Innovation Designer
EMAIL：jiachen.du@network.rca.ac.uk
TEL：+44 - 7557955593
DESIGN FOR BETTER COMMUNICATION
DESIGN FOR A BETTER BUS
ID + UX + RESEARH
ID + UX
FIFA CLUB W FIREFLY
AUTONOMY DIET
SAMOCAT
AVERIA
A smart crowd management system
A diet management system for seniors
Shared scooter rental station
A smart dog collar
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UAE
Trophy and p
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SINESS
DESIGN FOR BETTER LIVING ID
WORLD CUP
E 2017
package design
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WATER RECYCLING CVTE
EASY CUT
FLOWERPOT
LEAF BAND AID
Wireless Screen Shring system
Helping the elderly take pills safely
Helping people maintain their plant easily
A band aid to mitigate patient infection
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DESIGN FOR BETTER COMMUNICATION I believe a better connected society can improve the world. In this chapter, I explore how to creat a much boarder value proposition by using technology to enhance the human connection to each other and to necessary resources. As a designer, my role is to identify and translate people’s needs into a better user experience through a tangible or an intangible medium to creat value for the user and the business. KEYWORDS : IoT system designďźŒdesign research, experimental design, user experience, industrial design
01 Sunday night's shooting, Las Vegas 2017 58 fatalities, 546 injured
Love parade, Germany 2010 21 fatalities, over 500 injured
New Year’s Eve, Shanghai 2014 36 fatalities, 49 injured
BACKGROUND There is an increasing number of events in pop-up venues. However, they are not always safe.
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FIREFLY Firefly is a dynamic crowd management system that uses visual and audio cues to allow security personnel to guide crowds efficiently and safely during the emergency at a pop-up venue. My role User researcher Design strategist Industrial & Brand designer UI/UX designer 2 Months (Group work of 3)
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KEY PROBLEMS By consulting a security team and crowd management experts we understood the problems they encouter holisticallyďźŒ we then dipected the journey map of the user which helped us identified the main reasons caused injuries and deaths.
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The evacuation information is spreaded
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The current way of evacuation navigation is not clear
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The current way of evacuation navigation is not clear
too slow
EXIT1
People attempt to escape through the entrance they used
The venue is often too noisy during evacuation, which makes information difficult to spread
This results in many bottlenecks and clogs at exits
TARGET CUSTOMER After mapped out all the stakeholders, we identified our target group is event organizer who are worried about the safety of their crowd, the reasons for that are follows:
EVENT ORGANIZER Who are worried about safety of their crowd
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Financial difficult 15% of thier total budget gose to hire security team and stewards
Safety concern With the rising of terrorism, security team are worrying about the safety issues
THE CURRENT SOLUTION
PRODUCT OPPOTUNITY
There is no existing solution can spread evacuation signal clearly and quickly to the crowds.
Design a economic solution to spread respective evacuation route quicker and more clear in an noisy crowd, which will able to: Guide and split the crowd to the nearest exit.
Exit sign not updateable
Clear
IDEATION
which may lead crowds the wrong way, causing further delay.
Several concepts have been created in a brainstorming session. We synthesized those ideas into mainly four main concepts:1. Dynamic light navigation door 2. Guidance drone 3. Guidance for LED strip and guide though 4.Project Dynamic arrows.
Security personnel cannot spread the information efficiently
Though consult the user and crowd management expert and analysis the using scenario we identified the most suitable solution, which is the Project Dynamic moving arrows to guide people.
Slow
Quick Concept1 Dynamic light navigation door
Sound system cannot spread respective evacuation route clearly
Concept3 Project Dynamic arrows
Concept2 Guidance drone
Concept4 Guidance floor LED strip
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KEY PROBLEMS AIMS
EXPERIMENTS We did several experiments in order to find out the best way to achive our pre-set goals.
Improve communication between staff and crowd
Split big crowds into small groups
EXIT1 Prevent crowd crushing and bottleneck
EX P1
EXP2
Route Changing sign
Colour Redirection
To see if updating exit signs can encourage people
EXP 3
EXP 4
Personal Space
Splitting into Subgroups
To test if increase personal space helps speed up
EXP5 Arrow Redirection To see if we can direct someone with visual instructions.
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To see if colour could be used to split the crowd.
See if letting people out bit by bit would eliminate bottlenecks and speed up evacuation.
CONCLUSION The testing result leads me to the conclusion that projecting moving arrows onto the whole crowds is an efficient way to communicate evacuation route.
LASER PROJECTOR
THE CONCEPT
SECURITY PERSONEL
DURING THE EVENT The security team can use firefly to monitor the event
security team
Firefly system
MONITORING
Provide securities with high quality surveillance
GUIDANCE
The signals can efficiently split crowds, and then guide the sub-groups towards their nearest and safest exits
FINAL CHECKS
The system enables securities to recheck the venue for people that might have been left behind
Crowds
IN AN EMERGENCY The laser projectors enable security to split, guide and redirect crowds
The Firefly system is embedded with a heat sensor, giving it the ability to detect the dangerous point of the venue and notify security personnel. Then, the system uses an algorithm to generate the best evacuation route. Once the route is approved by security personnel, the pre-installed hardware will project and broadcast visual and audio signals respectively about where to go for a safe and quick evacuation.
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Bevel angles
DESIGN DEVELOPMENT
Matt finish
Easy to instal / Water Proof
Context study
Feasibility study
Strategy making
Concepts Sketches + Photoshop rendering
Staight texture
Hiding line
Understandable user interface
Final design
Model making
CAD modelding
115.018
Design details
Design strategy On the aesthetic side, the design should look durable, professional looking. While on the functional part, The material we choose should be easy to release heat, make the device waterproof and the whole
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CAD modelding
ENGINEERING WORKING PROTOTYPE the device combines high quality servo motors and night vision cameras to have a manufacturing cost of around 45 GBP.
FINAL TEST VISIBILITY TEST To make the laser arrow visible in a different circumstance, we have calculated the frequency of the laser and tested different pattern of the arrows under various light condition.
Select the right arrow pattern
Test the perfect angle for the maximum efficiency of the laser projection
Explore possiblity of projecting visuals in the smoke
We have tested the Firefly system on small crowds, and we were successful in changing their directions, spliting them and hence guiding them towards their nearest and safest exit.
Testing the visibility in a high-density crowd and daylight
Test arrow's visibility under a crowd
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" It is highly awkward not to move in the direction of the arrows once you are underneath the light." -- Responses by a few participants of the concept test.
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FINAL DESIGN During an evacuation, people try to escape the venue as quickly as possible. Without clear and efficient guidance, usually, the only way out is the way people came in. This results in many bottlenecks and clogs at exits. In the worst situations. the priority becomes survival, and this can quickly escalate to a crowd crush and stampeding. Resulting injuries and even death. Firefly uses laser projections and audio cues to split crowds and efficiently guide the smaller groups towards their nearest and safest exits. The system not only guides crowds but also enables security teams to efficiently monitor a crowd and the venue at all times. Hence making them completely aware of any clogged exits or pathways.
MONITORING Provide security with high quality surveillance
GUIDANCE The laser projectors enable securities to split, guide and redirect crowds
FINAL CHECKS The system enables security to recheck the venue for people that have been left behind
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THE SYSTEM
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WIREFRAME In order to make sure the smoothness of the interface, I built several low-fi paper prototypes and tested with people
SERVICE BLUEPRINT
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EXHIBITION & LEARNING
Firely has been invited to present at Imperial college's Science festival, LRF Design for Safety Symposium and RCA's working progress show, we have received feedback from global safety experts from companies or organizations such as NASA, Kansai University, BBC, BAE System, Autodesk, etc.
The idea is promising! I can imagine this device can efficiently evacuate the crowd than traditional methods.
DR AOIFE HUNT Moving Strategy ( Crowd Management company )
This device has the potential to be applied to various public segments; I wish to see it in real!
Our Team
LRF Design for Safety Symposium
Mike Alexander Safet y of f icer at RCA
MY ROLE & LEARNING I worked as a designer & Researcher in a multi-disciplinary & multinational 3 persons team. We create the idea from scratch to a workable prototype. During the whole process, I had responsible for roles like: Design researcher Industrial & Brand designer UI/UX designer Service Designer Chapter 1 Design for better communication
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02 BACKGROUND The Uk's elderly have a difficult task of maintaining a healthy diet whilst bound by medical food restrictions.
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AUTONOMY DIET A smart diet management system that helps seniors with diet restrictions to easily maintain healthy eating habits.
Highlight Design Research User Experience Service Design 1 Month (Solo Project)
Smart Diet recorder
Diet management system
Patient management syetem for doctors
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UNDERSTANDING
OBSERVATION
ILLNESS Living with choronic disease
To form a deep understanding of the elderly, I spend three days observing elderly's daily routine. I also documented their interaction with people such as friends, social worker and their family members.
It is estimated that every year around 70,000 avoidable deaths are caused by diets that fall short of current guidelines on healthy eating. Most of these people are living with chronic illness.
Carer
WELLNESS Love and belonging
The need for human interaction, companionship and communication becomes more acute with the trend that their young family members become increasingly immersed in their own lives.
Nutritionist
Senior citizens who living alone
Food supplier
Government
Independence
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WELL-BEING The elderly seek to be independent so as not to burden family and friends.
Interviews
Observation
STAKE HOLDERS MAP To understand the prolem holistically, I interviewed different stakeholders, ranging from senior citizens, their carers, the nutritionists and food supplier as well as public health official.
CONCLUSION The different needs of the elderly
INTERVIEW
STUDY
In depth interviews to understand the attitudes of elderly people on different issues were conducted. They were asked for perspectives on topic such as their lifestyle, habits & aspirations.
Studies on new services such as shared cooking spaces were also conducted with elderly people, which were followed by interviews.
3 PERSONAS
SYNTHESIZE Through ethnographic research with 22 elderly respondents, a wide spectrum of behaviours was observed. Although each person is unique, their different behaviours can be attributed to three motivations – Struggler, competence and potential.
Based on the research insights, three persona were created to represent segments of the elderly person, their beliefs, values, habits, emotions, and needs
I decided to focus on the "struggler" group , because this group is the largest amongest elderly people.
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STRUGGLER help me control my life THE STUGGLER is a group of elderly people who have ristrictions due to health problems and are struggling to maintain a healthy eating habit.
2 COMPETENCE help me be useful
1 POTENTIAL
help me achive my aspirations
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STORY BOARD THE STUGGLER
Basic Info
Name: Barber Smith Sex: Male Marriage: Single Age: 50 Profession：Freelance Actor
Enjoy lazy lifestyle Receives kidney dialysis three times a week Buy food two or three times a week( Packed food & easy cooking food) Eat at restaurants Income: Average
THE STUGGLER
is a group of elderly people who have ristrictions due to health problems and are struggling to maintain a healthy eating habit.
" It is hard to use the healthy eating guidlines provided by the NHS " I feel unwell "
“ Monitoring diet is vital for you. You must eat healthily ”
“ The NHS guideline is too hard for me to follow ”
THE DEGREE OF AWARENESS OF HEALTHY EATING HABITS
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to choose the food I can eat."
to choose the right restaurant."
to order the right food with the right ingridients."
DESIGN GOAL
What does easily maintenance means for the struggler? To help the “Struggler” group who
EAT EASILY
Relevant Quotes
have chronic diseases to maintain healthy eating habit easily
- Easy to find food they can eat. - Easy to know the nutritional info of meals. - Warn of me prohibited foods
“My husband has diabetes and I do not know what sort of food is bad for him.” “ My diet is vital to maintain but I find it difficult to control." “ My dietitian's advice is hard for me to follow.” “ I want to know nutrition value of the food I eat.”
RECORD DAIRY EASILY
- Easy to record the food I eaten . - Easy to know one's progress.
Hopeful but passive about health outlook While they desire to get better, their willingness to maintain a healthy eating habit deteriorates as they encounter difficulties.
“ I spend 15-20 minutes writing down what to buy everyday ” “ I do not know if I have made good progress by following my dietary advice.”
COMMUNICATE EASILY
- Fast to communicate with dietitian - Easy to connect with others
“ I think I lack communication with our dietitians. ”
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CONCEPT
DIET RECOMMENDATION Give people personalised dietary recommendations from a dietitian, in line with both their requirements & Preferences on food.
APP The App offers elderly people an easy way to access their allowded food and enables them to connect with others
PEER GROUP Set up a platform for participants to exchange help and encouragement.
AutonoMy Diet
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FOOD DIARY RECORDER
KEEP TRACKING FOOD INTAKE
The diary recorder gives the elderly an easy way to record thier nutritional intake
Record a food dairy in way to motivate people to maintain healthy eating habit
Diet recommendation system EAT EASILY
The system recommends a suitable diet to elderly based on analysing their diet restriction and their interests.
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FOOD DIARY RECORDING SYSTEM In order to keep track of users progress of their diet ,this device logs everything the user consumes
RECORD DIARY EASILY
SMART SENSING TECHNOLOGY SCiO is a new material sensing technology miniaturized NIR spectrometer that allows people to track the nutritional values of their food.
Recorded!
2% 24 % 65 %
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PEER GROUP The system also set up a platform for elderly people and other participants to increase help and encouragement.
COMMUNICATE EASILY
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SAMOCAT SHARING SCOOTER RENTAL STATION Industrial Design project for Samocat Duration: 1.5 Months ( Released at 2017 ) Responsibility : Design Strategy , Industrial Design
In order to make it compact and easy to maintain. We arranged scooters in staggered rows, fitting more of them while taking up less space. Apart from their primary function, the glowing dividers also act as dimensional markers: passers by do not touch the wheels or get their clothes caught in scooter handlebars. The side pillar contains a battery and the locking mechanism while its top is crowned by a solar panel, a common accessory in today’s cities.
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The station can be easily installed as it can be anchored to the surface or a wall. Two stations can be installed back to back. The design is incredibly simple and economical to produce, both of which are important properties for urban equipment.
The process of using the station is explained with graphic pictures and plain text. Rates are displayed in big typeface giving an instant answer to the first question of those who want to go for a ride.
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SAMOCAT DESIGN PROCESS
IDEATIONS
RESEARCH
Recognisable
The design strategy was formed after have a deep understanding of the user, current product and the market through activities such as competitive product analysis, customer journey map, customer's interview and more.
Compact
Easy to manufacture
Encourage folding
Easy to maintain & Assemble
Save material
Weather resistence
Modular/Flexibility
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Part of city
Easy to use (Borrow & Return)
CONCEPT DEVELOPMENT
MOCK-UPS
3D MODELS
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AVERIA SMART DOG COLLAR Industrial design project for Averia (Released at 2018) Responsibility: Design research, design strategy
Averia is a smart dog collar that would track dog’s location and parameters (activity, calories spent, ambient air temperature). The collar’s external appearance and internal structure were developed by me and other 2 team member in Art Lebedev studio.
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The collar consists of an electronic block and strap. The inside of the strap is made of nylon while the exterior is made of elastic EVA plastic (a soft material used to produce phone cases, flip-flops, car floor mats and other things).
Averia dog collar is designed for continuous use. The sensor’s side “ears� are made of dense materials (rubber and silicone) and take the shape of the collar depending on the size of the dog wearing it.
In a single movement all electronics can be removed from the collar making it easy to clean. If the strap gets damaged, the electronics block can be simply inserted into a new case. Chapter 2 Design for better business
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IDEATIONS
AVERIA PROCESS
CUTE STYLE
COMPETITOR ANALYSIS
EXPERT USER INTERVIEW
Shape & Color
Texture mapping
This group of products imitate some animal’s shape and use bright color to make it cute.
This group of products use texture mapping on the products to make it cute.
DURABLE STYLE
HI-TECH STYLE
This group of products use some elements of industrial products or use some durable materials.
This group of products use some elements from tech products.
Natalia (Dog owner) Natalia is a dog owner who take cares of abandoned dogs. She often takes care of 3 dogs of a time currently she has two large dogs and one large sizes dog. Manufacturing
INSIGHTS
1. The current product is too heavy . because the electronics placed on the one side of the collar, it is unbalanced and uncomfortable for the dog. 2. The battery life is too short, which makes ing battery an anoyying thing to do.
replac-
3. Some dogs can undo the plastic buckles when scratching ......
DESIGN STRATEGY
A design strategy wheel to measure the success of the latter on design was made after we make sure we understood the uses needs, our position among the competitive products and potential materials and technologies we can use on the new design.
Water proof
Packaging
Continued use
Easy to replace the battery
Comfort for the dog & Easy to wash
Aesthetics （Oringinal） Easy to put on & put
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THE NEW DESIGN We chose the new design which marks as the best among or of the other and then we started to develop the idea into detail level through advanced 2d drawing, hand or digital model making and more.
CONCEPT DEVELOPMENT
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FIFA CLUB WORLD CUP UAE TROPHY DESIGN Industrial Design project for Alibaba Cloud and FIFA
Duration: 10 Days ( Released at 2017 )
Breif: Importing the fact that Alibaba Cloud sponsored this football match, a premium feeling and maximize the exposure of the brand’s identity and most importantly, the design can be manufactured within 15 days. This main concept of this trophy a multifaceted, design representing the coming together of 6 best team of each continents to make FIFA world club cup whole, The laser etached first line of code fom Ablibaba cloud on each plate representing Alibaba's sponsorship to this match.
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MAXHUB WIRELESS SHARING STATION Industrial Design project for CVTE Duration: 30 Days ( Released at 2014 ) The system allows business people to instant share their screen without messy cables.
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Chapter 3 Design for a better living
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ABOUT ME
WORK EXPERIENCE BAIDE International, London, Product Manager
09/ 2016 - 09/ 2017
• Responsible for conducting product market research, need definition, product concept making • Responsible for communication and coordination with team members • Completed the development of two innovative products • Responsible for organising project documents and reporting to the CEO.
Art Lebedev design studio, Moscow, Design Intern
07/ 2017 - 09/ 2017
• Responsible for conducting design research and making design strategy industrial design, and experience process design • Participated in designing a smart pet wearable product and a scooter sharing system.
Alibaba Cloud, Hangzhou, Independent Design Consultant
09/ 2017 - 11/ 2017
• Responsible for defining design needs, negotiating with stakeholders, making design concept and design development • Independently designed FIFA Club World Cup Trophy and packaging • Collaborated virtually with Alibaba & FIFA from the UK • Presented at the FIFA Club World Cup match UAE 2017, received praise from Alibaba and FIFA.
CVTE group, Guangzhou，Industrial Designer
06/ 2014 - 03/ 2015
• Responsible for designing solution for internal and external consumer product brand such as smart displays and their accessories. Involved in every stage of development from idea generation to final production • Worked closely with engineers, product managers, market managers, suppliers and R&D to ensure a smooth integration of the industrial design into mass manufacturing.
PSONE design education，Beijing，Online Design Mentor
EMAIL：jiachen.du@network.rca.ac.uk TEL：+44 - 7557955593
09/ 2016 - 09/ 2017
• Taught students varies design thinking methods and helped them to develop their projects.
C407 studio, Guangzhou, Industrial Design intern
05/ 2013 - 11/ 2013
• Assist senior designers in visualising design concepts using 2D and 3D sorftware.
EDUCATION
KNOWLEDGE & SKILLS
Royal College of Art （ MA ）& Imperial College London（ MSc ） / London Innovation Design Engineering (IDE) 2016 -2018
Industrial Design & System Design
• Focused on the exploration and development of impactful innovation through critical observation, disruptive design thinking, experimentation, exploration of emergent technologies, advanced engineering and enterprise activities.
Qualitative interview，Data mining, Experiment design，Behaviour tracking
Seoul National University of Science and Technology Industrial Design
2013 - 2013
• Best graduation design
SELECTED AWARDS Venture catalyst challenge competition, Top13 2 X Reddot design award 2016, Winnner 3 X IDEA design award 2014, Finalist IF design award, Top 300 Spark design award, Finalist 2 X Taipei design award2014, Merit Taiwan international student design competition 2014 China universities industrial design competition 2013 Dongguan cup international design award 2012 Governors design award 2012, Silver
Define Persona，Job-to-be done，Service blueprint， Customer Journey map
Ideation Brainstorming，Co-creation，Mind map
Experiments & Protype
• 1st class enterprise prize ( Sponsored by Superfabric )
Guangzhou Academy of Fine Arts (BA) Industrial Design
Design Research
2010 - 2014
Wireframe， Low-fi & Hi-Fi 3D Prototype, Usability testing
Delivery Industrial Design Hand 、Digital sketch & 2D rendering (AI)， 3D modelling（Rhino、Pro-E），Rendering UX Design Wireframe，AdobeXD ，Axure，In Vision
Project Management Define Needs Stakeholder communication & management Project management Resource management, Budgets estimation & management, Team management
Engineering CNC, Laser cutting, Inject molding, metalworking，woodworking, 3D printing
Language English：Professional working proficiency Mandarin & Cantonese：Native
EMAIL：jiachen.du@network.rca.ac.uk
TEL：+44 - 7557955593