Spring Shades

Ease customers into spring with a transitional colour story of grey greens, peach, ivory and white. These fresh hues will provide shoppers with a visual respite after a long winter and get them in the mood to redecorate their interiors with the latest trends for spring and summer.

Store walls can help tell a story and sell merchandise. Help shoppers connect to wall art and frames, as they would in their homes, by displaying them on the wall. Here, we filled the bowls in the wired frames with faux foliage, but they could also house soaps, small ornaments or accent decor.

Ladders are a fun and effective way to build height into a display. They’re also a versatile display platform. You can hang items from the rungs or simply fold textiles over them. Best of all it’s easy to switch out merchandise from a ladder when restocking or changing the display.

Flat merchandise can offer unique challenges as it can easily be overlooked laying flat. Display placemats flat on the table, but also stand them up on plate stands so they catch the shopper’s eye.

Don’t be afraid to place merchandise on the floor. Here the cascading greenery, textiles and napkins help connect the various levels in the display while directing the shopper’s attention to the scattering of pillows on the carpet. Having in-store area rugs and crates for floor displays will help keep items clean and set shopping and display perimeters.

Artificial or fresh greens will bring any display to life and their natural texture will accent a display without competing with the merchandise or colour story.