PIXOGRﾃ：ICA Being the first person in my family to attend college has shaped me in ways that nothing else could. Even though my parents never stayed up late doing homework or studying for exams, they put all their energy into working harder than anyone could imagine. Seeing their everyday struggle gave me the passion and energy to find what I love and use that passion to drive me to success. Going through college was difficult forcing me to become good at solving problems, finding solutions and being comfortable in new situations. I found design almost by mistake and realized it was a perfect fit. Design was a place where I could funnel my passion and also utilize the problem solving skills I developed. I liked all aspects of it, but was drawn to user experience and found it a place in design where I could help people navigate websites and solve many of the same problems I encountered navigating my college experience. I was able to look at things from an outsider perspective often giving insight to the design or function of my work. Interactive design allowed me to focus on the structural and organizational aspects in addition to the aesthetic choices like color and typography, making me the balanced designer I am today.
SOVRN OBJECTIVE
APPROACH
SOVRN Republic is a surf brand that sells surf
Using a wordmark and a simple palette of yellow,
supplies and apparel. With a consumer base of young
black, and white the identity maintains simplicity
surfers both male and female it has to distinguish
and sophistication. The responsive website was
itself from all the other brands. A unique approach
created to fulfill all the necessities of a surfer. It
was necessary to differentiate it from competitors
allows the user to purchase products from SOVRN,
with a highly functional website that does more
learn about the company, read and follow current
than sell products. The website provides customers
surf news, and obtain surfing reports for specific
information that could help them use their products.
geographical locations. A lookbook is provided to surfers that highlights the seasons exclusive product as well as special collectors items. The customer receives collectors item in a numbered limited edition box. Large areas of color and bold typography help distinguish this brand from the rest of the photo driven brands in the industry.
PIXOGRﾃ：ICA | SOVRN
01 02 03 04 05 06 07 08 09
CLIENT SOVRN Republic CATEGORY Branding
INDUSTRY Sports TYPEFACE Vitesse Forza
2 | 3
PIXOGRﾃ：ICA | SOVRN
01 02 03 04 05 06 07 08 09
IPAD | PRODUCT DETAIL
IMAC | HOMEPAGE
IPHONE | SURF CONDITIONS
4 | 5
PIXOGRﾃ：ICA | SOVRN
01 02 03 04 05 06 07 08 09
SHORTS | PRODUCT LINE
6 | 7
PIXOGRﾃ：ICA | SOVRN
8 | 9
BAHIA BRIEF
APPROACH
Bahia Pacific Beach is a family owned and operated
Using various images from popular culture and creating
restaurant in the heart of PB. Located a block
dramatized collages, Bahia differentiates itself from
away from the beach it targets an audience of men
any location in the area. Mexican popular culture
and women 18-30. Surrounded by many Mexican
influenced the typography by relating the script font
Restaurants, Bahia needed a personality to help
to sign painting, which is very prevalent in Mexico. The
stand out among the rest. The identity needed to be
color palette is directly derived from Mexican party
different to express authentic Mexican culture and
decorations, patterns, and artwork. The rest of the
to appeal to the consumer base in Pacific Beach.
typographical system is very minimal and strives to be easily digestible. This correlates with the style of food produced here; simple, tasty, and authentic.
PIXOGRﾃ：ICA | BAHIA
01 02 03 04 05 06 07 08 09
CLIENT Bahia PB CATEGORY Branding
INDUSTRY Culinary TYPEFACE Sign Painter Gotham Gabriola
10 | 11
LOGO
PIXOGRﾃ：ICA | BAHIA
01 02 03 04 05 06 07 08 09
SHIRT | STAFF APPAREL
MENU | WALL MENU
14 | 15
PIXOGRﾃ：ICA | BAHIA
16 | 17
LIPPEN OBJECTIVE
APPROACH
Lippen, a line of Scottish inspired kitchenware,
Inspired by the modern architecture of Scotland
borrows from vintage kitchen tools and reinvents
and traditional kilt patterns; a product line for
them into modern utensils. Ranging from stainless
Lippen’s kitchenware was created. A variety of
steel to hand crafted wood utensils; Lippen
packaging solution incorporate the angles and
demonstrates its quality and style across all of its
transparency of modern Scottish buildings to bring
products. Lippen targets upper to middle income
a fresh twist of kilt patterns. Dynamic angles and
men and women with a passion for creating
overlaying shapes differentiate it from traditional
exquisite cuisine. This company strives to stand out
cookware packaging. Cleverly placed diecuts give
from the rest of its competitors by embracing the
consumers a view of the unique spirit of each
past and applying old concepts to new applications.
utensil. The same visual language translates into
A line of packaging and digital applications was
digital applications with the focus on showcasing
needed to successfully communicate this message.
the products.
PIXOGRĂ FICA | LIPPEN
01 02 03 04 05 06 07 08 09
PROFESSOR Arzu Ozkal CATEGORY Packaging
INDUSTRY Cultural TYPEFACE Signika Archer
18 | 19
LOGO
PIXOGRﾃ：ICA | LIPPEN
01 02 03 04 05 06 07 08 09
LAPTOP | HOMEPAGE
SCREENS | PROJECT DETAIL & PURCHASE SCREEN
22 | 23
PIXOGRﾃ：ICA | LIPPEN
24 | 25
ENGINEERING BRIEF
APPROACH
The Engineering Department at San Diego
A title wall was designed to give voice to the brand.
State University, for years, has provided quality
The letters are constructed from aluminum with
education to undergraduate and graduate students.
vinyl wallpaper and a dimensional pattern as a
This department focuses on innovative education,
background. The pattern represents the blueprints
research, and critical thinking to prepare students
and technical drawings that are created in the
for the world of tomorrow. The Engineering
engineering field. An interactive LCD touchscreen
Department’s focus is to equip students with the
wall was designed where the user can interact
knowledge to overcome real-world challenges in
and learn about the different departments within
the evolving global community.
Engineering and view current student projects. To support the interactive wall, an app was created in which students can update the status of featured projects as well as manage a personalized dashboard. Throughout the building, the pattern, color and typography are integrated to create a wayfinding and placemaking system.
PIXOGRĂ FICA | ENGINEERING
01 02 03 04 05 06 07 08 09
PROFESSOR Jeremy Blake CATEGORY Environmental INDUSTRY Education TYPEFACE Blender Neutra
26 | 27
PIXOGRﾃ：ICA | ENGINEERING
01 02 03 04 05 06 07 08 09
WALL | INTERACTIVE WALL
SCREEN | PROJECT DETAIL
PHONE | WALL EDITOR
28 | 29
PIXOGRﾃ：ICA | ENGINEERING
01 02 03 04 05 06 07 08 09
WALL | FLOOR WAYFINDING
HALL | ROOM WAYFINDING
STAIRS | PLACEMAKING
30 | 31
PIXOGRﾃ：ICA | ENGINEERING
32 | 33
CITY HEIGHTS BRIEF
APPROACH
Located in San Diego, City Heights is a community
The logo designed shows the intersection of both
known for its ethnic diversity. It is home to
people and cultures in City Heights. From the logo,
Hispanics, Northeast Africans, Near Easterns, South
a set of various linear patterns was designed to
Asians and Southeast Asians. A negative stigma
represent different textiles and art of the various
is usually associated with City Heights because of
ethnicities. The palette of rich vibrant colors is
its past history with crime. In reality, City Heights
derived from popular art related to these cultures.
has been moving towards pushing education
To facilitate the experience of people visiting or
for children and embracing their culturally rich
living in City Heights an app was created that uses
inhabitants. This community required an identity
geolocation to the events or locations near the
that reflected the various ethnicities living here as
user. Different environmental installations were
well as its new energy.
made to create a sense of space. This way people who interact with these pieces feel like they are part of City Heights.
PIXOGRﾃ：ICA | CITY HEIGHTS
01 02 03 04 05 06 07 08 09
PROFESSOR Gary Benzel CATEGORY Branding
INDUSTRY City Branding TYPEFACE Quadon Gentona
34 | 35
LOGO
11’-0”
PIXOGRÁFICA | CITY HEIGHTS
01 02 03 04 05 06 07 08 09
CLIENT / CITY HEIGHTS PROJECT / SIGNAGE & TRASHCANS INTENT / WAYFINDING & PLACEMAKING MATERIALS / ALUMINUM 2’-10”
SIGNS | LOCATION SIGNAGE
TRASHCAN | TRASHCAN REDESIGN
38 | 39
PIXOGRﾃ：ICA | CITY HEIGHTS
01 02 03 04 05 06 07 08 09
PHONES | NAVIGATION APP
NEWSPAPER | NEWSLETTER
40 | 41
PIXOGRﾃ：ICA | CITY HEIGHTS
42 | 43
METRO BRIEF
APPROACH
Metro Academy Charter is an educational
The inspiring energy Metro needed is expressed
opportunity for lower income students promoting
through the use of a radiant orange accompanied
the promise of a higher education to students
by a dynamic triangular pattern. With the use of
from first through twelfth grade. Metro focuses on
a round geometric typeface, ITC Avant Garde, the
academic advancement, exceptional teaching, and
angular pattern becomes a texture complimenting
the creation of a supportive network for students.
the friendly typography. Compelling photography
Metro Academy required an identity to motivate,
was used in order to humanize the brand. The
inspire, and energize the students and faculty.
integration of pattern and imagery symbolizes
The identity needed to appeal to parents, but
the students behind the identity who are being
more importantly to donors who help sustain this
impacted by Metro Academy.
successful program.
PIXOGRﾃ：ICA | METRO
01 02 03 04 05 06 07 08 09
PROFESSOR Min Choi CATEGORY Branding
INDUSTRY Education TYPEFACE ITC Avant Garde Big Noodle Titling Cambria
44 | 45
LOGO
PIXOGRﾃ：ICA | METRO
01 02 03 04 05 06 07 08 09
BROCHURE | SCHOOL COURSE
VAN | TRANSPORTATION
POSTER | PROMOTION
48 | 49
PIXOGRﾃ：ICA | METRO
01 02 03 04 05 06 07 08 09
IPAD | DONATION SCREEN
WEBSITE | HOMEPAGE
50 | 51
PIXOGRﾃ：ICA | METRO
52 | 53
SOIGNÉ BRIEF
APPROACH
Soigné is a high-end hair salon with locations in
The logo created, with its dramatic thick and thins,
Beverly Hills, Calabasas and Hollywood. Soigné, is
expresses the quality and sophistication of the
dedicated to providing the highest quality salon
hair salon. To further enhance this mood the color
service to middle-aged, affluent Los Angeles
palette was restrained to black and white. When
women. With only three exclusive locations; Soigné
creating the responsive website the main priority
is in heavy and constant demand. A website was
was to facilitate the users trip to the salon. By
required to facilitate the appointment process,
focusing on appointment modules throughout
provide customers with salon information, and
the site. Creating an appointment for Soigné is
build a stronger reputation worldwide.
more complex than regular salons. Users select date, time, location, stylist and complimentary goodies they wish to receive. Consumers at the salon finalize their purchase through an ipad app personalized for the salon.
PIXOGRÁFICA | SOIGNÉ
01 02 03 04 05 06 07 08 09
PROFESSOR Sean Bacon Candice Lopez CATEGORY Branding
INDUSTRY Beauty TYPEFACE Chronicle
54 | 55
PIXOGRÁFICA | SOIGNÉ
01 02 03 04 05 06 07 08 09
SCREEN | HOMEPAGE
WINDOW | LOCATIONS
WINDOW | TEAM
56 | 57
PIXOGRÁFICA | SOIGNÉ
01 02 03 04 05 06 07 08 09
APP | APPOINTMENT FUCNTIONALITY
58 | 59
PIXOGRÁFICA | SOIGNÉ
60 | 61
VISIT CARLSBAD OBJECTIVE
APPROACH
Also known as “The Village By the Sea,” Carlsbad,
The mobile site not only focused on providing
California, is home to a wide variety of shops,
users quick access to hotels, events, and beach
restaurants, beaches and attractions like Legoland.
information but also integrated new features.
VisitCarlsbad.com aims to provide locals and
The homepage was reconfigured to be more like
tourists the resources of experiencing Carlsbad to
an app configuring the menu into large buttons of
its fullest potential. Visit Carlsbad is a website that
the most visited pages. To facilitate trip planning;
provides information on venues, events, activities,
prebuilt itineraries are now available and a fully
and many more things. The website needed a
customizable trip planner. Users can navigate the
mobile version since half of the people interacting
entire mobile site while saving locations or events
with VisitCarlsbad.com were accessing it from their
to create their perfect vacation.
mobile phones.
PIXOGRÁFICA | VISIT CARLSBAD
01 02 03 04 05 06 07 08 09
CLIENT Visit Carlsbad CATEGORY Interactive
INDUSTRY Travel TYPEFACE Alternate Gothic Helvetica
62 | 63
tap to open/slide
image slider
pe r s d e st
ad d t o favorit c ol or c
real time weather
s on a l i z ed t in a t ion s/ c ar t
cart
es/ c h an g e
color change
accordion open/close
icon/nav
E S: R U T F E A n e rar i e s W E N m it i o t s -cu lanner p -trip ade m -pre- ries ra i t in e
PIXOGRﾃ：ICA | VISIT CARLSBAD
01 02 03 04 05 06 07 08 09
PHONE | HOMEPAGE
PHONES | HOTEL & HOTEL DETAIL
SCREENS | NAV & WEATHER
66 | 67
PIXOGRﾃ：ICA | VISIT CARLSBAD
01 02 03 04 05 06 07 08 09
PHONE | TRIP PLANNER FUNCTIONALITY
SCREENS | ITINERARIES
68 | 69
PIXOGRﾃ：ICA | VISIT CARLSBAD
70 | 71
MEZCAL OBJECTIVE
APPROACH
Taking place in Oaxaca, Mexico, the Feria Del Mezcal
Inspired by ancient motifs of Mexico and the
is an event of cultural and touristic importance.
organic shapes of a maguey plant an identity
It focuses on strengthening the mezcal industry
was created to promote the event. Illustrations
in Oaxaca and its prestige as an internationally
and patterns were paired with two custom
recognized producer of this popular alcoholic
typefaces to complement each other. Using the
beverage. Every July more than 60 mezcal brands
traditional Rosa Mexicano, hot pink color, helped
set up booths to promote their product during the
simplify the diverse collage-like poster, while
10-day long festival. Other activities include regional
giving the typefaces and illustrations visual
food, art, conferences, and workshops. The event
priority. The festival identity was expanded to
required an identity that spoke to the culture and
poster, collateral, and environmental placemaking
vibrant festivities that mark this celebration.
to create a multiplatform experience.
PIXOGRﾃ：ICA | MEZCAL
01 02 03 04 05 06 07 08 09
PROFESSOR Sean Bacon Candice Lopez CATEGORY Environmental
INDUSTRY Alcohol TYPEFACE Custom Andes
72 | 73
PIXOGRﾃ：ICA | MEZCAL
74 | 75
PIXOGRﾃ：ICA | MEZCAL
01 02 03 04 05 06 07 08 09
COLLATERAL | POSTER
BAG | EVENT BAG & PROGRAM
76 | 77
PIXOGRﾃ：ICA | MEZCAL
01 02 03 04 05 06 07 08 09
WALL | VENUE ENTRANCE
COURTYARD | EVENT PLAZA
78 | 79
PIXOGRﾃ：ICA | MEZCAL
80 | 81
| URBAN CLOTHING BRAND
| SOCIAL CAMPAIGN
| VIDEO STREAMING SERVICE
| HOME SECURITY GROUP
| SKATEBOARD BRAND
| REAL ESTATE TELEVISION
PIXOGRﾃ：ICA | LOGOS
| ORGANIC FOOD BRAND
| TATTOO PARLOR
| OCEAN PROTECTION NONPROFIT
| EVENT VENUE
82 | 83
| URBAN CLOTHING BRAND
| SOCIAL CAMPAIGN
| VIDEO STREAMING SERVICE
| HOME SECURITY GROUP
| SKATEBOARD BRAND
| REAL ESTATE TELEVISION
PIXOGRﾃ：ICA | LOGOS
| ORGANIC FOOD BRAND
| TATTOO PARLOR
| OCEAN PROTECTION NONPROFIT
| EVENT VENUE
84 | 85
THANK YOU This book is the culmination of eighteen years of endless backing from my parents, family, friends, and instructors. I want to express my endless gratitude and affection for Candice Lopez and Sean Bacon who have guided me to reach this important moment in my life. I also want to thank Gary Benzel and Min Choi for helping me believe in myself. To Gladys, thank you for the tireless support. I couldn’t thank you enough. Friends and classmates, specifically Precious, Wilson, and Heber, I appreciate your encouragement. Damian, thank you for inviting me on this incredible journey and for critiquing my work at four in the morning. Mom and dad, thank you for the unconditional support. I could have never done this without you. I love you.
DESIGNED BY | ERICK BAUTISTA 619.818.1245 EBAUTISTA5@YAHOO.COM PHOTOGRAPHY | EDWARD HONAKER DOLLAR PHOTO CLUB BINDING | HEBER MIRANDA PRINTER | CANON PIXMA PR09000 MKII PAPER | RED RIVER POLAR MATTE 60LB TYPEFACE | GEOGROTESQUE SOHO SOFTWARE | ADOBE CREATIVE CLOUD