Emily Brock . mfa port folio
TAILORED TANGENTS
Emily Brock . mfa port folio
TAILORED TANGENTS
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
“�
To desig n is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplif y, to clarif y, to modif y, to dig nif y, to dramatize, to persuade and perhaps even to amuse. To desig n is to transform prose into poetr y. PAUL R A ND american graphic designer
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
The principle that has guided me most in my MFA studies is a statement by A ntoine de Saint-Exupéry: “Perfection is achieved, not when there is nothing lef t to add, but when there is nothing lef t to take away.” Each major project was w restled and finally freed from thousands of words, charts, scribbles, doodles, sketches and moodboards. Before the beautif ully simple happens, the mind must wander—go on tangents in all directions. W hile simple design is of ten the best design, it must be intelligent—the simple emerges from hours upon hours of complex thought and a hundred potential ideas, all finally narrowed, tweaked and tailored to fit the best design solution of them all. This book holds some of my Tailored Tangents—the product of countless notebooks of “w rong” or “ illfit” ideas, finally coerced, pieced, and taped together to solve a problem or tell a story never before told.
TAILORED TANGENTS Emily Brock . mfa port folio
mfa portfolio
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TAILORED TANGENTS
designer
EMILY BROCK
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T he A r t of Sleep
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Restorat ion of a Bra nd
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CONTENTS
03 04 05 06 07
Food for T houg ht
04 8
T he Ma kers of Cool
060
Ha nd made
074
I n sides O ut
086
M FA T hesis: Con nect able
108
page
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mfa portfolio
designer
TAILORED TANGENTS
EMILY BROCK
THE ART OF SLEEP customizable dreaming kit
UNDER COVERS
in an unpredictable world, we let you own the unexpected.
P R O J E C T: COURSE:
Customizable dreaming kit Desig n Outside the Box
INSTRUCTOR: D AT E:
Spring 201 1
F O R M AT:
Printed book, packaging
T YPEFACES:
page
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R o l a n d Yo u n g
Flama, Georgia
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THE ART OF SLEEP
course
DESIGN OUTSIDE THE BOX
date
page
2011
009
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
The challenge for this course was that there was no particular challenge. On the
CHALLENGE:
first day of class our instructor asked us to choose a project to which we would enjoy devoting four months of brainstorming, art directing and producing. W hile the open-endedness created a sense of freedom and excitement, taking the project from start to finish proved to be more challenging than I initially imagined. I had always wanted to base a project on sleep—more specifically, dreams. I felt
SOLUTION:
there was great opportunity with this subject matter for inventive materials, textures and design ideas not welcomed, or practical in every day, waking life. My final deliverable was Under Covers, a customizable dreaming kit which allowed participants some control over their bodies and minds, even when their eyes were closed. A combination of textiles, knitting and photography resulted in packaging, promotional materials and several Under Covers products. Each product allowed participants to accomplish grandiose tasks while dreaming, as well as feel comfortable, in-control and sleep-ready.
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THE ART OF SLEEP
course
DESIGN OUTSIDE THE BOX
date
2011
CONSCIOUS
01
AWAKE
UNCONSCIOUS
SLEEP
page
011
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designer
EMILY BROCK
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THE ART OF SLEEP
course
DESIGN OUTSIDE THE BOX
date
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2011
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designer
EMILY BROCK
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THE ART OF SLEEP
course
DESIGN OUTSIDE THE BOX
date
page
2011
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designer
EMILY BROCK
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THE ART OF SLEEP
course
DESIGN OUTSIDE THE BOX
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designer
EMILY BROCK
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THE ART OF SLEEP
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DESIGN OUTSIDE THE BOX
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2011
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designer
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THE ART OF SLEEP
course
DESIGN OUTSIDE THE BOX
date
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2011
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designer
EMILY BROCK
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THE ART OF SLEEP
course
DESIGN OUTSIDE THE BOX
date
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2011
023
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designer
EMILY BROCK
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project
course
BURM A SH AV E REBR AND
N AT URE OF IDENT IT Y
date
2011
RESTORATION OF A BRAND burma shave rebrand
B U R M A S H AV E
through well traveled beginnings, we bring you simple comfort with moxie and grit.
P R O J E C T: COURSE:
Burma Shave Rebrand Nat u re of Identit y
I N S TRU C TO R S :
D AT E:
H . W i m m e r, G . Ya g m o u r i a n
Fa l l 2 01 1
F O R M AT:
Printed Book
T YPEFACES:
Garage Gothic, Sentinel
page
025
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
02
NEW
20
11
EXTENSIONS SH AV ING CRE A M
T R AV EL
BURM A SH AV E BURMA
19
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project
CHALLENGE:
BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
2011
This project asked us to find a dying or def unct brand and recreate it to thrive in today’s world. In researching the history of the brand, we were to find its original essence, then create a new identity and comprehensive brand experience. We were to remain true to the heart of the brand, broadening its reach and appeal.
SOLUTION:
Once a great A merican company, Burma Shave came to its end at the close of the 20th century. My goal was to restore the brand to its original luster, caref ul not to lose its famous humor and w it. K now n for its ad gimmick of w itty poems on small, sequential highway signs around the country, Burma Shave became a comforting icon for the A merican people during a time of depression and war. W hile the original Burma Shave carried a “made for the USA” look and feel, I chose to take the brand back to its origins. Through my research, I found that the essential oils used in the shaving cream formula came from the country of Burma (Myanmar). With that in mind, I created a more exotic feeling brand w ith brightly colored patterns, play f ul ty pe and humorous images—continuing the w it and moxie of Burma Shave’s original essence but doing it in a new, unexpected way. The final result took the brand far beyond shaving products, now including ties/ bow ties, various bath products, a hotel line, travel kits, games, and many other items.
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designer
EMILY BROCK
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BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
page
2011
029
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TAILORED TANGENTS
designer
EMILY BROCK
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BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
page
2011
031
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TAILORED TANGENTS
designer
EMILY BROCK
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BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
2011
HORSESHOE
HANDLEBAR
A MER IC A N S TA ND A R D
page
033
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TAILORED TANGENTS
designer
EMILY BROCK
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01
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project
BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
page
2011
035
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
A WITCH DOCTOR
A SEA CAPTAIN
AND A BUSINESSMAN WALK INTO A BAR ... page
036
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BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
page
2011
037
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038
TAILORED TANGENTS
designer
EMILY BROCK
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01
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BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
page
2011
039
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TAILORED TANGENTS
designer
EMILY BROCK
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BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
2011
BURMA SHAVE
page
041
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designer
EMILY BROCK
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BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
page
2011
043
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designer
EMILY BROCK
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project
BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
page
2011
045
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TAILORED TANGENTS
designer
EMILY BROCK
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01
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project
BURM A SH AV E REBR AND
course
N AT URE OF IDENT IT Y
date
page
2011
047
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TAILORED TANGENTS
designer
EMILY BROCK
00
04 05 06 07
0 1 0 2 0 3
project
course
FOOD FOR THOUGHT
TYPE SYSTEMS
date
2011
FOOD FOR THOUGHT the f uture of the food industr y
FOOD FOR THOUGHT
we are at once, the problem and the only solution. —michael pollen
P R O J E C T:
COUR SE:
Fo o d fo r T h o u g h t Ty p e S y s t e m s
I N S TRU C TO R :
D AT E :
Dav id Ha ke
Fa l l 2 01 1
F O R M AT:
Printed book
T Y P EFAC E S :
Ho ef ler, K no ckout
page
049
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
CHALLENGE:
Through research, w riting and design, we were asked to create a narrative book on the topic of our choice.
SOLUTION:
Food For Thought is a book about the current state of the national and international food industry. Highlighting information about Monsanto and the corn industry, the videos, books and articles I ingested throughout this semester affected me greatly, and led me to a vegetarian lifestyle beginning in autumn 2011. Utilizing both encouraging and disheartening images, I portrayed the dichotomy between what the food industry is currently and what it could be in an ideal world.
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FOOD FOR THOUGHT
course
TYPE SYSTEMS
date
2011
03
FUTURE OF FOOD CU
C OR P OR AT E CONSEQUENCE
RR
EN
T T R
EN
DS
page
051
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page
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TAILORED TANGENTS
designer
EMILY BROCK
00
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0 1 0 2 0 3
project
FOOD FOR THOUGHT
course
TYPE SYSTEMS
date
page
2011
053
mfa portfolio
page
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TAILORED TANGENTS
designer
EMILY BROCK
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0 1 0 2 0 3
project
FOOD FOR THOUGHT
course
TYPE SYSTEMS
date
page
2011
055
mfa portfolio
page
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TAILORED TANGENTS
designer
EMILY BROCK
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0 1 0 2 0 3
project
FOOD FOR THOUGHT
course
TYPE SYSTEMS
date
page
2011
057
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TAILORED TANGENTS
designer
EMILY BROCK
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0 1 0 2 0 3
project
FOOD FOR THOUGHT
course
TYPE SYSTEMS
date
page
2011
059
mfa portfolio
designer
TAILORED TANGENTS
EMILY BROCK
THE MAKERS OF COOL the branding of culture
SELLING COOL
toda y, we no longer need to be cool, we are taught how to buy it.
P R O J E C T: COURSE:
The Commodification of Cool Visual Communications Lab
INSTRUCTORS: D AT E:
Fa l l 2 010
F O R M AT:
Printed book
T YPEFACES:
page
060
Hu nt er Wi m mer, Ph i l Ha m let t
A rcher, G ot ha m
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T HE COMMODIFIC AT ION OF COOL
course
V ISUA L COMMUNIC AT IONS L A B
date
page
2010
061
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
Over the course of the semester, we were to acquire a well-rounded, thorough
CHALLENGE:
understanding of a social issue of our choosing. Through interviews, research, analysis and visual exploration, we were asked to create an inspiring solution to the problem and to find a way to interest and involve our chosen audience. In a world bombarded by media about popular culture, it is increasingly difficult to
SOLUTION:
find a sense of originality—to locate the true essence of ‘cool.’ We no longer have to be cool, we are taught at an early age how to buy it. My final book, The Commodification of Cool, researched various popular culture groups and proposed potential solutions to being original and expressing the essence of ‘cool.’
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T HE COMMODIFIC AT ION OF COOL
course
V ISUA L COMMUNIC AT IONS L A B
date
2010
PA
C
K
A
G
E
D
‘O
R
IG
IN
A
LI
T
Y
’
04
COMMODIFIED C U LT U R E ORIG
INAL
C U LT U R E
EMUL
AT E D
page
063
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TAILORED TANGENTS
designer
EMILY BROCK
00
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01
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project
T HE COMMODIFIC AT ION OF COOL
course
V ISUA L COMMUNIC AT IONS L A B
date
page
2010
065
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TAILORED TANGENTS
designer
EMILY BROCK
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T HE COMMODIFIC AT ION OF COOL
course
V ISUA L COMMUNIC AT IONS L A B
date
page
2010
067
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TAILORED TANGENTS
designer
EMILY BROCK
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01
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T HE COMMODIFIC AT ION OF COOL
course
V ISUA L COMMUNIC AT IONS L A B
date
page
2010
069
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TAILORED TANGENTS
designer
EMILY BROCK
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01
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project
T HE COMMODIFIC AT ION OF COOL
course
V ISUA L COMMUNIC AT IONS L A B
date
page
2010
071
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TAILORED TANGENTS
designer
EMILY BROCK
00
04 05 06 07
01
02
03
project
T HE COMMODIFIC AT ION OF COOL
course
V ISUA L COMMUNIC AT IONS L A B
date
page
2010
073
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designer
00
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projects
course
TEXTURE, THE BRIDGE
BOOK ARTS
date
2011
HANDMADE book arts creations
‘ T E X T U R E ’, ’ T H E B R I D G E ’ the handmade art of f inding one’s s elf.
P R O J E C T: COURSE:
‘ Te x t u r e ’ , ‘ T h e B r i d g e ’ Book A rts
INSTRUCTOR: D AT E:
Macy Chadwick
Spring 201 1
F O R M AT:
Handmade Books
T YPEFACES:
Hand lettering, Quicksand
page
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TAILORED TANGENTS
designer
EMILY BROCK
05
FO
LD
S,
CU
TS
,
H AD
ES
IV
E
TEXTURES
THE BRIDGE
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THE ART OF FINDING ONES SELF
projects
CHALLENGE:
TEXTURE, THE BRIDGE
course
BOOK ARTS
date
2011
Our midterm and final exams for the Book A rts course were to design a book of our choosing based on one of the binding techniques learned during the semester.
SOLUTION:
Having recently moved across the country to begin graduate school, a lot of things were changing and unsettled in my life. These projects gave me opportunity to explore my present life journey—to examine how I was going about finding myself. In The Bridge, a f lag book, I used an old family photo of my grandparents and two of my aunts sitting in front of the Golden Gate bridge, and contrasted that with a picture of me sitting in the exact same spot some 30 years later. The second book, Texture, describes how, through our accomplishments, people we meet, places we travel, things we mourn, stress over and celebrate, a texture is being created. Our experiences soften us, harden us, and change us into who we are and who we’ll continue to become.
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TAILORED TANGENTS
designer
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01
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04 05 06 07
projects
TEXTURE, THE BRIDGE
course
BOOK ARTS
date
page
2011
079
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
TEXTURE T h r o u g h o u t l i f e , w e c r e a t e a t e x t u r e . We e x p e r i e n c e , accomplish, meet, travel, celebrate, mourn, relax, stress, live. These experiences are woven through us—hardening, softening and changing who we are and who we’ ll become. I have discovered that without some stress, achievements are not as great. Without some of the bad and dif ficult, the truly fulf illing and joyous are harder to f ind. I’ve le a r ne d t hat mis sing pe ople is go o d . It te ache s you what you love s o much ab out t he m—why t he y’re s o i m p o r ta nt to you. I’ve lear ned that loved ones pass a wa y. T hat doesn’t mean your life isn’t bet ter because the y were a par t of it . T he hur t you feel f rom their absence is completely worth the joy they gave you while they were here. I’ve lear ned that groing up is hard . Just because you were bra ve enough to lea ve what you k ne w doesn’t mean you don’t st ill ne e d comfor t , e ve n if it ’s a dif fe re nt kind .
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BOOK ARTS
date
page
2011
081
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TAILORED TANGENTS
designer
00
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01
02
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04 05 06 07
projects
TEXTURE, THE BRIDGE
course
BOOK ARTS
date
page
2011
083
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TAILORED TANGENTS
designer
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01
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04 05 06 07
projects
TEXTURE, THE BRIDGE
course
BOOK ARTS
date
page
2011
085
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TAILORED TANGENTS
designer
EMILY BROCK
00
04 05 06 07
01
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project
INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
2011
INSIDES OUT a darren aronofsky f ilm festival
INSIDES OUT
obsession and selfdestruction in the films of darren aronofsky
P R O J E C T: COURSE:
D a r r e n A r o n o f s k y F i l m Fe s t i v a l Integrated Communications
INSTRUCTOR: D AT E:
Hu nter Wim mer
Spring 201 1
F O R M AT:
Printed book, packaging
T YPEFACES:
Univers
page
087
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
06 DA RR EN AR ON OF SK Y
THE WRESTLER OBSESSION AND SELF DESTRUCTION PI
REQUIEM FOR A DREAM BLACK SWAN
page
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CHALLENGE:
INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
2011
During this semester, we were asked to ideate, plan and create a variety of products and deliverables to produce an integrated film festival. A f ter selecting the film director of our choice, we did extensive research and watched each of his or her films to find a thread, or common theme, running through the director’s work. This thread served as our muse for the design, ty pe and photographic voice of the film festival.
SOLUTION:
After spending four months with the marvelous Darren Aronofsky, I learned several things about myself; the most important being that with enough research and immersion into a subject, even the most foreign design style could emerge from within me and be expressed with authenticity. With my choice of director narrowed to three candidates, Professor Hunter Wimmer made the decision for me: “Every time I see you, all I can think of is rainbows and puppies. You’re doing Aronofsky. It’ll be good for you!” And with that, I set off on a semester unlike any other. With month-old moldy coffee cups, stalker photo sessions and journeys through f lea markets and dark alleys, I was able to immerse myself in the themes of obsession and self-destruction that are trademarks of Aronofsky’s films. The result was a cohesive film festival kit with a lot of personality, creep-factor and depth.
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TAILORED TANGENTS
designer
EMILY BROCK
00
04 05 06 07
01
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INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
091
mfa portfolio
TAILORED TANGENTS
designer
EMILY BROCK
PI REQUIEM FOR A DREAM THE WRESTLER BL ACK SWAN
page
092
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INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
091
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TAILORED TANGENTS
designer
EMILY BROCK
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01
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INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
095
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TAILORED TANGENTS
designer
EMILY BROCK
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01
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INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
097
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TAILORED TANGENTS
designer
EMILY BROCK
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01
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INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
099
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TAILORED TANGENTS
designer
EMILY BROCK
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INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
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TAILORED TANGENTS
designer
EMILY BROCK
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INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
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TAILORED TANGENTS
designer
EMILY BROCK
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INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
105
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TAILORED TANGENTS
designer
EMILY BROCK
00
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01
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project
INSIDES OUT
course
INT EGR AT ED COMMUNIC AT IONS
date
page
2011
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designer
EMILY BROCK
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0 4 0 5 0 6 0 7
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CONNECTABLE
course
MFA THESIS
date
2011
“”
The truth of who we are, is that we are because we belong. DESMOND TUTU anglican bishop
page
109
mfa portfolio
designer
TAILORED TANGENTS
EMILY BROCK
MFA THESIS a food centric movement for the culturally curious
C O NNEC TA BL E
in a societ y drowning in the digital, we of ten forget the value of real, human connection
P R O J E C T:
COUR SE:
Connectable M FA T h e s i s
I N S TRU C TO R S :
D AT E :
Fa l l 2 01 1— Spr i ng 2 013
F O R M AT:
Event k its, website, promotional materials
T Y P EFAC E S :
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Phil Hamlett, Michael K ilgore, Michele Ronsen
Ve r l a g , F i l o s o p h i a
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CONNECTABLE
course
MFA THESIS
date
page
2011
111
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designer
EMILY BROCK
112
0 4 0 5 0 6 0 7
01
TRADITION
03
00
C ULT UR E
02
HISTORY
UNIVERSAL LANGUAGE
page
FOOD/ E AT ING TOGE T HER
07
project
CHALLENGE:
CONNECTABLE
course
MFA THESIS
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The MFA thesis requires choosing a topic to devote the latter part of graduate studies to; to research, brainstorm and create through the medium of graphic design. A f ter presenting my idea to a committee, my task was to k now the proposed topic backward and forward then develop an aesthetic and intelligent concept and solution in the semesters that followed.
SOLUTION:
In a society drowning in the digital, we often forget the value of
person-to-
person connection. We are physically together but completely separate. In theory, our connections as a world have grown exponentially. But at what level are we experiencing the world when we do so through Google searches, YouTube videos and status updates? We spend dinner texting friends we aren’t with, instead of being present to and mindful of the ones at the table with us. Connectable is a food-centric movement for the culturally curious. Through simple ingredients and dishes, Connectable will promote tangible relationships, curiosity, and empathy for other people and cultures, inspiring convivial, continuous learning and grow th. With the aid of surveys, interviews, articles, books and dining experiences with people from around the world, I developed an event kit allowing individuals to host their own Connectable event, a website providing further information and prompts, and social media outreach, all with the common goal of showing participants how much humans learn and thrive from companionship with one another.
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C on ne c t a ble event s were c om pr i s e d of f i ve c u lt u r a l c u i s i ne s , w h ich I w a s a ble t o ex p er ienc e f i r s t h a nd w it h i nd i v idu a l s w i l l i ng t o sh a re w it h m e t hei r c u lt u re ’s w ay a rou nd t he t a ble :
Kenya n , Hondura n , Je wish , Eg ypt ia n a nd C hine s e.
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C O N N E C TA B L E W E B S I T E T he C on ne c t a ble we b sit e i s t he hold i ng plac e for C on ne c t a ble i n for m at ion , c ont ac t , ho s t i ng i n s t r u c t ion s a nd e vent or der s , t he lat e s t C on ne c t a ble e vent s , r e c ip e s , a nd mu c h mor e .
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Thank you first, most and always to my parents, David and Carolyn Brock: for your unwavering support, in all senses and forms of the word. You are my favorite people in the world and I feel lucky to call you mine. Dara Weinberg, Joel Hawkins and Emily Shields: thank you for your amazing encouragement, the hours spent talking me off of (small) ledges, and your overall love and awesomeness. I can’t imagine the last four, or the next forty years without you. To my amazing classmates and fellow ‘Type Talk ’ crew, Mary Lowe, Ashley Gustafson, Kelly Wahlstrom, Laura Donaldson, Alaine Anhalt, Cecilia Hedin, Holly Leach, and Kristen Libero: thank you for sharing this experience with me. I sincerely couldn’t have made it without you all, nor would I want to try. To my other unforgettable favorites, Kelsey Mezzenga, Brie Hattey and Matt Belmont—thank you for allowing me to share hundreds of hugs, beers, tears, sunsets, laughs, and loves with you—I love you like crazy. The world is more enjoyable with you by my side. Last, and far from least, thank you to my instructors and mentors for pushing me further than I’ve ever been pushed and allowing me to find parts of myself I hadn’t known existed; Mary Scott, Hunter Wimmer, Phil Hamlett, Gaston Yagmourian, Bob Slote, Macy Chadwick, Michele Ronsen, Roland Young, David Hake, Michael Kilgore, Michael Sianato. I am forever grateful.
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THANK YOU
mfa portfolio
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designer
EMILY BROCK
© 2013 A ll rights reserved. No part of this publication can be reproduced w ithout the ex press permission of Emily Brock.
E M I LY B R O C K EMAIL:
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TELEPHONE: WEBSITE:
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Ta i l o r e d Ta n g e n t s 8.5 X 11ˇˇ
BOOK SIZE:
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Emily Brock
Blender Pro, Chronicle Display