Global Mobile Applications (free, paid & ad supported) Market by Stores, Category, Platform, Brands and Stakeholders (2012 - 2017) With world’s major brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global brands do not look to make money directly with apps; however, the apps are adding up their brand equity. Browse full report at: http://www.transparencymarketresearch.com/mobile-applicationsmarket.html The surge in number of app stores and availability of multi-platform apps has also reshaping the future of the market. Apple App store still remains the overall leader and ‘store of choice’ for brands as well as users. On the other hand android market has gained substantial ground with 50% of the global brands prefer Android Market to publish their apps. Outperforming most of the native (on deck) app store on launch performance, Amazon App Store has grabbed 14% of the “brand mobile applications” publications in only been around for three month. Consumer preferences differ with country, age group, occupation, level of income etc. that makes it difficult for publisher to keep leadership in the app category. Hence, publishers have adopted the strategy of “publish locally” to address the local preference parity. Despite all adversities & declining average price, Games remain the largest mobile applications category by publication and download (revenue increased 72% year-over-year) followed by social and personalization application segment. Apple substantially leads the platform as well as store front market and expected to remain so for next five years. U.S., U.K., South Korea and Japan lead the market for mobile app downloads and revenue. Scope of the Report: This in depth study on mobile applications includes downloadables (not web-based applications) or native mobile applications for mobile devices like feature phones and smartphones. The study segments the mobile applications market on the following basis: Store Type or Business Model
On-deck Stores (mobile device manufacturers’, operators’, Operating System (OS) developers’) Off-deck Stores (independent or third-party)
Application Type
Free to users Paid Applications Ad Supported Applications
Brands
Top 100 Brand Mobile Applications Other Brand Mobile Applications
Application Categories
Games Social & Personalization Business & Finance Books & features Entertainment Productivity Travel & Navigation Utilities Others
Stakeholders (revenue share, volume and strategy)
Developers Publishers OS Developers Handset manufacturers Operators
Third Party store owners Cross-sectional analysis of the above segment for following Geography
North America U.S. Canada Mexico
South America Brazil Colombia Chile Argentina Venezuela
Eastern Europe Poland Ukraine Czech Republic Hungary Romania Slovakia Bulgaria Serbia
Western Europe France Italy Germany United Kingdom Spain Norway Denmark
Asia – Pacific China India Vietnam Australia Indonesia Taiwan Thailand Japan New Zealand

Middle East & Africa Saudi Arabia South Africa Israel Morocco Egypt
New upcoming reports: http://www.transparencymarketresearch.com/latest.php?type=U The report provides detailed analysis of the factors influencing the growth of market, market trends, opportunities, and issues prevailing in the mobile applications market. The report also drafts the competitive view of the mobile application market for each of the segments mentioned above with detailed analysis of the core competencies and strategies adopted by mobile application market participants to maintain their hold on mobile applications market.
About us:Transparency Market Research (TMR) is a market intelligence company providing global business research reports and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources along with various tools and techniques to gather and analyze information. Our business offerings represent the latest and the most reliable information which is indispensable for businesses to sustain their competitive edge. Our data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.
Browse blog: MARKETING RESEARCH FIRM http://marketing-research-firm.blogspot.com/ Our Approach: 
Our research reports cover global markets, present analysis and forecast for a period of five years.
The market structure and forecasts are developed on the basis of secondary research and are cross-validated through primaries conducted with industry players and key opinion leaders (KOLs). Respondents are led through a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews are then consolidated, checked for consistency and accuracy, and inserted into the Transparency Market Research data model to arrive at the market numbers following the bottom–up approach.
Excellence and integrity are the guiding principles in every research activity we do. Excellence means decades of experience and knowledge that come from writing extensive business reports and comprehending market trends, day in and day out. Integrity means always keeping our customer’s interests at the forefront and carrying out research activities with complete discretion.
Contact us:Sheela AK State Tower, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA- CANADA Toll-free: 886-997-4948
Email: aman@transparencymarketresearch.com Website: http://www.transparencymarketresearch.com/ Browse full report at: http://www.transparencymarketresearch.com/mobile-applicationsmarket.html
Follow us on: