PROS AND CONS OF BUYING ONLINE AND USING SMARTPHONES FOR SHOPPING LORENA KUŠEC
PROS OF ONLINE SHOPPING
• The stores are almost never closed • Shoppers can shop in their pajamas • Online shoppers save on gas • There are not parking hassles • There are not annoying crowds • Many online stores sell products at really low prices because of the lack of money spent on overhead
CONS OF ONLINE SHOPPING
• Increased cost of shipping • Restocking and shipping costs are often charged on returns • Online shoppers often do not have a person to talk to when dealing with a problem • Online shoppers do not always know if a site is a legitimate retail store and if is safe to shop • Online shoppers sometimes lose the power to negotiate the price and payment terms that may exist in local stores
USING SMARTPHONES FOR SHOPPING
• Shopping on your smartphone has never been easier • Smartphones make it easier than other forms to be truly omnichannel • Consumers use mobile search in particular to find advice about the brands they should buy and for more details about specific products