Increase Distributor Engagement in Direct Selling: 6 Proven Ways

The success of direct selling companies depends on distributor and customer engagement. Distributors should be fully engaged and constantly motivated, this will help in driving sales, recruiting new members which eventually contribute to the growth of the business. 

How can distributors be motivated? What are the approaches direct selling companies need to focus on to keep distributors engaged? What is the outcome of distributor engagement? Answers to all these questions are given below, keep reading. 

6 Proven Ways To Keep Distributors Engaged 

1. Personalized Training

Consider the five fingers, each finger has its own differences. Similarly, all the distributors cannot be considered and trained in the same manner. Each distributor's character and capacity to learn differs from person to person. It is important to tailor the training according to each person. This will help in refining their skills.  

The training should be informative and include online courses, quizzes and video training sessions. The direct selling distributor might be working part time; therefore, they would prefer training times that fit with their schedule.  

2. Gamified Training

When one hears the word training, the immediate association involves books and papers. Training can be fun when combined with games. Yes, you read that right! Learning through fun increases engagement and decreases stress. It also brings a healthy competitive spirit among the distributors. Daily goals or completing a challenge a day adds motivation to learning. 

To motivate distributors businesses can set up leaderboards with badges and ranks. By doing this the distributors get an opportunity to showcase their achievements, presenting real-time rewards all add up as another motivational factor for the distributors. 

3. Data-driven Training

Collecting data of the distributors will help in customized data-driven training. To give data-driven training, direct selling companies need to conduct performance assessments and automated weekly surveys. By conducting these surveys, it is easy to understand the challenges faced by the distributors. 

It is important to gather information about the distributors' concerns, skills, interests and what they lack. The most reliable method to collect valid information about the distributors is by communicating with them directly. 

4. Distributor Achievement

As kids, getting any reward from the teacher was prestigious. Similarly, even after we grow up, we feel motivated when our work is recognized. Display the achievements and milestones on the distributor's dashboard, this will help motivate the distributors.  

Thereby it will create healthy competition and ignite a passion to work.  

5. Career Development

By joining the direct selling industry, distributors should learn something professional which adds to their career advancement. Improving professional skills, learning through new experiences, working out on problems independently is all part of career growth. This can be made possible by using cross-training sessions, setting new goals to refresh their skills and putting them in situations where they learn to handle organizational responsibilities.  

By helping distributors in career development, they will maintain a long-term relationship with the direct selling company. 

6. Celebrations And Get-togethers

The word celebration itself creates a positive vibe in everyone. Celebrate by welcoming the new joinees, this will help in creating a rapport between the team members. Apart from formal meetings, members should have a platform to converse and rejoice, this contributes to understanding team mates personally. 

These events and celebrations act as a reminder that everyone is part of the same family, which creates a feeling of oneness where everyone is working together to achieve a goal. 

By giving in-depth training and support, rewarding top performers and celebrating their achievements, direct selling companies can boost the distributors' energy and keep them engaged.