ERA TEAM Real Estate
501-327-6731 1600 Dave Ward Drive, Suite A7, Conway, AR 72034
Once you’ve made the commitment to sell your home, choosing a Realtor® to represent your interests is the most critical decision you’ll make. This roadmap walks you through the marketing tools and processes available to ERA TEAM Real Estate Realtors®. We are one of the leading real estate and marketing firms in Faulkner County because of the care, planning, and precision we use to ensure your home is positioned well and receives the greatest amount of exposure in the marketplace.
In this step, your ERA TEAM Real Estate RealtorÂŽ helps you fully analyze your home and current market conditions to ensure you are fully informed before making important pricing decisions.
Utilizing competitive properties, this tool presents the most traditional means of analyzing the market and making adjustments for features and amentities.
Realtor’s Property Resource
The Realtor’s Property Resource, or RPR, gathers and organizes all available data on a property. This data is used along with the Competitive Market Analysis to determine a marketing price.
Everything we do to market your listing paints a picture that compels the potential buyer to look further, ask more questions, and ultimately see your home as a new part of their story. ERA TEAM Real Estate agents not only understand the tools available to craft a compelling story, they are supported by a full time, in-house marketing staff and proven marketing contractors.
Taking the extra step to stage your home makes a difference in how a buyer values your home. *According to a recent poll, Realtors® agreed that buyers most often offer a 1-5% increase on the value of a staged home. Your ERA TEAM Real Estate agent will help you make the most effective choices for your home’s staging.
*In 2015, 88% of all home-buyers used the Internet as part of their home search. Of those buyers, 87% found photos extremely helpful in narrowing down their search. This is your home’s first impression. ERA TEAM Realtors® ensure that all of the media used to tell your home’s story is not only professional-quality, but persuasive and interesting to potential buyers.
*In the same study, 84% of buyers found descriptions of the property extremely helpful. ERA TEAM Real Estate Realtors® know how to create compelling marketing copy while avoiding over-used real estate language. Our agents are informed on trends and tactics for effective copywriting, as well as keeping your home’s descriptive language in compliance with Fair Housing Act (42 U.S.C. 3600, et seq.) requirements.
ASK YOUR AGENT Pre-Listing Marketing
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Does your company have a written plan to sell my home fast and for the most amount of money? What tools will you use to best position my home to sell under current market conditions? How will you determine what my bottom line could or will be with each offer? Should I get a pre-listing home inspection and how could this help me sell my home? Is there a benefit for me or the buyer to have a home warranty?
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Now that we’ve prepared you and your home for the selling process, it’s time to put your listing in front of other Realtors® and potential buyers. ERA TEAM Real Estate sellers are uniquely positioned to gain the maximum amount of exposure possible. Our programs, expertise, and reach is unmatched among CentralArkansas real estate firms.
Today’s market includes a proliferation of third-party websites and apps that use aggregate information to represent your home online. With so many different sites for buyers to search, managing your listing online can be a complicated process. ERA TEAM Real Estate has a paid staff dedicated to managing your listing on the most popular web sites and troubleshooting any third-party aggregation issues. This frees your Realtor® from the time-consuming work of listing enhancement and allows them to focus on selling your home.
The moment your listing is activated on the MLS, your listing is broadcast throughout the consumer real estate market, including your agent’s website, ERA.com, ERA’s mobile apps, and the most popular real estate portals and apps in the industry. ERA TEAM Real Estate sellers benefit from unique listing, promotional, and advertising relationships we’ve established with listing services throughout the real estate industry.
Our social media syndication is a highly effective effort that combines work done by our internal marketing team, our local marketing partner and your ERA TEAM Real Estate agent on behalf of your listing. Your agent will then give you access to your home’s social links to help you best utilize your own sphere of influence.
More and more, online shoppers are using mobile devices and tablets to browse for homes. Every home listed with ERA TEAM Real Estate is given its own mobile-responsive site using the latest technology and advanced design. Whether buyers find your home on a traditional computer or through a mobile device, your home’s website looks amazing.
All of our yard signs are reflective, making them one of the most recognizable signs in the area. Our local advertising strategy combines decades-long brand recognition with promotion built specifically around your home. From targeted digital advertising to traditional outreach, ERA TEAM Real Estate agents receive ongoing training on the most effective marketing tactics. Because of this, our agents are able to avoid cookie-cutter marketing, tailoring their strategies to your unique needs.
*87% of all buyers in 2015 used the services of a RealtorÂŽ to purchase their home. We market your home specifically to RealtorsÂŽ throughout Central Arkansas and beyond to ensure maximum exposure. Our referral network reaches 285,800 agents all over the world.
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Once we’ve launched your home into the marketplace, ERA TEAM Real Estate sellers benefit from a plethora of tools and analysis that create demand for your home, maintain a high level of exposure, and take potential buyers through the process of choosing your home. In this chapter, we will walk through the tools available to your agent and to you to ensure your home sells as quickly as possible and for the most amount of money.
Any open house or tour given at your home is broadcast throughout our consumer real estate and social media listing syndication network.
ERA TEAM agents benefit from lead-management system that ensures every inquiry on your home is processed and responded to immediately.
ERA TEAM Real Estate agents monitor the perfomance of your listing and provide feedback necessary for a swift sale. ERA TEAM Real Estate agents analyze the performance of your home’s marketing strategy, making any tactical adjustments required in real time.
The ERA TEAM Real Estate family of agents work together to make sure any event or tour held at your home is executed well. Open Houses are promoted throughout our consumer, social media, and RealtorÂŽ-syndication systems, both in person and online. Your ERA TEAM Real Estate agent makes sure that every RealtorÂŽ who tours your home is well-equipped to communicate the benefits and storyline of your home to the buyers they represent. ERA TEAM Real Estate provides a dynamic, integrated lead-management system that combines marketing automation, customer relationship management, and actionable prospect data. LeadRouter routes all online requests to available agents immediately via cell phone and email, creating an opportunity for immediate follow up. Zap then scores each prospect as they shop, providing your agent with actionable insight to the leads that are most likely to transact quickly.
ERA TEAM Real Estate agents are trained to monitor sales conditions and interpret market indicators as they pertain to your listing’s market position. This process continues throughout the lifecycle of your home’s sale. Using many of the pre-listing analytic tools, such as the Competitive Marketing Analysis Tool, the Pricing Grid, and other resources, ERA TEAM Real Estate agents will continue to offer qualified input to ensure your home remains in the most competitive position. An important ingredient in a successful sale is your agent’s ability to analyze your home’s marketing and make tactical adjustment when and where change is indicated. Your ERA TEAM Real Estate agent is supported in this effort by a fully-staffed and professionally-trained marketing team. Is one ad performing better than another? Is your listing getting the Internet traffic expected? Together with our marketing staff, ERA TEAM agents are able to analyze marketing performance and recommend swift action.
ASK YOUR AGENT Active Promotion
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Will you be able to provide me with feedback from all showings? How will you report sales and marketing performance to me and how will that data inform my home’s marketing plan? How do you receive leads from online customers and what is your follow-up plan with them? What tools do you use to predict when an online buyer is ready to purchase? Are you able to provide statistics on your company’s history and performance in the market?
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ERA TEAM Real Estate agents have a number of tools available to ensure buyer prospects are fully qualified before engaging in the sales process. We have established relationships with a network of reputable lenders to assist in this process. The average ERA TEAM Real estate agent sells 11.75 homes per year, that’s more than the MLS and Faulkner County Board average*. Our agents are prepared for every detail of your transaction through the most comprehensive ongoing training program in the area. ERA TEAM Real Estate agents have 24/7 access to a hands-on leadership team who work with your agent. This team includes access to nationally-recognized real estate coach and mentor, our Principal Broker, Tracy Tidwell.
Our sellers net 1.6% more, have an 8.5% better chance of selling, and sell 13 days faster.*
ERA TEAM
69.5% ERA TEAM
98.1%
MLS
61%
MLS
96.5%
71 84 *Based on CARMLS Data January 2017