PSA Poster

For our last project before creating this book, we had to create a PSA Poster. A PSA Poster is a public service announcement about an important topic to make the public more aware of a certain topic. For this project, we chose a topic we felt was important. We had to research this topic and get information we wanted to use. I chose a topic, then had to brief on what I wanted my poster to say and communicate. After we complete the brief, we got a client to exchange our topic briefs. When we exchange our topic briefs, we had to create the poster our clients want. We take the information they give us and apply to a poster they were looking for. This poster had to be only text and use up the a lot of space on the paper. We had to create this poster in Adobe InDesign. If you have ever used InDesign sometimes it can be somewhat difficult.

For this project, my client’s goal was to annoy people about what we were trying to communicate. As you can see on the right, I chose a color that would standout, and catch someones eye. I also put it in a format to grab the audiences attention but also annoy them as my client wanted. I chose this design because I felt it would annoy people as well as make them aware. I also included some basic facts about the topic of turning off your phone can improve health. The title I used was created in this way not only because is it eye catching but it is annoying as instructed. I feel that I created this as my client had wanted, and got across the information as she wanted as well. It is eye catching, annoying, and also makes the public aware.

Overall, this project wasn’t all that challenging using text, the only hard part was using good negative space. In many posters you see, you might find it has pictures and text, but using all text and having good negative space was where it was challenging, but it wasn’t too bad. I set up this poster to be as annoying as possible as my client wanted it to be. I designed it in an unusual format to make the audience to feel annoyed, I slanted the call to action, and put another part in an unusual place. I put the facts in the right corner along with citations which I felt would annoy the public when trying to read. I also used color to standout, and formatted this to be eye catching as well. Through this project, I learned how you can grab an audiences attention, but also make them feel annoyed by just looking at a poster. I also learned that the color and the format was what played a big role in that, and not just the information. Lastly, this project took some work but really caught my eye in how if I needed to communicate something to the public I can do so from what I’ve learned through this project.