Portfolio
Erica Faith Lewis | Graphic Design Portfolio | Spring 2017
I realize more each day that design is creeping into every aspect of my life; or maybe it’s always been there, and the more I learn and grow as a designer am I able to identify it. I’d like to think the latter. With this in mind, my goals are to take that same eye and passion and apply it to everything I set out to create or accomplish. I’m also a firm believer in the power of positivity. If you want it, speak it and make it happen!
CONTENTS TABLE
CONTENTS TABLE
Luana: Resort, Spa, Casino Environmental, Logo, and Print Design
The Heart Keepers Logo, Identity, and Package Design
NCCP Interactive Print and Digital Media Campaign
Fifteen Magazine Editorial Magazine Cover, Table of Contents, and Editorial Layout Design
Julia Paige Family Center Re-brand and Website Interface Design
Sectioned Photography Book Portrait, Light, and Travel Photography
AccountaBuddy Interactive App Design, Interface Design, and Branding
Fairy Grove Interactive App, Logo/Icon, UI Design, and Children’s Book
ROJECT ONE
PROJECT ONE
Luana: Resort, Spa, Casino Environmental, Logo, and Print Design
Overview Luana Resort Spa and Casino is a hotel standing in Las Vegas that immerses its guests in authentic Hawaiian culture.
Challenge The challenge for this project was to come up with a hotel logo, and then use the branding from that to create 2 more components for the hotel. These features should connect to its target audience, be able to stand out in a market place, and have a lasting effect that makes it withstand the test of time. Each part should submerse the consumer into rich Hawaiian culture by creating a unique experience of an authentic Hawaiian lifestyle.
Solution The logo itself is pulled from a ripple effect in water. It’s soothing colors represent the laid back nature of the Hawaiian culture. The print menu features an angled look in order to relate to the building’s architecture. The layout was chosen because it’s easy to read which compliments the relaxation guests will be feeling in the spa. The wayfinding uses the logo’s water ripple texture and adds movement to relate to the beautiful Hawaiian oceans that locals love while also alluding to Luana’s one of a kind indoor surf simulator on the strip.
Inside Signage: Wayfinding system for the hotel
Outside Signage: Ripple inspired water feature
ROJECT TW
PROJECT TWO
The Heart Keepers Logo, Identity, and Package Design
Overview The Heart Keepers is a fictional charitable company that produces hand knitted scarves, hats, and gloves. For every hat, scarf or pair of gloves bought, the company donates a set of all three to the local homeless shelter of the buyer’s choice.
Challenge The design challenge of this project was to first come up with a fictional business of choice, then create the company’s identity and logo. The next step was to create packaging for the product that the said would be selling.
Solution The Heart Keepers is the solution. Inspired by acts of kindness, the main idea was to create a company that gave back. From the logo (formed by a pair of gloves in the shape of a heart) to the warmth created by the garments themselves, this company was created to insight feelings of love and compassion. The typefaces chosen reflect the handmade, authentic feel of the products that The Heart Keepers create to warm the heads and hearts of each local community. The brand colors represent the loyalty and devotion that the company gives to taking care of the nation’s communities.
The glove box from The Heart Keepers is one of three created. Each size of box varies according to the contents. The glove box is smallest, then the hat box, and the scarf box is largest.
ROJECT THREE
PROJECT THREE
National Center for Children in Poverty Interactive Print and Digital Media Campaign Overview The National Center for Children in Poverty is a research based association that aids children starving of hunger, needing love, and craving acceptance. This campaign shines a light on this organization and brings awareness to the fact that anyone can help with this crisis by simple donating to the research being facilitated there.
Challenge The Challenge for this project was to create an interactive print and Digital ad campaign that truly captured the importance of this organization and how easy it can be for anyone to make a difference in a child’s life. The target audience was adults who have more than the necessities in life; anyone with a calling to do something good for the world.
Solution Simplicity was key. Three magazine spread options were created showcasing the differences a donor can make in a child’s life. The ease of pulling a tab was meant to symbolize the ease of donating money to the organization. Helping a child in need can be simple and quick. Each time the tab is pulled a transition takes place. This transition should instantly make the viewer feel as if they’ve already made a difference; hence the branded hashtag, #BeTheirTransition. For digital media an animated bus stop poster was created, playing a loop of a hand reaching up and pulling the tab presented. The radiant crimson color was used to grab the reader’s attention and the tab was used because, well, who can resist pulling a big red tab?
Digitally Animated Bus Stop Ad: Features a hand sliding up from the bottom the screen, then “pulling� the tab, and disappearing back off of the bottom of the screen.
ROJECT FOUR
PROJECT FOUR
Fifteen Magazine Editorial
Magazine Cover, Table of Contents, Layout Design Overview Fifteen Magazine is a fictional graphic arts Editorial Magazine featuring 15 different stories in each edition. This specific edition is featuring 15 influential graphic artists. This project will consist of a cover design, contents page design, and 2 example spreads of what an editorial would look like.
Challenge The challenge for this project was to choose a famous graphic artist, write a feature article about them, and then design it in a style that is cohesive to that specific designer’s style.
Solution Bradbury Thompson was the creative director at Mademoiselle Magazine and much of what he is known for is his style there. He used many bright colors, repetitive imagery, and much transparency/halftone/ pixelation. His type choices were always high end and was known for transcending the boundaries of ordinary type layouts. From the colors chosen to the type used on the cover, this design screams THOMAS BRADBURY!
ROJECT fiv
PROJECT FIVE
Julia Paige Family Center
Re-brand and Website Interface Design Overview JPFC is an inviting and family based group home for delinquent and dependent young girls. This center likes to think of themselves as “a door to the better you,” the “you” being targeted to the girls that will be living there.
Challenge The challenge here was to create a new web interface and logo design for Julia Paige Family Center that shows the friendliness and warmth of the family centered company while still looking stately and professional, in consideration of the main target audience of the legal state of Ohio.
Solution The solution to this problem was using soft colors, clean cut branding, and open space to pull the various types of information together. The type choices work well with one another and read easily while the sectioning makes the information a simple find. The navigational bar stays put on the right side of the page to create balance and effortless navigation.
The Julia Paige Family Center’s new web pages include a home page, services page, contact page, and about page.
ROJECT SIX
PROJECT SIX
Sectioned Photography Book
Portrait, Light, and Travel Photography Overview It seems that photography can capture much more than a moment. It can capture a mood, a personality, a soul. With this book, the images portrayed show more than just an image. These photos show my life in pictures, the people I love, and the things I find beautiful.
Challenge The thousands of pictures I’ve taken over the past few years have ranged from family photographs, photoshoots with friends, pictures of road trips, artistic lighting, seascapes and so on. The first challenge of this project was to sift through all of these pictures and choose the most meaningful and compositionally sound to show. The next challenge was to take the chosen few and section them off into reasonable categories that made sense for their content.
Solution The section names that came to make the most sense were Portrait, Light, and Travel Photography. The people in my life spread the pages. The lighting shots speak for themselves in terms of radiant beauty and composition, and lastly, my travels are shown, mostly from the passenger seat of my sister’s car or a lovely boat in the Chesapeake Bay.
ROJECT seve
PROJECT SEVEN
AccountaBuddy
Interactive App, Interface Design, and Branding Overview AccountaBuddy is an iphone application. It’s purpose is to help its user live the healthy, balanced lifestyle they crave. This project includes, interface design, prototyping of the app, and branding of the icon.
Challenge The challenge of this project was to create an app for a specific user using the human-centered approach to UI design. It was asked of us to do preliminary user research and then come up with the app idea off of that we thought the selected user would most benefit from based off of that research.
Solution The name AccountaBuddy was chosen because the application, based on the setup of a user profile, assigns an accountability partner to keep the user in check with the goals the she sets for herself. The look/feel was meant to be soothing and motivating. Starting from the beginning, there is an extensive directive process that helps the user understand what the app can do for them. It tells the user, page by page, what each section is for, accompanied by a “buddy,” (the AccountaBuddy icon). In the app, the user is able to keep track of local and national feeds of AccountaBuddies and what they’re posting. They can sort through posts by specific goals they want to achieve, they can create their own goal section where they receive tips on how to reach those goals. The user can message their accountabuddy directly and discuss their highs and lows of the week. The application also lets the user create a calendar with personal notes and goals and lets them check off the goals once they feel like they’ve achieved them.
ROJECT EIGHT
PROJECT EIGHT
Fairy Grove App, Logo/Icon, UI design, and Children’s Book
Overview Keeping in mind the extreme usage of ipads, tablets, and electronics of children in today’s society, Fairy Grove was created to provide a source of entertainment for kids on top of being an educational outlet.
Challenge The challenge here was to create an application based off of a specific child’s learning style, likes, and dislikes. The user profile that steered the idea process was a 7 year old girl who loves everything princess and fairy. She is an auditory/verbal learner and loves playing dress up. This edutainment app was created to be fun, get her excited about being outside and off of her tablet, and help her understand the world around her.
Solution The solution to this challenge was Fairy Grove, a stealthy learning application created to seem like the user isn’t learning at all, but instead just playing a fun fairy game. Fairy Grove gives the user a fairy guided gardening experience. Reggie, the main character in the game, takes the user through several different biomes, teaching them about the various types of plant life that grow in each one. The biomes visited are the Desert, Tropical Rainforest, Temperate Grasslands, and the Arctic Tundra. Also created was a children’s book that follows the storyline of the application. In the book, the reader finds out what sort of plants grow in each of the 4 biomes mentioned in the game.
Fairy Grove App Screens
Fairy Grove App Screens
Fairy Grove App Screens
Fairy Grove Character Fairies
Reggie the fairy guide
Blythe the ice fairy
Delilah the desert fairy