What does an seo marketing company actually do ?

What does an SEO Marketing Company actually do?

SEO or Search Engine Optimization is the practice of increasing the quantity of web traffic to your site organically while not compromising on the quality of the traffic.

Let’s face it, there was a time when a business needed a Store Front or something equivalent, and a huge signboard on top to attract attention of potential clients and customers. A business also needed to create awareness about their services through various methods of broadcasting, cold calling, listing and other such methods. That was the only way they could get recognized and gather business.

Today, all of those methods have been phased out. The only comparison you could make is with a yellow page listing but even that is not really accurate because presently a customer doesn’t search through a book but through the internet and various search engines like Google, Bing and Yahoo.

Search Engines do not manually curate various listing they rather do it automatically. They take on this process through a web crawler or a bot. Which means they do it through a sophistically created program or algorithm, that goes through websites around the world and creates a listing for them. So if your website is not Search Engine Optimized it resembles a storefront without a signage or any lights and floundering in the dark.

That is why new businesses usually employ SEO Marketing Company. One of the basic things a SEO Services Agency does is look at your business and the services it offers and optimizes your website with relative keywords that a Search Engine Algorithm could easily list.

But that is not all, an SEO Marketing Company goes through your website and reprograms it that the algorithm goes through it much more easily. They do this through creating more pages for your website on specific topics. That not only makes the WebCrawler take your website more seriously but, also gives the organic visitor more information about your services. In response both the algorithm and an end user can’t help but treat your organization with much more gravitas.

Finally, an SEO Services Agency creates links. That means they not only link pages within your website to each other but also create inbound links from the web in general which lead towards your website. And links, from your website which lead to major websites like Wikipedia, New York Times etc with heavy web traffic.

Unfortunately, this is not something an individual can just pick up, learn and implement on their website on their own. One of the major reasons behind that is because Search Engine Optimization algorithms are constant changing and evolving to make their performance better. That is why every major company employs SEO Services Agencies like Epikso Inc. When they employ such companies they know that they have in their employ experts who live and breathe SEO and know all the ins and outs of various Search Engines, their history and can predict how they are going to change in their next iteration.