DRIVING ECONOMIC GROWTH DAY 1;
29th
May 2012
0730 0850
Registration and Coffee Chairman’s Opening Remarks Phil Gray, Founder, Quadro Design Associates & National Director at British Design Innovation, BDI
0900
KEYNOTE SESSION: Applying design philosophy across corporate ambition Frank Stephenson, Design Director, McLaren Automotive Designing innovation Dick Powell, Co-founder and Director, Seymourpowell Leading competitive advantage SungHan Kim, Head of Design, Samsung Design Europe
1020
NETWORKING BREAK
1040
INDUSTRY DEBATE THE MOTION:
“In Both Manufacturing and Services, Design is Pivotal to Economic Growth”
FOR THE MOTION:
Clive Grinyer, Director of Customer Experience, Cisco IBSG Andrea Siodmok, Director, Integer Solutions
AGAINST:
James Woudhuysen, Prof. of Forecasting & Innovation, De Montfort University Martyn Perks, Author & Founder, Thinking Apart Ltd
FACILITATING DESIGN LED BUSINESS GROWTH
1120
KEYNOTE The Design Ecosystem Alessandro Finetto, Senior Director, Global Consumer Design, Whirlpool EMEA & Asia
1140
Design innovation: Business models and boardrooms Stephen Newbury, CEO, Innovation Intelligence Group
1200
Innovatiion; beware of the dark side! Dr. Bettina von Stamm, Founder, Innovation Leadership Forum
1220
Q&A, DISCUSSION PANEL
1235
NETWORKING LUNCH
1 SPEAKER NAMES INDICATE AN INVITATION HAS BEEN ACCEPTED. THIS AGENDA IS SUBJECT TO CHANGE
DESIGNING FOR MANUFACTURE 1340
CASE STUDIES Reduce obsolescence. Better products through manufacturing innovation. Work with Bowers & Wilkins and thoughts for a circular economy Morten Warren, Principal & Founder Native Danny Haikin, Brand Director, Bowers & Wilkins
1400
CASE STUDIES A recipe for innovation; real collaboration between engineers and industrial designers David Mills, Managing Director, Haughton Design
REVITALISING MANUFACTURE FOR ECONOMIC PROGRESS 1420
CASE STUDY Trunki now “Made in the UK” Rob Law, CEO and Co-Founder, (Trunki) Magmatic
1440
PANEL Reviving manufacture in the UK CHAIRPERSON: Dr. James Moultrie, Head of Design, Institute of Manufacturing, Cambridge University PANELISTS: Simon Colbeck, Head of Innovation and Quality for General Merchandise, Marks & Spencer Dan Black, Director and Co-Founder, Black & Blum Rob Law, CEO and Co-Founder, (Trunki) Magmatic
1510
BRITISH DESIGN INNOVATION Facilitating better connections for world class industrial design Gus Desbarats, Founder of TheAlloy:experience led design, National Chairman of British Design Innovation, BDI Phil Gray, Founder, Quadro Design Associates & National Director at British Design Innovation, BDI
1535
NETWORKING BREAK
2 SPEAKER NAMES INDICATE AN INVITATION HAS BEEN ACCEPTED. THIS AGENDA IS SUBJECT TO CHANGE
GAME CHANGING- TOOLS & PROCESS 1555
CASE STUDY Streamlining design workflows Carl Faux, Design Engineer, Triple Eight Race Engineering
1615
CASE STUDY Industrial Revolution 2.0; How 3D printing is shaping industrial design Stijn De Rijck, Marketing Manager, Materialise
1635
PANEL 3D Printing – Disruptive technology or innovation facilitator? CHAIRPERSON: Matt Sinclair, Creative Director, Matt Sinclair Design & Visiting Tutor, Birmingham City University PANELISTS: Philip Hudson, Managing Director, Materialise UK Frank Stephenson, Design Director, McLaren Automotive Tony Hunter, Design Director, Fiery Belly, Advanced Design, Interiors at Jaguar Land Rover
GLOBALISING DESIGN
1705
GEO-CASE: CHINA Insight: Customer and cultural analysis for successful penetration Cathy Huang, President, CBi China Bridge
1725
GEO-CASE: INDIA Driving growth with insight and local connect Manoj Kothari, Director and Principal Strategist, Onio Design, Pvt. Ltd
1745
PANEL The opportunity: Evolving economic roles of former “Outsourcees” – Designing for China, India and beyond CHAIRPERSON: Simon Bolton, Director of the Centre for Creative Competitive Design and Professor of Creative Design at Cranfield University PANELISTS: Phil Gray, Founder, Quadro Design Associates & National Director at British Design Innovation, BDI Cathy Huang, President, CBi China Bridge Manoj Kathari, Director and Principal Strategist, Onio Design, Pvt. Ltd
1820
CLOSING REMARKS
1830
NETWORKING DRINKS RECEPTION
3 SPEAKER NAMES INDICATE AN INVITATION HAS BEEN ACCEPTED. THIS AGENDA IS SUBJECT TO CHANGE
DAY 2; 30th May 2012 0830
Registration and Coffee
0900
Chairman’s Opening Remarks Kevin McCullagh, Director, Plan and Columnist, Core 77
0910
OPENING KEYNOTE SESSION: Moving the needle: Designing people-focused, market-relevant brand experiences Sean Carney, Chief Design Officer and Senior Vice President of, Royal Philips Electronics The Difference of One - A Stakeholder's View of Design Influence Louis Kim, Vice President, Advanced Platforms, Hewlett-Packard Group
1000
PECHA KUCHA Cross Industry Inspiration Lab: “20 products from the last decade that inspire me and why” FACILITATOR: Gus Desbarats, Founder of TheAlloy: experience led design, National Chairman of British Design Innovation, BDI PARTICIPANTS: Dick Powell, Co-founder and Director, Seymourpowell Gadi Amit, President& Principle Designer, New Deal Design LLC Steve Mosley, Founder & Director, Mosley&
1040
NETWORKING BREAK TRENDS & FORECASTS
1110
KEYNOTE Titanic shifts David Smith, Chief Executive, Global Futures and Foresight
1130
Best in class case studies: Physical and digital design driving the bottom line Matt Bonaccorsi, Senior Consultant, GDR Creative Intelligence CONSUMER DEMAND: UNDERSTANDING & DELIVERING
1150
CASE STUDY Humanising technology in a world of diverse requirements Morten Nielsen, Chief Executive Officer, Bang & Olufsen, Medicom
1210
CASE STUDY Confidently challenging consumer beliefs – design that re-educates
4 SPEAKER NAMES INDICATE AN INVITATION HAS BEEN ACCEPTED. THIS AGENDA IS SUBJECT TO CHANGE
Mike James, Director of Product Development, Morphy Richards
1230
PANEL Understanding the next generation consumer CHAIRMAN: Neil Churcher, Head of Design: Global Design & Usability, Orange PANELISTS: Alessandro Finetto, Senior Director, Global Consumer Design, Whirlpool EMEA & Asia Nicky Smyth, Senior Research Manager – User Experience, BBC Markus Hohl, Head of Customer Centred Design, O2 Clive Goodwin, Creative Director, Samsung Design Europe
1300
NETWORKING LUNCH
1410
10 – in -10: DECORATION, FORM AND FUNCTION Innovative use of materials and space design to drive consumer engagement Tony Hunter, Design Director, Fiery Belly, Advanced Design, Interiors at Jaguar Land Rover Matt Lyons, Head of 3D Design Development, Boots Tim Wright, Head of R&D, McDermid Autotype
CULTURE; THE ONLY SUSTAINABLE FORM OF COMPETITIVE ADVANTAGE 1550
CASE STUDY Managing the power balance in converging industries Christian Buettner, Industrial Design Manager, Bosch
1510
CASE STUDY REVO’S HERITAGE INTERNET RADIO Building and maintaining relationships that produce award-winning design and manufacture Jeremy Offer, Managing Director, Dekode
1530
NETWORKING BREAK
5 SPEAKER NAMES INDICATE AN INVITATION HAS BEEN ACCEPTED. THIS AGENDA IS SUBJECT TO CHANGE
CLOSING KEYNOTE SESSION SUSTAINING INNOVATION 1550
Sustainability without compromise! Mark Young, European Marketing Manager, DuPont Performance Polymers
1620
Designing for sustainability Benoit Jacob, Head of Design, BMWi
1650
The wisdom of the hand: Inventive architecture by creative expression Gadi Amit, President& Principle Designer, New Deal Design LLC
1710
CLOSING REMARKS
1725
END OF CONFERENCE
6 SPEAKER NAMES INDICATE AN INVITATION HAS BEEN ACCEPTED. THIS AGENDA IS SUBJECT TO CHANGE