2016 SPONSORSHIP OPPORTUNITIES
COLORADO HORSE PARK PARKER, COLORADO JULY 26-31, 2016
CONTENTS 1 2 3 4 5 6 7 8 9
NAJYRC WHY SPONSOR? ACCOMPLISHED ALUMNI VENUE CHARITABLE GIVING PRINT & ONLINE MEDIA COVERAGE PUBLIC RELATIONS SUPPORT USEF NETWORK LIVESTREAM SPONSORSHIP LEVEL AND BENEFITS
NAJYRC The Adequan/FEI North American Junior and Young Rider Championships presented by Gotham North (NAJYRC) is the premier equestrian competition in North America for junior and young riders, age 14-21. Young equestrians vie for team and individual FEI medals in the three Olympic equestrian disciplines of jumping, dressage, eventing and the FEI World Equestrian Games disciplines of reining and endurance. Para-dressage will make its debut for the first time in 2015. The competition is run under rules of the FEI (Federation Equestre Internationale), the international governing body for equestrian sport, and is the only FEI championship held annually on this continent. Over the course of the week, young equestrians get the opportunity to compete and gain experience competing at the international level. The NAJYRC gives a unique and unforgettable experience encouraging sportsmanship from an early age for the future starts of equestrian sport.
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“Many of North America’s equestrian stars have used these Championships as a stepping stone during their early careers, but they didn’t all make it onto the podium. However, the experience they gained proved invaluable over the following years as they continued to learn about the ups and downs that are part of life of any top sportsman or sportswoman.” -HRH Princess Haya
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The importance of the Championships to those within the industry is displayed each year through the hard work and dedication athletes put toward the dream of having their national flags raised in their honor. Trainers, parents and professionals support the invaluable experiences athletes will gain, and past alumni look back at the amazing memories they had.
EQUESTRIAN DEMOGRAPHICS • 83% ARE WOMEN • 66% HAVE A COLLEGE DEGREE • AVERAGE INCOME OF $185,000 • 38% HAVE A NET WORTH OF OVER $500,000 • MARKET VALUE OF THE AVERAGE HOME IS $594,000 • 22% OWN TWO OR MORE HOMES • OWN THREE VEHICLES • SPEND AN AVERAGE OF 30 NIGHTS PER YEAR IN A HOTEL • 80% MAKE OR INFLUENCE PURCHASING DECISIONS AT WORK • 40% OWN A FARM, 66% OF THOSE ARE 10+ ACRES • OWN AN AVERAGE OF FOUR HORSES • COMPETE AT LEAST SIX TIMES PER YEAR
WHY SPONSOR? The NAJYRC features a unique demographic of equestrians from all across the United States, as well as Canada, Mexico, and representatives from the Dominican Republic and El Salvador. Competing in six different disciplines provides an opportunity to reach a variety of dedicated equestrians and supporters. With many of the competitors on track to becoming successful professionals within the sport, presence at the Championships allows for brand loyalty from the athletes as well as their parents, trainers, and supporters. NAJYRC competitors are raised in educated, affluent families, and participating in the Championships requires dedication and passion for the equestrian lifestyle. As competitors look to be associated with the best brands and products, there is no better time to strengthen this relationship than when athletes are looking towards the next steps in their promising careers. Parents, trainers, and industry professionals all take notice of brands to associate with, which drives purchasing decisions.
Becoming involved with NAJYRC provides more than just strong onsite brand presence. Media representing over 40 different outlets attended to cover the Championships. The NAJYRC is an exciting competition and important stepping stone in the careers of many successful athletes. With a 40-year history, it continues to draw standout, top-class competitors who will continue to have influence over the industry for years to come. Your sponsorship affiliation with NAJYRC will be viewed throughout the state, nationwide, and internationally.
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“We strongly believe that it is an important event for Junior and Young Riders, and we hope to help the event grow and continue to be a way for them to gain championship experience.” -Cayce Harrison, 2002 NAJYRC Individual Gold medalist and owner of Double H Farm
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“For me, the experiences that I had during my NAJYRC years really brought me to be able to compete at the international level. It made me want to work and make this my profession. I would really like to have other people experience that. I think it is really important to bridge the gap between the junior and young riders to competing at the senior level, and I think NAJYRC is a great program that every rider should aim for and make his/her goal.” -Georgina Bloomberg, 2002 and 2003 Gold medalist
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ACCOMPLISHED ALUMNI REED KESSLER- JUMPING Quickly becoming a household name in the sport of Jumping, Kessler continues to stand out as a top international competitor with a long list of notable accomplishments. At the young age of 18, she represented the U.S. Team at the London Olympics. The NAJYRC medalist has been a member of U.S. Nations Cup Teams numerous times, helping them secure top finishes. Individually, she remains in great company on the International Jumping Rankings among the best riders in the world. BUCK DAVIDSON- EVENTING No stranger to the sport of Eventing, Buck has followed in his father Bruce’s footsteps as a top-level competitor. With a sixth-place finish at his Rolex Kentucky Three-Day Event debut in 1998, he has gone on to be ranked as the number one rider in the United States multiple times. The NAJYRC alum traveled to the Alltech/FEI World Equestrian Games with Team U.S.A. in 2014. KELSEY RUSSELL- ENDURANCE With many top U.S. wins to her name, this NAJYRC Gold medalist has quickly climbed the ranks as a rider with a long, promising career. Under the training of veteran rider Valerie Kanavy, Russell secured two fifth-place finishes at the FEI Young Rider Endurance World Championships in 2011 and 2013. This is a fitting accomplishment, as these are the best American finishes at an Endurance World Championship since Kanavy claimed a Gold medal in 1998. Most recently, Russell represented Team USA at the 2014 Alltech/FEI World Equestrian Games in Normandy France.
MEGAN LANE- DRESSAGE Capturing six medals at NAJYRC during her career, Lane went on to become the youngest Canadian rider declared for the 2012 London Olympics, riding the same mare that helped bring her NAJYRC success. Lane and her Dutch Warmblood, Caravella, recently competed at the 2014 Alltech FEI World Equestrian Games representing the Canadian Team. LAURA SUMRALL- REINING Russell participated in the Freestyle demonstration at the Alltech FEI World Equestrian Games in 2010. With multiple NAJYRC medals to her name, she is currently enrolled in Texas A&M, where she is very involved in helping grow the sport and allowing more people the chance to continue their competitive careers through college.
VENUE The North American Junior and Young Rider Championships provide an exciting and high-energy atmosphere in which to showcase your brand or product. With valuable space around the competition arena, barns, and hospitality tent, the branding possibilities are limitless. Customizable packages and opportunities are available to suit any type of business. We are happy to work with your marketing department to ensure you receive the most out of your partnership.
CHARITABLE GIVING The North American Junior and Young Rider Championships are run as a 501 (c)(3) non-profit. Providing young equestrians with the opportunity to gain invaluable international show experience while participating on a team, the competition is unlike any other. Emphasizing good horsemanship, team spirit, hard work, and sportsmanship, the Championships are recognized as one of the most valuable experiences in shaping the future of equestrian sport. 100% of donations made are used to help grow and expand the Championships, providing young equestrians an experience that is not only educational, but a memorable highlight in their riding careers.
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“There is no greater evidence of its success than the many Junior and Young Riders who have gone on and represented their nations at Pan-American Games, World Cup Events, and the Olympic Games. However, just as crucial a success is that most of the NAJYRC participants since the mid-1970s have used their Championships experiences to become contributing citizens of their countries in all sorts of occupations, because they can’t all be Olympians. Early on in the process, when the program had only begun to take shape, one person described it as a system based on a fairly simple philosophy. ‘Give the youth the opportunity, the tools, and the supervision at the highest levels to reach lofty, but obtainable goals. Then quietly step aside and let them reach for their dreams.’” –Howard Simpson, USEF Board Member and NAJYRC loyal supporter
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PRINT & ONLINE MEDIA COVERAGE
2014 Featured daily press releases from Phelps Media Group
17 pages dedicated to the 2014 NAJYRC in the Chronicle of the Horse
PUBLIC RELATIONS SUPPORT The United States Equestrian Federation marketing team is on hand all week at the Championships, overseeing media representatives and covering all the action throughout the event. With daily press releases being distributed to numerous media outlets and event publicity via social media directly reaching over 200,000 individuals, being associated with all of this great press coverage is just an added benefit of your support.
Representatives covering more than 40 media outlets in attendance Active social media presence
USEF NETWORK LIVESTREAM The leading name in equestrian live-stream broadcasts, the USEF Network is proud to offer live, as well as on-demand, video coverage from NAJYRC. With three days of live streaming in 2014, USEF Network saw in increase in video plays of 165% compared to 2013. A variety of branding opportunities are available to leave a lasting impact with online viewers: • Pre-roll footage • Premium ad placement • Recognition as broadcast sponsor
SPONSORSHIP LEVELS SUPPORTING CORPORATE GOLD SILVER BRONZE CONTRIBUTING HOSPITALITY OFFICIAL BRANDING COMPETITOR’S PARTY LEADING TRAINER AWARD BEST TURNED OUT AWARD BACK NUMBER HORSE INSPECTION LANE WATER WAGON VENDOR
SPONSORSHIP LEVELS & BENEFITS Benefits are available for corporate and individual sponsors. For customized sponsorships, please contact Mark Coley to create a package to suit your brand specific needs. CORPORATE SPONSOR PA Announcements throughout the event Banners in high visibility areas (4) Branded Jump on XC Course Banners on XC Course (4) 10’ x 10’ Tent in Trade Fair for Sales/Display One (1) full-page, four-color advertisement in Official Event Program Recognition on Sponsor Page in Official Event Program Recognition, including hyperlink, on Official Event Website Sponsor Page Recognition on Electronic Scoreboard One (1) reserved table in Hospitality Pavilion with 6 passes Two (2) parking passes Six (6) Official Event Programs Access to one (1) golf cart during event GOLD LEVEL SPONSOR PA Announcements throughout the event Banners in high visibility areas (2) Banners on XC Course (2) 10’ x 10’ Tent in Trade Fair for Sales/Display ½ page, four-color advertisement in Official Show Program Recognition on Sponsor Page in Official Event Program Recognition, including hyperlink, on Official Event Website Sponsor Page Recognition on Electronic Scoreboard Three (3) Hospitality Pavilion passes One (1) parking pass Three (3) Official Event Programs
SILVER LEVEL SPONSOR PA Announcements throughout the event Banners in high visibility area (1) Banners on XC Course (1) ½ page, four-color advertisement in Official Show Program Recognition on Sponsor Page in Official Event Program Recognition, including hyperlink, on Official Event Website Sponsor Page Two (2) Hospitality Pavilion passes One (1) parking pass Two (2) Official Event Programs BRONZE LEVEL SPONSOR PA Announcements throughout the event Banners in high visibility area (1) 1/4 page four-color advertisement in Official Show Program Recognition on Sponsor Page in Official Event Program Recognition, including hyperlink, on Official Event Website Sponsor Page Recognition on Electronic Scoreboard
FOR MORE INFORMATION PLEASE CONTACT: LAUREN CARLISLE LCARLISLE@USEF.ORG 859.225.6942