Media Kit 2022
General Enquiries & Sponsorship Fiona Todd General Manager fiona@equestrianhub.com.au Advertising Packages & Rates Amanda Patrick apatrick@equestrianhub.com.au Ph: 0432 918 235 Account Manager Cathryn Meredith cm@equestrianhub.com.au Ph:0418 757 344 Account Manager
fb.com/EquestHub @equesthub linkedin.com/company/ equestrianhubaustralia/ Equestrian Hub is the place for riders and horse people across Australia to Shop, Read and Connect. EQUESTRIANHUB.COM.AU
1
Informative – Inspirational - Aspirational 2022 is a new chapter for Equestrian Hub Magazine, with our subscriber magazine becoming a Digital Magazine, available and promoted to our entire database, no payment required. Equestrian Hub will be available to everyone, on our website. From our blogs and magazine to our podcast, social pages and beyond, Equestrian Hub is designed to educate, inspire and entertain our audience - an engaged community of equestrians and equine enthusiasts, keen not only for content on industry stars and experts, but also for information on brands and products like yours. We excel at highlighting your brand amid the noise and clamour of a busy marketplace, and we continuously strive to build fruitful partnerships with our advertisers. This year we’re introducing our NEW Mentor Program which we have built on the foundations of our Delivering Dreams rider sponsorship initiative, giving riders the opportunity to be mentored from one of the industry greats as well as receive face to face coaching! At Equestrian Hub, we’re driven by one simple philosophy: by working together as a community, great things are achieved. And it’s that ethos that has made us one of Australia’s most effective promotional platforms for equestrian products and services. Talk to us about this exciting opportunity today. So, let’s see what we can achieve together. Our talented and industry savvy team is looking forward to working with you to make 2022 a year to remember.
Be inspired. Stay informed. Keep on Trend.
2
ADVERTISING OPPORTUNITIES
Equestrian Hub publishes premium content for an engaged audience of equine enthusiasts across a network of channels working together to meet campaign goals. Our digital magazine is offered as a subscriber to view, with no payment required, opening the opportunity for quality content and viewing of your advertising to our audience base, and all equestrians across the country. Objectives such as higher brand awareness, consumer education leading to great audience engagement plus increased traffic are met using a multi-dimensional, crossplatform approach to amplify content. Opportunities Overview: Digital Magazine Advertising Double, Full & Half Page Advertising Advertorials Themed Shopping Page Inclusions Amplified & Linked Blog Articles ~ new products, brand stories, interviews, product & brand news Promoted Social Media Posts & Stories Directory Listings ~ for products, services, employment & more Electronic Database Mailout Inclusion Entire Database or Segmented Audience Web Banners ~ across multiple or single pages, including direct links. *We are also able to provide services such as artwork creation, blog writing and other bespoke design and communication elements.
Corporate Sponsorship 6 -12 months of content & advertising Contributing, Supporting & Naming VIP or General Draw Prize Sponsor promoted across social media and eDMs Podcast sponsorship
3
DIGITAL MAGAZINE
Now available to
EVERYONE!
Monthly Digital Magazine
Cost (AUD + GST)
Double Page Spread Advertisement
1400
Full Page Advertisement
900
Half Page Advertisement
500
Quarter Page Advertisement
350
Double Page Spread Advertorial
1600
Themed Shopping Page
250
4
WEB & ONLINE ADVERTISING PRICING ONE MONTH WEB BANNER
Cost (AUD + GST)
Homepage - Portrait Top
500
Homepage - Landscape Mid
300
Homepage & Sitewide - Full Width
250
Blog - Top
750
Blog - Mid
650
Online Shop Category and Product Page
750
Magazine Main Page
650
Sponsorship Page (available only to sponsors)
N/A
Digital Magazine Page - Tile
750
Digital Magazine Page - Full Width
350
OTHER ADVERTISING
Cost (AUD + GST)
Advertorial Blog & Informative Social Amplification*
1200
Promoted Social Media Post **
800
1 Year Listing on Online Directory
250
eDM Display Ad MREC 300 x 346
850
eDM Display Ad Full Width 600 x 150
1000
Prize Package (VIP or General)
750 + prize over $500 value
Podcast (online, embedded in digital magazine & social promotion)
2000
* Advertorial Blogs are informative, captivating blogs telling the story, benefits, research or development of a product or brand. Text and imagery are subject to approval. ** Promoted Social Media posts are to provide a benefit to our audience and the Equestrian Hub community in the form of an offer or competition, designed to promote your product. Subject to approval.
DEADLINES ISSUE
EDITION
DUE
5
MAY DIGITAL MAGAZINE
18 Apr
6
JUNE DIGITAL MAGAZINE
18 May
7
JULY DIGITAL MAGAZINE
18 Jun
8
AUGUST DIGITAL MAGAZINE
18 Jul
9
SEPTEMBER DIGITAL MAGAZINE
18 Aug
10
OCTOBER DIGITAL MAGAZINE
18 Sep
11
NOVEMBER DIGITAL MAGAZINE
18 OCT
NEW! We are introducing a new Digital Magazine for our entire database and on our website. Giving you MORE reach and opportunity!
NOTE: All digital artwork connected to Digital Magazine content is required upon the above deadlines. Additional digital content is required 1 week prior to the month of said content. Content is to be provided in complete form. Any artwork, copy or advertising requiring editing will incur an additional fee. Content is subject to approval.
5
ADVERTISING
PACKAGES Partner Package
Value (AUD Cost (AUD + GST) + GST)
VIP Monthly Prize Draw (*client to provide prize)
500
2 Page Advertorial in Digital Magazine
1600
Blog Supporting Advertorial
1200
Promoted Social Media Post **
800
Mentor Program Silver Sponsor
500
TOTAL
4600
Standard Advertising Package
3500
Premium Package
Value (AUD + GST)
Web Banner
550
EDM inclusion Full Database
1000
Full Page Ad in Digital Magazine
900
2 x Stories with Direct Links
300
Promoted Social Media Post **
800
TOTAL
3550
Value (AUD Cost (AUD + GST) + GST)
Full Page Ad in Digital Magazine
900
Premium Position Web Banner (2 weeks)
550
Themed Shopping Page Inclusion in Digital Magazine
250
1 Year Listing in Online Directory
250
TOTAL
1950
1655
*** Promoted Social Media posts are to provide a benefit to our audience and the Equestrian Hub Community in the form of an offer or competition, designed to promote your product. Subject to approval.
6
Cost (AUD + GST)
3015
CORPORATE
SPONSORSHIP We are looking to partner with brands who, like us, want to encourage and support riders. Sponsors can participate at a number of levels and are involved in our community outreach Mentor Program where we support the efforts of riders in achieving new goals. The program is designed to match riders with a renowned coach and mentor in their chosen discipline, giving them the opportunity to learn and develop new skills with the guidance of an industry star. Sponsors are featured in a variety of ongoing Mentor Program promotional activities in both the Equestrian Hub Magazine, and throughout our widely followed online platforms and social media channels. As a corporate sponsor, you are recognised as a brand that supports hard-working equestrians, and as an advocate for those who are not afraid to pursue their goals and achieve their dreams. Corporate sponsors are able to support the program as a whole with our General and Supporting Packages or be recognised as the naming sponsor for a particular discipline such as the Off The Track Mentor Program where we pair an OTT expert and retainer with a rider looking to develop themselves and their thoroughbred or standardbred in a new career after racing. Naming sponsors are recognised in all communications and platforms as "[category] proudly supported by [your brand]". General sponsors are listed on our website and announced in each 12 month cycle in our eDM and on Social Media. Supporting Sponsors are additionally listed in Mentoring Program communications during the 12 month cycle. Sponsorship Level
Cost (AUD + GST)
Platinum Sponsor 6 months (4 per year)
$15000
Gold Sponsor - 12 months
$1500
Gold Sponsor - 6 months
$750
Silver Sponsor - 12 months
$750
Silver Sponsor - 6 months
$500
For more information on package inclusions and benefits, please contact fiona@equestrianhub.com.au or discuss with your Account Manager
7
"The Delivering Dreams Scholarship is a great initiative, because in equestrian sport one is always learning. Coaching in an essential part of it because so many of our natural reactions are the wrong ones, and it takes a while and some help to figure that out!" Vicki Roycroft 8
DIGITAL MAG SPECS
✓ Do not run content too close to the edges of the ad – please allow a 5-10mm internal gutter all around. ✓ No bleed or trim marks required. ✓ All material must be supplied in high resolution, press ready PDF format. ✓ All fonts must be embedded or outlined. ✓ All images in your file should be 300dpi resolution at 100% of the final output size. ✓ Material to be supplied by email (under 10Mb) or by File Transfer: Dropbox, WeTransfer, etc. ✓ Reversed out type must be at least 8pts in size and small serif fonts should be avoided. SEND FINISHED ARTWORK TO: production@equestrianhub.com.au
12
ONLINE
BANNERS Noted as width x height
13
ONLINE
BANNERS ✓ All material must be supplied to the above specs at 72dpi in JPEG or GIF format. ✓ All materials must be in RGB. ✓ Material to be supplied by email (under 10Mb) or by File Transfer: Dropbox, WeTransfer, etc. ✓ Reversed out type must be at least 8pts in size and small serif fonts should be avoided. SEND FINISHED ARTWORK TO: production@equestrianhub.com.au PLEASE NOTE: Non-specification artwork supplied requiring adjustment to be digital ready, will be subject to an art correction fee. If supplied artwork is deemed unsuitable by Equestrian Hub, we have the right to request changes to ensure it meets our professional criteria.
14
Thank you. Contact Information:
General Enquiries & Sponsorship Fiona Todd General Manager fiona@equestrianhub.com.au Advertising Packages & Rates Amanda Patrick apatrick@equestrianhub.com.au Ph: 0432 918 235 Account Manager Cathryn Meredith cm@equestrianhub.com.au Ph:0418 757 344 Account Manager
PO Box 13, Tintenbar NSW 2478 | Australia Incorporating - Equestrian Hub Magazine| The Saddle Hub | Delivering Dreams
Kevin McNab and Cute Girl in the FEI WBFSH CCI3* 7yo World Championship at Le Lion d’Angers (Image by Libby Law Photography).