VISUAL
or_der.
VISUAL ORDER 14
figure/ground
similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
VISUAL ORDER 14
first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
principles of grouping
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V V
2
figure/ground a reasonably concise definition of the visual principle goes over here in this area
3
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similarity - a principle in which objects tend to be grouped visually based on similar appearances
iiiiiiiii ii ii ii ii iiiiiiiii
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S
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proximity - a principle in which objects are grouped visually based on their distance or lackthereof to ajacents
7
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8
9
closure - a principle in which the mind tends to finish objects based on data presented
u
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A
10
continuance - a principle in which objects appear to continue on
11
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12
a harmonious proportion; balance. symmetry is beauty, satisfying the mind’s tendency to desire ratios and invariance to transformation.
symmetry
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14
translation the precise repetition of an object on the same plane
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l l
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O
O
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rotation the repetition of an object, revolving on the same plane at a given degree
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ref lection a precise and opposite register of an image on the same plane
RR
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D D
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glide ref lection an opposite register of an object, moved to a different plane
21
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22
E
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dilation the expansion of an object without change made to the form
E
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an even distribution of weight, equal in all parts an in correct proportion.
compositional balance
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27
symmetric balance a reasonably concise definition of the visual principle goes over here in this area
RR
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1
1
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asymmetric balance a reasonably concise definition of the visual principle goes over here in this area
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ambigous balance a reasonably concise definition of the visual principle goes over here in this area
4
31
32 V I S UA L O R D E R 14
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nuetral balance a reasonably concise definition of the visual principle goes over here in this area
33
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desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.
the process creating this tabloid was both interesting and challenging. naturally, the gestalt principle was a bit more difficult than balance and symmetry, but there was a joy in constructing images using floral, found elements.
emily petitjean
VISUAL
14.