2018 or sooner as the right candidate emerges. Upon appointment of a new CEO, I will be engaged as Vice Chairman of the Board for Strategic Initiatives to guide the Board and assist the new CEO with strategic initiatives, major gift development and corporate relations. As Vice Chairman, my role will be to ensure that the Trust’s vision continues to evolve in concert with its current direction and that the leadership of
June 2017
2017-2021 Strategic Priorities – By David Madeira
Page 35
the Trust entities develop coordinated plans and budgets to ensure proper collaboration in pursuit of institutional mission. V.
Enhance the AAT Development program for ongoing operational, endowment and capital support of the Trust, LACM and RPM Foundation. A. Create a regular source of Operational Support through: 1. An enhanced Membership Development program. 2. Integrated and targeted appeals on behalf of the Trust, Museum and RPM Foundation. 3. Promotion of a strong Club Auto program to secure memberships that support operations, to cultivate major gifts, and to create a larger marketing profile for sponsors. 4. Aggressive Corporate Sponsorship program with sponsorships. 5. Enhanced Grant Development effort centered largely on educational, exhibitory, and capital initiatives. 6. Aggressive Major and Planned Gift Development effort with enhanced Concours Club and America’ Automotive Heritage Society programs to secure major gift support. 7. Active promotion of an auto sales “business” to generate revenue through acquisition of donated vehicles for re-sale through auction. B. Address Capital Funding Needs by: 1. Targeted asks to current donors and major foundations for specific initiatives. 2. Diverting operational funds as available to support capital needs. 3. Capital requests to the legislature as appropriate on an every other year basis. C. Attend to Long-Term Sustainability with Endowment Development efforts. 1. Initiate quiet phase of endowment campaign upon completion of immediate operational funding campaign. 2. Promotion of a comprehensive Planned Giving program. 3. A targeted effort to encourage Board Members and current donors to support both operational and endowment funding. 4. Implementation, when feasible, of a percentage-based “set-aside” or “tax” on all operational gifts into a Board-designated reserve fund. 5. Promotion of membership in the Concours Club to create an endowment.
June 2017
2017-2021 Strategic Priorities – By David Madeira
Page 36
6. Promotion to our broader constituencies the importance of endowment to the long term health of the Trust, Museum and RPM. Particular emphasis on our service to the collector community and our role in promoting America’s automotive heritage. VI.
Enhance Promotion of The RPM Foundation as Partner in the work of the Trust. Of strategic, national importance is the RPM Foundation which is the first, major program designed to train young people for careers in automotive restoration and preservation. RPM does this through support of institutions providing such programs and provision of scholarships, internships and apprenticeships to young people. RPM is strategically important demonstrating that the Trust serves a broader purpose than that of traditional museums which are regionally based and ‘self-focused’. RPM enables us to fulfill our educational mission and assists our vision to ‘be at the center of a movement to preserve America’s automotive heritage’. In recognition of the strategic importance of RPM to the Trust we need to continue to ‘elevate’ it as an equal partner of the Museum within the Trust with its own distinct purposes.
VII.
Promote The Museum Aggressively to Drive Attendance and Membership. We have firmly established LeMay–AMERICA’S CAR MUSEUM in the media and general public to great effect. Our branding has helped us surpass most other car museums in fundraising efforts. The ACM brand has also encouraged membership from a wide geographical area and visitors have come from all 50 states and 42 foreign nations. At the same time, we have not yet attained the levels of visitation and membership that we desire. Accordingly, we must use the high visibility of the Museum to generate international media and produce regional events to drive visitation and to promote membership. We must clearly communicate that ACM is not a static entity and is a destination worth visiting repeatedly. We must promote ourselves tirelessly to the community ranging from Vancouver in the north to Portland in the south. Sustained efforts to be ‘visible’ in and ‘part of’ the greater Puget Sound and Seattle communities must be a high priority. We must expand these efforts to promote our brand and to develop a strong social network around the world via direct and electronic means. A strong brand at the center of the enthusiast culture has and will attract corporate sponsorship and major gift support. We have wonderful promotional opportunities which we must aggressively pursue including: 1. Active promotion of Signature Events on our campus— Wheels and Heels Gala, Drive the Blues Away, Cars and Cigars and Summer Ender Fender Bender. 2. Increased promotion of family and enthusiast activities including Cruise-Ins, Drive in Movie Nights, Take a Spin programs and the like.
June 2017
2017-2021 Strategic Priorities – By David Madeira
Page 37
3. More aggressive promotion of Club Auto with national events through newly energized collaboration with Hagerty. 4. More visible and active Concours Club program with emphasis on it as a philanthropic community committed to the Trust’s mission. 5. Increased outreach, through our Membership Development Coordinator, to engage auto, truck and motorcycle clubs to use the museum for their meetings and events and to participate with them in their activities. 6. Increased promotion to regional businesses, through our Membership Development Coordinator in collaboration with our Event Sales Coordinator to promote membership opportunities to their employees and clientele. 7. Special member promotions to clientele of major sponsors including State Farm, Hagerty and AAA. 8. Expansion of Education Program and promotion of our Family Zone to reach families. 9. Co-promotion activities with regional groups and events including: auto dealer groups, the Washington Wine Commission, The Exotics at Redmond Town Center, the Emerald Queen Casino, Tacoma Rainiers, Seattle Mariners and Seahawks, World of Speed, All British Field Meet and Forest Grove Concours. 10. Continued promotion of the Museum as a positive force in the community with our annual “Giving a Break” and ‘Drive Down Hunger” community campaigns. 11. Extensive outreach to and collaboration with the regional military community. 12. Co-promotions with local museums, hotels, convention centers, and visitors bureau. VIII. Continually “Re-Fresh” Museum Exhibits and Facilities Refreshed and new exhibitions are of critical importance to maintaining a reputation for excellence and as an entity worth repeat visitation. The Museum must develop a flexible 3 to 5 year exhibition plan to enable development staff to seek advance funding necessary for exhibition renewal. Such a plan should consider the needs of the OEMs in reaching specific audiences and in calling attention to important milestones, thereby enhancing our ability to attract corporate support for exhibits. Exhibition plans and funding must provide for major exhibit changes but also include incremental funding so that exhibits can be refreshed on an ongoing basis. Digital programming bringing context to specific vehicles and small exhibits can greatly improve the visitor experience and eliminate boring displays of cars with simple signs stating what they are. Exhibition funding
June 2017
2017-2021 Strategic Priorities – By David Madeira
Page 38
for “Alternative Propulsion”, new films for the State Farm Theatre and AAA screen, and to enhance digital displays are critically needed. We are also aware of the need to begin to develop a capital improvement or deferred maintenance fund to help us continue to maintain the building in first class manner as it begins to age. IX.
Enhance Museum Education Programs The Museum is granted its tax-exempt status as an educational institution and must fulfill its educational mission with service to collectors, enthusiast groups, and students of all ages. The Museum launched its K-12 education program in 2013 with our new Educational Resource Center, Classroom and Family Zone. The program must be expanded upon to promote awareness of our service to the community and to attract families. Key in this regard must be the completion of funding for the planned ‘Powering the Future’ education lab and exhibit.
X.
Enhance Collection Management The Collection plays a central role in the ability of the Museum to fulfill its mission as vehicles provide for on-site displays, off-site traveling exhibitions, and are used in vintage events and tours. In 2017 a Collection status review will continue to take place under the purview of the Collection Committee and leadership of McKeel Hagerty to determine: A. Which vehicles should be retained in the permanent Collection B. Which vehicles should be sold to reduce management costs and generate revenue C. What vehicles are still to be received from the LeMay Collection and over what time-frame D. Vehicle use and restoration plans E. A long-term plan to determine the desired scope, character and size of the permanent Collection. As the foregoing actions proceed, the Collection Management team should work closely with Marketing and Development efforts to promote acquisition of desired additions to the collection and of vehicles to be sold for revenue purposes. Additionally, the staff should develop vehicle “exercise” plans and plans for use of select vehicles in tours, in concours, etc.
XI.
Strengthen Institutional Capacities of AAT, LACM and RPM. AAT must continue to develop its organizational capacities relative to human resources management, financial systems, and development. LACM must continue to strengthen collection management and educational programming. RPM must add professional staff to meet its rapid
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2017-2021 Strategic Priorities – By David Madeira
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success and resulting demands. In short, we need to continue to strengthen our capacities in order to: A. Fulfill the mandates of our mission. B. Attain strategic goals and objectives. C. Maintain a reputation for sound business practices, financial integrity, and human resources management. The Board and Administration have prudently committed themselves to strengthening institutional capacity over the past three years in spite of financial limitations. Investments included the addition of a Chief Operating Officer and a Director of Human Resources in 2012. In 2013, the Office of Finance was strengthened with the addition of a highly experienced Comptroller and addition of a qualified bookkeeper. In 2014 Marketing and Development were combined into an Institutional Advancement Division and staff levels increased. The organizational development noted provided the Trust, Museum and RPM Foundation with modest but sufficient staffing to fulfill our mission. Critical at this time is addition of an additional professional position for RPM to focus on educational initiatives thereby enabling the RPM President to focus more on promotion and major gift development. Also, critical at this time, when operational ‘seed money’ is in hand, will be the expansion of the AAT development team to focus on major gift development. While staffing will remain ‘lean’ compared to many institutions of our ilk, capacity building at this time largely needs to focus on improvement in policies, procedures, systems and technology rather than additional staffing. In short, the organization created needs to take time to ‘mature’ and to ‘refine’ its practices, improve on performance and test results before consideration of staff additions or serious programmatic expansion.
June 2017
2017-2021 Strategic Priorities – By David Madeira
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UNDER THE HOOD “YES, SHE CAN!”
June 2017
COLLATERAL – Under the Hood “Yes, She Can!”
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June 2017
COLLATERAL – Under the Hood “Yes, She Can!”
Page 42
June 2017
COLLATERAL – Under the Hood “Yes, She Can!”
Page 43
June 2017
COLLATERAL – Under the Hood “Yes, She Can!”
Page 44
LANE MOTOR MUSEUM MICROCAR MEET (FLYER)
June 2017
COLLATERAL – Lane Motor Museum Microcar Meet flyer
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June 2017
COLLATERAL – Lane Motor Museum Microcar Meet flyer
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PATHWAYS TO CAREERS, ANTHONY DiLIBERTO (STORY REPRINT)
June 2017
COLLATERAL – HAGERTY “Pathways to Careers” (Anthony DiLiberto)
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June 2017
COLLATERAL – HAGERTY “Pathways to Careers” (Anthony DiLiberto)
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