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2013 MEDIA KIT
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EPIC COLORADO MAGAZINE
» OUR VISION EPIC COLORADO MEDIA IS BRINGING A FRESH, UNBIASED, AND PROGRESSIVE NEW LOOK TO THE ENTERTAINMENT INDUSTRY IN COLORADO AND BEYOND. CAPTURING THE CULTURE, LIFESTYLE, AND COMMUNITIES THAT MAKE COLORADO EPIC, EPIC COLORADO OFFERS AN UNPARALLELED PLATFORM FOR UNKNOWN ATHLETES TO BECOME KNOWN, BUSINESSES TO ENHANCE THEIR REPUTATION, AND CITIZENS TO DISCOVER THE MANY GREAT OPPORTUNITIES THAT EXIST WITHIN THE DYNAMIC COMMUNITIES OF THE ROCKY MOUNTAINS.
» OUR NICHE
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2013 MEDIA KIT
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EPIC COLORADO MAGAZINE
WE ARE A FREE PUBLICATION THAT CAPTURES EVERY DEMOGRAPHIC, FROM OUTDOOR SPORTS TO MUSIC AND ART, AND EVERYTHING IN BETWEEN.
THE ECM BRAND EPIC Colorado’s brand is unique in that we are capturing the Colorado lifestyle; The Music, The Extreme Sports, and The Communities that we have all grown inseparable to.
THE AUDIENCE EPIC Colorado’s audience is the broadest and most dynamic in the magazine industry. Our, 14 to 44 year old, audience is setting 90% of buying trends in America and are considered to be long-term consumers!
CIRCULATION Colorado is home to over 25 World Class Resorts! The pass-along readership rates alone are more than 2.5 times higher than the National Average of six.
ADVERTISING GOES DIGITAL While research suggests that Print Advertising remains the most effective form of advertising, significantly over TV and Internet, according to Simmons’ Multi-media Engagement Study. On-line digital versions will be available with Direct Click Links from ads to advertiser’s website. QR codes, designed by us, will be placed on print advertisements to provide direct smart-phone link to advertiser’s website from print advertising.
SETTING TRENDS EPIC Colorado is also designing QR codes to attach to select pictures throughout the magazine. When scanned by smart-phones, these QR codes will direct-link to the video the picture was extracted from! EPIC Colorado is a full service media and entertainment brand, reaching your target consumers via print and digital issues, concerts, competitions, giveaways, and social networking.
» DEMOGRAPHICS & TOTALS
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2013 MEDIA KIT
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EPIC COLORADO MAGAZINE
EPIC COLORADO HAS AN OVERALL VIEWER DEMOGRAPHIC WHICH IS
53.86% OF THE ENTIRE POPULATION IN OUR MARKETS, AND BOASTS A REACH TO
13.3 MILLION VIEWERS, WHICH ARE THE NUMBER ONE DEMOGRAPHIC FOR TREND SETTERS AND CONSUMERS.*
62.30% MALE READERS AND 37.70% ARE FEMALE EPIC COLORADO’S AUDIENCE IS SETTING
90% OF THE BUYING TRENDS AND ARE CONSIDERED TO BE LONG-TERM CONSUMERS.
*According to City-Data.com
» THE NUMBERS
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EPIC COLORADO MAGAZINE
ANNUAL READERSHIP 1.5 MILLION READERS (includes pass along readership)
TOTAL DISTRIBUTION 37,500 ISSUES QUARTERLY 150,000 ISSUES ANNUALLY YEARLY CIRCULATION DENVER/SURROUNDING COUNTIES
25,000
BOULDER COUNTY
25,000
SUMMIT COUNTY
15,000
EAGLE COUNTY
15,000
PITKIN COUNTY
15,000
DURANGO/SILVERTON/OURAY
10,000
ROUTT COUNTY
5,000
GUNNISON COUNTY
5,000
SAN MIGUEL COUNTY
4,000
COLORADO SPRINGS
3,000
FT. COLLINS
2,000
GRAND JUNCTION
3,000
MAMMOTH MOUNTAIN, CA
4,750
HOUSTON, TX
4,750
DALLAS/FT. WORTH
4,750
NEW YORK CITY, NY
4,750
CHICAGO, IL
4,750
PHOENIX, AZ
4,750
» FEATURED CONTENT
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EPIC COLORADO MAGAZINE
MADE IN Showcasing products and services created in Colorado.
INSIDER PANEL In depth interviews with amateur and professional athletes.
SPOT CHECK Spotlighting must-see places and events throughout Colorado.
BACKCOUNTRY BRAIN Tips for staying alive off the beaten path.
SOUNDWAVES Highlighting local and worldwide musical artists, events, and venues.
INVENTING EXTREME Showcasing creative and new products and sports.
THE SCOOP Insider information about the places we inhabit.
THE GALLERY Showcasing new and established artists in Colorado.
GREEN TIPS How to live a greener life.
TALKING SHOP brief info to find the closest pro-shops in your area.
JUNK DRAWER Who knows what will be on our minds this month.
WHAT’S THE HAP’S Event calendar for upcoming events in Colorado/Editorial Calendar.
ECM ABROAD Following our culture outside of Colorado.
THE LOCAL PERSPECTIVE Showcasing viewer submitted photos and stories that catch our attention the most.
FOR THE FIENDS Off season tips for doing what you love.
» CALENDAR & SUMMARY
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EPIC COLORADO MAGAZINE
EDITORIAL CALENDAR ISSUE
VOL 1 ISSUE 2
VOL 1 ISSUE 3
VOL 1 ISSUE 4
COVERAGE
NEW YEAR
SUMMER’S ON
TRANSITIONS
EDITORIAL DEADLINE
JANUARY 3
APRIL 1
JULY 1
MATERIALS DUE
JANUARY 3
APRIL 1
JULY 1
ON NEWSTANDS
FEBRUARY 1
MAY 1
AUGUST 1
EPIC BASH PARTY
FEBRUARY 2
MAY 4
AUGUST 3
OUR SUMMARY IN A NUTSHELL WHAT WE INTEND TO DO FOR OUR ADVERTISERS IS SIMPLY THIS: We are a free publication offering unparalleled advertisement exposure with precise demographic accuracy at a lower cost than our competition. Being a free publication enables us to reach consumers far beyond point-of-sale publications. We are the only multi-media company that captures ALL of the culture of the 14 to 44-year-old in Colorado in one magazine. Our target demographic is eight times larger than our competitor’s, who currently hold the largest percent of the market share. More than 20 percent of all winter vacations in the US are to Colorado! Over 11 million people visit Colorado each winter season alone! Your advertisements will reach an average of 500,000 motivated consumers per quarter via print and online editions. Advertising with EPIC Colorado will save you thousands of dollars by reaching the viewership of over ten different publications, all in one advertisement!
» 2013 RATES & GUIDELINES QUARTERLY ADVERTISING RATES 1X
2X
3X
4X
BACK COVER
$5,500
$5,300
$5,100
$4,800
INSIDE SPREAD (F)
$5,500
$5,300
$5,100
$4,800
INSIDE SPREAD (B)
$5,200
$5,000
$4,800
$4,600
PRIME SPREAD
$4,600
$4,400
$4,000
$3,800
SPREAD
$4,000
$3,500
$3,000
$2,800
PRIME FULL PAGE
$2,600
$2,300
$2,100
$2,000
FULL PAGE
$2,200
$2,100
$1,800
$1,600
2/3 PAGE
$1,500
$1,400
$1,200
$1,050
1/2 PAGE
$1,300
$1,150
$1,100
$1,000
1/3 PAGE
$1,100
$1,050
$950
$700
1/4 PAGE
$800
$750
$650
$500
1/6 PAGE
$550
$500
$400
$350
Insert and gatefold pricing upon request.
Ads include the option to advertise on our website using pay-per-click or pay per month models.
WEB-PAGE ADVERTISING HEADER
728 X 90
$150/MONTH
FOOTER
728 X 90
$100/MONTH
SIDE BOX
300 X 90
$100/MONTH
VIDEO ADVERTISING
250 X 250
$150/MONTH
(max length :15)
$3,000
CUSTOM PODCAST
E-NEWSLETTER ADVERTISING EXECUTIVE BLAST
$2,500
BASIC WEEKLY
$500
EPIC BASH RELEASE LETTER
$1,500
Inquire about our Custom Online Programs
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EPIC COLORADO MAGAZINE
AD SPECIFICATIONS
TWO PAGE SPREAD Trim 16.25” x 10.875” Bleed 16.5” x 11.125” Live 15.25” x 10.375”
FULL Trim Bleed Live
PAGE 8.125” x 10.875” 8.375” x 11.125” 7.625” x 10.375”
1/3 PAGE
1/4 PAGE
1/6 PAGE
Live
Live
Live
2.35” x 10.375”
3.75” x 4.85”
2/3 PAGE Live 4.85” x 10.375”
1/2 PAGE Live 7.625” x 4.85”
2.55” x 4.85”
AD GUIDELINES COMMISSIONS AND DISCOUNTS
10% commission of gross billings for space to recognized agencies. No commission on production charges. Bills 60 days past due are not commissionable.
CONTRACT REGULATIONS
New ECM advertisers are required to prepay for their first insertion. Full payment is due with ad materials. Subsequent insertions will be billed upon publication. Advertisements produced by ECM remain the property of ECM and may not be reproduced by any other publication without the express permission of and payment to ECM.
CONTRACT YEAR
Advertising must be inserted within one year of first insertion to earn a frequency discount. An advertiser who does not complete a committed schedule will be subject to a short rate. Credits earned by increasing frequency during a contract
BLUE LINE CHARGES
$100 per day is charged to advertisers if artwork is not received by drop-dead date.
SCANS
All 4 color scans 8 x 10 (or smaller) 10 x 12 11x14
FONTS $95 $110 $170
PRODUCTION SPECS
Have your ad designer review the following guidelines prior to sending your ad, in order to avoid additional production charges. Any materials submitted should be clearly labeled with your company’s name.
FILE FORMATS
ECM ads to be submitted as final high-res cmyk PDFs. All PDF files must meet PDF/X-1A standards at 300 dpi, and should be generated with all printers marks, allowing for 1/8 inch bleed on all sides. Link all high-resolution images and fonts in the native application file before creating the PDF. All files must be CMYK, we will not accept RGB. Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.
*NOTE: 5th colors must be arranged in advance with a sales representative.
All fonts must be Adobe Type 1 Postscript fonts and must be fully embedded (no subsets) in the PDF document.
IMAGE RESOLUTION & FORMATS
High-res images (including logos) must be a minimum of 300 dpi at final size. do not resample a file larger than its original size. Images must be saved as a TIFF or EPS format in CMYK. If an image needs to be converted to CMYK, ECM will not be responsible for color reproduction, or for blueline charges.
COLOR SPECIFICATIONS
When choosing colors, use only Process Colors chosen from samples for coated stocks. Specifying Pantone colors in your applications can produce inaccurate results. do not use spot colors.
INSERTS
A mock sample must be sent to the ECM production department for bindery approval, prior to the insert being printed.
ADVERTISING CONTACT EMAIL: ADVERTISING@EPIC-MAG.COM PHONE: 970-471-1104
FIND US ONLINE
r WEBSITE: WWW.EPIC-MAG.COM f FACEBOOK: WWW.FACEBOOK.COM/EPICCOLORADO l TWITTER: TWITTER@EPICCOLORADOMAG 5 YOUTUBE CHANNEL: EPIC COLORADO v VIMEO CHANNEL: EPIC COLORADO SHIPPING AD MATERIALS 1112 WASHINGTON AVE. SUITE A GOLDEN, COLORADO 80401