Typography II Process Book

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typo graphy*

process

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MCAD 2009


G R D


3 0 2 0 + 0 2



erik brandt / introduction

Above: Poster by Shigeo Fukuda (1932-2009)

----------------------------------------------------------------------------------------------------GRD 3020 Sec 02 Typography: Hierarchy and Expression ----------------------------------------------------------------------------------------------------Tuesdays 1300 – 1800 Room 416 Instructor: Erik Brandt ----------------------------------------------------------------------------------------------------Watashiwa, Eriku Burandtoh desu, dozo yoroshiku onegaishimasu. (I am Erik Brandt, please help yourself to good will from me.) ----------------------------------------------------------------------------------------------------Office Hours (Room 340) T TR F; 1200 – 1300, or by appointment. ----------------------------------------------------------------------------------------------------email: erik_brandt@mcad.edu ----------------------------------------------------------------------------------------------------I encourage you visit with me regularly with questions, needs, updates. I will respond to emails within 48 hours (if I do not, please feel free to send a polite reminder). Please check your own email several times a day for updates to class projects, reading assignments, and related information as it becomes useful to our study. ----------------------------------------------------------------------------------------------------Geotypografika ----------------------------------------------------------------------------------------------------This is my research blog which has been up and running for one year now. It was just added to the Alltop Typography aggregate and I hope it will be helpful to you as well. Please stay current and feel free to participate, the material is intended for you. I also have a links page where you can find more helpful graphic and typographic resources. ----------------------------------------------------------------------------------------------------blog: http://www.geotypografika.com ----------------------------------------------------------------------------------------------------web: http://www.typografika.com -----------------------------------------------------------------------------------------------------

----------------------------------------------------------------------------------------------------------------------MCAD Course Description for GRD 3020, Typography: Hierarchy and Expression ----------------------------------------------------------------------------------------------------------------------Building on the skills learned in Introduction to Typography, this class explores a variety of functional, expressive, and formal typographic issues. Perceptual, emotional, and stylistic considerations are covered in relation to specific concepts. Students are encouraged to develop and create content as well as create grid structures to organize complex information. A high level of typographic refinement and attention to detail is expected and determined through critique and individual discussions. Projects promote classic and expressive typography as well as found typographic form. Outcomes may range from books to brochures. (Prerequisites: Introduction to Typography, Introduction to Graphic Design) ----------------------------------------------------------------------------------------------------------------------Objectives ----------------------------------------------------------------------------------------------------------------------By the end of this class you will have significant observational/analysis skills in typographic ideas and aesthetics. As in GRD 2010, most of the assignments in this class are meant to communicate ideas visually as well as demonstrate your understanding of the principles behind the communication. The great value of looking carefully at - and familiarizing yourself with - these design principles is that they are very flexible and will outlive any visual trend or software application. Projects are executed as print collateral; brochures, booklets, posters, and the occasional undefined vehicle. ----------------------------------------------------------------------------------------------------------------------Methodology ----------------------------------------------------------------------------------------------------------------------TThe projects will employ a standard design methodology of research, analysis, ideation, and implementation. Because of the limitations of time and the uniqueness of each assignment you will be required to edit these stages for efficiency. Work will be evaluated if various critique formats. The class projects will be divided nearly equally in time frames and value. Each project examines and tests a specified set of topics outlined in the above description. Each of the projects addresses an applied design problem, with a unique ‘target’ solution. Class time consist of critiques, oneon-one instruction, in-class work periods, lectures, and demonstrations. ----------------------------------------------------------------------------------------------------------------------MCAD Attendance Policy ----------------------------------------------------------------------------------------------------------------------Attendance in classes is mandatory. There are no officially excused absences. For classes that meet once a week, two absences will result in one full grade deduction. Any additional absences will result in the loss of one half of a letter grade. Repeated tardiness will result in the loss of a letter grade. You are expected to be in class during class work periods. ----------------------------------------------------------------------------------------------------------------------Evaluation Methodology ----------------------------------------------------------------------------------------------------------------------Each project will be graded on a 20 point grading scale: 20-18 points (A), 15-17 (B), 12-14 (C), 9-11 (D), 8-0 (F). Your grade for a given project is usually madeup of four areas, (5 points each) 1. Process/Concept; 2. Aesthetics/Communication; 3. Craft/Realization; 4. Participation. ----------------------------------------------------------------------------------------------------------------------Critiques ----------------------------------------------------------------------------------------------------------------------Class critiques will be held as often as necessary. Please attend all critiques even if you have not completed the assignment for that day. Be sure to participate in critiques as they contribute to your growth as a student as well as your final grade. ----------------------------------------------------------------------------------------------------------------------Student Responsibilities ----------------------------------------------------------------------------------------------------------------------Deadlines MUST be met, assignments must be turned in complete - to the best of your ability, and on time. If you cannot complete an assignment on time see me. If an assignment is late your grade will drop for that assignment (at least one letter grade). Weekly discussions will also be evaluated (participation/contribution). Time management problems are solved (by you), not excused (by me). I can offer good advice on these issues. ----------------------------------------------------------------------------------------------------------------------Special Needs ----------------------------------------------------------------------------------------------------------------------Any student who has a learning disability or any special needs should feel free to speak to me during my office hours so that we can make arrangements for accommodations. If you experience particular difficulty with the writing assignments or you’re struggling to get started or develop your ideas, the MCAD Learning Center can help. Learning Center tutors assist students at any stage of the writing process, including planning, pre-writing, drafting, and revision. Tutors are also available for help with most software and with time management. ----------------------------------------------------------------------------------------------------------------------Course Tools/Materials ----------------------------------------------------------------------------------------------------------------------To be acquired and available for use use each time we meet: Push pins (clear or metal, no colors), Xacto knife and #11 blades. Self-healing cutting board--at least 9x12. T-Square (heavy duty). Triangle(s). Metal Ruler. Glue stick. Scissors. Masking tape/low-tack drafting tape/Scotch tape. Sharpies, mechanical pens and pencils. Brushes, gouache, Plaka (B&W). ----------------------------------------------------------------------------------------------------------------------This document uses ecofont, reducing ink output. Free download at: http://www.ecofont.eu/ecofont.html ----------------------------------------------------------------------------------------------------------------------5


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contents

project detail/research

failure/success

vision/revision

final/output

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system / explanation

The following system was devised to guide the viewer through the overwhelming amount of imagery that is contained in this book. In the last few months we (MCAD GRD_3020_02) have completed six separate projects, hence, I have created six separate symbols that denote the presence of content from each project. On the next few pages I have enlarged these symbols and provided the information pertaining to the final output of each project. However, I have not included any introductory or guideline information on these pages. The idea of this book is to take you through the full gamut of my ideation and for you to see exactly what I saw in the process of making each end apparatus. All of the information that I have included will explain thoroughly what exactly was expected and what I did without need of a formulaic explanatory paragraph such as this one.

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project 001 / I WISH I WAS IN DC / 24” x 36” Black & White Poster/8 page magazine 8


project 002 / Appendix / 4” x 6” Full Color Book 9


project 003 / masr wa7ashetni awi / 6”x 9” Postcard 10


project 004 / a city, a cloud / 4”x 6” Color Booklet 11


project 005 / arabic type / 24” x 36” Color Poster 12


project 006 / SWINDLE / Magazine Appropriation 13


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typo graphy* mcad / grd_3020_02 / “hierarchy & expression” /process_book eric_gorvin_2009

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project detail / research

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My fellow citizens:

begin again the work of remaking America.

I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition.

For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act -- not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together.

Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents. So it has been. of Americans.

So it must be with this generation

That we are in the midst of crisis is now well understood. Our nation is at war, against a farreaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet. These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land -- a nagging fear that America’s decline is inevitable, and that the next generation must lower its sights. Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America -- they will be met. On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord. On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics. We remain a young nation, but in the words of scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness. In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted - for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things - some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom. For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth. For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn. Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction. This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions -- that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and

We will restore science to its rightful place, and wield technology’s wonders to raise health cares quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. And all this we will do. Now, there are some who question the scale of our ambitions -- who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage. What the cynics fail to understand is that the ground has shifted beneath them -- that the stale political arguments that have consumed us for so long no longer apply. The question we ask today is not whether our government is too big or too small, but whether it works -- whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the publics dollars will be held to account -- to spend wisely, reform bad habits, and do our business in the light of day -- because only then can we restore the vital trust between a people and their government. Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control -- and that a nation cannot prosper long when it favors only the prosperous. The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart -- not out of charity, but because it is the surest route to our common good. As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expediences sake. And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more. Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint. We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort -- even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet. We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you. For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus -- and nonbelievers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common

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humanity shall reveal itself; and that America must play its role in ushering in a new era of peace. To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society’s ills on the West -- know that your people will judge you on what you can build, not what you destroy. To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist. To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the worlds resources without regard to effect. For the world has changed, and we must change with it. As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains. They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment -- a moment that will define a generation -- it is precisely this spirit that must inhabit us all. For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighters courage to storm a stairway filled with smoke, but also a parents willingness to nurture a child, that finally decides our fate. Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends -- hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism -- these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths. What is required of us now is a new era of responsibility -- a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task. This is the price and the promise of citizenship. This is the source of our confidence -- the knowledge that God calls on us to shape an uncertain destiny. This is the meaning of our liberty and our creed -- why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath. So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of Americas birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The with blood. At a moment when revolution was most in doubt, nation ordered these words be

snow was stained the outcome of our the father of our read to the people:

“Let it be told to the future depth of winter, when nothing could survive...that the city alarmed at one common danger, [it].”

world...that in the but hope and virtue and the country, came forth to meet

America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children’s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and Gods grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.


----------------------------------------------------------------------------------------------------GRD 3020 Sec 02 Typography: Hierarchy and Expression ----------------------------------------------------------------------------------------------------Tuesdays 1300 – 1800 Room 416 Instructor: Erik Brandt ----------------------------------------------------------------------------------------------------Watashiwa, Eriku Burandtoh desu, dozo yoroshiku onegaishimasu. (I am Erik Brandt, please help yourself to good will from me.) ----------------------------------------------------------------------------------------------------Office Hours (Room 340) T TR F; 1200 – 1300, or by appointment. ----------------------------------------------------------------------------------------------------email: erik_brandt@mcad.edu ----------------------------------------------------------------------------------------------------I encourage you visit with me regularly with questions, needs, updates. I will respond to emails within 48 hours (if I do not, please feel free to send a polite reminder). Please check your own email several times a day for updates to class projects, reading assignments, and related information as it becomes useful to our study. ----------------------------------------------------------------------------------------------------Geotypografika ----------------------------------------------------------------------------------------------------This is my research blog which has been up and running for one year now. It was just added to the Alltop Typography aggregate and I hope it will be helpful to you as well. Please stay current and feel free to participate, the material is intended for you. I also have a links page where you can find more helpful graphic and typographic resources. ----------------------------------------------------------------------------------------------------blog: http://www.geotypografika.com ----------------------------------------------------------------------------------------------------web: http://www.typografika.com ----------------------------------------------------------------------------------------------------This document uses ecofont, reducing ink output. Free download at: http://www.ecofont.eu/ecofont.html -----------------------------------------------------------------------------------------------------

----------------------------------------------------------------------------------------------------------------------BEGIN ----------------------------------------------------------------------------------------------------------------------GRD_3020_02_SP09_P001 ----------------------------------------------------------------------------------------------------------------------Due by 1PM on January 27, 2009 ----------------------------------------------------------------------------------------------------------------------One B&W Poster, cropped and ready to hang (clear push-pins only). Final Size: 24”W x 36”L (Vertical Orientation, work larger if you need a bleed.) Typeface: FF Chambers Sans (Provided, any combination of the family members.) Type Sizes: 6pt, 8pt, 12pt, 18pt, 36pt, 72 pt, 144pt, 288pt (any combination of these, you don’t have to use all sizes). Pay careful attention to issues of letterspacing and leading. Limitation: No images may be used, actual nor implied. No color, for now. Audience: All of the typographic masters, with razor blade eyes critiquing your work. ----------------------------------------------------------------------------------------------------------------------OATH OF POVERTY: You must swear never to use FF Chambers Sans for personal profit or gain. [It normally costs USD $384.00 via Fontshop. Verena trusts us.] ----------------------------------------------------------------------------------------------------------------------Typographic Content: (A) President Barack Obama’s entire acceptance speech. (B) The date, time, and place of delivery. (C) Develop an exhaustive list of quotations, headlines, statements (minimum of 50 separate short text samples, you may want more). (D) You must include an organized listing of basic source information for each of the text samples used. (E) The following credit text: Poster Design: Your Name 2009 Typeface: FF Chambers Sans by Verena Gerlach. Available through Fontshop. ----------------------------------------------------------------------------------------------------------------------Feel free to add additional typographic content as required, including denotations or formal elements like rules or shapes reflected within your grid. ----------------------------------------------------------------------------------------------------------------------Goals: Develop a functional, content based structure that preserves some sense of the voices you are recording and documenting. Use the typeface, and its strengths/ needs, to help you develop a formal approach to creating a grid and an overall structure/presence. It need not be strident, indeed, it would be advantageous to make the typographic and formal voice as objective as possible. Evoke a complex geometry of language! ----------------------------------------------------------------------------------------------------------------------Direction: Using the members of FF Chambers Sans, strive to create an engaging organization of this typographic material. You may not use images, but you should seek some overall form. A grid may help you organize this data, and you may wish to develop some hierarchy to denote each respective content area. Think in terms of logical sequence, dimension, and narrative. Play with type sizes and negative space. (Helpful: see Willi Kunz reference below, as well as a more contemporary couple, Richard Niessen & Esther de Vries!) ----------------------------------------------------------------------------------------------------------------------We will want to use this exercise as a typographic benchmark, please do your best. ----------------------------------------------------------------------------------------------------------------------Inspiration? Some valuable references for you below. Please make use of MCAD’s excellent library as well. ----------------------------------------------------------------------------------------------------------------------MAS IMPORTANTE: Verena Gerlach, FF Chambers Sans. http://www.fraugerlach. de/?p=181 Feltron 08: http://www.feltron.com/index.php?/content/2008_annual_report/ Richard Niessen & Esther de Vries: http://www.niessendevries.nl/ Willi Kunz: http://www.flickr.com/photos/tags/willikunz/ Lust (nl): http://www.lust.nl/ Information Aesthetics Blog: http://infosthetics.com/ Khoi Vinh (NYTimes Online Designer): http://www.subtraction.com/ The Grid System: http://www.thegridsystem.org/ ----------------------------------------------------------------------------------------------------------------------GRD_3020_02_SP09_P001 ----------------------------------------------------------------------------------------------------------------------Due by 1PM on January 27, 2009 ----------------------------------------------------------------------------------------------------------------------END -----------------------------------------------------------------------------------------------------------------------

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4”x6” 4”x6”Booklet Booklet Saddle-stitched Saddle-stitched Content: Open Content: Open Type: Open Type: Open NO IMAGERY NO IMAGERY Focus on type Focus on type All typographic All typographic elements and elements and source material is source is upmaterial to you. Poem, up tostory, you. Poem, news piece, etc. story, news piece, etc. Make this someMakething this somethat values thingthe that values little things the little things Be passionate Be passionate about content about content Color or B&W Color or B&W

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Hello World

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----------------------------------------------------------------------------------------------------GRD 3020 Sec 02 Typography: Hierarchy and Expression ----------------------------------------------------------------------------------------------------Tuesdays 1300 – 1800 Room 416 Instructor: Erik Brandt ----------------------------------------------------------------------------------------------------Office Hours (Room 340) T TR F; 1200 – 1300, or by appointment. ----------------------------------------------------------------------------------------------------email: erik_brandt@mcad.edu ----------------------------------------------------------------------------------------------------blog: http://www.geotypografika.com ----------------------------------------------------------------------------------------------------web: http://www.typografika.com ----------------------------------------------------------------------------------------------------Notes:

----------------------------------------------------------------------------------------------------------------------BEGIN ----------------------------------------------------------------------------------------------------------------------GRD_3020_02_SP09_P006_wLHill ----------------------------------------------------------------------------------------------------------------------Final due by 6:00PM on March 24, 2009 (B&W print out, April 7) ----------------------------------------------------------------------------------------------------------------------Product: One 24x36 B&W poster (file), one 24x36 color version. Print out the B&W version for class the next time we meet, April 7, 2009. File: Both files should be submited as print quality PDF’s. Your_Name_ GRD_3020_02_SP09_P006_ (B&W; CMYK) Typeface: Persian letterforms (see class server). Photograph: From your own resources. ----------------------------------------------------------------------------------------------------------------------Project: Choose two of the Perso-Arabic letterforms Leland has provided you (see Adobe Illustrator documents on server). Examine your photographic resources and choose a compatible photograph that you will convert to B&W and use more as a textured background (experiment with threshold, levels, brightness and contrast to “degrade” the image). Your goal should be to create a visually interesting marriage between these unlikely companions, Arabic in Minneapolis, and Persian letterforms. First create a black and white composition, be especially careful too only scale the letterforms (DO NOT stretch or alter them). Feel free to repeat and combine the letterforms to create visual tension or other apparitions.

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Once you have arrived at a solid composition, try adding spot colors where appropriate, and seek to emphasize the typographic nature (read form, counterform) of the overall poster. ----------------------------------------------------------------------------------------------------------------------GRD_3020_02_SP09_P006_wLHill ----------------------------------------------------------------------------------------------------------------------Final due by 6:00PM on March 24, 2009 (B&W print out, April 7) ----------------------------------------------------------------------------------------------------------------------This document uses Ecofont, reducing ink output. ----------------------------------------------------------------------------------------------------------------------END -----------------------------------------------------------------------------------------------------------------------

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---------------------------------------------------------------------------------------------------GRD 3020 Sec 02 Typography: Hierarchy and Expression ---------------------------------------------------------------------------------------------------uesdays 1300 – 1800 Room 416 Instructor: Erik Brandt ---------------------------------------------------------------------------------------------------Office Hours (Room 340) T TR F; 1200 – 1300, or by appointment. ---------------------------------------------------------------------------------------------------mail: erik_brandt@mcad.edu ---------------------------------------------------------------------------------------------------log: http://www.geotypografika.com ---------------------------------------------------------------------------------------------------web: http://www.typografika.com ---------------------------------------------------------------------------------------------------Notes:

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----------------------------------------------------------------------------------------------------------------------BEGIN ----------------------------------------------------------------------------------------------------------------------GRD_3020_02_SP09_P005 ----------------------------------------------------------------------------------------------------------------------First draft due by 1PM on March 10, 2009 ----------------------------------------------------------------------------------------------------------------------Product: Four copies of a 4” x 6” saddle–stitched booklet, with cover. Typeface: Your choice. Audience: Art and poetry readers. ----------------------------------------------------------------------------------------------------------------------Typographic content: a_city_a_cloud, by Elisabeth Workman, 2006. Image content: Paintings by Barbara Campbell Thomas, 2006. Colophon: Poet and Artist info, your name as designer, typeface used, paper used, date printed, location. ----------------------------------------------------------------------------------------------------------------------Goals: In this exercise, I would like you to stay as far away from the work as possible. Nani? This means, your design should reflect your respect for the writing and the artwork, not your own vision of what they are. I recommend a cover, a fly sheet, and a title page. You should try and work with the flow of the poem, and integrate that with connections you find to the artwork. ----------------------------------------------------------------------------------------------------------------------GRD_3020_02_SP09_P005 ----------------------------------------------------------------------------------------------------------------------First draft due by 1PM on March 10, 2009 ----------------------------------------------------------------------------------------------------------------------This document uses Ecofont, reducing ink output. ----------------------------------------------------------------------------------------------------------------------END 33 ----------------------------------------------------------------------------------------------------------------------Attached: a_city_a_cloud PDF, original scans (RGB and untreated, you must adjust). -----------------------------------------------------------------------------------------------------------------------


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“I didn’t think I would see a black president in my generation. I just had to be here,” said Donald Butler, 20, a University of Washington student. – www.dallasnews.com Interest in President-elect Barack Obama’s inauguration is running so high that one ticket broker is asking $20,0940 for a single ticket. –www.CNN.com pic2009.org: 1,120,000: Metro train rides taken on January 20th, setting a new record for one-day ridership. 18,000: Volunteers provided support for the inaugural activities. 13,000: Participants marched in the Inaugural Parade. 8,000: Members of America’s police departments provided security on Inauguration Day. Over 1,000: Neighborhood Ball Parties organized across the country. 432: Presidential Inaugural Committee staff worked to put together the most open and accessible inauguration in history. 408: Agencies collaborated on the security for the Inauguration. OBAMA TAKES OATH, AND NATION IN CRISIS EMBRACES THE MOMENT -New York Times 1-21-09 In Sober Address, He Pledges to Begin Remaking Nation -- A Million Celebrate -New York Times 1-21-09

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Facebook Notifications: Brandon Crosbie nations have no command over their governments, & in fact no influence over them, except of a fleeting & rather ineffectual sort.-M.Twain. Johnna White is inauguration was amazing! Emily Smith just watched the inauguration. 42


Kody Goodson 4 mins in and its not looking good. Bobby Peterson Is going to watch Obama’s speech when he gets home from work. Megan Liken is Obama Goo tonight :) Bethy Knowles-Thompson could listen to Obama talk all day. Laura Devotchka is pretty excited for Mr. Obama (even though he almost fudged up being sworn in :). Emily Herstine is SOOO excited that Obama is officially our new president :). Christopher Baker is watching Bush fly away... Danielle Bernards is OBAMANOS! Joe Zimmer has a new president! Matt Tinebra is no more Bush! Tony F.Baby did anyone hear his vocabulary? i nearly googled every other word Obama said. Dide anyone see how fine Bidens daughter is? oh oh bush looked pist. Valerie Carpender is feeling inspired, optimistic and proud to be in a country where we have elected a brilliant man as our President. Nikia Hensel is obama :D. Ross Breneman - “Our nation cannot prosper alone when it only favors the propserous.” Ross Breneman - “Air and Simple Gifts” is making me cry! Go Obama! is watching the inauguration of our 44th president!!!!!!! 4 hours ago - Comment - Show Comments (2)Hide Comments (2) Chad Holtmeyer at 10:437am January 20 Fo real!! Keith Van is proud to be an American, shocking right? Emily Sponsler is watching Obama! Jen Conner is going to dance her pants off for Obama! Leah Falkowski happy obama day!!! i wish i was in dc :(. Tony F.Baby MY PRESIDENT IS BLACK, MY LAMBOS BLUE AND ID BE GAAADMED IF MY RIMS AINT TOO.

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Jenna Wolf is holy shit. Today is the day.

Good fuckin bye Bush

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You have overstayed your welcome.

Obama sworn in by chief justice he opposed – dallasnews.com

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traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth. For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn. Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction. This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions -- that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America. For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act -- not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We will restore science to its rightful place, and wield technologys wonders to raise health cares quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. And all this we will do. Now, there are some who question the scale of our ambitions -- who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage. What the cynics fail to understand is that the ground has shifted beneath them -- that the stale political arguments that have consumed us for so long no longer apply. The question we ask today is not whether our government is too big or too small, but whether it works -- whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the publics dollars will be held to account -- to spend wisely, reform bad habits, and do our business in the light of day -- because only then can we restore the vital trust between a people and their government. Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control -- and that a nation cannot prosper long when it favors only the prosperous.

humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains. They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment -- a moment that will define a generation -- it is precisely this spirit that must inhabit us all. For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighters courage to storm a stairway filled with smoke, but also a parents willingness to nurture a child, that finally decides our fate. Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends -- hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism -- these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths. What is required of us now is a new era of responsibility -- a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task. This is the price and the promise of citizenship. This is the source of our confidence -- the knowledge that God calls on us to shape an uncertain destiny. This is the meaning of our liberty and our creed -- why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath. So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of America’s birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood. At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people: “Let it be told to the future world...that in the depth of winter, when nothing but hope and virtue could survive...that the city and the country, alarmed at one common danger, came forth to meet [it].” America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our childrens children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.

FACEBOOK.COM Notifications

Brandon Crosbie nations have no command over their governments, & in fact no influence over them, except of a fleeting & rather ineffectual sort.-M.Twain. Johnna White is inauguration was amazing! Emily Smith just watched the inauguration. Kody Goodson 4 mins in and its not looking good. Bobby Peterson Is going to watch Obama’s speech when he gets home from work. Megan Liken is Obama Goo tonight :) Bethy Knowles-Thompson could listen to Obama talk all day. Laura Devotchka is pretty excited for Mr. Obama (even though he almost fudged up being sworn in :). Emily Herstine is SOOO excited that Obama is officially our new president :). Christopher Baker is watching Bush fly away... Danielle Bernards is OBAMANOS! Joe Zimmer has a new president! Matt Tinebra is no more Bush! Tony F.Baby did anyone hear his vocabulary? i nearly googled every other word Obama said. Dide anyone see how fine Bidens daughter is? oh oh bush looked pist. Valerie Carpender is feeling inspired, optimistic and proud to be in a country where we have elected a brilliant man as our President. Nikia Hensel is obama :D. Ross Breneman - “Our nation cannot prosper alone when it only favors the propserous.” Ross Breneman - “Air and Simple Gifts” is making me cry! Go Obama! Keith Van is proud to be an American, shocking right? Emily Sponsler is watching Obama!

NEW YORK TIMES

OBAMA TAKES OATH, AND NATION IN CRISIS EMBRACES THE MOMENT

In Sober Address, He Pledges to Begin Remaking Nation -- A Million Celebrate

ABCLOCAL.GO.COM

“I didn’t think I would see a black president in my generation. I just had to be here,” said Donald Butler, 20, a University of Washington student.

CNN.COM

Interest in President-elect Barack Obama’s inauguration is running so high that one ticket broker is asking $20,095 for a single ticket.

DALLASNEWS.COM

Obama sworn in by chief justice he opposed.

1,120,000: Metro train rides taken on January 20th, setting a new record for one-day ridership.

PIC2009.ORG: Leah Falkowski happy obama day!!! i wish i was in dc :(.

18,000: Volunteers provided support for the inaugural activities.

Jen Conner is going to dance her pants off for Obama!

Tony F.Baby MY PRESIDENT IS BLACK, MY LAMBOS BLUE AND ID BE GAAADMED IF MY RIMS AINT TOO.

13,000: Participants marched in the Inaugural Parade.

58: Agencies collaborated on the security for the Inauguration.

432: Presidential Inaugural Committee staff worked to put together the most open and accessible inauguration in history.

Over 1,000: Neighborhood Ball Parties organized across the country.

8,000: Members of America’s police departments provided security on Inauguration Day.

Jenna Wolf is holy shit. Today is the day. Good fuckin bye Bush. You have overstayed your welcome.

Poster Design: Eric Gorvin 2009 Typeface: FF Chambers Sans by Verena Gerlach. Available through Fontshop.

110


My fellow citizens: I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition. Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents. So it has been. So it must be with this generation of Americans. That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet. These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land -- a nagging fear that America’s decline is inevitable, and that the next generation must lower its sights. Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America -- they will be met. On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord. On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics. We remain a young nation, but in the words of scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.

The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart -not out of charity, but because it is the surest route to our common good. As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expediences sake. And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more. Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint. We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort -- even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet. We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you. For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus -- and non-believers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace. To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their societys ills on the West -- know that your people will judge you on what you can build, not what you destroy.

To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the worlds resources without regard to effect. For the world has changed, and we must change with it.

To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.

Rather, it has been the risk-takers, the doers, the makers of things - some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.

As we consider the road that unfolds before us, we remember with

In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted - for those who prefer leisure over work, or seek only the pleasures of riches and fame.

For us, they packed up their few worldly possessions and

I WISH I WAS IN DC

Tuesday January 20th, 2009 11:30 EST On the steps of the U.S. Capital, Washington D.C.

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prin texp erim ents 116


nirp pxet mire stne 117


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first draft notes with erik brandt. 121


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compostion help from leland hill 124


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pape rexp erim ents 126


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final / output

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project 001 / I WISH I WAS IN DC / 24” x 36” Black & White Poster/8 page magazine Bond Paper Linoleum Stamp Yellow Ink Laser Jet Print

Typeface: FF Chambers Sans Content: President Obama’s Inauguration speech, and other information from informed and non-informed sources.

132


The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart — not out of charity, but because it is the surest route to our common good. As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations.

Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint. We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort — even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet.

For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus — and non-believers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace.

Rather, it has been the risk-takers, the doers, the makers of things - some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.

For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth.

For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn.

To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their societys ills on the West — know that your people will judge you on what you can build, not what you destroy.

Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.

To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.

This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions — that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.

Today is the day.

holy shit.

Jenna Wolf is holy shit. Today is the day. Good fuckin bye Bush. You have overstayed your welcome.

Tony F.Baby MY PRESIDENT IS BLACK, MY LAMBOS BLUE AND ID BE GAAADMED IF MY RIMS AINT TOO.

Leah Falkowski happy obama day!!! i wish i was in dc :(.

Jen Conner is going to dance her pants off for Obama!

Emily Sponsler is watching Obama!

Keith Van is proud to be an American, shocking right?

Ross Breneman - “Air and Simple Gifts” is making me cry! Go Obama!

Ross Breneman - “Our nation cannot prosper alone when it only favors the propserous.”

Nikia Hensel is obama :D.

Valerie Carpender is feeling inspired, optimistic and proud to be in a country where we have elected a brilliant man as our President.

For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighters courage to storm a stairway filled with smoke, but also a parents willingness to nurture a child, that finally decides our fate.

What is required of us now is a new era of responsibility — a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task. This is the price and the promise of citizenship.

This is the source of our confidence — the knowledge that God calls on us to shape an uncertain destiny.

58: Agencies collaborated on the security for the Inauguration.

432: Presidential Inaugural Committee staff worked to put together the most open and accessible inauguration in history.

Over 1,000: Neighborhood Ball Parties organized across the country.

8,000: Members of America’s police departments provided security on Inauguration Day.

13,000: Participants marched in the Inaugural Parade.

18,000: Volunteers provided support for the inaugural activities.

1,120,000: Metro train rides taken on January 20th, setting a new record for one-day ridership.

Obama sworn in by chief justice he opposed.

DALLASNEWS. COM

Interest in President-elect Barack Obama’s inauguration is running so high that one ticket broker is asking $20,095 for a single ticket.

PIC2009.ORG: CNN.COM

“I didn’t think I would see a black president in my generation. I just had to be here,” said Donald Butler, 20, a University In Sober Address, He Pledges to of Washington student. Begin Remaking Nation — A Million Celebrate

ABCLOCAL. GO.COM

In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted - for those who prefer leisure over work, or seek only the pleasures of riches and fame. We remain a young nation, but in the words of scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.

On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord. On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics.

OBAMA TAKES OATH, AND NATION IN CRISIS EMBRACES THE MOMENT

NEW YORK TIMES

Notifications

For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act — not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We will restore science to its rightful place, and wield technologys wonders to raise health cares quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. And all this we will do.

Now, there are some who question the scale of our ambitions — who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage.

What the cynics fail to understand is that the ground has shifted beneath them — that the stale political arguments that have consumed us for so long no longer apply. The question we ask today is not whether our government is too big or too small, but whether it works — whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the publics dollars will be held to account — to spend wisely, reform bad habits, and do our business in the light of day — because only then can we restore the vital trust between a people and their government. Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control — and that a nation cannot prosper long when it favors only the prosperous.

watching Bush fly away...

To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the worlds resources without regard to effect. For the world has changed, and we must change with it.

Christopher Baker is watching Bush fly away...

This is the meaning of our liberty and our creed — why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.

Danielle Bernards is OBAMANOS!

Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends — hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism — these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths.

Bobby Peterson Is going to watch Obama’s speech when he gets home from work.

Joe Zimmer has a new president! Matt Tinebra is no more Bush!

As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains. They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment — a moment that will define a generation — it is precisely this spirit that must inhabit us all.

Megan Liken is Obama Goo tonight :)

FACEBOOK.COM

Bethy Knowles-Thompson could listent to Obama talk all day.

Brandon Crosbie nations have no command over their governments, & in fact no influence over them, except of a fleeting & rather ineffectual sort.-M.Twain.

Tony F.Baby did anyone hear his vocabulary? i nearly googled every other word Obama said. Dide anyone see how fine Bidens daughter is? oh oh bush looked pist.

Johnna White is inauguration was amazing!

Laura Devotchka is pretty excited for Mr. Obama (even though he almost fudged up being sworn in :).

Emily Herstine is SOOO excited that Obama is officially our new president :).

Emily Smith just watched the inauguration.

Kody Goodson 4 mins in and its not looking good.

Those ideals still light the world, and we will not give them up for expediences sake. And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more.

133

OBAMANOS! So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of America’s birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned.

Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America — they will be met. These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land — a nagging fear that America’s decline is inevitable, and that the next generation must lower its sights. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.

So it has been. So it must be with this generation of Americans. That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age.

We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you.

WISH I WAS IN DC I WISH I WISH I WAS IN DC

could listen to Obama talk all day. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents.

Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms.

I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition.

My fellow citizens:

The enemy was advancing. The snow was stained with blood. At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people:

Tuesday January 20th, 2009 Capital Hill, Washington DC Twelve O’Clock Noon Eastern Standard Time

Available at: Fontshop.

Let it be said by our childrens children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to

America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come.

“Let it be told to the future world... that in the depth of winter, when nothing but hope and virtue could survive...that the city and the country, alarmed at one common danger, came forth to meet [it].”

Typeface: FF Chambers Sans by Verena Gerlach.

Poster Design: Eric Gorvin 2009

OBAMA TAKES OATH, AND NATION IN CRISIS EMBRACES THE MOMENT

URE ER ONS.

FUTURE GENER ATIONS.


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project 002 / Appendix / 4” x 6” Full Color Book Strathmore Paper Copy Machine Laser Jet Print Perfectbound

Typefaces: Calvert MT Std & Univers LT Std Content: Excerpt from Baruch Spinoza’s book, “Ethics,” 1677.

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project 003 / masr wa7ashetni awi / 6”x 9” Postcard Konica Cardstock Paper Transfer Pen Cut Paper Pantone Marker Lazerjet Print

Typeface: FF Chambers Sans Content: masr wa7ashetni awi, the arabic text message lingo way of saying, “I miss Egypt so much.”

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project 004 / a city, a cloud / 4”x 6” Color Booklet Konica Color Copy Paper Lazerjet Print

Typeface: DIN Content: Elizabeth Workman’s poem, “a city, a cloud (2006),” with collage illustrations by Barbara Campbell Thomas (2006).

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project 005 / arabic type / 24� x 36� Color Poster Bond Paper Lazerjet Print Photography

Typeface: Unidentified arabic type Content: Arabic type photography and Arabic Type

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Design

Eric Gorvin*

Authoring * Editing * Production * Funding * Photography

*

Photo Editing

*

Printer

Konica Color Laser

Paper

Mohawk Superfine

Spot Color C 0 M 81 Y 100 K 0 Binding

MCAD Service Bureau

Typefaces ITC 224 Std FF Chambers Sans Engravers MT Calvert MT STD

Date

May, 2009

Location

Minneapolis, MN




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